Eastern Broadcasting Co., Ltd.

What Eastern Broadcasting Co., Ltd. does

Eastern Broadcasting Co., Ltd. (EBC, 東森電視事業股份有限公司) is a Taipei-based, privately-held Taiwanese multimedia broadcaster founded in 1995, operating a portfolio of eight dedicated cable/satellite television channels spanning news (東森新聞, 東森財經新聞), general entertainment (東森綜合, 東森超視), children's programming (東森幼幼/YOYO TV), drama (東森戲劇), and movies (東森電影, 東森洋片), plus the overseas ETTV America diaspora feed. Underlying the broadcast business is an owned-architecture stack: a member center (東森會員中心) with Facebook/Apple ID SSO, iOS and Android mobile apps (EBC News and others), an official YouTube channel, and the EBC Original (東森創作) production subsidiary, which since 2015 has produced Made-in-Taiwan drama titles such as 王牌辯護人, 姊妹們追吧, 競技青春, 神之鄉, and the 2049 sci-fi anthology, with content also distributed through LINE TV and Netflix partnerships. Revenue is generated primarily through television advertising sales across the channel portfolio, with adjacent monetization from the YOYO Kids kindergarten, CAVA lifestyle platform, and international licensing via ETTV America, serving a broad Taiwanese and overseas Chinese-speaking audience across news, entertainment, drama, and family-friendly programming segments.

Name

Eastern Broadcasting Co., Ltd.

Legal name

東森電視事業股份有限公司

Website

https://ebc.net.tw

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eastern Broadcasting Co., Ltd. is a privately-held Taiwanese multimedia broadcaster operating eight cable/satellite TV channels, an original-drama production subsidiary, mobile apps, and the ETTV America diaspora feed, serving Taiwanese and overseas Chinese-speaking audiences primarily through television advertising.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

akta.pro secondary industries

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), National Broadcast News Networks (MPABAAAB)

Keywords

• Television broadcasting
• News media
• Drama production
• Children's programming
• Digital streaming

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: Television advertising sales across multiple channels including news, finance, drama, movie, and children's programming. The company operates 8 television channels and sells advertising spots and sponsorships to generate revenue.

Distribution channels2 records

Marketing channels3 records

Core offering

Eastern Broadcasting Co., Ltd. (EBC) operates a multi-channel television broadcasting network in Taiwan, delivering news, financial news, entertainment, drama, movies, and children's programming across eight dedicated TV channels. The company also produces original Taiwanese drama content through its EBC Original subsidiary and distributes content internationally through ETTV America Corp., supplemented by digital platforms including mobile apps, websites, and partnerships with streaming services.

Product overview

Eastern Broadcasting Co., Ltd. (EBC, 東森電視事業股份有限公司) is a Taiwanese multimedia broadcasting company operating a multi-channel television network. The company offers a platform-plus-channels architecture consisting of eight core TV channels covering news (東森新聞, 東森財經), entertainment (東森綜合, 東森超視), children's programming (東森幼幼), drama (東森戲劇), and movies (東森電影, 東森洋片). Additionally, EBC operates the original content production brand 東森創作, international broadcast service 東森美洲衛視, and digital platforms including mobile apps and membership services. The portfolio is complemented by children's education brand YOYO幼兒園 and charitable foundation 幼幼慈善基金會. Content distribution extends through YouTube, LINE TV, Netflix, and myVideo partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• EBC Original (東森創作): Original drama and content production brand established in 2015, focused on producing Taiwanese-made (MIT) drama content for female audiences, targeting real-life stories with quality and inspirational value.
• ETTV
• YOYO TV (東森幼幼)

Products and services

• EBC News (東森新聞) News channel providing 24/7 news coverage including politics, society, international, sports, business, health, and entertainment news for Taiwanese viewers.
• EBC Financial News (東森財經新聞) Financial and business news channel covering market updates, economic analysis, and financial reporting.
• YOYO TV (東森幼幼) Children's programming channel featuring animated shows, kids entertainment, and educational content for young audiences.
• EBC General / ETTV (東森綜合) General entertainment channel featuring variety shows, lifestyle programs, and general drama content.
• EBC Drama (東森戲劇) Dedicated drama channel airing Taiwanese and international series, including original productions and co-productions.
• EBC Super TV (東森超視) Entertainment channel featuring drama series and variety programming.
• EBC Movie (東森電影) Movie channel featuring Taiwanese and international films across various genres.
• EBC Foreign Movie (東森洋片) Foreign language movie channel specializing in international film content.
• ETTV America (東森美洲衛視) Overseas broadcast service for Taiwanese diaspora in the Americas, providing EBC content internationally.
• EBC Original (東森創作) Original drama and content production brand focused on producing Taiwanese-made drama content targeting real-life stories with quality and inspirational value.
• EBC Mobile Apps (東森Apps) Mobile application suite providing news content, streaming services, and channel access for iOS and Android devices.
• EBC Member Center (東森會員中心) Member management system allowing users to register accounts, manage personal information, and receive activity notifications. Supports Facebook and Apple ID registration.
• EBC News Mobile App News mobile application available on iOS App Store and Google Play providing access to EBC News content.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• myVideo (台灣大哥大)coreStrategic or Co-development Partner · 1 January 2021Joint investment and distribution partnership for future-oriented drama series '2049'. The production was co-invested by myVideo, EBC, and Greentown (瀚草影視), and premiered on myVideo alongside traditional TV channels.
• Infinity Film (映畫)coreStrategic or Co-development Partner · 1 January 2015Strategic co-production partnership for original Taiwanese drama content. The two companies jointly produced successful dramas including '神之鄉' (God's Town) and '王牌辯護人' (Top Lawyer). Eastville invests capital in MIT (Made in Taiwan) drama production to foster Taiwan's creative industry.
• Greentown影视 (瀚草影視)coreStrategic or Co-development PartnerJoint production partnership for future-oriented drama series '2049'. Greentown serves as the production company, bringing their expertise in speculative fiction content to the collaboration.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sanlih E-Television (三立電視): One of Taiwan's largest commercial broadcasters, operating multiple channels including news, drama, and variety. Directly competes with EBC for Taiwanese advertising budgets, original drama production, and audience share across the same demographics.
• Formosa Television (FTV / 民視): Major Taiwanese free-to-air commercial broadcaster with multiple channels covering news, drama, and general entertainment. Directly comparable in channel portfolio structure, advertising monetization model, and target Taiwanese audience.
• China Television (CTV / 中視): Taiwanese broadcast network operating news, drama, and general entertainment channels. Competes with EBC for the same advertising inventory and viewer base within the Taiwan broadcasting market.
• CTi TV (中天電視): Taiwanese commercial broadcaster with news, drama, and entertainment channels. Directly competes with EBC in Taiwan for audience share, advertising revenue, and original content production.

Regional players

• Television Broadcasts Limited (TVB): Hong Kong's dominant Chinese-language broadcaster with a portfolio of free-to-air channels and content distribution. Comparable as a Chinese-language commercial broadcaster with multi-channel operations and original content production, though serving a different primary market.
• GMA Network: Philippines' leading commercial broadcast network with multiple channels across news, entertainment, and drama. Comparable in multi-channel broadcast architecture and advertising-driven monetization, though operating in a different Asian market.

Broad incumbents

• CJ ENM: Major Korean media conglomerate spanning broadcast (tvN), film, and OTT (Tving). Comparable as a multi-channel broadcaster plus original content producer with global distribution of Korean-language content.
• iQIYI: Major Chinese-language streaming platform and content producer. Comparable as both a competitor for Chinese-language drama audiences and a potential distribution/licensing partner for EBC's original Taiwanese content.

Others

• Netflix: Global streaming incumbent that is simultaneously an EBC content distribution partner (carries titles like '2049') and a competitor for viewer attention. Relevant as a comparable for digital content distribution economics and audience reach.
• LINE TV (LINE Corporation): Taiwan/SEA OTT streaming platform that distributes EBC drama content (e.g., '神之鄉', '王牌辯護人'). Comparable as a regional streaming distributor and a key channel for EBC's OTT-licensing strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atsik2023
• LinkedInlinkedin.com/company/eastern-broadcasting-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Broadcasting Co., Ltd.