INA, d.d.
INA, d.d. is Croatia's largest integrated oil and gas company, operating domestic exploration and production, two refineries (Rijeka and Sisak), and more than 500 retail stations, while expanding into green hydrogen and international petrochemical joint ventures.
- Company typePublic
- Founded1964
- HeadquartersZagreb, Croatia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What INA, d.d. does
INA, d.d. is the largest integrated oil and gas company in Croatia, founded in 1964 and headquartered in Zagreb. The company operates across three segments — Exploration and Production, Refining and Marketing, and Consumer Services and Retail — with upstream acreage in Croatia (the country's largest E&P position after March 2026 permit awards totaling 3,580 sq km) and legacy interests in Egypt, Syria, and previously Iran.
Downstream, INA operates two refineries (Rijeka and Sisak), the larger of which recently completed a multi-year upgrade adding heavy-residue processing capability, and supplies a network of more than 500 retail stations offering Class Plus motor fuels, LPG (Autoplin), Class Plus Eurodiesel, and marine and aviation fuels (including INA JET A-1 at seven major Croatian airports).
Revenue is generated through four streams: refined petroleum product sales (retail and wholesale), natural gas supply to residential/commercial/industrial customers (including a discounted supply contract with Petrokemija), renewable energy (green hydrogen expected at 1,500 tonnes/year starting 2027), and retail services encompassing Fresh Corner convenience stores, the INA Loyalty program, and INA PAY/INA Card payment solutions. The company is publicly traded on the Zagreb Stock Exchange (ticker: INA), with MOL Group holding a majority stake since 2008 and the Croatian government retaining a significant minority interest.
INA, d.d. firmographics
Firmographics- Name
- INA, d.d.
- Legal name
- INA - Industrija nafte d.d.
- Website
- https://ina.hr
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- INA, d.d. is Croatia's largest integrated oil and gas company, operating domestic exploration and production, two refineries (Rijeka and Sisak), and more than 500 retail stations, while expanding into green hydrogen and international petrochemical joint ventures.
- Ownership category
- akta.pro rank
INA, d.d. industry classification
Industry- Product category
- Integrated Oil and Gas
- NAICS
- Petroleum Refineries (324110), Gasoline Stations (4571), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Fuel Dealers (45721)
- SIC
- Petroleum Refining (2911), Crude Petroleum & Natural Gas (1311), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where INA, d.d. is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices3 records
Markets served
INA, d.d. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Refined Petroleum Products: Refining crude oil and selling petroleum derivatives including motor fuels, diesel, aviation fuel, marine fuel, heating oils, bitumen, and lubricants through retail stations and wholesale distribution.
- Natural Gas: Production and sale of natural gas to residential, commercial, and industrial customers in Croatia.
- Green Hydrogen: Production and sale of green hydrogen as renewable energy product, expected to produce 1,500 tonnes annually starting 2027.
- Retail Services: Retail services including Fresh Corner convenience stores, INA Loyalty program, INA Card payment solutions, and fuel sales at retail stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Class Plus fuels for retail customers |
| Transaction based/ take rate | Annual | Natural gas for Petrokemija |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
INA, d.d. product offering
Product offeringCore offering
INA, d.d. is an integrated oil and gas company engaged in the exploration and production of crude oil and natural gas, refining of petroleum at two refineries (Rijeka and Sisak), and marketing of refined petroleum products including motor fuels, diesel, LPG, aviation fuel, marine fuel, bitumen, lubricants, heating oils, and natural gas. The company sells these products through an extensive retail network of 500+ fuel stations, B2B wholesale channels, industrial direct sales, and aviation fuel supply at seven Croatian airports, complemented by digital loyalty and payment services.
Product overview
INA, d.d. is a Croatian integrated oil and gas company operating across three core business segments: Exploration and Production (oil and gas exploration, field development, and production), Refining and Marketing (refinery operations, logistics, and fuel production), and Consumer Services and Retail (retail fuel sales, convenience services, and loyalty programs). The product portfolio includes motor fuels under the Class Plus brand, aviation fuels (INA JET A-1, AB 100 LL), marine fuels, LPG/autoplin, bitumen, heating oils, lubricants, and natural gas. Retail operations span over 500 retail locations featuring Fresh Corner convenience stores and INA Loyalty program. The company also provides B2B services including the INA Card payment solutions, INA PAY mobile app, and digital wholesale ordering through its e-business platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Class Plus Goriva (Motor Fuels)
- INA JET A-1
- AB 100 LL
- Autoplin (UNP/LPG)
- Eurodizel BS Class Plus
- Eurodizel BS Plavi
- FDMA
- Cestograđevni bitumen
- Loživa ulja (Fuel Oils)
- Maziva (Lubricants)
- Prirodni plin (Natural Gas)
- INA kartica
- A-INA kartica
- INA PAY
- INA Loyalty
- Fresh Corner
- Jim and Crunch&Go
- INA Kompozitne plinske boce (Composite Gas Cylinders)
- Centralni ispitni laboratorij (Central Testing Laboratory)
- Potpišimo digitalno! (Digital Signing)
Quantifiable outcome
- 96,000 tons CO2/year reduction through turbine replacement at Rijeka refinery
- +2 more outcomes
Companies that use INA, d.d.
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
INA, d.d. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
INA, d.d. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KončarcoreKončar is the main contractor for the 11 MW photovoltaic power plant project at Rijeka refinery, which will supply renewable electricity for Croatia's first commercial green hydrogen production facility. The project is worth 61 million EUR with 15 million EUR in EU co-financing.
- Aspect CroatiacoreProduction sharing agreements executed in June 2025 for three onshore exploration blocks. INA has consolidated the largest exploration and production acreage position in Croatia following the March 2026 permit awards.
- RWE DeacorePartnership with RWE Dea from Germany for oil exploration at the East Yidma concession in Egypt's Western Desert (Alamein area). Second oil discovery announced in May 2009.
- Lamor & Litoclean ConsortiumcoreInternational consortium providing technical expertise for Rijeka refinery subsurface remediation and sea protection project, implementing hydraulic barrier solution by 2027 to prevent historical contamination from reaching the sea.
- Croatian Hydrocarbon AgencycoreRegulatory body administering hydrocarbon exploration under Croatia's Law on Sustainable Use of Oil and Gas Resources, part of multi-authority structure involving Ministry of Economy and government approval.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
INA, d.d. competitors and assessment
Company assessmentDirect peers
- MOL Group: Hungarian integrated oil and gas major and majority owner of INA since 2008. Operates comparable upstream-to-retail value chain across CEE, including refining and branded retail, making it the most directly comparable peer in portfolio, geography, and operating model.
- PKN Orlen: Largest CEE integrated O&G company combining refining, petrochemicals, retail and E&P with multi-country retail networks. Comparable to INA on integrated value chain, refining scale, and downstream-led model across neighboring markets.
- OMV Petrom: Romanian integrated O&G operator with E&P, refining (Petrobrazi) and retail network; an OMV subsidiary covering SEE/Black Sea markets. Highly comparable on regional upstream/downstream mix and retail-led business model.
- NIS (Naftna Industrija Srbije): Serbian integrated oil and gas company with upstream, refining and a regional retail network. Closely comparable to INA on SEE market footprint, integrated value chain, and concentration in a single national market plus neighboring retail.
- Hellenic Petroleum: Greek integrated O&G operator active in refining, marketing and petroleum products across SE Europe. Comparable to INA on refining + marketing focus and exposure to Mediterranean/South-East European downstream demand.
Regional players
- Rompetrol: Romanian downstream and refining operator owned by KazMunayGas (Kazakhstan). Comparable regional downstream and retail player to INA in SE Europe, though primary geographic focus is Romania rather than Croatia.
Broad incumbents
- OMV: Austrian integrated O&G company (parent of OMV Petrom) with broader European upstream, refining, and chemical operations. Comparable to INA as a broader incumbent in refining, gas, and downstream across CEE.
- Eni: Italian integrated O&G major with global upstream, refining and a retail network. Comparable to INA on integrated value chain and refining-led model, but at much larger global scale and broader product mix.
- Shell: Global integrated O&G major with significant European refining and retail footprint. Comparable on aviation fuel marketing (Shell Aviation), retail service station operations, and lubricants product overlap with INA's Maziva line.
- TotalEnergies: Global integrated O&G major with refining, marketing, retail and a growing renewables portfolio including hydrogen. Comparable to INA on integrated O&G value chain, retail service stations, and emerging low-carbon investments relevant to INA's green-hydrogen pivot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
INA, d.d. social profiles
Digital presenceINA, d.d. financial estimates
Financial estimateRevenue estimate
Valuation estimate
INA, d.d. leadership team
Management profileNumber of profiles
Profiles10 records
INA, d.d. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INA, d.d. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INA, d.d.
What does INA, d.d. do?
INA, d.d. is an integrated oil and gas company engaged in the exploration and production of crude oil and natural gas, refining of petroleum at two refineries (Rijeka and Sisak), and marketing of refined petroleum products including motor fuels, diesel, LPG, aviation fuel, marine fuel, bitumen, lubricants, heating oils, and natural gas. The company sells these products through an extensive retail network of 500+ fuel stations, B2B wholesale channels, industrial direct sales, and aviation fuel supply at seven Croatian airports, complemented by digital loyalty and payment services.
Is INA, d.d. a public or private company?
INA, d.d. is a public company. It is classified as public and is currently operating.
When was INA, d.d. founded?
INA, d.d. was founded in 1964. It employs 1,001 to 5,000 people.
Where is INA, d.d. based?
INA, d.d. is headquartered in Zagreb, Croatia, in the Europe region.
How does INA, d.d. make money?
Four revenue lines are on record. Refined Petroleum Products are the primary driver. The others are natural Gas, green Hydrogen and retail Services.
Who are INA, d.d.'s main competitors?
Direct peers on record are MOL Group, PKN Orlen, OMV Petrom, NIS (Naftna Industrija Srbije) and Hellenic Petroleum. Rompetrol is listed as a regional player. Broad incumbents are OMV, Eni, Shell and TotalEnergies.
Does INA, d.d. have an API?
No public API is recorded for INA, d.d..
What industry is INA, d.d. in?
INA, d.d.'s product category is Integrated Oil and Gas. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 324110 and its SIC code is 2911.