Bullfrog Films
Bullfrog Films is a privately held US distributor of independently-produced environmental and social justice documentaries, offering 700+ titles via DVD sales, rentals, streaming, and community screenings to educational institutions, libraries, K-12 schools, and activist organizations.
- Company typePrivate
- Founded1971
- HeadquartersReading, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Bullfrog Films firmographics
Firmographics- Name
- Bullfrog Films
- Legal name
- Bullfrog Films, Inc.
- Website
- https://bullfrogfilms.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bullfrog Films is a privately held US distributor of independently-produced environmental and social justice documentaries, offering 700+ titles via DVD sales, rentals, streaming, and community screenings to educational institutions, libraries, K-12 schools, and activist organizations.
- Ownership category
- akta.pro rank
Bullfrog Films industry classification
Industry- Product category
- Educational Film Distribution
- NAICS
- Motion Picture and Video Distribution (512120), Motion Picture and Video Distribution (51212), Video Tape and Disc Rental (532282), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Video Tape Rental (7841), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Non-Theatrical Distribution (Educational, Airlines, Cruise, Community) (MPADAJAJ)
- akta.pro secondary industries
- Social Issue & Advocacy Documentaries (MPADADAG), Nature, Science & Wildlife Documentaries (MPADADAF), Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
Keywords
Where Bullfrog Films is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bullfrog Films business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- DVD Sales: One-time sales of physical DVDs with public performance rights included in price. Prices vary by institution type (4-year college, 2-year college, public library, K-12, activist groups).
- DVD Rentals: Single screening rentals for classrooms or small groups where no admission fee is charged. K-12 teachers receive 30% discount.
- Streaming Licenses: Educational streaming through Docuseek partnership, home streaming through OVID, and community screening programs through Bullfrog Communities.
- Volume Discounts and Duplication Licenses: Substantial discounts on multiple video purchases. Additional copies honored at lowest applicable discount rate within one year of original purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 4-year College / University / Institution pricing |
| One time/ perpetual license | Pay-as-you-go | Rental pricing for K-12 teachers |
| One time/ perpetual license | Pay-as-you-go | Community Screening pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Bullfrog Films product offering
Product offeringCore offering
Bullfrog Films distributes independently-produced documentary films on environmental and social justice issues, primarily to educational institutions, libraries, and community groups. Its core offerings are physical DVD sales (with public performance rights bundled in), DVD rentals for single classroom screenings, digital streaming (DSL) licenses delivered through educational and consumer platforms, and the Bullfrog Communities program for hosted community and campus-wide film screenings.
Product overview
Bullfrog Films is a leading educational film distributor offering over 700 independently-produced documentary titles on environmental and social justice issues. The core product portfolio consists of physical DVDs (with public performance rights) and digital streaming/DSL options. Distribution is enabled through multiple channels including the company's own online platform, Docuseek (educational streaming), OVID (home streaming), and Bullfrog Communities (community screening program). The company serves educational institutions, libraries, activists, and individuals with content spanning environment, climate change, social justice, globalization, indigenous peoples, and sustainability topics.
Differentiator
Problem solved
Functional benefit
Products and services
- DVD Sales with Public Performance Rights One-time DVD sales of independently-produced documentaries on environmental and social justice issues, bundled with public performance rights and tier-priced by buyer type (4-year college, 2-year college, public library, K-12, activist/community groups). Intended for higher education institutions, libraries, K-12 schools, and community groups needing cleared rights for in-classroom and public screenings.
- DVD Rentals for Single Screenings Single-screening DVD rentals for classrooms or small groups where no admission fee is charged, with a 30% discount on rental fees for K-12 teachers. Targeted at K-12 schools, higher-ed classrooms, and small-group educational uses that do not need full ownership or public performance rights.
- Educational and Home Streaming Licenses (DSL) Digital streaming/DSL delivery option for Bullfrog Films' catalog, delivered through the Docuseek educational streaming partnership for institutions and the OVID home-streaming destination for individual consumers. For schools, universities, libraries, and individual viewers who prefer digital access over physical DVD.
- Bullfrog Communities (Community and Campus Screening Program) Program that enables individuals, community groups, and campuses to host public film screenings of Bullfrog Films titles, with the ability to charge admission, to drive discussion and action on environmental and social justice issues. Targets grassroots organizers, activist groups, and campus programming leads.
Companies that use Bullfrog Films
Customer profileSegments5 records
Ideal customer profiles5 records
Bullfrog Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bullfrog Films partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DocuseekcoreDocuseek is the premier academic streaming source for social-issue and environmental documentaries. Bullfrog Films provides content access through Docuseek for educational institutions.
- Bullfrog CommunitiescoreBullfrog Communities is the community and campus-wide screening program of Bullfrog Films, enabling individuals to host film screenings that generate discussion and action.
- ITVS (Independent Television Service)minorCo-production funding partner for select documentary productions including My Country No More, Bombies, and other titles with CPB funding.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bullfrog Films competitors and assessment
Company assessmentDirect peers
- Strand Releasing: Independent distributor of documentary, foreign, and art-house films with an established catalog; comparable to Bullfrog in indie-documentary distribution and institutional/educational positioning.
- Icarus Films: Independent documentary distributor specializing in social-issue, political, and art-house films for educational and home-video markets; directly comparable to Bullfrog in mission, customer base (libraries and universities), and distribution model (DVD + streaming). Operates Docuseek, the same educational streaming platform Bullfrog uses, making it the closest direct peer.
- Collective Eye Films: Independent documentary distributor focused on social-justice, environmental, and global-issue films for educational markets; directly comparable to Bullfrog's environmental/social-justice niche and institutional channel focus.
- First Run Features: Independent distributor of documentary and art-house films with a long-standing catalog serving educational, theatrical, and home-video markets; closely comparable to Bullfrog in catalog breadth, institutional focus, and pricing tiers for libraries and universities.
- Kino Lorber: Leading independent distributor of classic and contemporary world cinema, documentaries, and educational films with streaming via the Kino Now platform; directly comparable to Bullfrog in educational distribution and streaming, though broader in genre scope.
- Green Planet Films: Distributor focused specifically on environmental and sustainability documentaries for educational and community screenings; the closest niche peer to Bullfrog, with overlapping subject area and customer base, though smaller in scale and catalog.
- The Cinema Guild: Independent distributor of documentary, foreign, and art-house films to theatrical, educational, and home-video channels; comparable to Bullfrog in the curated-indie-documentary niche and institutional customer focus.
Broad incumbents
- Kanopy: Library- and university-licensed streaming platform that distributes a large catalog of documentaries (including independent titles) to institutional subscribers; an incumbent in the same educational streaming channel as Docuseek, where Bullfrog's content lives.
- PBS Distribution: Distribution arm of PBS distributing documentary and educational programming through home video and streaming; overlaps with Bullfrog's documentary subject matter and educational positioning, but at much broader scale and with broadcast-television content.
- Alexander Street (ProQuest): Large educational streaming and database provider whose academic video offerings overlap directly with Bullfrog's institutional customer base; a broader incumbent competing for the same library and faculty streaming budgets but with a much wider content portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bullfrog Films social profiles
Digital presenceBullfrog Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullfrog Films leadership team
Management profileNumber of profiles
Profiles7 records
Bullfrog Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullfrog Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullfrog Films
What does Bullfrog Films do?
Bullfrog Films distributes independently-produced documentary films on environmental and social justice issues, primarily to educational institutions, libraries, and community groups. Its core offerings are physical DVD sales (with public performance rights bundled in), DVD rentals for single classroom screenings, digital streaming (DSL) licenses delivered through educational and consumer platforms, and the Bullfrog Communities program for hosted community and campus-wide film screenings.
Is Bullfrog Films a public or private company?
Bullfrog Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bullfrog Films founded?
Bullfrog Films was founded in 1971. It employs 1 to 10 people.
Where is Bullfrog Films based?
Bullfrog Films is headquartered in Reading, United States, in the North America region.
How does Bullfrog Films make money?
Four revenue lines are on record. DVD Sales are the primary driver. The others are DVD Rentals, streaming Licenses and volume Discounts and Duplication Licenses.
Who are Bullfrog Films's main competitors?
Direct peers on record are Strand Releasing, Icarus Films, Collective Eye Films, First Run Features, Kino Lorber, Green Planet Films and The Cinema Guild. Broad incumbents are Kanopy, PBS Distribution and Alexander Street (ProQuest).
Does Bullfrog Films have an API?
No public API is recorded for Bullfrog Films.
What industry is Bullfrog Films in?
Bullfrog Films's product category is Educational Film Distribution. Its primary akta.pro industry code is MPADAJAJ, Non-Theatrical Distribution (Educational, Airlines, Cruise, Community), with a secondary code of MPADADAG, Social Issue & Advocacy Documentaries. Its NAICS code is 512120 and its SIC code is 7822.