What Wilsons & Cousins does

Wilson and Cousins is a Canadian-headquartered manufacturer and supplier of interior fire protection equipment, established on August 2, 1881 by Thomas Wilson and Edward Cousins. The company operates from a single Burlington, Ontario facility that combines manufacturing, in-house quality control testing, and warehouse distribution under one roof. Its product portfolio is broad and horizontal within fire suppression: brass and chrome-plated adapters and fittings (GA Groove, HF-series reducers and swivels, rack nipples); recessed, semi-recessed, and surface-mount cabinets for fire extinguishers, hoses, and valves; caps and plugs in brass, aluminum, plastic, and ductile iron; UL/ULC and FM-approved 300lb spring-loaded check valves (groove x groove, thread x thread, groove x thread); siamese fire department connections, wall hydrants, and roof manifolds; hand-held fire extinguishers across seven chemistries (ABC dry chemical, BC standard dry chemical, CO2, Halotron, Purple K, water, and wet chemical); hose valves including hydrant gate, pressure reducing, pressure restricting, leader line, and standard angle valves; double-jacket, single-jacket, rack, and rubber-covered fire hoses; brass, plastic, and straight-stream nozzles; hose racks and reels; sprinkler trim accessories; and fire equipment wrenches. Cabinets carry a proprietary WILCO PRO-TECH Premiere oven-baked primer finish for corrosion resistance. Manufactured SKUs hold Underwriters Laboratories, Underwriters Laboratories of Canada, and Factory Mutual approvals, supported by in-house quality control testing.

The business operates a direct-sales model: orders are fulfilled out of the Burlington warehouse via inbound phone (1-800-270-6792) and a partner inventory e-portal hosted at wilsoncousins-eportal.com, with a product-specification website and a light social presence on LinkedIn and Instagram. Customers are predominantly fire protection contractors, commercial and residential building owners and property managers, and fire departments, segmented horizontally by use case rather than by industry vertical. Pricing is not publicly disclosed; quotes are issued through direct contact or the partner portal. The firm maintains membership in the Fire Equipment Manufacturers' Association (FEMA) and contributes to industry training content, including standpipe fire hose station education.

Wilson and Cousins is a privately held entity with no disclosed institutional or private-equity ownership, no parent company, no subsidiaries, no funding rounds, and no M&A activity or executive transitions on record. The legal entity is domiciled in Canada; products are dual-certified to US (UL, FM) and Canadian (ULC) standards, indicating a North American served market. Headcount sits in the 51–100 band and the firm operates under the "Wilco" trade name alongside its primary legal identity.

Name

Wilsons & Cousins

Legal name

Wilson and Cousins

Website

https://wilsonandcousins.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

51–100 employees

Short description

Wilson and Cousins is a privately held Canadian manufacturer and direct supplier of UL/ULC/FM-approved interior fire protection equipment — valves, adapters, cabinets, hoses, nozzles, and seven extinguisher classes — serving fire protection contractors, building owners, and fire departments across North America.

Ownership category

akta.pro rank

Product category

Fire Protection Equipment Manufacturing

akta.pro primary industry

Fire Protection Piping & Sprinkler System Components (IMADALAJ)

Keywords

• Fire protection equipment
• Fire suppression products
• Fire hose valves
• Fire extinguishers
• Interior fire safety

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Fire Protection Equipment Sales: Wilson and Cousins generates revenue through the manufacture and distribution of interior fire protection equipment and products. The company sells directly to customers through their website and partner e-portal, with products including adapters, cabinets, valves, nozzles, hoses, and extinguishers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wilsons & Cousins manufactures and supplies interior fire protection equipment and products, including brass and chrome-plated fittings, hydrant gate valves, fire hose nozzles, fire sprinkler valves, fire reels, hose racks, adapters, hose valves, NST valves, check valves, fire department connections, fire cabinets, and hand-held fire extinguishers. Products are UL, ULC, and FM approved and are built to current industry safety standards, serving fire protection contractors, building owners/managers, and fire departments across North America.

Product overview

Wilson and Cousins is a manufacturer and supplier of Interior Fire Protection Equipment and Products since 1881. Their comprehensive portfolio includes fire hose adapters (GA Groove Adapters, HF36-HF58 series reducers and swivels, brass rack nipples), fire cabinets (fire extinguisher cabinets, fire hose cabinets, valve cabinets with recessed/surface options), caps and plugs in various materials, check valves (UL/ULC and FM approved), fire department connections (siamesian connections, wall hydrants, roof manifolds), hand-held fire extinguishers (ABC Dry Chemical, BC Standard Dry Chemical, CO2, Halotron, Purple K, Water, Wet Chemical types), hose valves (hydrant gate valves, pressure reducing/restricting valves, standard angle valves), fire hoses (double jacket, single jacket, rack hose, rubber covered), nozzles (brass, plastic, straight stream, play pipes), racks and reels (hump racks, semi-automatic hose racks, swinging hose reels), sprinkler accessories (trim valves), and wrenches (cabinet, hydrant, Storz). All products comply with current safety standards and regulations, with quality testing conducted at their own quality control center. The company holds approvals from Underwriters Laboratories, Underwriters Laboratories of Canada, and Factory Mutual Research.

Differentiator

Problem solved

Functional benefit

Products and services

• GA Groove Adapters Brass fire hose adapters including grooved adapters for changing the configuration of threads, available in 1.5" to 4" sizes with male NPT x grooved configurations for fire protection contractors and installers.
• HF36 Thread Reducer Female X Male Forged brass thread reducers that change size and/or thread configuration, available in brass or chrome finish with pin lug or rocker lug options for fire hose systems.
• HF40 Swivel Only Regional hose thread cast brass swivels for open snoot and swivel bases and exposed fire department connections, available in brass or chrome finish.
• HF55 HEX Adapter Male X Male Brass hexagonal adapters to change configuration of threads in male x male configurations, available with brass or chrome finish.
• HF56 HEX Adapter Female X Female Brass hexagonal adapters for female thread connections that convert NPT to NST hose thread configurations, available in brass or chrome finish.
• HF57 HEX Adapter Female X Male Brass hexagonal adapters for changing configuration of threads in multiple configurations including hose x hose, hose x NPT, and NPT x hose.
• HF57S HEX Swivel Adapter Male NPT X Female Hose Brass hex swivel adapters for male NPT to female hose connections in fire protection systems.
• HF58 Snoot and Swivel Brass snoot and swivel adapters for fire department connections, available in brass cast or chrome finish.
• RN Brass Rack Nipple

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fire Equipment Manufacturers' Association (FEMA)coreOthersWilson and Cousins is a proud member of FEMA, the premier organization dedicated to saving lives and protecting property against fire. The company participates in on-line standpipe fire hose instruction and education provided by FEMA, and refers customers to FEMA's interactive training module for standpipe fire hose stations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Potter Roemer: US-based manufacturer of interior fire protection equipment including fire extinguishers, cabinets, hose valves, and FDCs. Overlaps directly with Wilson and Cousins' product portfolio and contractor customer base.
• Kochek: US manufacturer specializing in fire hose adapters, fittings, valves, and couplings. Highly comparable given W&C's core HF-series adapter and swivel business.
• Elkhart Brass Manufacturing: US manufacturer of fire nozzles, valves, and monitor/connection hardware for firefighting and interior standpipe systems. Direct overlap in nozzle and valve product categories.
• Guardian Fire Equipment: Manufacturer of fire extinguishers, cabinets, hoses, and valves for commercial buildings. Competes head-to-head with W&C across cabinet and extinguisher lines.
• Badger Fire Protection: Fire protection equipment manufacturer and distributor supplying extinguishers, cabinets, and related hardware to contractors and end users across North America.
• Croker Fire Protection: Specialty fire protection supplier of valves, fittings, hoses, and related interior firefighting equipment with overlap in the contractor distribution channel.
• Amerex Corporation: Major US manufacturer of hand-held fire extinguishers (ABC, CO2, wet chemical, etc.). Directly comparable on the extinguisher portion of W&C's catalog.

Broad incumbents

• Victaulic: Global manufacturer of mechanical piping solutions including grooved couplings, fittings, and valves used in fire protection sprinkler systems. Larger incumbent serving overlapping customers with broader portfolio.
• Johnson Controls (Tyco/ANSUL): Global fire safety conglomerate offering detection, suppression, extinguishers, and specialty hardware. Significant overlap as a broad incumbent encompassing many of W&C's product categories.
• Minimax: European-headquartered fire protection systems and equipment major with broad interior and exterior product lines. Adjacent global incumbent comparable on scope, though regionally distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wilson-and-cousins-interior-fire-protection-equipment
• Instagraminstagram.com/wilsonandcousins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilsons & Cousins