MVP Sports

What MVP Sports does

MVP Sports & Recreation Inc. (DBA MVP) is a privately held, family-run custom apparel decoration company headquartered at 402 Hester Street, San Leandro, California. Founded in 1997, the company produces custom-decorated apparel and promotional goods using five decoration methods: screen printing, embroidery, direct-to-film (DTF) heat seal, dye sublimation, and tackle twill. The service offering spans one-time transactional apparel orders, a custom online webstore platform (MVP Custom Stores) that handles end-to-end team apparel ordering for organizations, and a self-service Design My Logo creator tool that pairs customer inputs with in-house designer mock-ups.

The company's primary customer base consists of Bay Area local businesses, public and private schools, youth sports leagues (including multiple little leagues, basketball and soccer clubs), and a smaller enterprise tier. Notable named customers include UC Berkeley, Tesla, Las Vegas Raiders Alumni, Oakland Arena, University of San Francisco, Basis Independent Silicon Valley, and Royal Ambulance. MVP sells directly to end customers via consultative phone and quote-form sales, its own e-commerce storefront at mvpgo.com, free warehouse pickup, Bay Area delivery, and nationwide shipping for a minimal fee. Pricing is quote-based per piece with a 12-piece order minimum and a standard turnaround of approximately two weeks; payment is accepted via card, check, or purchase order.

Revenue is generated primarily through per-order custom apparel production, supplemented by managed-service revenue tied to MVP Custom Stores deployments, promotional product sales (drinkware, bags, tech accessories, event giveaways), and design/vectorization services. The company is wholly owned and operated by its founding family, with Kevin Doherty serving as President & CEO and Phil Doherty as Founder/owner. In 2024 the company rebranded from MVP Sports to MVP to reflect a customer base that now extends well beyond athletics, while keeping sports and athletic apparel as the core of its identity.

Name

MVP Sports

Legal name

MVP Sports & Recreation Inc.

Website

https://mvpgo.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MVP Sports is a Bay Area custom apparel decoration company founded in 1997, offering screen printing, embroidery, DTF heat seal, sublimation, and promotional products to local businesses, schools, and sports leagues through its own webstore platform.

Ownership category

akta.pro rank

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Apparel Production: MVP produces custom screen printed, embroidered, heat-sealed, and sublimated apparel on a per-order basis. Customers pay per piece based on garment type, quantity, print locations, number of colors, and decoration method. Revenue is transaction-based and one-time per order. Repeat orders generate recurring revenue from returning customers.
2. MVP Custom Online Stores: MVP creates and manages custom branded webstores for organizations. These stores handle ongoing order collection for team apparel. MVP handles all ordering, production, and distribution from the store. This generates recurring per-order revenue as team members purchase throughout the year, with no upfront inventory costs to the customer.
3. Promotional Products: MVP supplies custom promotional goods including drinkware, bags, office accessories, tech items, event giveaways, and miscellaneous items. Sold on a per-item transaction basis, often alongside apparel orders.
4. Artwork and Design Services: MVP assists with creating basic artwork or fine-tuning existing designs, including vectorization of non-vector artwork for a fee. Design assistance is bundled with custom apparel orders and charged as an additional line item.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

MVP Sports is a custom apparel decoration company that produces screen-printed, embroidered, heat-sealed (DTF), sublimated, and tackle-twill branded apparel and promotional products for Bay Area businesses, schools, sports teams, and organizations. The company also operates MVP Stores, a proprietary custom online webstore platform that handles end-to-end ordering, production, and distribution of team apparel programs for groups. All artwork is designed in-house in the Bay Area.

Product overview

MVP Sports is a custom apparel decoration company offering a portfolio of services including screen printing, embroidery, heat seal (DTF), sublimation, and promotional products. The company operates primarily as a service-based business rather than a software platform. Its core offerings include screen printing for bulk apparel, professional embroidery for premium finishes, Direct-to-Film (DTF) heat transfers for detailed multi-color designs, and dye sublimation for polyester athletic wear. Additional services include promotional products (drinkware, bags, tech accessories), custom uniforms and jerseys for sports teams, and branded headwear. MVP Stores represents the company's web-based offering—a custom online store platform that handles end-to-end ordering, production, and distribution for team apparel programs. The Design My Logo tool provides customers with a custom design creator for creating logos and branded graphics. Founded in 1997 as MVP Sports, the company serves Bay Area businesses, schools, sports teams, and organizations with 30 years of experience in custom apparel decoration.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing

Quantifiable outcome

• Standard turnaround time of approximately two weeks from proof approval and payment to delivery
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MVPSportsGo
• LinkedInlinkedin.com/company/mvp-custom-apparel
• Instagraminstagram.com/mvpsportsgo
• Xx.com/mvpsportsgo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVP Sports