Nulty+
Nulty+ is a London-headquartered architectural lighting design consultancy operating eight global studios, delivering project-based lighting design services across hospitality, retail, cultural, residential, and public-realm sectors for enterprise clients including Jumeirah, Nike, and Selfridges.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nulty+ does
Nulty+ is a privately held architectural lighting design consultancy founded in 2011 and headquartered in London, with eight owned studios in Dubai, Miami, Bangkok, Pune, Bengaluru, Singapore, and Lisbon. The firm delivers project-based professional services across hospitality, retail, cultural/institutional, residential, and public-realm sectors for enterprise clients such as Jumeirah, Nike, Selfridges, the Science Museum, The Standard, Galeries Lafayette Shenzhen, Marina Mall Abu Dhabi, The Chedi Hegra, and the Carl Nielsen Museum. Revenue is generated through fee-based consultancy engagements scoped per project, with no disclosed pricing model and no public listing or external investment.
The firm's core technology stack combines photometric calculations, rendering software simulation, physical mock-ups, and daylight analysis. Nulty+ differentiates through specialist practice areas including dark sky preservation (notably the AlNufud Dark Sky Park in Saudi Arabia, the largest in the MENA region), circadian and biophilic wellness lighting, heritage illumination, and immersive experiential design that integrates light with sound and movement. It has embedded CIBSE TM66 circularity metrics (CEAM-Make / CEAM-Specify) into every luminaire specification across global offices, and publishes an annual Light In Focus industry report alongside CPD programmes to support thought leadership.
Nulty+ operates a direct, enterprise field-sales go-to-market, generating leads through award recognition, content marketing, and participation in major industry events such as Light Middle East and the London Design Festival. The firm is led by founder Paul Nulty, with a managing-partner model for each studio (e.g., Ellie Coombs in London, Jordan Faust in Lisbon), and recently created a Director of Education role to formalise training and apprenticeship across the network. The company remains founder-controlled and independent, with no disclosed parent, investors, or M&A activity.
Nulty+ firmographics
Firmographics- Name
- Nulty+
- Legal name
- Nulty
- Website
- https://nultylighting.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nulty+ is a London-headquartered architectural lighting design consultancy operating eight global studios, delivering project-based lighting design services across hospitality, retail, cultural, residential, and public-realm sectors for enterprise clients including Jumeirah, Nike, and Selfridges.
- Ownership category
- akta.pro rank
Where Nulty+ is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Nulty+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Design Consultancy Services: Professional services revenue generated through architectural lighting design projects for commercial, hospitality, retail, residential, cultural, and public realm clients. Projects are typically fee-based engagements scoped per project.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Nulty+ product offering
Product offeringCore offering
Nulty+ is an architectural lighting design consultancy providing professional lighting design services from concept through technical specification, including photometric calculations, rendering simulations, physical mock-ups, and daylight analysis. The firm serves enterprise clients across hospitality, retail, residential, cultural, and public realm sectors, with specialized practices in dark sky preservation, circadian and biophilic lighting, and heritage schemes. Services are delivered through eight global studios and are project-based engagements scoped per project.
Product overview
Nulty+ is an architectural lighting design consultancy offering professional lighting design services across multiple sectors including hospitality, retail, residential, cultural, and public realm. The company operates as a single unified consultancy practice with offices in London, Dubai, Miami, Bangkok, Pune, Bengaluru, Lisbon, and Singapore. Their service portfolio includes core architectural lighting design, specialized dark sky consulting for protected areas, wellness-focused circadian lighting design, and heritage lighting schemes for historic buildings. The company also publishes thought leadership content through their annual Light In Focus report and maintains an apprenticeship scheme for professional development.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Lighting Design Consultancy Professional lighting design services for architectural spaces, including concept development, technical design, specification, and project oversight, spanning hospitality, retail, residential, cultural, and public realm sectors.
- Dark Sky Consulting Specialist consulting for dark sky preservation and light pollution reduction, including strategic lighting guidelines, lighting management plans, and ecological impact mitigation for protected areas and dark sky parks.
- Wellness Lighting Design Lighting design services focused on circadian rhythm support, biophilic design integration, and health-oriented illumination for hospitality, wellness, and residential spaces.
- Heritage Lighting Schemes Lighting design for historic and heritage buildings, focusing on preserving architectural character while meeting modern illumination requirements.
Quantifiable outcome
- AlNufud Dark Sky Park is the largest Dark Sky Park in MENA region and second largest globally at 13,416 km²
Companies that use Nulty+
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Nulty+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nulty+ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, notable and minor.
- Imam Turki bin Abdullah Royal Nature Reserve Development AuthoritycoreNulty developed strategic lighting guidelines and lighting management plan for AlNufud Dark Sky Park in Saudi Arabia, working with the Royal Nature Reserve Development Authority on this landmark conservation project spanning 13,416 km².
- JacobscoreCollaborated with Jacobs on the AlNufud Dark Sky Park project, contributing to the comprehensive study of lighting within the site including visitor centre, permanent settlements, and surrounding habitats.
- DarkSky InternationalcoreDarkSky International confirmed the designation of AlNufud Dark Sky Park. Nulty's work met the organization's standards for dark sky preservation and ecological protection.
- Dar Al Handasah Nazih Taleb & PartnersnotableCollaborated on The Chedi Hegra project, working alongside the Royal Commission for AlUla to deliver the lighting design for this UNESCO World Heritage Site boutique hotel.
- Giò Forma StudionotableCreative collaborators on The Chedi Hegra project in Saudi Arabia's AlUla region.
- Black EngineeringnotableEngineering partner on The Chedi Hegra project, collaborating to deliver technical lighting solutions.
- Huda LightingnotableCollaborated on Marina Mall Abu Dhabi project, delivering energy-efficient LED lighting scheme with DALI drivers.
- The Lighting PolicenotableNulty collaborated with The Lighting Police (founded by Katia Kolovea) on Light Middle East 2026 panel discussions regarding dark sky preservation and light pollution.
- AtriumnotableNulty spoke with Atrium CEO Ulysse Dormoy about red light and infrared lighting innovations for health and wellbeing applications.
- Thammasat University Design SchoolminorNulty Bangkok collaborated with Department of Landscape Architecture at Thammasat University on the Awakening Bangkok Festival of Lights, including workshop and student installation.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Nulty+ competitors and assessment
Company assessmentBroad incumbents
- BDP (Building Design Partnership): Major UK-headquartered interdisciplinary design practice with an in-house lighting design team serving cultural, healthcare, and public-sector clients; competes with Nulty on integrated commissions and on cultural/institutional projects in particular.
- WSP Built Ecology (Lighting): International engineering and professional services firm with a dedicated lighting design capability that overlaps with Nulty on commercial, hospitality, and public-realm projects; broader delivery model competes for integrated mandates Nulty cannot fully service alone.
- Arup Lighting: Global multi-disciplinary engineering firm with a substantial specialist lighting design practice that competes for large integrated commissions; broader service portfolio gives it scale advantage but Nulty offers boutique specialization and independent client focus.
Regional players
- Consullux: European independent lighting design consultancy with strong Iberian and broader EU presence; comparable project-based architectural lighting design services and competes for the same cross-border European commissions Nulty pursues from its London and Lisbon studios.
Direct peers
- Michael Grubb Studio: Independent architectural lighting design practice working across cultural, hospitality, and commercial sectors; shares Nulty's project-based fee model, independent ownership structure, and emphasis on award-recognized design quality.
- dpa Lighting Consultants: Independent UK architectural lighting design consultancy with a comparable service portfolio across hospitality, retail, residential, and cultural sectors; similar boutique scale and project-based delivery model makes it a head-to-head competitor in Nulty's core UK market.
- Speirs + Major: Established UK-based independent architectural lighting design consultancy with a similar project-based, multi-sector practice spanning cultural, hospitality, and public realm work — the closest direct peer to Nulty in size, heritage, and service scope.
- George Sexton Associates: US-based independent lighting design consultancy renowned for museum and cultural-institution work — directly comparable to Nulty on cultural/heritage projects (Science Museum, Carl Nielsen Museum) and similar in boutique scale and specialist positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Nulty+ social profiles
Digital presenceNulty+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nulty+ leadership team
Management profileNumber of profiles
Profiles7 records
Nulty+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nulty+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nulty+
What does Nulty+ do?
Nulty+ is an architectural lighting design consultancy providing professional lighting design services from concept through technical specification, including photometric calculations, rendering simulations, physical mock-ups, and daylight analysis. The firm serves enterprise clients across hospitality, retail, residential, cultural, and public realm sectors, with specialized practices in dark sky preservation, circadian and biophilic lighting, and heritage schemes. Services are delivered through eight global studios and are project-based engagements scoped per project.
Is Nulty+ a public or private company?
Nulty+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nulty+ founded?
Nulty+ was founded in 2011. It employs 11 to 50 people.
Where is Nulty+ based?
Nulty+ is headquartered in London, United Kingdom, in the Europe region.
How does Nulty+ make money?
One revenue line is on record: lighting Design Consultancy Services.
Who are Nulty+'s main competitors?
Broad incumbents on record are BDP (Building Design Partnership), WSP Built Ecology (Lighting) and Arup Lighting. Consullux is listed as a regional player. Direct peers are Michael Grubb Studio, dpa Lighting Consultants, Speirs + Major and George Sexton Associates.
Does Nulty+ have an API?
No public API is recorded for Nulty+.