B-Line
B-Line is a Portland-based sustainable last-mile logistics, warehousing, and trike advertising company using electric-assist cargo trikes to serve 100+ local food CPG businesses, restaurants, and institutions in the Portland Metro Area. Founded 2009; operates from The Redd campus as a Certified B Corporation.
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B-Line does
B-Line, legally organized as Freeroot Ventures, Inc. (Oregon), is a Portland-based sustainable last-mile logistics, distribution, and warehousing company founded in 2009 by Franklin Jones. The company operates a fleet of electric-assist cargo trikes capable of carrying 600-800 pounds per trip, providing emissions-free delivery to restaurants, offices, retailers, and institutional buyers across the Portland Metro Area. B-Line's core service is route-based urban delivery that leverages exclusive access to pedestrian and bike-only corridors (Eastside Esplanade, Tilikum Crossing, Pearl District) where conventional vehicles are restricted, with a claimed 30-50% per-stop cost advantage versus traditional delivery. The company has displaced more than 15,000 truck deliveries since inception and maintains a customer base of 100+ local businesses.
B-Line operates from a 15,000 sq ft facility at The Redd on Salmon campus in Portland's Central Eastside Industrial district, offering three core service lines plus a social impact program. Urban Delivery (route-based, including OLCC-licensed beverage delivery) is the core revenue driver; Warehousing provides temperature-controlled storage (dry, 34°F cooler, -10°F freezer) and à la carte managed fulfillment services; Advertising + Promotions monetizes the trike fleet as a media channel (Full Wrap, Panel, Promo, Keg Trike) reaching 316,800-528,000 impressions per period. The B-shares program generates social impact revenue by selling $20 meal credits that fund surplus food delivery from Whole Foods, New Seasons, and Dave's Killer Bread to nonprofit partners. Go-to-market is direct sales via Google Forms, complemented by partnerships with Ecotrust (Redd campus), City of Portland/Office Depot, and a Lime (2022) collaboration.
The company is a Certified B Corporation with significant earned media presence (NY Times, Time Magazine, BBC) and operates with a small team (11-50 employees) of delivery ambassadors, riders, and office staff. Pricing is subscription or unit-based depending on service: warehousing at $81-$545/month per pallet or stall; advertising on multi-year impression contracts; delivery on route-based terms. B-Line is privately held, has no disclosed institutional venture funding beyond a 2011 RSF Social Finance Seed Fund grant (undisclosed), and shows no public signals of AI/automation adoption in routing or dispatch.
B-Line firmographics
Firmographics- Name
- B-Line
- Legal name
- Freeroot Ventures, Inc.
- Website
- https://b-linepdx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B-Line is a Portland-based sustainable last-mile logistics, warehousing, and trike advertising company using electric-assist cargo trikes to serve 100+ local food CPG businesses, restaurants, and institutions in the Portland Metro Area. Founded 2009; operates from The Redd campus as a Certified B Corporation.
- Ownership category
- akta.pro rank
B-Line industry classification
Industry- Product category
- Urban Last-Mile Logistics & Warehousing
- NAICS
- Local Messengers and Local Delivery (492210), Local Messengers and Local Delivery (49221), Couriers and Express Delivery Services (4921), Warehousing and Storage (493), Refrigerated Warehousing and Storage (493120)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C) (TLALABAL)
- akta.pro secondary industry
- B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)
Keywords
Where B-Line is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B-Line business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Urban Delivery Services: Route-based delivery services for goods including Beer, Wine, Cider and Hard Seltzer for OLCC licensed producers to licensed resellers. Also handles general retail delivery to restaurants, offices, and regional retailers.
- Warehousing and Storage: Managed warehousing services including dry storage, cooler (34°F), freezer (-10°F), and fulfillment stalls with 24/7 access. À la carte managed services including D2C + B2B order fulfillment, inventory management, shipping, and receiving.
- Advertising and Promotional Services: Trike advertising including Full Trike Wrap (528,000 impressions per period), Panel Trike (316,800 impressions per period), Promo Trike, and Keg Trike rental for events.
- B-Shares Program: Social impact program where purchased shares ($20 per share = 40 meals) fund delivery of surplus food to nonprofits. Generates revenue through share purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dry Storage - Standard Access |
| Unit Pricing | Pay-as-you-go | Short Term Dry Storage |
| Subscription | Monthly | Cooler Storage - Standard Access @ 34°F |
| Subscription | Monthly | Freezer Storage - Standard Access @ -10°F |
| Subscription | Monthly | Full Stall - Premium Access |
| Other | Multi-year contract | Full Trike Wrap Advertising |
| Other | Multi-year contract | Panel Trike Advertising |
| Other | Multi-year contract | Promo Trike - Experience Marketing |
| Unit Pricing | Pay-as-you-go | Keg Trike Rental |
| Subscription | Monthly | Cooler/Freezer Premium Access |
| Other | Monthly | B-Share Purchase |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
B-Line product offering
Product offeringCore offering
B-Line provides last-mile urban delivery, temperature-controlled warehousing, and trike-based advertising services in the Portland metro area. Deliveries are executed by a fleet of electric-assist cargo trikes that can haul 600-800 lbs each and access bike- and pedestrian-only routes such as the Eastside Esplanade, Tilikum Crossing, and the Pearl District. Warehousing offers dry, 34°F cooler, and -10°F freezer storage plus managed D2C/B2B fulfillment at The Redd campus, while its advertising arm sells full-wrap, panel, promo, and keg-trike advertising packages to local brands.
Product overview
B-Line is a last-mile logistics, distribution, and warehousing company operating in Portland, Oregon. The portfolio consists of three core services: Urban Delivery using electric-assist cargo trikes capable of carrying up to 700 pounds per trip; Warehousing offering flexible temperature-controlled storage (dry, cooler at 34°F, freezer at -10°F) plus premium fulfillment stalls; and Advertising + Promotions featuring trike-based advertising with Full Trike Wrap, Panel Trike, Promo Trike, and Keg Trike options. All services are managed through the company's hub at The Redd in Portland's Central Eastside Industrial district.
Differentiator
Problem solved
Functional benefit
Brands
- B-shares: A food donation and delivery program that transports surplus food from retailers to nonprofits, helping feed those in need while reducing food waste.
Products and services
- Urban Delivery Route-based last-mile delivery of goods to restaurants, offices, retailers, and institutional buyers in the Portland urban core using electric-assist cargo trikes; includes Beer, Wine, Cider and Hard Seltzer distribution for OLCC-licensed producers to licensed resellers.
- Warehousing Flexible temperature-controlled storage and fulfillment services in a 15,000 sq.ft. facility at The Redd, offering dry storage, 34°F cooler, -10°F freezer, and premium fulfillment stalls with 24/7 access.
- Full Trike Wrap Advertising Full-wrap advertising covering five visible sides of the cargo trike including the top, generating 528,000 impressions per period and reaching NW, Pearl, Downtown, SE, N & NE Portland neighborhoods.
- Panel Trike Advertising Three-panel trike advertising (left, right, back) with minimal production and install costs, generating 316,800 impressions per period.
- Promo Trike Street-level experiential marketing with B-Line staff acting as brand representatives for activations in Portland's urban core, with no additional production costs.
- Keg Trike Rental Daily rental of a specialty keg-carrying cargo trike fitting 4-6 kegs, with drop-off and pick-up included and the option to be ridden or trucked to event locations.
- B-shares Program Community food donation program where purchased shares ($20 per share = 40 meals) fund delivery of surplus food from retailers like Whole Foods, New Seasons, and Dave's Killer Bread to nonprofit partners at reduced rates.
Quantifiable outcome
- Replaced 15,000+ truck deliveries with bike deliveries
- +3 more outcomes
Companies that use B-Line
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
B-Line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
B-Line partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- LimeminorPartnership announced October 2022 heralding a new kind of EV revolution. Details on partnership scope from BikePortland coverage.
- Eco Dry CleanerminorB-Line handles majority of Eco Dry Cleaner's downtown deliveries and customer pick-ups, replacing several of their delivery vehicles.
- Ecotrust / The ReddcoreEcotrust owns The Marble building at The Redd campus where B-Line operates its HQ and warehouse. This is a critical partnership providing B-Line's primary operational space and integration into the food entrepreneur ecosystem.
- Whole Foods MarketcoreMajor food donor for B-shares program. Provides surplus food that B-Line delivers to nonprofits. Longstanding partner since 2010.
- New Seasons MarketcoreStrong community partner providing food donations for B-shares program. Also a delivery customer.
- Dave's Killer BreadminorLongtime donor of bread products for B-shares program.
- Sisters Of The RoadcorePrimary nonprofit recipient of B-shares donations. Receives surplus food deliveries daily. B-Line picks up from Whole Foods and delivers to Sisters.
- St. Francis Dining HallminorNonprofit partner receiving B-shares food donations.
- Blanchet HouseminorNonprofit partner receiving B-shares food donations.
- R & K FoodsminorFood donor for B-shares program.
- People's Coop Farmers MarketminorFood donor for B-shares program.
- City of Portland / Office DepotcoreContract with City of Portland and Office Depot to deliver office supplies to various city agencies. Featured prominently in 2011 news coverage.
- Hub at Redd WestcoreProud member of the hub at Redd West, a vibrant community of food-based enterprises providing infrastructure for food entrepreneurs.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
B-Line competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B-Line social profiles
Digital presenceB-Line financial estimates
Financial estimateRevenue estimate
Valuation estimate
B-Line leadership team
Management profileNumber of profiles
Profiles3 records
B-Line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B-Line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B-Line
What does B-Line do?
B-Line provides last-mile urban delivery, temperature-controlled warehousing, and trike-based advertising services in the Portland metro area. Deliveries are executed by a fleet of electric-assist cargo trikes that can haul 600-800 lbs each and access bike- and pedestrian-only routes such as the Eastside Esplanade, Tilikum Crossing, and the Pearl District. Warehousing offers dry, 34°F cooler, and -10°F freezer storage plus managed D2C/B2B fulfillment at The Redd campus, while its advertising arm sells full-wrap, panel, promo, and keg-trike advertising packages to local brands.
Is B-Line a public or private company?
B-Line is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B-Line founded?
B-Line was founded in 2009. It employs 11 to 50 people.
Where is B-Line based?
B-Line is headquartered in Portland, United States, in the North America region.
How does B-Line make money?
Four revenue lines are on record. Urban Delivery Services are the primary driver. The others are warehousing and Storage, advertising and Promotional Services and B-Shares Program.
Does B-Line have an API?
No public API is recorded for B-Line.
What industry is B-Line in?
B-Line's product category is Urban Last-Mile Logistics & Warehousing. Its primary akta.pro industry code is TLALABAL, Cold Chain Fulfillment & Pick-Pack (E-grocery/D2C), with a secondary code of TLAAAKAL, B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite). Its NAICS code is 492210 and its SIC code is 4210.