What Profirst does

Profirst (legal entity: Profirst International SA, registered in Belgium) is a privately-held creative agency founded in 1988 and headquartered in Brussels, with additional offices in Paris and London. The firm specialises in the design and production of premium events for global luxury brands, fashion houses, beauty companies, champagne and spirits groups, automotive marques, financial institutions, and ultra-high-net-worth private clients. Named enterprise clients include Chanel, Dior, Zara, Zara Home, Massimo Dutti, LOEWE, Givenchy, Lancôme, Armani Beauty, Redken, Moët & Chandon, Dom Pérignon, Veuve Clicquot, Ruinart, Perrier Jouët, Ferrari, Patek Philippe, Tag Heuer, BNP Paribas, and Vogue Paris.

The company's service portfolio covers event concept ideation and strategy, end-to-end event production with art direction and scenography, digital and content production (including live-streaming and phygital formats), talent curation, venue scouting, and communication strategy. There is no proprietary technology platform; the offering is delivered through a curated, multidisciplinary in-house team of creatives, designers, producers, scenographers, photographers, and copywriters, supplemented by external talent networks. The agency has extended its delivery footprint across Western Europe, Southern Europe (Italy, Spain), Greater China, Japan, and North America. In 2023 Profirst achieved B Corp certification, formalising an ESG positioning that complements its premium creative proposition.

Profirst generates revenue on a project-based, professional services model. Pricing is bespoke and quote-based; no rate cards, package pricing, or minimum contract values are disclosed. Client acquisition is sales-led, driven by portfolio reputation, repeat engagements, referrals, and direct outreach to enterprise decision-makers rather than self-serve or product-led channels. The firm reports 51-100 employees and is independently owned, with no disclosed external investors, parent company, or controlling entity.

Name

Profirst

Legal name

Profirst International SA

Website

https://profirst.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Profirst is an independent, B Corp-certified creative agency founded in 1988, headquartered in Brussels with offices in Paris and London. It designs and produces premium events, scenography, and digital activations for global luxury, fashion, beauty, automotive, and champagne brands, as well as ultra-high-net-worth private clients.

Ownership category

akta.pro rank

Product category

Premium Event Production and Creative Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Draping, Backdrops & Fabric Styling (HSACAOAD)

Keywords

• Premium event production
• Creative agency services
• Art direction scenography
• Luxury brand activations
• Talent curation sourcing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Production Services: Profirst generates revenue through professional services fees for designing and producing premium events. As a full-service creative agency, they provide end-to-end event production including concept development, art direction, scenography, content production, talent curation, digital activation, and event management. Revenue is project-based, typically enterprise contracts for luxury brands, fashion houses, and private clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Profirst is a full-service creative agency that designs and produces premium events and digital experiences for global luxury brands, fashion houses, beauty companies, financial institutions, and high-net-worth private clients. Its core offering covers event concept ideation and strategy, end-to-end event production with art direction and scenography, digital and content production, talent curation and sourcing, store and venue scouting, and communication strategy.

Product overview

Profirst is a B Corp certified event communication agency that designs and produces premium events and digital experiences. Founded in 1988, the agency operates from Paris, Brussels, London, Shanghai, and Beijing. The company's offering centers on a comprehensive service portfolio that includes event concept ideation and strategy, full-scale event production with art direction and scenography, digital and content production, talent curation and sourcing, venue scouting, and communication strategy. The agency specializes in creating bespoke physical and virtual moments for luxury brands, corporations, and private clients, moving from storytelling to story-sharing through their multi-disciplinary approach combining creativity, innovation, and design.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Concept Ideation & Strategy Creative development and strategic planning for event concepts, covering objective setting, ideation, design, and development phases for luxury brands, corporations, and private clients.
• Event Production End-to-end production of premium events including art direction, scenography, site production, technical setup, and event coordination for fashion weeks, product launches, store openings, and private celebrations.
• Digital & Content Production Creation of digital experiences, live broadcasts, social media content, and digital activations for brands seeking phygital event formats.
• Talent Curation & Sourcing Curated selection and sourcing of creative talent including photographers, models, artists, DJs, performers, and scenographers for branded events and private celebrations.
• Store & Venue Scouting Location scouting and venue selection services for events, including management of iconic and UNESCO-classified locations for premium brand activations and private clients.
• Communication Strategy Brand communication strategies, media relations, social media strategy, and influencer marketing campaigns designed to amplify event impact for luxury and corporate clients.

Quantifiable outcome

• Zara Home Tmall Super Brand Day achieved over 5 million views in 1 hour with 14.2% sales growth on the platform
• +5 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Bureau Betak: Alexandre de Betak's design and production firm is the benchmark premium event agency for global fashion weeks and luxury brand launches (Dior, Chanel, Bulgari), directly competing for the same enterprise luxury client mandates Profirst pursues.
• Villa Eugénie: Paris-based creative agency producing premium events, scenography, and brand experiences for luxury and fashion houses; competes head-to-head with Profirst for fashion week, product launch, and brand activation budgets across Europe.
• Auditoire: Havas-owned event and brand experience agency focused on luxury and premium brands (Hermès, LVMH clients), offering integrated event strategy, scenography, and content production in the same niche Profirst serves.
• Mazarine: Part of the Artémis/Kering ecosystem, Mazarine is a Paris-based creative communications agency serving luxury, fashion, and beauty brands with brand strategy, content, and event production — directly comparable in client base and creative scope.
• K2 (Limiñana & Partners): Spanish creative agency specializing in luxury brand events, scenography, and communication, with strong fashion and beauty client rosters; competes with Profirst on European luxury activations and Spanish-market work.
• Hero Eventi: Italy-based event and scenography agency serving luxury fashion houses (including Dolce & Gabbana, Moncler); competes with Profirst for Italian and pan-European luxury fashion week and brand activation work.

Broad incumbents

• BETC: Havas-owned full-service creative agency in Paris with a significant luxury and fashion practice (Lancôme, L'Oréal); broader advertising-led model but competes for premium brand experience and event-related mandates.
• Publicis Luxe: Publicis Group's luxury and lifestyle specialty division providing communications, digital, and event services to luxury brands; competes for integrated mandates that include Profirst's scenography and event production scope.
• Freeman: Global experiential marketing agency serving Fortune 500 enterprise clients across categories; competes for premium corporate event and conference mandates where Profirst's financial services clients (BNP Paribas, Alpha Credit) sit.

Emerging players

• Stink Studios: Creative production company with strong luxury and fashion experience design credentials (Burberry, Farfetch); overlaps with Profirst's digital activation and content production offerings while being more digitally native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProfirstEvent
• Facebookfacebook.com/ProfirstEvent
• LinkedInlinkedin.com/company/profirst-international
• Instagraminstagram.com/profirst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profirst