Frutura

What Frutura does

Frutura is a privately held, vertically integrated fresh produce platform founded in 2021 and headquartered at 926 North Sycamore Avenue in Los Angeles, California. The company operates a global sales and marketing network supplying premium fresh fruit to enterprise customers across North and South America, with stated capability to deliver produce 365 days a year. Frutura delivers its offering through eight wholly-owned, category- and region-specialised subsidiaries: Agrícola Don Ricardo (table grapes, citrus, and blueberries in Peru), Dayka & Hackett (table grapes, citrus, stone fruit, mangos, and avocados in the United States), Frutura Uruguay (oranges, mandarins, lemons, grapefruit, and juice in Uruguay), Subsole (Chile's largest table grape exporter, plus citrus, kiwi, avocados, cherries, and pomegranates), Sun Belle (conventional and organic berries in the United States and Mexico), Cerasus (fresh cherries from Chile to Asia, North America, and Europe), Black Venture Farm (berry genetics breeding in Mexico), and Montana Fruits (avocados in Colombia). The platform aggregates approximately 1,000 SKUs across five locations and one distribution center.

The company generates revenue through B2B fresh produce sales—covering table grapes, citrus, blueberries, avocados, cherries, berries, and other fruit categories—to enterprise customers that include U.S. retailers and global food service operators. Its go-to-market is enterprise field sales executed through the portfolio companies' regional sales networks, with pricing handled through direct B2B contracts; specific pricing models are not publicly disclosed. Frutura operates a decentralised model in which portfolio companies retain local operating autonomy while the platform coordinates strategy, capital allocation, and operational optimisation at the holding-company level.

On the technology side, Frutura's most significant digital infrastructure investment is a deployment of RELEX Solutions' AI-driven demand forecasting system, implemented through RELEX partner Wysupp, scheduled for go-live in July 2026 and covering approximately 1,000 SKUs across five locations and a single distribution center. The system is designed to enable multiple daily recalculations for near real-time response to shifting demand signals, with stated targets of reduced waste, improved shelf availability, and better replenishment decisions. Frutura also holds B Corp certification through Agrícola Don Ricardo (achieved 2024) and targets broader platform certification by 2025; its owned production is targeted for 100% GLOBALG.A.P. certification, with ≥95% of third-party grower production certified under GLOBALG.A.P. or Primus GFS. Leadership is headed by CEO David Krause, formerly president of The Wonderful Company's citrus business, where he grew that unit to roughly $1 billion in revenue over a 20-year tenure.

Name

Frutura

Legal name

Frutura

Website

https://fruturaproduce.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Frutura is a Los Angeles-headquartered, vertically integrated fresh produce platform founded in 2021 that supplies premium fruit to U.S. retailers and global food service customers through eight wholly-owned subsidiaries across the United States, Chile, Peru, Uruguay, Colombia, and Mexico.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce supply
• Fruit distribution
• Vertically integrated agriculture
• Table grape exports
• Citrus and berries marketing

Headquarters

HQ city

Reedley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Frutura generates revenue through the sale of fresh fruits including table grapes, citrus, blueberries, avocados, cherries, berries, and other produce to global retailers and markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Frutura is a vertically integrated, multi-region supplier of fresh fruit, operating a portfolio of eight grower, packer, and marketing subsidiaries across the United States and Latin America. The company sources, packs, and markets table grapes, citrus, blueberries, avocados, cherries, berries, and other produce for delivery to major retailers and food service providers globally, 365 days a year. Its offering combines physical agricultural production with centralized AI-driven demand forecasting and supply chain optimization across the platform.

Product overview

Frutura is a global, vertically integrated platform for fruit growers, packers, and marketers operating in the United States and Latin America. The company functions as a holding/parent organization with a portfolio of eight subsidiary and acquired brands: Agrícola Don Ricardo (Peru), Dayka & Hackett (USA), Frutura Uruguay (Uruguay), Subsole (Chile), Sun Belle (USA/Mexico), Cerasus (Chile), Black Venture Farm (Mexico), and Montana Fruits (Colombia). Each subsidiary operates autonomously with specialization in different fruits (table grapes, citrus, berries, avocados, cherries) and geographies, while Frutura facilitates strategy, alignment, and optimization across the platform. The company positions itself as 'The Future of Fruit' with a mission to provide consistent access to premium produce through a global supply network operating 365 days a year.

Differentiator

Problem solved

Functional benefit

Brands

• Cerasus: Sustainable, reliable and quality supplier of fresh cherries from Chile to Asia, North America and Europe. Also known in China as Xiaomifeng (little bee) because of its golden bee logo.

Products and services

• Agrícola Don Ricardo Vertically integrated grower-packer-shipper specializing in table grapes, citrus, and blueberries, located in the Ica Valley of Peru. Certified B Corp since 2024.
• Dayka & Hackett Import, sales, and marketing company supplying year-round table grapes, citrus, stone fruit, mangos, and avocados primarily to U.S. retailers. Headquartered in the Central Valley of California.
• Frutura Uruguay Supplier and marketer of citrus and juice products offering premium oranges, mandarins, lemons, grapefruit, and juice to the global marketplace. Headquartered in Salto, Uruguay.
• Subsole One of Chile's largest fruit exporters and the largest Chilean exporter of table grapes to global markets. Also exports citrus, kiwi, avocados, cherries, and pomegranates. Headquartered in Santiago.
• Sun Belle Leading distributor and marketer of conventional and organic berries to North American and international markets, including blueberries, blackberries, raspberries, strawberries, golden berries, cranberries, and red currants. Operates in USA and Mexico.
• Cerasus Sustainable, reliable, and quality supplier of fresh cherries from Chile to Asia, North America, and Europe. Headquartered in San Fernando, Chile.
• Black Venture Farm Breeding and technical support company providing advanced blackberry, raspberry, blueberry, and strawberry genetics to its international network of growers, as well as propagating proprietary and open varieties in Mexico.
• Montana Fruits Significant global packer, shipper, and marketer of quality avocados sourced from growers across Colombia. Strategically important for geography and supply chain, enhancing year-round supply of premium avocados to retail customers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• RELEX SolutionscoreTechnology or Integration · 1 July 2026Frutura selected RELEX Solutions to implement AI-driven demand forecasting across its supply chain operations. The system enables multiple daily recalculations, allowing near real-time response to shifting demand signals for reduced waste, improved shelf availability, and better replenishment decisions in the fresh produce category. Deployment being delivered by RELEX partner Wysupp.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Driscoll's: The leading vertically integrated grower-marketer of berries globally—directly comparable to Frutura's Sun Belle and Black Venture Farm operations and to its B2B fresh-produce-platform model serving major retailers.
• Wonderful Citrus (The Wonderful Company): Frutura CEO David Krause previously led this citrus business to ~$1B; Wonderful Citrus is a direct competitor in citrus marketing and scale produce distribution.
• Naturipe Farms: Leading grower-owned berry marketer in North America with a similar distributor/marketer model focused on conventional and organic berries, comparable to Sun Belle.
• Westfalia Fruit: Global vertically integrated avocado supplier with multi-origin production and ripening infrastructure—analogous to Frutura's Montana Fruits avocado supply chain.
• Caputto: Argentine lemon producer/exporter acquired by Frutura in 2022; an antecedent peer in fresh citrus exporting with comparable product mix and South American origin.
• Sun-Maid Growers of California: Iconic branded table-grape grower/marketer—directly comparable to Frutura's table grape operations through Subsole, Agrícola Don Ricardo, and Dayka & Hackett.
• Limoneira Company: Diversified California citrus producer and packer with international operations—directly comparable to Frutura's citrus marketing business through Frutura Uruguay and Agrícola Don Ricardo.
• Mission Produce: Global avocado packer, shipper, and marketer—a direct functional analogue to Frutura's Montana Fruits subsidiary and similar vertically integrated, multi-origin supply chain model.

Broad incumbents

• Dole plc: Diversified global fresh produce incumbent—broader than Frutura but overlapping in bananas, citrus, berries, and avocados with similar B2B retail and foodservice distribution.
• Fresh Del Monte Produce: Vertically integrated global producer, distributor, and marketer of fresh fruits and vegetables—overlaps with Frutura in fresh-cut, tropical, and produce distribution to retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutura