Do312

What Do312 does

Do312 is a Chicago-focused digital event discovery platform operated by DoStuff Media, Inc. as the Chicago property within the broader DoStuff Network. Founded in 2010, the platform aggregates local events across categories including live music, nightlife, comedy, food and drink, performing arts, sports, and LGBTQ+ events, enabling Chicago-area residents and visitors to browse events by date, category, and neighborhood. The platform is free to consumers and monetizes through advertising, sponsorships, and ticketing referral economics with third-party providers including Ticketmaster, AXS, Dice, Eventim, See Tickets, TicketWeb, Thundertix, OpenTable, Hive.co, Tock, and Frontgate Tickets.

The platform is built on a centralized, proprietary technology stack developed, hosted, and maintained by DoStuff Media, Inc. on Amazon Web Services infrastructure shared across all 21 DoStuff Network city editions. Key features include a centralized account system that maintains user engagement data across the network while allowing site-specific preferences, event listings integrated with multiple ticketing providers via referral links, and community features such as event voting, artist and venue following, and giveaways. The platform does not operate a dedicated mobile app; access is via web and mobile web browsers, with distribution across email newsletters, Instagram, Facebook, Twitter/X, TikTok, and Threads.

Do312 operates an advertising- and sponsorship-supported business model, monetizing audience attention through editorial and promotional content, dedicated email sponsorships, and ticketing affiliate fees. Consumer access is free, with a paid membership tier called Do312 MORE available at $7 through DoStuff Media, offering exclusive deals, early ticket access, and member-only promotions. Advertising operations rely on Meta, Quantcast, and Google Analytics for delivery and measurement. The team is small (1-10 employees) and operates under the corporate parent DoStuff Media, Inc., which provides centralized infrastructure, shared codebase, and network-wide account data.

Name

Do312

Legal name

DoStuff Media, Inc.

Website

https://do312.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Do312 is a Chicago-focused event discovery platform within the DoStuff Network, aggregating local concerts, nightlife, comedy, and cultural events. The free, ad-supported service connects Chicago audiences to event listings and ticketing through multiple third-party provider integrations.

Ownership category

akta.pro rank

Product category

Local Event Discovery and Entertainment Media

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Topic/Interest-Based Content Discovery Apps (MPACAKAB), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Local event discovery
• Event listing platform
• Digital event media
• Concert ticket referrals
• City nightlife guide

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Advertising and Sponsorships: Do312 operates as an advertising-supported digital media platform. The Services include editorial content, promotional content, advertising, sponsored material, event listings, newsletters, and social media integrations. Content may include dedicated promotional emails focused on single events, brands, or content items.
2. Ticketing Referrals: Third-party ticketing providers process all ticket sales. The platform includes Buy buttons and links to purchase tickets through independent providers such as Ticketmaster, AXS, Eventim, Dice, and See Tickets. Do312 acts as an affiliate/referral channel for ticketing partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Do312 is a Chicago-focused, free digital media and event discovery platform that aggregates local events across music, comedy, nightlife, food & drink, sports, performing arts, and LGBTQ+ categories. Users browse events by date and category, follow artists and venues, enter ticket giveaways, and purchase tickets via links to integrated third-party ticketing providers such as Ticketmaster, AXS, Dice, See Tickets, and Eventim. A separate paid membership (Do312 MORE) and a daily editorial newsletter round out the core offerings, while the underlying infrastructure is shared across the 21-city DoStuff Network.

Product overview

Do312 is a Chicago-focused local event discovery platform operating as part of the DoStuff Network. The core product is the Do312 Events Platform, which aggregates local events across categories including music, nightlife, arts, comedy, food & drink, sports, and LGBTQ+ events. Users browse events by date and category, purchase tickets through third-party ticketing partners (Ticketmaster, AXS, Dice.fm, SeeTickets, and others), and participate in giveaways. Premium offerings include Do312 More membership for exclusive deals and early access, the Do312 Newsletter for daily curated recommendations, and Do312 Giveaways for contest entries. The platform serves as an advertising-supported media property, connecting local venues, artists, and event organizers with Chicago audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Do312 Events Platform Free, Chicago-focused event discovery website and mobile web experience that aggregates local events across music, nightlife, comedy, food & drink, sports, performing arts, and LGBTQ+ categories; lets users browse by date and category, follow artists and venues, enter giveaways, and click through to third-party ticketing partners to purchase tickets.
• Do312 MORE Membership

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Google AnalyticscoreTechnology or IntegrationWeb analytics service used to understand how users interact with the Services, collecting information such as IP addresses, device identifiers, and usage data to improve the platform.
• Meta (Facebook)coreTechnology or IntegrationAdvertising and measurement partner for delivering, measuring, and optimizing advertising on the Services. Also involved in audience matching and custom audiences.
• QuantcastcoreTechnology or IntegrationAdvertising measurement partner engaged for delivering, measuring, and optimizing advertising on the Services.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for event tickets, processing purchases with Do312 as an affiliate/referral source. Featured on major events including Summerfest, concerts, and sports.
• DicemajorChannel Partner/ Reseller/ DistributorTicketing platform used for electronic dance music, underground, and nightlife events. Integrated for ticket sales on events like Bourbon on Division parties.
• AXSmajorChannel Partner/ Reseller/ DistributorTicketing platform for concerts and entertainment events including Lollapalooza aftershows and theater events.
• EventimminorChannel Partner/ Reseller/ DistributorTicketing platform for select events including comedy shows and concerts.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Choose Chicago: Official Chicago Convention & Tourism bureau promoting events, festivals, and attractions. Overlaps Do312 on Chicago event discovery and partner relationships with major venues, but as a destination marketing organization.
• Block Club Chicago: Chicago-focused independent local news outlet covering neighborhoods, arts, food, and events. Adjacent peer via Chicago audiences and event coverage, with nonprofit-supported rather than ad-supported digital model.

Direct peers

• Time Out Chicago: City-specific local events, food, and nightlife editorial property under the Time Out brand. Most direct competitor to Do312 in Chicago with similar audiences, advertiser base, and ticketing/content monetization model.
• Songkick: Live music concert discovery and ticketing-referral platform serving major U.S. markets including Chicago. Direct competitor in concert fan engagement and ticket routing.
• DoStuff Network sister cities (e.g., Do502, Do617, DoNYC): Sibling local event discovery brands in the DoStuff Network, sharing platform, code, and ad stack. Closest functional peers with identical product, monetization, and operational setup.
• Bandsintown: Concert/live-music discovery platform with artist following, ticket deeplinks, and localized event recommendations. Comparable in concert-discovery UX and ticketing-affiliate economics, broader geographic scope.

Broad incumbents

• Axios Chicago: National digital media brand with Chicago-localized newsletter and event coverage, including things-to-do lifestyle content. Adjacent competitor for Chicago ad dollars and lifestyle-vertical audience attention.
• Eventbrite: Large-scale event ticketing and discovery marketplace used by Chicago venues and promoters. Comparable in ticketing-routing and event-discovery mechanics, though broader geographic and category scope.

Others

• Dice: Ticketing and event-discovery platform for live music and nightlife with primary focus on electronic, indie, and underground events. Functions as both a Do312 ticketing integration partner and a partial vertical competitor for nightlife audiences.

Emerging players

• Resident Advisor: Electronic-music focused event listings, ticketing, and community platform with strong Chicago footprint (Smart Bar, Spybar, events). Partial overlap focused on the nightlife/DJ vertical Do312 highlights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Do312
• Facebookfacebook.com/do312
• Instagraminstagram.com/do312
• TikToktiktok.com/@do312chicago
• LinkedInlinkedin.com/company/do312-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Do312