Tater Baseball

What Tater Baseball does

Tater Baseball is a privately held, direct-to-consumer baseball equipment brand founded in 2015 and headquartered in Waterbury, Connecticut. The company designs, sources, and sells handcrafted maple wood baseball and softball bats — both stock and fully custom — alongside a growing portfolio of training equipment, premium fielding gloves, athletic apparel, and accessories. Its product range spans stock wood bats at $129.99-$149.99, custom wood bats from $189.99 with 10-14 day ship times, training bats from $69.99 to $239.99 (including a patent-pending Split Grip overload/underload system), custom fielding gloves from $349.99 made with Japanese Kip Leather on a pro-grade production line, and the FUNDAMENTALS apparel line priced $25.99-$69.99.

The company's technology differentiators include MLB Ink Dot certified wood, a Torpedo bat design with thin handle and loaded sweet spot, and the patent-pending Split Grip training bat line used daily by MLB's Toronto Blue Jays and top NCAA/Big East programs. Distribution is conducted through the owned taterbaseball.com e-commerce storefront, a physical retail showroom in Cheshire, CT, and a dedicated team-gear/B2B ordering flow; no third-party reseller channel is used. Marketing relies on athlete endorsements (Starling Marte since 2017, Nick Kurtz signature model, Aaron Bracho, Max Burt), content-driven free training programs, and active social media on Facebook, Instagram, YouTube, and TikTok.

The business is small but expanding: 1-10 employees, 51,579 customer reviews at 4.9/5, and self-described as the 'fastest growing baseball brand.' Revenue is unit-based with no enterprise SaaS component, and customer base is highly distributed across individual ballplayers, college/high school programs, and team-gear buyers. Recent moves include custom glove and apparel line launches, a signature bat with Nick Kurtz, an official apparel partnership with youth organization Prospect Select, and an omnichannel push via the Cheshire retail location.

Name

Tater Baseball

Legal name

Tater Baseball

Website

https://taterbats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tater Baseball is a privately held, direct-to-consumer brand that designs and sells handcrafted maple wood baseball and softball bats, custom gloves, training equipment, and athletic apparel to ballplayers from youth through professional levels. Founded in 2015 in Waterbury, Connecticut, it sells primarily via its own e-commerce site and a Cheshire, CT retail showroom.

Ownership category

akta.pro rank

Product category

Wood baseball bats and baseball equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

akta.pro secondary industry

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)

Keywords

• Wood baseball bats
• Custom baseball equipment
• Baseball training bats
• Baseball gloves
• Baseball apparel

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wood Bat Sales (Stock and Custom): Tater Baseball generates revenue primarily through the sale of premium maple wood baseball bats. Stock bats ship within 2-3 business days, while custom bats ship within 10-14 business days. Products range from $129.99 to $199.99 for stock bats and from $189.99 for custom bats.
2. Training Bat Sales: Sale of specialized training bats including overload/underload training bundles, short trainers, and fungo bats. Prices range from $69.99 to $239.99 for training products. Some patents are pending on training bat designs.
3. Apparel Sales: Sale of baseball lifestyle apparel including t-shirts ($25.99-$34.99), hoodies ($44.99-$69.99), conditioning shorts ($39.99), and training joggers. Apparel is positioned as premium athletic wear for ballplayers.
4. Custom Fielding Gloves: Customizable premium baseball gloves (infield, outfield, catcher's mitt, first base mitt, pitcher's gloves) with 8-10 week turnaround. Prices from $349.99, using Japanese Kip Leather on pro-style patterns.
5. Accessories and Softballs: Sale of batting gloves, sliding mitts, bat grips, foam balls ($59.99-$74.99), and ball bags (5-dozen and 10-dozen kong ball bags).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tater Baseball designs, sources, and sells premium handcrafted maple wood baseball and softball bats (both stock and fully custom) directly to consumers, alongside a proprietary line of overload/underload training bats, customizable Japanese Kip Leather fielding gloves, baseball-specific athletic apparel, and training accessories. The brand targets players from youth through professional level and operates as a direct-to-consumer e-commerce brand with a single physical showroom in Cheshire, CT.

Product overview

Tater Baseball is a premium wood baseball bat and baseball equipment company offering a comprehensive product portfolio centered on handcrafted maple wood bats for baseball and softball, training equipment, baseball gloves, apparel, and accessories. The core product line includes stock and custom wood bats across multiple series (X4, X6, X12, Torpedo, and signature models like Nick Kurtz KURTZ16), complemented by specialized training bats (overload/underload trainers, short trainers, fungo bats) and free digital training programs. The company also offers a full range of lifestyle athletic apparel under the FUNDAMENTALS sub-brand, customizable fielding gloves (infield, outfield, pitchers, and catcher's mitts), foam training balls, and specialty bats including limited edition country flag bats and graduation gift bats. All products are designed and marketed for ballplayers ranging from youth to professional levels, with the company branding itself as a premium alternative to major bat manufacturers like Louisville Slugger and Marucci.

Differentiator

Problem solved

Functional benefit

Products and services

• Tater-X12 Pro | The Original Pine Tar Bat
• Tater-X4 PRO (Charcoal Handle Pine Tar Barrel)
• Tater-X6 PRO (Pine Tar Handle Charcoal Barrel)
• Tater Torpedo Wood Bat
• Nick Kurtz KURTZ16 PRO Wood Bat
• Tater Country Flag Bat (Limited Edition)
• 271 Youth Baseball Bat
• X12 Youth Baseball Bat
• Custom Wood Bats Collection
• Tater-SB34 Torpedo Official Softball Wood Bat
• Tater-BB34 Official Softball Wood Bat
• Tater LGND34 Softball Wood Bat
• Tater Overload & Underload Training Pack
• Tater G Force 2.0 — Split Grip Overload Training Bat
• Tater SST Underload Training Bat — Barrel Whip Trainer
• Softball Split Grip Training Bat
• Tater RSD One-Handed Training Bat — Short Trainer
• Tater Infield Fungo Bat
• Tater Outfield Fungo Bat
• Helix Web Pitchers Glove
• I-Web Infield Glove
• Catcher's Mitt
• H-Web Outfield Glove
• Mod. Trap Loop Web Pitchers Glove
• V-Web Infield Glove
• FUNDAMENTALS Training Tee
• FUNDAMENTALS Conditioning Shorts
• FUNDAMENTALS 1/4 Zip S/S Hoodie
• FUNDAMENTALS L/S Training Hoodie
• Fundamentals Training Joggers
• Tater Foam Ball
• Tater Foam Softball
• Tater Kong Ball Bag (10 Dozen)
• Graduation Gift Bat
• America 250 Game Bat (Lady Liberty)

Quantifiable outcome

• Stock bats ship within 2-3 business days; custom bats within 10-14 business days
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Starling Marte (New York Mets)coreGTM or Marketing PartnerMLB professional player and New York Mets outfielder, Starling Marte has been a Tater bat user since 2017. He provides a testimonial endorsement on the Tater wood bats page, praising the quality of wood, craftsmanship, and balance of Tater bats for his game performance.
• Nick KurtzcoreGTM or Marketing PartnerProfessional baseball player with a signature KURTZ16 PRO wood bat sold exclusively through Tater Baseball. Nick Kurtz is featured prominently on the website homepage and product pages as a key brand ambassador.
• Toronto Blue JayscoreGTM or Marketing PartnerMLB team uses Tater Split Grip training bats daily in their training facility. The Toronto Blue Jays are featured in training bat product imagery and marketing materials.
• NCAA Programs and Big East Conference TeamsmajorGTM or Marketing PartnerTop NCAA college baseball programs and Big East Conference teams use the Tater Overload/Underload training bundle. This partnership is cited as evidence of product credibility at the collegiate level.
• Prospect SelectmajorGTM or Marketing PartnerOfficial apparel provider for Prospect Select, a baseball event and player development organization. Tater provides Prospect Select-branded apparel for their players and customers, positioning the brand within the youth and travel baseball ecosystem.
• Gregg Downing / Five Tool Training Development CenterminorStrategic or Co-development PartnerFormer professional player and owner of Five Tool Training Development Center provides endorsements and testimonials for Tater training bats. He uses Tater bats with his athletes and provides quotes about the training benefits.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Old Hickory Bat Company:
• Marucci Sports: Marucci is the leading premium wood and metal baseball bat maker, with deep MLB player endorsement contracts and a comparable custom-bat program. Tater explicitly positions its X6 PRO as an alternative to the Marucci AP5, making it the most direct head-to-head competitor.
• Victus Sports: Victus crafts premium maple and ash wood bats with strong MLB endorsement relationships (Votto, Rizzo) and a custom bat program. It competes in nearly the same niche of pro-grade wood bats and customized finishes that Tater targets.
• BamBooBat: BamBooBat sells wood and bamboo baseball bats direct to consumer with comparable price points and a customization story. It is a direct DTC peer in the wood bat category competing for the same amateur and travel-ball customers.

Broad incumbents

• Louisville Slugger: Louisville Slugger (Hillerich & Bradsby) is the legacy dominant wood bat maker, used by more MLB players than any other brand. Tater's X4 PRO is marketed as a Louisville Slugger alternative, and Slugger's broad product range and licensing make it the category-defining incumbent.
• Rawlings: Rawlings is a broad sporting goods incumbent with a major custom glove program (glovemaker for MLB) and baseball equipment lines. Its custom glove operations overlap directly with Tater's new Japanese Kip Leather custom glove offering.
• Easton: Easton is a long-standing baseball/softball equipment maker with bats, training aids, and gloves. While its core is metal/composite, Easton also sells wood bats and baseball training equipment that overlap with Tater's training bat and accessory categories.

Emerging players

• Warstic: Warstic is a premium baseball and softball equipment brand with strong athlete-investor backing (including Ian Kinsler) and a similar DTC-first, premium-positioned model. Comparable target customer and brand-led go-to-market strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TaterBaseball
• Facebookfacebook.com/taterbaseball
• Instagraminstagram.com/taterbaseball
• TikToktiktok.com/@taterbaseball?_t=8kLacFW2El4&_r=1
• Xx.com/tater_baseball
• LinkedInlinkedin.com/company/tater-bats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tater Baseball