Riley Sales
Riley Sales is a privately-held HVAC products and equipment distributor founded in 1963, serving HVAC contractors across the Mid-Atlantic through nine branches in Pennsylvania and New Jersey, a Billtrust-powered B2B e-commerce platform, a mobile app, and custom sheet metal fabrication services.
- Company typePrivate
- Founded1963
- HeadquartersPlymouth Meeting, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Riley Sales does
Riley Sales, Inc. is a privately-held HVAC products and equipment distributor founded in 1963 and headquartered in Plymouth Meeting, Pennsylvania. The company serves HVAC contractors and service technicians across the Mid-Atlantic region through nine physical branch locations in Pennsylvania and New Jersey. Its product catalog is organized into eight categories — air distribution, HVAC controls and thermostats, HVAC equipment, indoor air quality, installation and maintenance supplies, tools and instruments, venting and combustion, and clearance items — drawn from over 40 manufacturer brands including Ducane, PDM Line Sets, Southwark Metal Mfg., Magic-Pak, Duro Dyne, and Resideo (Honeywell).
The company generates revenue primarily through one-time distribution of HVAC supplies and equipment to contractor accounts, supplemented by custom sheet metal fabrication services at its Plymouth Meeting and Lehigh Valley shops for residential and light commercial duct projects. Its commercial platform combines a B2B e-commerce storefront powered by Billtrust with a contractor-facing mobile application that supports barcode-driven inventory search, account management, and order tracking. Riley Sales also operates Riley U, an educational platform offering installation training and technical resources, and offers no-cost local truck delivery and free store pickup as contractor-facing services. Commercial HVAC equipment requiring consultation (e.g., PTACs, explosion-proof electric heaters) is supplied via a special-order program.
Pricing is account-based with login-protected price visibility and supported by a credit account program with monthly billing cadence for qualified contractors. The go-to-market approach is a hybrid physical-and-digital distribution model that targets HVAC contractors as the primary buyer segment, with commercial HVAC professionals handling larger projects as a secondary segment accessed through special-order consultation.
Riley Sales firmographics
Firmographics- Name
- Riley Sales
- Legal name
- Riley Sales, Inc.
- Website
- https://rileysales.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Riley Sales is a privately-held HVAC products and equipment distributor founded in 1963, serving HVAC contractors across the Mid-Atlantic through nine branches in Pennsylvania and New Jersey, a Billtrust-powered B2B e-commerce platform, a mobile app, and custom sheet metal fabrication services.
- Ownership category
- akta.pro rank
Riley Sales industry classification
Industry- Product category
- HVAC Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Riley Sales is headquartered
LocationHeadquarters
- HQ city
- Plymouth Meeting
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Riley Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- HVAC Product Distribution: Riley Sales generates revenue primarily through the distribution of HVAC supplies, equipment, and related products to HVAC contractors. The company stocks and sells products across categories including air distribution, HVAC controls, equipment, indoor air quality, tools, and venting from multiple manufacturers. Pricing is account-based with login-required pricing for contractors.
- Custom Sheet Metal Fabrication: Riley Sales operates custom sheet metal fabrication shops at Plymouth Meeting and Lehigh Valley locations, providing custom duct fabrication for residential and light commercial projects. This service allows contractors to order custom-fabricated ductwork through downloadable order forms.
- Non-Stock/Special Order Products: Company accepts special orders for products not in their standard catalog, including PTACs, Magic-Pak units, and explosion-proof electric heaters that require consultation. This expands their addressable market for complex commercial HVAC projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Account-based pricing requiring login for price visibility |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Riley Sales product offering
Product offeringCore offering
Riley Sales distributes HVAC supplies and equipment from over 50 manufacturer brands through 9 physical branch locations in Pennsylvania and New Jersey, supported by a B2B e-commerce platform. The company operates custom sheet metal fabrication shops at two locations, offers no-cost local truck delivery, free store pickup, credit accounts, and a mobile application for contractor ordering.
Product overview
Riley Sales is an HVAC supplies, equipment, and experience distributor serving the Mid-Atlantic region with 9 locations in Pennsylvania and New Jersey. The company offers a unified e-commerce platform providing access to an extensive product portfolio organized into eight main categories: Air Distribution, HVAC Controls and Thermostats, HVAC Equipment, Indoor Air Quality (IAQ), Installation and Maintenance Supplies, Tools and Instruments, Venting and Combustion, and Clearance items. The portfolio includes over 40 manufacturer brands including Ducane (gas furnaces, air conditioners, heat pumps, air handlers), PDM Line Sets (copper line sets with GelWhite/GelCopper insulation products), Pro1 Thermostats, Southwark Metal Mfg., Magic-Pak, Duro Dyne, and Resideo/Honeywell. Beyond product distribution, Riley Sales provides value-added services including Custom Sheet Metal Fabrication from two regional shops, a Mobile App for on-the-go ordering and inventory scanning, Riley U training platform, and Commercial HVAC Project Estimating services. The company also offers no-cost local truck delivery and free store pickup across its 9 locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Sheet Metal Fabrication Custom duct fabrication services from Plymouth Meeting and Lehigh Valley sheet metal shops for residential and light commercial duct fabrication needs, with downloadable order forms for contractor use.
- Riley Sales Mobile App Mobile application enabling HVAC professionals to sign in to accounts, view prices, add to cart, check orders, view spec sheets, download submittal sheets, search locations, view account history, make payments, and scan product barcodes for inventory search.
- Riley U Training Platform Educational platform providing training resources, installation videos, product knowledge content, and Riley University training events for HVAC professionals.
- Non-Stock/Special Order Products Special order procurement service for HVAC equipment not in the standard catalog, including PTACs, Magic-Pak units, and explosion-proof electric heaters requiring consultation.
- Commercial HVAC Project Estimating Commercial HVAC project estimating services providing access to broad product lines ranging from PTACs to explosion-proof electric heaters for larger commercial projects.
Companies that use Riley Sales
Customer profileSegments3 records
Ideal customer profiles3 records
Riley Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Riley Sales partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and standard.
- PDM Line SetscorePDM Line Sets is a manufacturer whose products (line sets, copper tubing, insulation products) are distributed by Riley Sales. The partnership provides Riley's contractor customers with PDM's GelWhite and GelBlack line set products, GelCopper mini-split line sets, and unitary line sets for HVAC installations.
- DucanecoreDucane is a manufacturer of HVAC equipment including gas furnaces, oil furnaces, air conditioners, heat pumps, packaged units, air handlers, and coils. Riley Sales distributes the full Ducane product line including the LYNX inverter-driven heat pump and Omniguard corrosion protection technology products.
- Southwark Metal Mfg.coreSouthwark Metal Mfg. is a featured brand carried by Riley Sales, providing sheet metal ductwork and related products for HVAC installations. Featured as a prominent brand on Riley's homepage.
- Magic-PakcoreMagic-Pak manufactures HVAC packaged units distributed by Riley Sales. Products require consultation and are available through special order for contractor projects.
- Pro1iaqstandardPro1iaq manufactures thermostats with professional features including free private label badge systems, interchangeable sub-bases, and large displays. Featured in Riley Sales blog with promotional video content.
- Gree ComfortstandardGree Comfort manufactures ductless mini-split systems and heat pumps distributed by Riley Sales. Featured brand highlighted on the homepage slider.
- BilltrustcoreBilltrust provides B2B e-commerce platform powering Riley Sales' website with cloud-based PIM dashboard, order management, and payment processing capabilities. Riley Sales website is powered by Billtrust eCommerce.
- AsuritystandardAsurity is a manufacturer brand featured in Riley Sales' product catalog, providing HVAC-related products to contractor customers.
- Duro DynestandardDuro Dyne is a manufacturer of HVAC components featured as a prominent brand on Riley Sales' homepage, serving the supply needs of contractor customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Riley Sales competitors and assessment
Company assessmentDirect peers
- Johnstone Supply: Cooperative HVAC distributor with hundreds of branches across the U.S. Directly comparable to Riley Sales: serves HVAC contractors with multi-brand equipment, controls, parts, and supplies, with similar counter sales and contractor account model.
- Winsupply: National HVAC, plumbing, and industrial distributor with a decentralized branch model. Comparable business model to Riley — local branches serving contractors with multi-brand inventory, custom fabrication, and credit accounts.
- Baker Distributing: Wholesale distributor of HVAC equipment, parts, and supplies serving residential and light commercial contractors nationwide. Direct comparable in product mix, contractor customer base, and branch-based distribution model.
- R.E. Michel Company: Wholesale distributor of HVAC products, parts, and supplies with branches across the eastern U.S. Closely comparable to Riley in customer segment (HVAC contractors), product breadth, and regional branch distribution model.
- Gensco: HVAC equipment and parts distributor serving contractors in the western U.S. and Canada. Comparable product mix (heating, cooling, IAQ, controls) and contractor-focused go-to-market, though geographically concentrated on the West Coast.
- US Air Conditioning Distributors: Wholesale HVAC distributor with branches across the western and central U.S. Directly comparable in product categories served (heating, cooling, IAQ, controls, supplies) and contractor customer focus.
Broad incumbents
- Ferguson Enterprises: Largest U.S. distributor of plumbing, HVAC, and related supplies. Operates in the same Mid-Atlantic geography as Riley and serves many of the same contractor accounts, but at vastly greater scale and across broader product categories including plumbing and waterworks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Riley Sales social profiles
Digital presenceRiley Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riley Sales leadership team
Management profileNumber of profiles
Riley Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riley Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riley Sales
What does Riley Sales do?
Riley Sales distributes HVAC supplies and equipment from over 50 manufacturer brands through 9 physical branch locations in Pennsylvania and New Jersey, supported by a B2B e-commerce platform. The company operates custom sheet metal fabrication shops at two locations, offers no-cost local truck delivery, free store pickup, credit accounts, and a mobile application for contractor ordering.
Is Riley Sales a public or private company?
Riley Sales is a private company. It is classified as unknown and is currently operating.
When was Riley Sales founded?
Riley Sales was founded in 1963. It employs 51 to 100 people.
Where is Riley Sales based?
Riley Sales is headquartered in Plymouth Meeting, United States, in the North America region.
How does Riley Sales make money?
Three revenue lines are on record. HVAC Product Distribution is the primary driver. The others are custom Sheet Metal Fabrication and non-Stock/Special Order Products.
Who are Riley Sales's main competitors?
Direct peers on record are Johnstone Supply, Winsupply, Baker Distributing, R.E. Michel Company, Gensco and US Air Conditioning Distributors. Ferguson Enterprises is listed as a broad incumbent.
Does Riley Sales have an API?
No public API is recorded for Riley Sales.
What industry is Riley Sales in?
Riley Sales's product category is HVAC Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution. Its NAICS code is 42373 and its SIC code is 5070.