The McGuire Group
The McGuire Group operates skilled nursing and rehabilitation facilities across Western and Central New York as one of three Living Legends Health portfolio brands, serving more than 1,700 individuals with post-acute, long-term, and specialty clinical services through 15 facilities in New York state.
- Company typePrivate
- Founded1973
- HeadquartersBuffalo, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What The McGuire Group does
The McGuire Group is a privately-held operator of skilled nursing and rehabilitation facilities headquartered in Buffalo, New York, founded in 1973. It functions as one of three portfolio brands within the Living Legends Health network alongside Taconic Health Care and VestraCare, collectively operating 15 facilities across Western New York, Central New York, Southern Tier, Hudson Valley, and Long Island, and serving more than 1,700 individuals. Service lines span post-acute care, skilled nursing, respite/short-term care, adult day health care, memory care, cardiac care, orthopedic rehabilitation, wound care, on-site dialysis, respiratory and ventilator care, bariatric care, music therapy, and hospice and palliative care delivered through a partnership with Hospice & Palliative Care.
The company generates revenue principally through healthcare service delivery billed through Medicare, Medicaid, commercial insurance, and private pay, with pricing structured as per-resident monthly care based on individual acuity and length of stay. Distribution is operated through facility-based direct admissions supported by a Direct Admission Program and online admissions inquiry infrastructure; referrals flow through healthcare providers, community events, and word-of-mouth via employee recognition programs. Operating geographies are exclusively within New York state with no disclosed expansion outside the state.
Technical infrastructure consists of standard healthcare nursing and rehabilitation operations supported by electronic medical records; no proprietary AI/ML or automation capabilities are disclosed in the available data. The organization maintains CMS Star Ratings and emphasizes a "Legends Caring for Legends" service philosophy codified in 12 Guiding Principles. Headcount is reported in the 1,001-5,000 range; no parent company, institutional investors, or funding history are publicly disclosed.
The McGuire Group firmographics
Firmographics- Name
- The McGuire Group
- Legal name
- The McGuire Group
- Website
- https://mcguiregroup.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The McGuire Group operates skilled nursing and rehabilitation facilities across Western and Central New York as one of three Living Legends Health portfolio brands, serving more than 1,700 individuals with post-acute, long-term, and specialty clinical services through 15 facilities in New York state.
- Ownership category
- akta.pro rank
The McGuire Group industry classification
Industry- Product category
- Skilled Nursing and Rehabilitation
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Skilled Nursing Facilities (SNF) (HLAFAFAB)
- akta.pro secondary industries
- Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH), Ventilator & Respiratory Care SNFs (HLADADAD), Hospice / Palliative-Capable SNFs (SNF-Based) (HLADADAL), Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)
Keywords
Where The McGuire Group is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
The McGuire Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: The McGuire Group generates revenue through providing long-term care, skilled nursing, post-acute care, and specialty medical services to residents. Services include skilled nursing, respite care, adult day health care, and specialized clinical services such as dialysis, wound care, cardiac care, and ventilator care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Healthcare and nursing services are quote-based, varying by level of care required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The McGuire Group product offering
Product offeringCore offering
The McGuire Group operates skilled nursing and rehabilitation facilities across Western New York and Long Island, delivering 24-hour nursing care, post-acute rehabilitation, and specialty clinical services such as memory care, cardiac care, dialysis, ventilator care, and hospice/palliative care. Services are billed through Medicare, Medicaid, insurance, and private pay, and the organization serves more than 1,700 individuals across the broader Living Legends network of 15 facilities in New York State.
Product overview
The McGuire Group operates as part of the Living Legends health system, a unified healthcare organization offering long-term and rehabilitative services through three distinct facility portfolios: The McGuire Group (McGuire Facilities), Taconic Health Care, and VestraCare. The company provides care to more than 1,700 individuals across 14 facilities in New York state. Services range from post-acute care and skilled nursing to specialty programs including memory care, cardiac care, orthopedic rehabilitation, ventilator care, dialysis, hospice, and palliative care. The organization integrates its facility portfolios with comprehensive specialty care services, all united under the Living Legends brand identity and 'Legends Caring for Legends' philosophy.
Differentiator
Problem solved
Functional benefit
Brands
- Taconic Health Care: Portfolio of rehabilitation and nursing facilities in the Hudson Valley region of New York
- VestraCare
Products and services
- Post Acute Care Short-term medical and rehabilitation services following hospitalization, designed to help patients transition from acute care to home or long-term care settings.
- Skilled Nursing
- Adult Day Health Care
- Respite/Short-Term Care
- Memory Care
- Cardiac Care
- Orthopedic Rehabilitation
- Dialysis
- Hospice & Palliative Care
- Respiratory Therapy
- Ventilator Care Program
- Wound Care
- Bariatric Care
- Music Therapy
- Blood Transfusion Services
- Chronic Disease Management
- Complex Medical Care Unit (CMCU)
- Tracheostomy Care
Quantifiable outcome
- More than 1,700 individuals receive care across the organization's facilities
Companies that use The McGuire Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
The McGuire Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The McGuire Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hospice & Palliative CareminorSunset Nursing & Rehabilitation Center partnered with Hospice & Palliative Care to expand compassionate end-of-life services. This collaboration introduces comprehensive hospice services within Sunset Nursing & Rehabilitation Center, allowing residents to receive comfort-focused, specialized care in a familiar and supportive environment. The partnership reflects a shared commitment to prioritizing dignity, quality of life and compassionate care during life's most critical moments.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The McGuire Group competitors and assessment
Company assessmentDirect peers
- PACS Group: Operates a network of skilled nursing facilities and assisted living communities with a focus on post-acute rehabilitation; comparable mid-sized SNF platform with multi-state footprint.
- Genesis HealthCare: One of the largest skilled nursing facility operators in the US, providing post-acute, rehabilitation, and long-term care services; directly comparable in service mix and acuity tier.
- National HealthCare Corporation: Operates skilled nursing, assisted living, and home care programs primarily in the Southeastern US; comparable SNF operator with similar specialty and post-acute services.
- The Ensign Group: Operates a large portfolio of skilled nursing and post-acute care facilities across multiple US states; directly comparable as a multi-facility SNF operator with strong specialty service programs.
- Centers Health Care: Large New York-based operator of skilled nursing, rehabilitation, and senior care facilities; directly competes with McGuire/Living Legends for NY post-acute referrals.
Emerging players
- Amedisys: Major provider of home health and hospice services; represents the home-based care alternative that competes with SNFs for lower-acuity post-acute volume.
Others
- Welltower (ProMedica partnership): Healthcare REIT with significant SNF and post-acute real estate exposure; relevant as a capital partner / landlord that finances operators comparable to Living Legends.
- Sabra Health Care REIT: REIT focused on skilled nursing and seniors housing real estate; relevant as a real estate capital provider/competitor for SNF operators in the Living Legends segment.
Broad incumbents
- Brookdale Senior Living: Operates senior living communities including independent living, assisted living, and memory care; adjacent elderly care services overlapping with McGuire's memory care program.
- Encompass Health: National leader in inpatient rehabilitation hospitals and post-acute care services; comparable in the rehabilitation specialty but operates at broader scale and a higher-acuity tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The McGuire Group social profiles
Digital presenceThe McGuire Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The McGuire Group leadership team
Management profileNumber of profiles
Profiles13 records
The McGuire Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
The McGuire Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The McGuire Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The McGuire Group
What does The McGuire Group do?
The McGuire Group operates skilled nursing and rehabilitation facilities across Western New York and Long Island, delivering 24-hour nursing care, post-acute rehabilitation, and specialty clinical services such as memory care, cardiac care, dialysis, ventilator care, and hospice/palliative care. Services are billed through Medicare, Medicaid, insurance, and private pay, and the organization serves more than 1,700 individuals across the broader Living Legends network of 15 facilities in New York State.
Is The McGuire Group a public or private company?
The McGuire Group is a private company. It is classified as unknown and is currently operating.
When was The McGuire Group founded?
The McGuire Group was founded in 1973. It employs 1,001 to 5,000 people.
Where is The McGuire Group based?
The McGuire Group is headquartered in Buffalo, United States, in the North America region.
How does The McGuire Group make money?
One revenue line is on record: healthcare Services Revenue.
Who are The McGuire Group's main competitors?
Direct peers on record are PACS Group, Genesis HealthCare, National HealthCare Corporation, The Ensign Group and Centers Health Care. Amedisys is listed as an emerging player. Others are Welltower (ProMedica partnership) and Sabra Health Care REIT. Broad incumbents are Brookdale Senior Living and Encompass Health.
Does The McGuire Group have an API?
No public API is recorded for The McGuire Group.
What industry is The McGuire Group in?
The McGuire Group's product category is Skilled Nursing and Rehabilitation. Its primary akta.pro industry code is HLAFAFAB, Skilled Nursing Facilities (SNF), with a secondary code of HLADADAA, Short-Term Rehabilitation (Post-Acute) SNFs. Its NAICS code is 623110 and its SIC code is 8051.