Bullfrog Films

Name

Bullfrog Films

Legal name

Bullfrog Films, Inc.

Website

https://bullfrogfilms.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Bullfrog Films is a privately held US distributor of independently-produced environmental and social justice documentaries, offering 700+ titles via DVD sales, rentals, streaming, and community screenings to educational institutions, libraries, K-12 schools, and activist organizations.

Ownership category

akta.pro rank

Product category

Educational Film Distribution

NAICS

Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212), Video Tape and Disc Rental (532282), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Video Tape Rental (7841), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Non-Theatrical Distribution (Educational, Airlines, Cruise, Community) (MPADAJAJ)

akta.pro secondary industries

Social Issue & Advocacy Documentaries (MPADADAG), Nature, Science & Wildlife Documentaries (MPADADAF), Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

Keywords

• Educational film distribution
• Documentary distribution
• Environmental documentaries
• Social justice films
• DVD and streaming sales

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DVD Sales: One-time sales of physical DVDs with public performance rights included in price. Prices vary by institution type (4-year college, 2-year college, public library, K-12, activist groups).
2. DVD Rentals: Single screening rentals for classrooms or small groups where no admission fee is charged. K-12 teachers receive 30% discount.
3. Streaming Licenses: Educational streaming through Docuseek partnership, home streaming through OVID, and community screening programs through Bullfrog Communities.
4. Volume Discounts and Duplication Licenses: Substantial discounts on multiple video purchases. Additional copies honored at lowest applicable discount rate within one year of original purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bullfrog Films distributes independently-produced documentary films on environmental and social justice issues, primarily to educational institutions, libraries, and community groups. Its core offerings are physical DVD sales (with public performance rights bundled in), DVD rentals for single classroom screenings, digital streaming (DSL) licenses delivered through educational and consumer platforms, and the Bullfrog Communities program for hosted community and campus-wide film screenings.

Product overview

Bullfrog Films is a leading educational film distributor offering over 700 independently-produced documentary titles on environmental and social justice issues. The core product portfolio consists of physical DVDs (with public performance rights) and digital streaming/DSL options. Distribution is enabled through multiple channels including the company's own online platform, Docuseek (educational streaming), OVID (home streaming), and Bullfrog Communities (community screening program). The company serves educational institutions, libraries, activists, and individuals with content spanning environment, climate change, social justice, globalization, indigenous peoples, and sustainability topics.

Differentiator

Problem solved

Functional benefit

Products and services

• DVD Sales with Public Performance Rights One-time DVD sales of independently-produced documentaries on environmental and social justice issues, bundled with public performance rights and tier-priced by buyer type (4-year college, 2-year college, public library, K-12, activist/community groups). Intended for higher education institutions, libraries, K-12 schools, and community groups needing cleared rights for in-classroom and public screenings.
• DVD Rentals for Single Screenings Single-screening DVD rentals for classrooms or small groups where no admission fee is charged, with a 30% discount on rental fees for K-12 teachers. Targeted at K-12 schools, higher-ed classrooms, and small-group educational uses that do not need full ownership or public performance rights.
• Educational and Home Streaming Licenses (DSL) Digital streaming/DSL delivery option for Bullfrog Films' catalog, delivered through the Docuseek educational streaming partnership for institutions and the OVID home-streaming destination for individual consumers. For schools, universities, libraries, and individual viewers who prefer digital access over physical DVD.
• Bullfrog Communities (Community and Campus Screening Program) Program that enables individuals, community groups, and campuses to host public film screenings of Bullfrog Films titles, with the ability to charge admission, to drive discussion and action on environmental and social justice issues. Targets grassroots organizers, activist groups, and campus programming leads.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• DocuseekcoreTechnology or IntegrationDocuseek is the premier academic streaming source for social-issue and environmental documentaries. Bullfrog Films provides content access through Docuseek for educational institutions.
• Bullfrog CommunitiescoreChannel Partner/ Reseller/ DistributorBullfrog Communities is the community and campus-wide screening program of Bullfrog Films, enabling individuals to host film screenings that generate discussion and action.
• ITVS (Independent Television Service)minorStrategic or Co-development PartnerCo-production funding partner for select documentary productions including My Country No More, Bombies, and other titles with CPB funding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Strand Releasing: Independent distributor of documentary, foreign, and art-house films with an established catalog; comparable to Bullfrog in indie-documentary distribution and institutional/educational positioning.
• Icarus Films: Independent documentary distributor specializing in social-issue, political, and art-house films for educational and home-video markets; directly comparable to Bullfrog in mission, customer base (libraries and universities), and distribution model (DVD + streaming). Operates Docuseek, the same educational streaming platform Bullfrog uses, making it the closest direct peer.
• Collective Eye Films: Independent documentary distributor focused on social-justice, environmental, and global-issue films for educational markets; directly comparable to Bullfrog's environmental/social-justice niche and institutional channel focus.
• First Run Features: Independent distributor of documentary and art-house films with a long-standing catalog serving educational, theatrical, and home-video markets; closely comparable to Bullfrog in catalog breadth, institutional focus, and pricing tiers for libraries and universities.
• Kino Lorber: Leading independent distributor of classic and contemporary world cinema, documentaries, and educational films with streaming via the Kino Now platform; directly comparable to Bullfrog in educational distribution and streaming, though broader in genre scope.
• Green Planet Films: Distributor focused specifically on environmental and sustainability documentaries for educational and community screenings; the closest niche peer to Bullfrog, with overlapping subject area and customer base, though smaller in scale and catalog.
• The Cinema Guild: Independent distributor of documentary, foreign, and art-house films to theatrical, educational, and home-video channels; comparable to Bullfrog in the curated-indie-documentary niche and institutional customer focus.

Broad incumbents

• Kanopy: Library- and university-licensed streaming platform that distributes a large catalog of documentaries (including independent titles) to institutional subscribers; an incumbent in the same educational streaming channel as Docuseek, where Bullfrog's content lives.
• PBS Distribution: Distribution arm of PBS distributing documentary and educational programming through home video and streaming; overlaps with Bullfrog's documentary subject matter and educational positioning, but at much broader scale and with broadcast-television content.
• Alexander Street (ProQuest): Large educational streaming and database provider whose academic video offerings overlap directly with Bullfrog's institutional customer base; a broader incumbent competing for the same library and faculty streaming budgets but with a much wider content portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bullfrogfilms
• YouTubeyoutube.com/bullfrogfilms
• Facebookfacebook.com/bullfrogfilms
• Instagraminstagram.com/bullfrog_films

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullfrog Films