What Tekno does

Tekno Kroma, legally Tekno S.A. Indústria E Comércio, is a Brazilian industrial subsidiary of Grupo Tekno and operates as a pioneer and the largest coil coater in Latin America. The company was founded in 1939 as part of Grupo Tekno and began supplying prepainted metal to the home-appliance segment in 1979-1980, building 45+ years of continuous coil-coating expertise. Its manufacturing complex in Guaratinguetá, São Paulo state, covers more than 150,000 m² with three painting lines, 16,000+ m² of factory floor, 15,000 tonnes of warehousing, and nameplate capacity of 37.2 tons/hour, 25,000 tons/month and 300,000 tons/year. The company applies a continuous, automated coil-coating process that includes surface treatment, painting with multiple resin systems (polyester, super-polyester, polyamide, polyurethane, vinyl, epoxy, PVDF, FEVE, PTFE, rubber), lamination with PET/PVC/BOPP films, and rotogravure decorative printing onto a broad base-metal range (aluminum, stainless steel, hot-zinc, electrozinc, galvalume, cold-rolled, galvannealed, tinplate).

Tekno organizes its offering into four product lines — Standard, Premium, Decorative, and Technical — totaling around 25 branded SKUs (e.g., KROMA Poli, KROMA Extreme, Kromanox, KROMA Wood, KROMA AFP, KROMA Non-Stick, KROMA Whiteboard, KROMA Bond), supplemented by a Service Center (cutting, slitting, blanking, precision punching), a SAP-backed customer portal, and an owned JIT fleet. It serves manufacturers in home appliances, civil construction, automotive, metal packaging, commercial refrigeration, furniture, and adjacent industrial segments (elevators, electronics, signage, lighting). Revenue is generated through direct enterprise field sales of pre-painted coils/plates/strips/blanks, toll-coating services, value-added cutting, and custom R&D developments, with quote-based pricing and no public tariff. Distribution is direct to industrial buyers across Latin America (Brazil-primary), with English and Spanish website versions supporting cross-border activity; an active Investor Relations portal referencing a public OPA Unificada indicates a credible path toward Brazilian capital-markets access.

Name

Tekno

Legal name

Tekno S.A. Indústria E Comércio

Website

https://teknokroma.com.br

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Tekno Kroma is a Brazilian coil coater and subsidiary of Grupo Tekno, producing pre-painted metal coils, plates, strips and blanks for home appliances, construction, automotive, packaging, refrigeration and furniture manufacturers across Latin America, with the largest painting capacity in the region.

Ownership category

akta.pro rank

Product category

Coil Coating Manufacturing

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Coil coating services
• Pre-painted metal coils
• Metal coating manufacturing
• Pre-painted steel coils
• Coil coating technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pre-painted Metal Products: Sale of pre-painted metallic coils, plates, strips, and blanks manufactured through coil coating technology. Products are sold as finished painted raw material ready for immediate insertion into production processes. Revenue is generated through direct sales to manufacturers in various industry segments.
2. Painting Services (Toll Coating/Outsourced Painting): Coil coating painting services where Tekno Kroma paints metal coils provided by customers. The company applies various coatings, laminations, and decorative finishes using their three painting lines and specialized processes. This service-based model allows manufacturers to outsource painting operations.
3. Cutting Service Center: Specialized cutting and boring services for prepainted materials including lengthwise cuts (strips), crosswise cuts (plates/blanks), and precision geometric cutting/punching. These value-added services deliver material according to customer specifications for immediate use in production.
4. Custom/Technical Developments: Tailor-made technology solutions developed according to specific customer product and manufacturing process needs. Exclusive developments upon request combining Tekno Kroma's R&D infrastructure and know-how in coil coating technology.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tekno Kroma (Tekno S.A. Indústria e Comércio) is a Brazilian manufacturer specialized in coil coating technology, producing pre-painted metallic coils, plates, strips, and blanks delivered as ready-to-use painted raw material for industrial customers. The company operates three continuous automated painting lines at a 150,000+ m² industrial complex in Guaratinguetá, São Paulo, processing diverse base metals (aluminum, stainless steel, hot zinc plated, electrozinc plated, galvalume, cold rolled, galvannealed, tinplate) with various resin coatings, laminations, and rotogravure decorative finishes. It complements manufacturing with a complete Service Center for cutting, a 15,000-tonne warehousing capacity, and SAP-enabled just-in-time logistics.

Product overview

Tekno Kroma is a specialized metal coating company and pioneer in coil coating technology in Brazil for over 45 years, offering prepainted metallic coils, plates, strips, or blanks through continuous and automated painting processes. The company operates with a unified manufacturing platform organized into four product lines: Standard Line (KROMA POLI, KROMA BASIC, KROMA CRINKLE NEUTRAL, KROMA CRINKLE COLOR) for versatile and economical solutions; Premium Line (KROMA OPTICAL, KROMA PEARL, KROMA HIGH GLOSS, KROMA SUPER, KROMA EXTREME) for high-performance weather-resistant coatings; Decorative Line (KROMA WOOD, KROMA DECOR, KROMANOX, KROMANOX EXTERNAL) for aesthetic finishes including wood, concrete, and brushed stainless steel effects; and Technical Line (KROMA SQ, KROMALUX, KROMA LAMINATES, KROMA CAPS, KROMA AFP, KROMA RUBBER, KROMA STUCCO, KROMA NON-STICK, KROMA EP, KROMA WHITEBOARD, KROMA BOND) for specialized applications. The company also provides cutting services through its Service Center and supply chain/logistics services, positioning itself as a comprehensive solutions provider rather than a single-product company.

Differentiator

Problem solved

Functional benefit

Brands

• Kromanox: Solution providing brushed stainless steel aesthetics with metal durability, adding high performance and sophistication to end products.
• Kroma Wood
• Kroma AntiFingerprint (AFP)
• Kroma Non-Stick
• Kroma Poli
• Kroma Basic
• Kroma SQ
• Kromalux
• Kroma Caps
• Kroma Bond

Products and services

• KROMA POLI Pre-painted solution produced with standard polyester resin, providing greater protection and better finish than unpainted metal; available in over 600 colors and three finish types (smooth, metallic, or textured). Used by industrial manufacturers across standard indoor and outdoor applications.
• KROMA BASIC Pre-painted high-performance products offered at competitive prices for a wide array of indoor and outdoor applications.
• KROMA CRINKLE NEUTRAL Colorless prepainted coating that protects and adds a light texture to base metal; suitable for indoor use and ideal for application on aluminum.
• KROMA CRINKLE COLOR Prepainted coating with textured finish, providing greater corrosion and mechanical scratch resistance while adding unique aesthetic finishes.
• KROMA OPTICAL Pre-painted metal with a holographic effect providing a myriad of shades and nuances plus excellent resistance to weathering, for architectural and decorative applications.
• KROMA PEARL Pearlescent pre-painted metal finish using exclusive pigments to deliver characteristic color, luster, and sophistication for design applications.
• KROMA HIGH GLOSS Pre-painted solution developed with high-performance resins that maintain the original high gloss of the paint finish even in outdoor exposure.
• KROMA SUPER Pre-painted coating superior in durability, abrasion resistance, and color/gloss retention, for indoor and outdoor use under medium-aggressive conditions.
• KROMA EXTREME Pre-painted coating with excellent weather performance and high color/gloss retention, produced with fluoropolymer-based resin technology (PVDF and/or FEVE) for highly aggressive conditions.
• KROMA WOOD Pre-painted metal that reproduces the timeless aesthetics and beauty of wood over the durability of metal, available in several models and shades for architectural and furniture applications.
• KROMA DECOR Decorative pre-painted solutions including corten steel, burnished concrete, and travertine designs and textures trending in architecture, construction, and interior design.
• KROMANOX Pre-painted solution that gives steel or aluminum the aesthetics of brushed stainless steel, adding sophistication to the end product with high performance at a better cost than stainless steel.
• KROMANOX EXTERNAL Variant of Kromanox that delivers brushed stainless steel aesthetics on steel or aluminum with high performance and resistance for outdoor use.
• KROMA SQ Prepainted technology offering high corrosion resistance and outstanding performance in forming, hot welding, and fuel mixtures.
• KROMALUX Coil coating prepaint that gives base metal high reflectance and flexibility for excellent forming, ideal for manufacturing luminaires and lighting products.
• KROMA LAMINATES Multi-layer lamination technology designed for noise and vibration control, ideal for valve boxes, crankcases, transmission boxes, and other automotive components.
• KROMA CAPS Preprinted product providing elegance and resistance for lids, crown caps, and rings; withstands medium-complexity stamping and supports printing for final labeling.
• KROMA AFP (Anti-Fingerprint) Unique metal coating technology that eliminates or reduces handling marks and finger-to-metal contact, delivering a long-lasting clean look.
• KROMA RUBBER Coating with sealing and noise control produced by composing metal with a rubberized finish, for engine gaskets, compressor gaskets, brake shims, and other applications.
• KROMA STUCCO Pre-painting solution for plastered aluminum applications, offering maximum performance against moisture and stains.
• KROMA NON-STICK PTFE-based prepainted coating that gives metal non-stick and easy-clean surface capable of withstanding working temperatures up to 300°C; ideal for oven interiors, saucepans, baking pans, and cooking trays.
• KROMA EP Prepainted product developed to provide greater edge protection for products exposed to aggressive and corrosive conditions, ideal for HVAC system manufacturing.
• KROMA WHITEBOARD Nanotechnology-based prepaint for dry erase boards and whiteboards, offering high performance for projections, easy erasability, and magnetic function as a cost-effective replacement for ceramic steel.
• KROMA BOND Pre-painted solution developed for bonding elastomers to metallic cores, offering excellent performance and resistance for automotive door frames, flanges, rails, and profiles.
• Coil Coating (Toll / Outsourced Painting Services) Continuous, fully automated painting service applying coatings, lamination, rotogravure, double plate lamination, protective film lamination, and lubrication onto customer-supplied metal coils before they are transformed into end products.
• Service Center (Cutting and Punching) Specialized cutting and boring services including lengthwise cuts (strips), crosswise cuts (plates/blanks), and continuous precision geometric cutting/punching on prepainted materials, delivered ready for immediate insertion into customer production.
• Custom Coil Coating R&D and Technical Developments Tailor-made coil coating solutions developed against specific customer product and manufacturing process requirements, combining Tekno Kroma's R&D infrastructure and proprietary know-how.

Quantifiable outcome

• 37.2 tons per hour production capacity
• +4 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• voestalpine Steel Division: voestalpine is one of Europe's largest coil coaters with multi-line pre-painted steel/aluminum capacity serving construction, automotive and appliance markets, making it the closest globally comparable operator to Tekno Kroma's industrial-scale coil coating model.
• Beckers Group: Beckers is a Sweden-headquartered coil coatings specialist producing industrial coatings for metal coils, with overlap in polyester, PVDF and specialty finishes similar to Tekno Kroma's Standard, Premium and Technical lines.

Regional players

• Gerdau: Gerdau is one of Latin America's largest steel producers with downstream offerings touching the same customer segments as Tekno Kroma, and could compete or partner with Tekno Kroma in Brazil and South America.
• Usiminas: Usiminas is a Brazilian flat steel producer serving the same construction, automotive and appliance customers as Tekno Kroma, and has historically supplied both painted and unpainted coil into the Brazilian market.

Broad incumbents

• ArcelorMittal: ArcelorMittal operates global flat steel and pre-painted metal businesses (e.g., Granite, Estetic, Jetlyt) for construction and appliances, giving it significant overlap with Tekno Kroma's customer segments while competing at much larger scale.
• NLMK: NLMK produces pre-painted and coated flat steel serving construction and appliance markets internationally, making it a broad incumbent comparable to Tekno Kroma in product type and customer use cases.
• PPG Industries: PPG is a global paints and coatings supplier whose industrial coil coatings business serves the same end markets as Tekno Kroma, although it supplies coatings chemistry rather than operating coil coating lines itself.
• SSAB: SSAB produces pre-painted and coated steel products (e.g., GreenCoat) for construction and industrial applications, overlapping with Tekno Kroma's pre-painted coil portfolio and PVDF-based premium finishes like KROMA EXTREME.
• AkzoNobel: AkzoNobel's coil coatings business supplies resins and finishes to coil coaters globally, with technology and chemistry directly comparable to Tekno Kroma's polyester, PVDF and specialty product lines.
• Tata Steel: Tata Steel runs integrated steelmaking and pre-painted coil offerings for construction, automotive and appliance markets globally, comparable to Tekno Kroma along the pre-painted metal value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT3AhNUbLOUFt-3-5clgbmw
• Facebookfacebook.com/teknokroma
• LinkedInbr.linkedin.com/company/tekno-kroma
• Instagraminstagram.com/teknokroma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tekno