Mahmood Saleh Abbar Co.

What Mahmood Saleh Abbar Co. does

Mahmood Saleh Abbar Co. (ABBAR) is a privately held Saudi distribution company founded in the early 1950s by Sheikh Mahmood Saleh Abbar and formally incorporated in 1980. Operating from its Jeddah headquarters, the company runs three product divisions: Thermo King (transport temperature-control systems for trucks, trailers, containers, and rail), CASIO (consumer electronics, watches, and calculators — distributed exclusively in Saudi Arabia since 1975), and Mitsubishi Heavy Industries (air conditioning for domestic and commercial applications). The company serves a dual B2B/B2C customer base, with named enterprise clients spanning logistics (Maersk, Aramex, Naqel Express, Almajdouie), food and beverage (Almarai, Americana, Nestle, Pepsico, Nadec, Baskin & Robbins, Binzagr, Al Kabeer), airlines and catering (Saudia, Saudi Airlines Catering), retail (Carrefour), and banking (Saudi National Bank).

Revenue is generated primarily through hardware sales via three channels: wholesale distribution to retailers for CASIO products, authorized distribution plus after-sales service for Thermo King transport refrigeration and HVAC systems, and authorized distribution of Mitsubishi Heavy Industries air conditioning. ABBAR operates a nationwide branch network across Jeddah, Makkah, Madinah, Riyadh, Dammam, and Khamis Mushayt, complemented by dedicated retail storefronts (Casio Store at Villagio Center 2 in Riyadh) and e-commerce platforms at shop.abbar-sa.com and abbarthermoking.com. The go-to-market model relies on channel partnerships and exclusive/authorized agency agreements with global OEMs, supported by in-house after-sales service infrastructure. The company employs between 51 and 100 people and has won the Thermo King 2024 Dealer of the Year Award.

Name

Mahmood Saleh Abbar Co.

Legal name

Mahmood Saleh Abbar Co.

Website

https://abbar-sa.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Mahmood Saleh Abbar Co. is a Saudi Arabian diversified distribution company serving B2B and B2C customers since the 1950s. It holds exclusive distribution rights for CASIO electronics and authorized agency rights for Thermo King transport refrigeration and Mitsubishi Heavy Industries air conditioning, operating across six cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Product Distribution - CASIO: Distribution of CASIO consumer electronics including watches (G-SHOCK, Baby-G), calculators, and other electronic products through exclusive distribution rights in Saudi Arabia. Revenue generated through wholesale distribution to retailers and direct retail store sales.
2. Product Distribution - Thermo King: Distribution of Thermo King transport temperature control systems for refrigerator trucks, trailers, refrigerated containers, and railway cars, along with HVAC systems for bus and rail applications. Includes after-sales service and maintenance support.
3. Product Distribution - Mitsubishi Heavy Industries: Distribution of Mitsubishi Heavy Industries air conditioning solutions for domestic and commercial applications across Saudi Arabia.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mahmood Saleh Abbar Co. is a diversified distribution company operating across three core divisions in Saudi Arabia: exclusive distribution of CASIO consumer electronics (watches, calculators, digital cameras), Thermo King transport temperature control systems for refrigerated trucks, trailers, containers, and rail applications, and Mitsubishi Heavy Industries air conditioning solutions for domestic and commercial use. The company delivers these international brands through a nationwide branch network supported by professional after-sales service.

Product overview

Mahmood Saleh Abbar Co. is a diversified distribution company operating as a unified platform across three core product divisions: Thermo King (transportation refrigeration and temperature control systems for trucks, trailers, containers, and rail applications), CASIO (electronics including calculators, watches, digital cameras, and musical instruments with sub-brands G-SHOCK and Baby-G), and Mitsubishi Heavy Industries (air conditioning solutions). The company provides comprehensive distribution throughout Saudi Arabia with professional after-sales support and an extensive service network. The divisions operate through dedicated branded stores (Casio Store, Thermo King service centers) while sharing common distribution infrastructure and after-sales service capabilities across the Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermo King Authorized distribution of Thermo King transport temperature control systems for refrigerator trucks, trailers, refrigerated containers, and railway cars, along with HVAC systems for bus and rail applications. Includes after-sales service and maintenance support. Targeted at enterprise customers in food distribution, logistics, airlines catering, and shipping across Saudi Arabia.
• CASIO Consumer Electronics Exclusive distribution of CASIO consumer electronics in Saudi Arabia, including calculators, digital cameras, electronic musical instruments, and analogue and digital watches. Distributed through dedicated Casio retail stores and an online storefront.
• Mitsubishi Heavy Industries Air Conditioning Authorized distribution of Mitsubishi Heavy Industries air conditioning solutions for domestic and commercial applications across Saudi Arabia.
• G-SHOCK Watches Sub-brand of CASIO watches distributed by ABBAR in Saudi Arabia. Known for shock-resistant construction, resilience, and toughness. Includes limited-edition anniversary models and sustainability initiatives using eco-friendly materials.
• Baby-G Watches Sub-brand of CASIO watches distributed by ABBAR in Saudi Arabia. Features shock-resistant construction similar to G-SHOCK with feminine design aesthetics, targeted at women.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• CASIO Middle East and Africa FZEflagshipChannel Partner/ Reseller/ Distributor · 1 January 1975Exclusive distributor of CASIO products in Saudi Arabia since 1975. Partnership spans nearly 50 years and includes distribution of watches (G-SHOCK, Baby-G), calculators, and other consumer electronics. ABBAR operates dedicated CASIO stores and online storefronts. Co-marketing initiatives include G-SHOCK's 40th anniversary and CASIO's 50-year timepiece business celebrations.
• Thermo KingcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Thermo King transport temperature control systems for refrigerator trucks, trailers, refrigerated containers, and railway cars. Includes HVAC systems for bus and rail applications. Won 2024 Dealer of the Year Award.
• Mitsubishi Heavy IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Mitsubishi Heavy Industries air conditioning solutions for domestic and commercial applications in Saudi Arabia.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Emax: GCC consumer electronics and home appliances retailer with multi-country store network. Comparable in consumer electronics/appliance retail category, but UAE/GCC-wide rather than Saudi-exclusive.
• Sharaf DG: UAE-headquartered consumer electronics retailer with presence across the Middle East. Comparable product mix in watches/electronics/appliances, but operates primarily in different geographies.
• Jumbo Electronics: UAE-based consumer electronics retailer/distributor carrying multiple global brands (including CASIO in some categories) across the Gulf. Comparable product overlap in CASIO consumer electronics, but serves a different geography (UAE-led).

Direct peers

• Abdul Latif Jameel: Major Saudi-based authorized distributor of global brands (notably Toyota) operating a similar multi-divisional brand-representation model across the Kingdom. Closely comparable business model of exclusive principal partnerships, nationwide branch networks, and after-sales service infrastructure.
• Al Abdulkarim Holding: Saudi diversified distribution and services group representing multiple international brands in food, pharma, and consumer categories. Comparable as a Saudi national distributor with multi-divisional exclusive principal relationships and B2B/B2C coverage.
• Yusuf Bin Ahmed Kanoo Group: Long-standing GCC conglomerate and authorized distributor for multiple international principals (BASF, Shell, others). Highly comparable as a multi-decade exclusive brand distributor with diversified industrial and consumer divisions across Saudi Arabia and the broader Gulf.
• Farouk Maamoun Tamer Group (FMT): Saudi-based group operating as exclusive distributor for multiple global consumer and healthcare brands across the Kingdom. Directly comparable as a multi-principal brand distributor with national coverage and an after-sales service orientation.
• SACO (Saudi Automotive & Consumer Electronics): Saudi electronics and appliances retailer/distributor with national branch network. Comparable in the CASIO/Mitsubishi HVAC consumer electronics and appliance distribution overlap, though narrower brand portfolio.
• Almutlaq Holding: Saudi conglomerate with significant industrial and consumer distribution operations across the Kingdom. Comparable as a diversified Saudi distribution platform representing international brands.

Broad incumbents

• Carrier (Trane Technologies): Parent company of Thermo King, ABBAR's principal. Relevant as the OEM that owns the transport refrigeration brand ABBAR distributes; comparable at the category level (transport refrigeration) but operates globally and could bypass distributors through direct channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/abbarmitsubishi
• LinkedInlinkedin.com/company/mahmoudsalehabbarco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahmood Saleh Abbar Co.