Serana Europe

What Serana Europe does

Serana Europe GmbH is a German private limited company headquartered in Pessin, Germany, founded in 2014, that manufactures and supplies cell culture products for research and laboratory use. The company offers a comprehensive range of cell culture supplies used across all areas where cell culture is performed, complemented by contract manufacturing services for customers requiring custom production. Its operational positioning is "quality led" and "customer driven," targeting academic institutions, university laboratories, and private research organizations performing cell culture work.

The company runs a hybrid go-to-market combining direct e-commerce sales through its own online shop (serana.de) with a global third-party distribution network. Pricing is quote-based via a dedicated quote cart rather than published list prices, indicating custom or project-based ordering typical of small-batch lab supplies. The website is bilingual (English/German), includes distributor and product-research resource pages, and offers direct phone and email support. Distribution is described as global, though no specific geographic markets or named distribution partners are disclosed.

With an employee base in the 11–50 range, Serana Europe is a small-to-mid-scale niche manufacturer in the broader life sciences consumables market. The company maintains no disclosed parent, no funding history, no certifications, no patents, no named customers, and no management team information in the available data, which materially limits external validation of scale, governance, and quality claims.

Name

Serana Europe

Legal name

Serana Europe GmbH

Website

https://serana-europe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Serana Europe GmbH is a German manufacturer of cell culture supplies and contract manufacturing services, serving academic institutions, university labs, and private research organizations through direct e-commerce and a global distributor network.

Ownership category

akta.pro rank

Product category

Life Sciences Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (32541)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Process Development & Tech Transfer Services (CDMO) (HLAGABAL)

akta.pro secondary industry

Process Development & Tech Transfer (Upstream/Downstream/MSAT) (HLAGAGAE)

Keywords

• Cell culture supplies
• Cell culture reagents
• Life sciences manufacturing
• Biotech contract manufacturing
• Research laboratory products

Headquarters

HQ city

Pessin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cell Culture Products: Sale of cell culture supplies and reagents used in research and laboratory settings where cell culture is performed.
2. Manufacturing Services: Custom manufacturing services for cell culture products, likely project-based or contract manufacturing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Serana Europe manufactures and supplies a wide range of cell culture products used across all areas where cell culture is performed, including reagents and consumables sold through its online shop. In addition, the company offers contract manufacturing services for cell culture supplies, providing custom production capabilities to customers in the biotechnology and life sciences sectors.

Product overview

Serana Europe offers a unified portfolio of cell culture supplies and manufacturing services. The core product line includes comprehensive cell culture supplies available through their online shop, complemented by contract manufacturing services for customers requiring custom production. The company positions itself as quality-led and customer-driven, serving all areas where cell culture is performed.

Differentiator

Problem solved

Functional benefit

Products and services

• Cell Culture Supplies A comprehensive range of cell culture products — reagents and consumables — used across all areas where cell culture is performed, sold to research institutions, laboratories, and biotechnology / life sciences customers through the company's online shop.
• Manufacturing Services Contract manufacturing services for cell culture supplies, providing quality-led custom production capabilities for customers in the biotechnology and life sciences sectors that require production beyond standard catalog products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lonza Group: Global CDMO and cell culture solutions provider offering custom media, sera, and bioprocessing services. Directly comparable to Serana's cell culture supplies plus contract manufacturing combination, though at vastly larger scale.
• Corning Life Sciences: Major supplier of cell culture media, sera, and plasticware used in research and bioproduction. Comparable product breadth in cell culture inputs to Serana.
• FUJIFILM Irvine Scientific: Specialist manufacturer of cell culture media and sera for research, cell therapy, and assisted reproductive technologies. Closely comparable to Serana's niche as a focused cell culture supplies manufacturer.
• STEMCELL Technologies: Specialty cell culture media, reagents, and cell isolation products focused on stem cell and immunology research. Comparable mid-sized cell culture supplies specialist serving research customers.
• PAN-Biotech: German-based cell culture media, sera, and reagents manufacturer serving research and biopharma customers. Closely comparable European-headquartered cell culture supplies peer.

Broad incumbents

• Thermo Fisher Scientific (Gibco): Gibco is the dominant cell culture brand covering media, sera, reagents, and plastics across research and manufacturing. Competes with Serana across essentially every cell culture product category.
• Merck KGaA (Sigma-Aldrich / BioReliance): Life science tools giant offering cell culture media, reagents, and bioprocessing services through its Sigma-Aldrich and BioReliance lines. Overlaps directly with Serana's product and service portfolio.
• Cytiva (Danaher): Bioprocessing and cell culture media/sera supplier serving research and commercial biomanufacturing customers. Comparable cell culture product offering with global scale.
• Sartorius: Bioprocessing solutions provider with cell culture media and process development services relevant to upstream biomanufacturing, overlapping with Serana's manufacturing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serana Europe