Petit Press

What Petit Press does

Petit Press, a.s. is Slovakia's leading multimedia publishing company, headquartered at Lazaretská 12, Bratislava, founded in 1993 and incorporated in 1996 (Commercial Register of Bratislava III, Sa 2471/B). The company operates the country's most-visited news portal, SME.sk — reaching 2,325,953 average monthly real users in 2024 (e.gemius.com) with 55,000+ digital subscribers — alongside a diversified portfolio of 35+ print titles including the flagship daily Denník SME (published five times a week since 1993), regional dailies Korzár (the only Slovak regional daily, in two eastern-Slovakia editions), the 26-title MY regional weekly network, and free-mailbox ECHO and MY EXTRA papers distributed at 943,000 copies across 30 Slovak regions. The portfolio additionally spans monthly magazines (INDEX, Magazín zdravia, Doma v záhrade, Lišiak, Historická revue, SME ženy, Ona vie), weekly TV guides (TV Svet, TV OKO), the English-language monthly The Slovak Spectator, and the multilingual Spectacular Slovakia travel-guide series.

Underlying operations are anchored by Petit Printing Press, a.s., an in-house rotation-offset printing facility at Kopčianska 22, Bratislava-Petržalka, equipped with an Agfa Advantage N-DL CTP system (2 x 170 plates/hour) and a WIFAG OF 375S press capable of 70,000 copies/hour. This press supplies all group publications and, on a contract basis, external periodicals, corporate newspapers, and advertising catalogues for clients in Slovakia, Czech Republic, Austria, and Italy. Branch infrastructure includes the Bratislava headquarters, a Košice sales/distribution office serving eastern Slovakia, and a Nitra regional office.

Revenue derives from seven concurrent streams: print and digital subscriptions (multi-period billing via card, SIPO, bank slip, direct debit, bank transfer; direct delivery via Slovak Post; international delivery via Slovenská pošta), print advertising across all titles, online advertising on SME.sk and regional portals (banner, video, podcast, native — IAB-audited), third-party contract printing, content-marketing services under SME Creative (custom video, graphic design, branded journalism), and SME conferences/events. Go-to-market combines a product-led digital self-serve funnel (SME.sk subscriptions, mobile apps, e-knihy) with a dedicated enterprise ad-sales team (Denník SME Inzercia, regional inzercia) and call-centre-supported subscription operations (+421 2 323 77 777). In 2025 the company proposed a cross-border spin-off of parts of its assets, liabilities, real estate, and employees into a newly established company, and in November 2025 reset supervisory-board membership, approved the CEO contract for 2025-2030, and appointed the auditor for 2026-2029, signalling active corporate restructuring of the group's legal perimeter.

Name

Petit Press

Legal name

Petit Press, a.s.

Website

https://petitpress.sk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petit Press, a.s. is Slovakia's leading multimedia publisher, operating the SME.sk news portal (2.3M monthly users; 55k+ digital subscribers) alongside 35+ print titles including Denník SME, Korzár, the 26-title MY regional network, and 943,000-copy ECHO free newspapers, supported by an in-house printing press.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110), Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Commercial Printing (2750)

akta.pro primary industry

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)

akta.pro secondary industry

Specialty & Niche Channel Distribution (Religious, Comic Shops, Specialty Retail) (MPAJAKAH)

Keywords

• Newspaper publishing
• Online news media
• Print magazines
• Digital subscriptions
• Advertising services

Headquarters

HQ city

Bratislava

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Subscriptions: Physical newspaper delivery service with various subscription periods (monthly, quarterly, semi-annual, annual) and multiple payment options including payment card, SIPO, bank slip, direct debit, and bank transfer
2. Digital Subscriptions: Over 55,000 digital subscribers for online content access including premium articles and services
3. Print Advertising: Display advertising, classifieds, specialized supplements, and advertising inserts in print publications including banner ads, text advertising, and custom formats
4. Online/Digital Advertising: Banner advertising, mobile advertising, video advertising, text advertising (PR articles), and podcast advertising on SME.sk portal with IABmonitor audit
5. Printing Services: Printing services for external clients from Slovakia, Czech Republic, Austria, and Italy including periodicals, corporate newspapers, and advertising catalogs
6. SME Creative - Content Marketing: Custom video production, graphic design, professional journalistic content creation, and creative campaign development for brands
7. Conferences and Events: SME conferences and event organization services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Petit Press operates Slovakia's most visited news portal SME.sk and publishes a diverse portfolio of print and digital media including daily newspapers, regional weeklies, free mailbox newspapers, and monthly magazines. The company also provides commercial printing services through its subsidiary Petit Printing Press, content marketing solutions under the SME Creative brand, and conference organization under SME konferencie. Revenue is generated through consumer subscriptions (print and digital), advertising sales across all media properties, and commercial printing services for external clients.

Product overview

Petit Press operates as Slovakia's most significant publishing house managing a diversified multimedia portfolio. The company operates the SME.sk online news portal (nearly 2.5 million monthly users), publishes print newspapers including the daily SME and regional Korzár, operates a network of 26 MY regional weeklies and free ECHO mailbox newspapers, and produces monthly magazines (INDEX, Magazín zdravia, Doma v záhrade, Historická revue, Lišiak, SME ženy). Additional offerings include The Slovak Spectator in English, TV program guides, book and puzzle magazines, a printing press subsidiary, subscription services, advertising solutions, conference organization, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• SME.sk: Most visited news portal in Slovakia, reaching over 2 million users monthly, with more than 55,000 digital subscribers.
• SME (Denník SME)
• Korzár (Denník Korzár)
• MY noviny
• ECHO (Bezplatné noviny ECHO)
• TV Svet
• TV OKO
• INDEX
• SME ženy
• Doma v záhrade
• Lišiak
• Historická revue
• Magazín zdravia
• The Slovak Spectator
• Ona vie
• Magazín o knihách
• Magazín Víkend
• Torty od mamy
• Sportnet
• Korzar.sme.sk
• Zlatyfond.sme.sk
• SME konferencie
• Magazín Víkend
• Petit Printing Press

Products and services

• SME.sk Primary online news portal of Petit Press, the most visited news website in Slovakia reaching nearly 2.5 million monthly real users with comprehensive news coverage, multimedia content, and mobile applications.
• Denník SME (SME Daily Newspaper) Flagship daily newspaper published five times per week since 1993, covering politics, economics, foreign affairs, sports, culture, and specialized supplements.
• Denník Korzár Only Slovak regional daily newspaper published in two regional editions covering Košický and Prešovský regions of eastern Slovakia.
• MY Noviny Network of 26 regional weekly newspapers covering all of Slovakia, with nearly 100 multimedia journalists providing local news coverage.
• Bezplatné noviny ECHO Network of free mailbox newspapers distributed in 943,000 copies across 30 regions of Slovakia.
• INDEX Monthly business and economy magazine providing information about business, real estate, retail, finance, banking, and industry sectors, 68 pages.
• Magazín zdravia Monthly health magazine covering treatment and prevention of diseases, health topics for women, children, men, and seniors, including mental health and aesthetic medicine.
• Doma v záhrade Most-read monthly magazine in Slovakia covering ornamental and utilitarian gardening, fruit growing, small livestock, garden buildings, and sustainable lifestyle.
• Historická revue Monthly magazine dedicated to popularizing history and other social sciences since 1990, featuring historical topics, archaeology news, and interviews.
• Lišiak Traditional crossword puzzle monthly magazine published since 1964, featuring Swedish crosswords, sudoku, and various logic puzzles on 44 pages.
• The Slovak Spectator Only English-language newspaper in Slovakia, published since 1995, providing economic, political, regional, and cultural information about Slovakia to international audience.
• SME ženy Monthly lifestyle magazine targeting active women over 35, covering health, fashion, sports, beauty, family, travel, gastronomy, and psychology topics.
• Spectacular Slovakia Travel guide book series in Slovak, English, and German languages covering Slovak regions in pocket format, available in multiple language editions.
• Týždenník TV Svet Weekly television guide published every Tuesday featuring TV programs for over 60 television channels and entertainment content.
• Magazín TV OKO Weekly social magazine with television program inserted in SME and Korzár newspapers, featuring interviews and entertainment content on 40 pages.
• Magazín o knihách Monthly book magazine published as an insert in SME newspaper, providing book reviews, author interviews, bestseller rankings, and literary news.
• Ona vie Bimonthly creative magazine for women featuring household tips, recipes, gardening advice, crafts, and fashion content on 68 pages.
• Petit Printing Press Modern rotation offset printing services producing newspapers, periodicals, and advertising materials with capacity of 70,000 copies per hour.
• Predplatné (Subscriptions) Subscription service for all Petit Press print and digital titles with various subscription periods and payment options.
• SME konferencie Conference organization services under the SME brand, hosting business and industry events.
• SME Creative Content creation services including custom videos, graphic design, and professional journalistic content tailored for clients' marketing needs.
• Korzar.sme.sk Regional news website covering eastern Slovakia from the Korzár editorial team.
• SME.sk mobilná aplikácia Mobile application for SME.sk portal available for smartphones and tablets providing access to news content.

Quantifiable outcome

• 2+ million monthly unique users on SME.sk portal
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Norske SkogminorOthersPaper supplier for Petit Printing Press, providing newspaper paper rolls for printing operations
• UPM – Kymmene Sales GmbHminorOthersPaper supplier for Petit Printing Press, providing newspaper paper for printing operations
• Huber GOOD NEWSminorOthersPrinting ink supplier providing Coldset offset rotation printing inks for Petit Printing Press
• Univerzita Komenského (Comenius University)minorStrategic or Co-development PartnerEducational partnership with Department of Journalism for 'Get trained and then get published' pilot project, bringing international professionals to academic environment
• Ekonomická univerzita v Bratislave (University of Economics in Bratislava)minorStrategic or Co-development PartnerEducational partnership with Slovak Spectator for journalism education and university-practical collaboration

Scale indicators10 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Bauer Media Group: Global media company with significant CEE presence in print magazines and digital; overlaps with Petit Press in TV guides (TV Svet) and special-interest magazine categories such as puzzles and lifestyle.
• Axel Springer SE: Major European media conglomerate with a portfolio spanning news, classifieds, and digital media; comparable to Petit Press at the parent level and competes with it in CEE via its joint venture with Ringier in Slovakia.
• Burda Media (Hubert Burda Media): Large European media company with a broad magazine and digital portfolio; competes with Petit Press's monthly magazines (INDEX, SME ženy, Doma v záhrade) in the CEE lifestyle and special-interest segments.

Regional players

• Czech News Center (CNC): Czech multimedia group publishing dailies (Blesk, Aha!), magazines and operating web portals; highly comparable business model to Petit Press across print, online, and advertising, but primarily serves the Czech market with limited overlap in Slovakia.
• Agora SA (Poland): Polish media group operating the Gazeta Wyborcza daily, magazines, and digital properties; comparable diversified print-plus-digital-plus-advertising model in a neighboring CEE market, with structurally similar reader and advertiser dynamics.

Direct peers

• MAFRA Slovakia (Hospodárske noviny / HN): Slovak operations of Czech media group MAFRA, publishing the business daily Hospodárske noviny; competes with Petit Press's INDEX and Denník SME for business readers and corporate advertising in Slovakia.
• Ringier Axel Springer Slovakia: Joint venture of Ringier and Axel Springer operating Slovak news titles (Aktuality.sk, Noviny Novohrad, Šport, etc.) and magazines; directly competes with Petit Press for Slovak readers, advertisers, and digital subscription share.
• Denník N: Independent Slovak daily newspaper and news portal with a digital subscription model; competes directly with Denník SME and SME.sk in the Slovak paid-news and digital subscription segment.
• News and Media Holding: Slovak media group publishing the daily newspaper Pravda and other titles; competes head-to-head with Denník SME and the broader Petit Press portfolio for print and digital news readership in Slovakia.

Emerging players

• Wirtualna Polska (WP Holding): Polish digital media and advertising platform that has expanded from a portal into a broader content-and-advertising business; relevant comparison for SME.sk's digital advertising and content monetization model in a similar CEE market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petit Press