NorthStar Asset Management Group
- Company typePrivate
- Founded1990
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
NorthStar Asset Management Group firmographics
Firmographics- Name
- NorthStar Asset Management Group
- Legal name
- NorthStar Asset Management, Inc.
- Website
- https://northstarasset.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
NorthStar Asset Management Group industry classification
Industry- Product category
- Socially Responsible Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Stewardship & Active Ownership (Engagement, Proxy Voting, Shareholder Advocacy) (FSAAALAD)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
Keywords
Where NorthStar Asset Management Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NorthStar Asset Management Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Advisory Services: NorthStar generates revenue through investment advisory fees for managing client portfolios aligned with social justice and progressive values. The firm is registered with the SEC as an investment adviser.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NorthStar Asset Management Group product offering
Product offeringCore offering
NorthStar Asset Management Group is an SEC-registered investment adviser that provides socially responsible investment advisory services guided by a Six-Pillar Social Framework (Racial Equity, Human Rights, Environmental Justice, Economic Equality, Gender Equity, and Corporate Governance). The firm manages values-aligned portfolios for individuals, families, financial advisors, and institutional investors, while conducting shareholder activism through proposal filings, corporate engagement letters, and proxy voting guidance to drive social and environmental change at portfolio companies.
Product overview
NorthStar Asset Management Group offers values-driven wealth management and investment advisory services centered on shareholder activism and social justice. The firm provides investment services for individuals, families, financial advisors, and institutional investors (foundations, endowments, nonprofits, faith-based organizations). NorthStar's investment approach is guided by a Six-Pillar Social Framework encompassing Racial Equity, Human Rights, Environmental Justice, Economic Equality, Gender Equity, and Corporate Governance. The firm's primary offerings include portfolio design aligned with client values, corporate engagement and shareholder advocacy, proxy voting guidance, and activism campaigns targeting corporations on social and governance issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Family Investment Management
Quantifiable outcome
- 250+ shareholder proposals filed to drive systemic change
- +3 more outcomes
Companies that use NorthStar Asset Management Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
NorthStar Asset Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NorthStar Asset Management Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UNPRI (UN Principles for Responsible Investment)minorNorthStar's Director of Impact Research, Whitney Nguyen, CFA, spoke at PRI in Person 2025 in Brazil, discussing how investors can embrace AI and innovation without compromising sustainability.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
NorthStar Asset Management Group competitors and assessment
Company assessmentBroad incumbents
- Trillium Asset Management (parent: Impax): Impax Asset Management is a larger specialist in sustainable investing; competes with NorthStar for institutional SRI mandates with a much broader product set.
- Domini Impact Investments: Long-standing SRI mutual fund sponsor with shareholder advocacy capabilities; competes for the same values-aligned retail and institutional capital as NorthStar but at much greater AUM scale.
- Calvert Investments: Large established SRI/impact manager offering a wide range of responsible investment funds and shareholder advocacy; covers NorthStar's same thematic space at materially greater scale.
Direct peers
- Trillium Asset Management: Boston-based SRI/ESG investment manager with a comparable values-aligned mandate and shareholder engagement focus, serving individuals, advisors, and institutions — directly overlapping NorthStar's segments and philosophy.
- Boston Common Asset Management: Boston-based SRI manager with a sustainability- and justice-focused mandate and active shareholder engagement; similar in size, geography, and progressive values thesis to NorthStar.
- Walden Asset Management: Boston-based SRI advisor serving institutions, foundations, and individuals with values-aligned investing and active engagement; directly comparable in size, location, and client mix.
- Green Century Capital Management: Mission-driven SRI manager focused on environmental and social issues, with shareholder advocacy at the core of its offering — directly comparable to NorthStar's environmental justice and engagement pillars.
- Praxis Impact Advisors: Faith-based and values-aligned investment advisor with shareholder engagement, serving faith-based institutions similar to NorthStar's faith-based institutional segment.
Emerging players
- As You Sow: Nonprofit shareholder advocacy and foundation partner that files many of the same corporate proposals; an indirect competitor for activism-driven client mandates and a potential coalition partner.
Others
- ICCR (Interfaith Center on Corporate Responsibility): Faith-based investor coalition that coordinates shareholder engagement on social and environmental issues; an ecosystem participant that NorthStar's team (e.g., Madison Krieger) directly engages with at ICCR conferences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NorthStar Asset Management Group social profiles
Digital presenceNorthStar Asset Management Group compliance and trust
Trust signalCompliance2 records
NorthStar Asset Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NorthStar Asset Management Group leadership team
Management profileNumber of profiles
Profiles4 records
NorthStar Asset Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NorthStar Asset Management Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NorthStar Asset Management Group
What does NorthStar Asset Management Group do?
NorthStar Asset Management Group is an SEC-registered investment adviser that provides socially responsible investment advisory services guided by a Six-Pillar Social Framework (Racial Equity, Human Rights, Environmental Justice, Economic Equality, Gender Equity, and Corporate Governance). The firm manages values-aligned portfolios for individuals, families, financial advisors, and institutional investors, while conducting shareholder activism through proposal filings, corporate engagement letters, and proxy voting guidance to drive social and environmental change at portfolio companies.
Is NorthStar Asset Management Group a public or private company?
NorthStar Asset Management Group is a private company. It is classified as management employee owned and is currently operating.
When was NorthStar Asset Management Group founded?
NorthStar Asset Management Group was founded in 1990. It employs 101 to 250 people.
Where is NorthStar Asset Management Group based?
NorthStar Asset Management Group is headquartered in New York, United States, in the North America region.
How does NorthStar Asset Management Group make money?
One revenue line is on record: investment Advisory Services.
Who are NorthStar Asset Management Group's main competitors?
Broad incumbents on record are Trillium Asset Management (parent: Impax), Domini Impact Investments and Calvert Investments. Direct peers are Trillium Asset Management, Boston Common Asset Management, Walden Asset Management, Green Century Capital Management and Praxis Impact Advisors. As You Sow is listed as an emerging player. ICCR (Interfaith Center on Corporate Responsibility) is listed as an others.
Does NorthStar Asset Management Group have an API?
No public API is recorded for NorthStar Asset Management Group.
What industry is NorthStar Asset Management Group in?
NorthStar Asset Management Group's product category is Socially Responsible Investment Management. Its primary akta.pro industry code is FSAAALAD, Stewardship & Active Ownership (Engagement, Proxy Voting, Shareholder Advocacy), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.