The Prusik Group

What The Prusik Group does

The Prusik Group is a privately held, Manhattan-based commercial real estate development firm founded in 2007 by Andrew Katz and Rohan Mehra, with a third principal Sammy Gruber. The firm operates a fully integrated model covering acquisitions, development, and construction management for ground-up mixed-use projects, retail repositioning, entertainment shopping centers, and student housing assets across the Northeast, Mid-Atlantic, and Southeast United States. Its active and completed portfolio includes 13+ named properties such as Essex Crossing (450,000 SF of retail within a 1.85 million SF Lower East Side development), 121 West 125th Street in Harlem (425,000 SF mixed-use anchoring Target, Trader Joe's, and the National Urban League), One West End in Atlanta (a $450M redevelopment of Mall West End), Hill East in Washington DC (won via NYC RFP), Bronx Point, New Roc, and several Connecticut and Long Island retail repositionings.

The firm makes money through a mix of real estate development activity, property acquisition and repositioning transactions (including sale-leaseback structures such as the Regal Cinemas Lynbrook theater), and ongoing asset management of owned or repositioned assets like the New Roc entertainment center. Pricing is project-specific and not publicly disclosed; revenue is realized via development fees embedded in project economics, transaction fees on acquisitions and sales, and recurring asset management and leasing income. Customer/counterparty relationships span municipal governments (via competitive RFPs such as Hill East), institutional capital partners (Goldman Sachs, Taconic Partners, BRP Companies, EPR Properties, BFC Partners), and national retail and entertainment tenants (Target, Trader Joe's, Regal Cinemas, Barnes & Noble, Sky Zone, Hobby Lobby, Planet Fitness, Savers, Burger King, Vineyard Vines).

There is no proprietary technology platform; competitive advantage derives from human expertise in entitlements, public financing vehicles (Empowerment Zone bonds, New Markets Tax Credits, traditional construction loans), mixed-income housing structuring, and a relationship network of capital partners and national tenants. The go-to-market is enterprise field sales: direct engagement with property owners, municipalities, institutional investors, and retail tenants, with projects typically won through competitive RFPs or relationship-driven co-development partnerships.

Name

The Prusik Group

Legal name

The Prusik Group

Website

https://prusikgroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Prusik Group is a privately held, Manhattan-based commercial real estate development firm founded in 2007 that acquires, develops, and repositions mixed-use, retail, entertainment, and student housing properties across the US, serving municipalities, institutional investors, and national retail tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Development: The Prusik Group generates revenue through developing commercial real estate properties from the ground up, repositioning existing assets, and managing properties through their full lifecycle. Revenue is realized through property sales, lease income from tenants, and asset management fees.
2. Property Acquisition and Repositioning: Acquisition of underperforming commercial properties, implementation of improvements, and lease-up or sale of repositioned assets.
3. Asset Management: Ongoing asset management services for properties including New Roc entertainment shopping center, overseeing tenant line-up and repositioning.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Prusik Group is a fully integrated commercial real estate development firm that acquires, develops, and repositions properties across mixed-use, retail, entertainment, and student housing sectors. The firm provides end-to-end services spanning site acquisition, design, leasing, financing, and construction management, with a portfolio of more than 13 major projects in New York, Connecticut, Georgia, Washington D.C., and Rhode Island. Revenue is generated through property sales, lease income, and asset management fees.

Product overview

The Prusik Group is a fully integrated Manhattan-based real estate development firm that specializes in developing and repositioning commercial real estate assets throughout the United States. The company offers a comprehensive suite of services including acquisitions, development, and construction management, operating across mixed-use, retail, entertainment, and student housing sectors. Their portfolio comprises 14 named properties including major mixed-use developments (One West End, Hill East, Essex Crossing, 121 West 125th Street, Bronx Point), retail repositioning projects (150 Hicksville Road, 380 Main Avenue, 1064 E Putnam Avenue, 90 Main Street), entertainment centers (New Roc, Regal Cinemas Lynbrook), and specialized assets (URI Townhouses, 525 West 52nd Street, Crossings at Southern). The firm was founded in 2007 by Andrew Katz and Rohan Mehra and is headquartered in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• Acquisitions Services
• Development Services Full-scale real estate project execution using a holistic, hands-on, dynamic, and informed approach across all aspects of development, from site acquisition through design, leasing, and financing.
• Construction Services Fully integrated construction oversight that oversees and self-performs every aspect of construction projects, leveraging strong partner relationships to ensure expert involvement at every stage.
• Essex Crossing A 1.85 million SF mixed-use development in Manhattan's Lower East Side featuring 450,000 SF of retail space including the Market Line, one of the largest markets in the world when complete.
• One West End A ground-up mixed-use redevelopment in Atlanta's historic West End featuring approximately 125,000 square feet of retail space, 900 mixed-income rental units, 12,000 square feet of medical office space, and student-targeted housing, positioned as part of a $450M transformation of the Mall West End site.
• 121 West 125th Street A 425,000 SF mixed-use development in Harlem featuring 174 affordable residential apartments, the home of the National Urban League, New York's first Civil Rights museum, 73,000 square feet of spec office space, and 90,000 square feet of retail including Target and Harlem's first Trader Joe's.
• New Roc A 450,000+ SF entertainment shopping center in New Rochelle, New York, featuring Regal Cinemas, Sky Zone, Planet Fitness, Barnes & Noble, Sky Zone Trampoline Park, and Burger King as anchor tenants, repositioned through active tenant re-mixing and asset management.
• Asset Management Services Ongoing asset management services for commercial properties including the New Roc entertainment shopping center, overseeing tenant line-up, repositioning, and operations through the full lifecycle of an asset.

Quantifiable outcome

• Successfully acquired and repositioning diverse commercial properties ranging from vacant land for ground-up developments to fully operational shopping centers
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Taconic PartnerscoreStrategic or Co-development PartnerCo-development partner for real estate projects, operating in the New York metro area.
• BRP CompaniescoreStrategic or Co-development PartnerStrategic development partner for real estate projects.
• National Urban LeaguecoreStrategic or Co-development PartnerNonprofit partner for the 121 West 125th Street project in Harlem, where the National Urban League will have its headquarters and New York's first Civil Rights museum.
• BFC PartnerscoreStrategic or Co-development PartnerCo-development partner for real estate projects in New York.
• BDGmajorStrategic or Co-development PartnerDevelopment partner for various real estate projects.
• EPR PropertiesmajorStrategic or Co-development PartnerREIT partner for entertainment and retail properties, likely involved in projects like New Roc.
• LM Development PartnersmajorStrategic or Co-development PartnerDevelopment partner for real estate projects.
• Pilot Real Estate GroupmajorStrategic or Co-development PartnerReal estate development partner.
• LargavistamajorStrategic or Co-development PartnerReal estate investment and development partner.
• Lenoble LumberminorOthersLumber and building materials supplier for construction projects.
• ABR PartnersmajorStrategic or Co-development PartnerReal estate development partner.
• North&SouthmajorStrategic or Co-development PartnerReal estate development partner.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BFC Partners: Bronx and NYC-based affordable and mixed-income developer and co-development partner of The Prusik Group on New York projects. Comparable in urban infill, mixed-use, and affordable housing orientation.
• Taconic Partners: NYC-focused commercial real estate developer and investor that has co-developed multiple projects with The Prusik Group. Directly comparable by virtue of overlapping deal pipeline, shared partners, and similar mixed-use/affordable housing mandate in the same geography.
• LM Development Partners: National affordable and mixed-income housing developer that has partnered with The Prusik Group. Comparable in underwriting mixed-income projects with public subsidy stack across multiple East Coast metros.
• BRP Companies: NYC-based affordable and mixed-income housing developer that is a recurring co-development partner of The Prusik Group on multiple mixed-use projects. Highly comparable in scale, mandate, and reliance on public financing vehicles.
• Blumenfeld Development Group: Long-standing New York-area retail and mixed-use developer where Prusik co-founder Andrew Katz spent nine years as partner and Director of Development. Comparable in retail-anchored mixed-use development focus and scale.

Broad incumbents

• The Related Companies: One of the largest US real estate developers, with significant NYC mixed-use, affordable housing (via Related Affordable), and Hudson Yards-style mega-projects. Broader and much larger than Prusik, but highly comparable in urban mixed-use and affordable housing product type.
• Forest City Ratner Companies: Major New York mixed-use developer (Barclays Center, Pacific Park) where Prusik co-founder Rohan Mehra was VP of Retail Development. Comparable in NYC mixed-use, retail-anchored, and large-scale urban development pedigree.

Emerging players

• Pennrose: Mid-Atlantic-rooted mixed-income housing and commercial developer using NMTC and other public subsidies. Comparable in mixed-use urban revitalization projects and use of similar financing vehicles.
• The NRP Group: National multifamily and mixed-use developer with strong affordable housing practice using LIHTC, tax-exempt bonds, and NMTC. Comparable in mission-aligned mixed-income urban development and reliance on public financing stack.
• The Community Builders: Nonprofit mixed-income housing and neighborhood revitalization developer operating in Northeast and Mid-Atlantic markets. Comparable in mission-aligned urban mixed-use with mixed-income housing component and public financing expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrusikGroup
• Facebookfacebook.com/theprusikgroup
• LinkedInlinkedin.com/company/prusik-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Prusik Group