Mifarma
Mifarma is a Peru-based privately-held retail pharmacy chain founded in 2006 and headquartered in Callao. It operates under the Mifarma, BTL, and Fasa brands with 1,001-5,000 employees, serving Peruvian mass-market consumers with a price-competitive positioning.
- Company typePrivate
- Founded2006
- HeadquartersCallao, Peru
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Mifarma does
Mifarma is a Peru-based retail pharmacy chain founded in 2006 and headquartered in Callao. The company operates a multi-brand strategy under the Mifarma, BTL, and Fasa banners, serving consumers in the Peruvian pharmaceutical and personal-care retail market. With 1,001-5,000 employees, Mifarma operates at a scale consistent with a mid-to-large regional pharmacy chain, and remains privately held with no publicly disclosed ownership, parent-company structure, or investor backing in the available source material.\n\nThe company's core business is the retail sale of pharmaceutical products, health and personal-care items, and related consumer goods through its branded pharmacy network. Its brand positioning is explicitly price-competitive — the website tagline 'En Mifarma los descuentos sí se sienten' translates to 'At Mifarma, discounts are truly felt' — indicating a value-oriented go-to-market motion targeting price-sensitive Peruvian consumers. Specific product mix, in-store technology, pricing structure, and digital-channel capabilities are not disclosed in the source material, limiting deeper technical assessment. The technology, AI/ML, and integrations fields are empty across all provided data blocks.\n\nMifarma's business model is based on traditional brick-and-mortar retail pharmacy revenue mechanics: in-store sales across its branded locations, supported by promotional campaigns tied to its discount-led positioning. No subscription, digital-first, e-commerce, wholesale, or non-store revenue lines are disclosed. The customer base is implicitly mass-market Peruvian consumers, with no segmentation, named enterprise customers, or B2B partnerships identified in the available data, and the company has not disclosed any funding rounds, acquisitions, partnerships, leadership hires, regulatory actions, or other strategic transactions.
Mifarma firmographics
Firmographics- Name
- Mifarma
- Website
- https://mifarma.com.pe
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mifarma is a Peru-based privately-held retail pharmacy chain founded in 2006 and headquartered in Callao. It operates under the Mifarma, BTL, and Fasa brands with 1,001-5,000 employees, serving Peruvian mass-market consumers with a price-competitive positioning.
- Ownership category
- akta.pro rank
Mifarma industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)
Keywords
Where Mifarma is headquartered
LocationHeadquarters
- HQ city
- Callao
- HQ country
- Peru
- HQ region
- Latin America
Markets served
Mifarma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Mifarma product offering
Product offeringCore offering
Mifarma is a Peruvian pharmacy chain that operates under the Mifarma, BTL, and Fasa retail brands, selling prescription medications, over-the-counter pharmaceuticals, health products, and personal care items directly to consumers through physical drugstores and an e-commerce website. The chain is built around discount-led value pricing ("En Mifarma los descuentos sí se sienten") and serves the Peruvian retail pharmacy market.
Differentiator
Problem solved
Functional benefit
Products and services
- Mifarma brand pharmacy retail
- BTL brand pharmacy retail
- Fasa brand pharmacy retail
Companies that use Mifarma
Customer profileIdeal customer profiles1 record
Mifarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mifarma partnerships and signals
Strategic signalExpansion highlights2 records
Mifarma competitors and assessment
Company assessmentRegional players
- Farmatodo: Multi-country Latin American pharmacy and consumer-health retailer operating across Colombia and Venezuela. Comparable in business model (multi-store pharmacy retail, value positioning) and category mix to Mifarma.
- Farmacias Similares: Mexico-based discount pharmacy chain built on generic medicines and a low-price value proposition. Highly comparable to Mifarma's discount positioning and high-volume, thin-margin retail pharmacy model.
- Farmacias Ahumada: Major Chilean pharmacy chain with multi-store retail pharmacy operations. Comparable to Mifarma on category, customer profile, and South American regional footprint, though operating in a different primary geography.
- Farmacias Cruz Verde: One of the largest pharmacy chains in Colombia, with broad retail pharmacy operations across South America. Comparable to Mifarma as a multi-store discount-leaning chain serving a similar middle-class Latin American consumer base.
Broad incumbents
- McKesson Corporation: Global pharmaceutical wholesaler and pharmacy services company. Comparable to Mifarma in the broader pharmaceutical supply and retail services ecosystem, though operating primarily at scale as a B2B distributor rather than a Peruvian retail chain.
- Cencosud (pharmacy division): Latin American retail conglomerate operating pharmacies alongside supermarkets and department stores across Chile, Peru, Argentina, and Colombia. Comparable as a multi-format, multi-country retail pharmacy operator with broader portfolio reach than Mifarma.
Direct peers
- Inkafarma: Peru's largest pharmacy chain and Mifarma's primary domestic competitor. Both operate multi-store retail pharmacy formats in Peru competing on price, location, and assortment, making Inkafarma the closest comparable.
Emerging players
- Dr. Max: European discount pharmacy chain with value positioning and high-volume retail pharmacy operations. Comparable to Mifarma on discount-GTM playbook and SKU economics, though serving a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mifarma social profiles
Digital presenceMifarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mifarma leadership team
Management profileNumber of profiles
Mifarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mifarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mifarma
What does Mifarma do?
Mifarma is a Peruvian pharmacy chain that operates under the Mifarma, BTL, and Fasa retail brands, selling prescription medications, over-the-counter pharmaceuticals, health products, and personal care items directly to consumers through physical drugstores and an e-commerce website. The chain is built around discount-led value pricing ("En Mifarma los descuentos sí se sienten") and serves the Peruvian retail pharmacy market.
When was Mifarma founded?
Mifarma was founded in 2006. It employs 1,001 to 5,000 people.
Where is Mifarma based?
Mifarma is headquartered in Callao, Peru, in the Latin America region.
Who are Mifarma's main competitors?
Regional players on record are Farmatodo, Farmacias Similares, Farmacias Ahumada and Farmacias Cruz Verde. Broad incumbents are McKesson Corporation and Cencosud (pharmacy division). Inkafarma is listed as a direct peer. Dr. Max is listed as an emerging player.
Does Mifarma have an API?
No public API is recorded for Mifarma.
What industry is Mifarma in?
Mifarma's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAI, Discount Drugstores with Front-End General Merchandise (Value GM). Its NAICS code is 456110 and its SIC code is 5912.