Broadway in Hollywood

What Broadway in Hollywood does

Broadway in Hollywood is the presenting organization that operates the historic Hollywood Pantages Theatre at 6233 Hollywood Boulevard in Los Angeles, delivering touring Broadway productions to the Los Angeles market. The company operates a single 2,700-seat venue in partnership with the Nederlander Organization and is staffed by 51-100 employees, generating revenue across five distinct product lines: single tickets, six-show season subscriptions, Presidents Club VIP memberships, group sales for parties of 10+, and discount channels including digital lottery, $55 rush tickets, and ME+3 four-packs. Its customer base spans individual theatre enthusiasts, schools, scout troops, corporate groups, and high-net-worth VIP members, with pricing tiered from $55 rush seats to $21,000 Producer-level VIP memberships.

The company's technology stack is anchored by Ticketmaster as the primary authorized ticketing platform, supplemented by a proprietary iOS/Android mobile application built on the VenueNext framework (based on the Google Play package identifier com.venuenext.hollywood). The mobile app supports mobile ticketing, ticket transfers, real-time alerts, exclusive content, and digital lottery entry. Distribution is multi-channel: direct box office at the venue, online via Ticketmaster, phone sales, the mobile app, and a dedicated group sales department. The company maintains a regional transit partnership with Metrolink and Metro for visitor access, and integrates GalaPro for accessibility services (audio description, ASL, open captioning).

The business model is event-driven, with the company announcing a new Broadway season annually. The 2026-2027 season (September 2026 through August 2027) features 16 productions and 7 Los Angeles premieres, including Tony Best Musical winners The Outsiders and Maybe Happy Ending, alongside returning blockbusters Hamilton and The Lion King. Season packages are sold with no-interest, no-fee payment plans starting at 8 payments of $39, creating predictable recurring revenue. The Presidents Club VIP program monetizes the top of the customer pyramid with three tiers (Star, Director, Producer), while the group sales channel serves institutional and corporate demand. The company does not disclose revenue, funding, or ownership beyond the parent-association with Nederlander, and operates exclusively within the United States.

Name

Broadway in Hollywood

Legal name

Broadway in Hollywood

Website

https://broadwayinhollywood.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

akta.pro primary industry

Touring Theatre Productions (MPAGABAC)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Live theatre tickets
• Broadway touring productions
• Season subscriptions
• Group ticket sales
• VIP theatre memberships

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Single Ticket Sales: Individual performance tickets sold through Ticketmaster, box office, and mobile app. Revenue generated per transaction with service charges and theatre restoration fees included in ticket prices.
2. Season Package Subscriptions: Six-show season packages guaranteeing seats to 6 performances at the Hollywood Pantages Theatre. Offered with no interest, no fee payment plans starting at 8 payments of $39. Season ticket holders receive priority access to additional shows and exclusive benefits.
3. Presidents Club VIP Memberships: Premium VIP tiered membership (Star, Director, Producer levels) providing best seats in first 12 rows, VIP lounge access with complimentary food/beverages, priority parking, and exclusive event invitations. Pricing ranges from $5,500 to $21,000 depending on party size and performance type.
4. Group Sales: Discounted bulk ticket sales for groups of 10 or more. Benefits include reduced service fees, priority seating access before public sales, flexible payment options, and no-risk reservations with ability to adjust later.
5. Special Offers and Add-Ons: Rush tickets at $55 per person, digital lottery entries, ME+3 four-pack deals, and various promotional offers generating additional per-transaction revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Broadway in Hollywood presents Broadway touring productions at the historic Hollywood Pantages Theatre in Los Angeles. The company sells admission to live theatrical performances through single tickets, six-show season subscription packages, premium VIP memberships, group sales for 10+ attendees, and discount offerings such as digital lottery, rush tickets, and four-pack deals. Programming is delivered in seasonal cycles featuring Tony Award-winning productions and Los Angeles premieres.

Product overview

Broadway in Hollywood is a theater ticketing and venue management company operating the Hollywood Pantages Theatre in Los Angeles, presented by the Nederlander Organization. The company offers a multi-tiered ticket product portfolio centered on Broadway show admissions: single tickets and season subscription packages (Season Packages with 6 included performances and 9 add-on shows) serve as core offerings, supplemented by premium VIP membership (Presidents Club with three tiers), group sales programs for 10+ attendees, and discount ticket options including Digital Lottery, Rush Tickets, and ME+3 four-packs. A companion mobile application enables mobile ticketing, ticket transfers, and real-time alerts. The company also provides comprehensive accessibility services including audio description, ASL interpretation, open captioning, and listening devices. The 2026-2027 season features 7 LA premieres including Tony winners The Outsiders and Maybe Happy Ending.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Tickets Individual performance tickets for Broadway touring shows at the Hollywood Pantages Theatre, sold through Ticketmaster with interactive seat mapping and mobile ticket delivery. Intended for individual consumers attending a single performance.
• Season Packages (2026-27) Six-show season subscription packages guaranteeing seats to six season performances with priority access, no-interest payment plans starting at eight payments of $39, and pricing up to 10% below single-ticket purchases. Sections range from A ($972-$1,242) to F ($231-$366) depending on performance date/time. Includes priority access to nine additional add-on shows.
• Presidents Club VIP Membership Three-tier VIP season membership (Star, Director, Producer levels) providing best seats in the first 12 rows, VIP lounge access with complimentary food and beverages, priority parking, exclusive event invitations, and New York Broadway show incentives at the Producer tier. Pricing ranges from $5,500 to $21,000 per package depending on party size, performance day, and tier.
• Group Tickets Discounted ticket packages for groups of 10 or more including schools, scout troops, corporate outings, and social organizations. Includes flexible payment terms, priority seating before public sales, reduced service fees ($3 per ticket plus $15 per order versus standard $4 facility fee), and no-risk reservations with the ability to adjust group size later.
• Digital Lottery Official digital lottery system for discounted tickets to select Broadway performances. Patrons enter via the Broadway in Hollywood app, with winners selected and notified electronically, who must purchase within 2 hours. Lottery opens at 11 AM two days prior and closes one day prior at 10 AM.
• Rush Tickets $55 rush tickets available in person at the Hollywood Pantages Theatre box office two hours before select performances, subject to availability and limited to 2 tickets per valid ID.
• ME+3 Four-Pack Tickets Four-pack promotional offer where groups of friends can purchase four tickets for the price of three on featured events, available through Ticketmaster without a password requirement.
• Broadway In Hollywood Mobile App Proprietary mobile application for iOS and Android enabling patrons to access mobile tickets, receive real-time alerts, transfer tickets to friends and family, purchase additional tickets, participate in the digital lottery, and view exclusive content. All tickets are mobile-entry through the app.
• Accessible Performances Comprehensive accessibility services including Audio Description Performances, ASL Interpreted Performances, Open Caption Performances, accessible seating, listening devices, and GalaPro mobile accessibility app integration for patrons with disabilities.
• 2026-2027 Broadway Season Season running September 2026 through August 2027 at the Hollywood Pantages Theatre, featuring 7 Los Angeles premieres including Tony Best Musical winners The Outsiders and Maybe Happy Ending, presented by the Nederlander Organization across 16 total productions.

Quantifiable outcome

• Seven Los Angeles premieres in the 2026-2027 season including Tony Best Musical winners The Outsiders and Maybe Happy Ending
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Broadway Productions (The Outsiders, Maybe Happy Ending, Hamilton, The Lion King, et al.)coreOthers · 5 March 2026Various Broadway production companies partner with Broadway in Hollywood to bring touring productions to the Hollywood Pantages Theatre. The 2026-2027 season includes Tony Best Musical winners The Outsiders and Maybe Happy Ending as LA premieres.
• Nederlander OrganizationcoreStrategic or Co-development PartnerThe Nederlander Organization is the presenting organization behind Broadway in Hollywood. The organization operates the Hollywood Pantages Theatre and coordinates the presentation of Broadway touring productions in Los Angeles.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary authorized online ticketing platform for Broadway in Hollywood, processing single ticket sales, season packages, and verified resale transactions through their digital platform.
• MetrolinkminorGTM or Marketing PartnerMetrolink serves Southern California as regional transit connection to Los Angeles events. Weekend Day Pass available for $10 with free kids' rides. Visitors take Metro B (Red Line) to Hollywood/Vine station.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nederlander Organization: The parent organization of Broadway in Hollywood and one of the largest live theatre operators in the world, running multiple Broadway touring venues including the James M. Nederlander Theatre in Chicago and touring presentations across the US. It is the most directly comparable operator given shared ownership and identical presenting business model.
• The Shubert Organization: The largest Broadway theatre owner and operator in New York and the largest national theatre operator, with 17 Broadway houses plus touring presentation activity. While primarily NYC-focused, the Shubert Organization is the leading franchise comparable to Nederlander in scale and presents similar Broadway content on tour.
• Jujamcyn Theaters: Operates five Broadway theatres in New York including the St. James Theatre and August Wilson Theatre. While primarily NYC-focused, Jujamcyn is a direct Broadway presenting peer in terms of operating model and content partnerships with major production companies.

Direct peers

• Center Theatre Group (Ahmanson Theatre): The largest nonprofit theatre operator in Los Angeles, presenting Broadway tours, premieres, and subscription seasons at the Ahmanson Theatre (also in downtown LA) and Mark Taper Forum. Directly competes for the same Broadway-touring audience in the LA market with overlapping season subscription, group sales, and single-ticket models.
• Broadway In Chicago: The Chicago presenting arm of the Nederlander Organization, running the James M. Nederlander Theatre, Cadillac Palace, and CIBC Theatre. Operates an identical Broadway touring business model — season subscriptions, single tickets, group sales, and VIP programs — in another major US metro.
• SHN (San Francisco): Presents touring Broadway and theatrical productions at the Orpheum Theatre, Golden Gate Theatre, and Curran Theatre in San Francisco. Same Broadway touring presenting model with subscription, group sales, and single tickets — the primary West Coast competitive comparable to Pantages.
• Segerstrom Center for the Arts: A major Southern California performing arts presenter in Costa Mesa, presenting Broadway tours (including engagement series), dance, opera, and concerts to Orange County audiences. Competes for SoCal Broadway-touring attendance and donor/subscription dollars with Pantages.
• Citizens Bank Opera House / Boch Center: Boston's premier Broadway touring venue, presenting touring Broadway productions through subscription seasons and single-ticket sales. Operates an analogous touring-Broadway presenting model on the East Coast, comparable in venue size, programming, and audience composition.

Regional players

• Dolby Theatre (Hollywood & Highland): Another major LA theatre venue located within walking distance of the Hollywood Pantages, hosting live shows, concerts, comedy, and special events. While focused more on concerts and events than full Broadway touring seasons, it is a direct local competitor for Hollywood entertainment audiences and parking infrastructure.
• Hollywood Bowl: A legendary 17,500-seat outdoor amphitheater in Hollywood, owned and operated by LA County. While focused on concerts and orchestral programming rather than Broadway touring, it competes for the same LA tourist and seasonal entertainment dollar during the summer months when Pantages' Broadway series is in season.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broadwayinhwood
• YouTubeyoutube.com/channel/UC6Gz2qELqCf5-gHq0g7V0-A
• Facebookfacebook.com/BroadwayInHollywood
• LinkedInlinkedin.com/company/broadway-in-hollywood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway in Hollywood