AllSouth Federal Credit Union

Name

AllSouth Federal Credit Union

Legal name

AllSouth Federal Credit Union

Website

https://allsouth.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Intermediation and Related Activities (522)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Military & Veterans Credit Unions (FSABAEAI), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage and home equity
• Credit union deposits
• Member financial services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income (Loan Portfolio): As a credit union, AllSouth's primary revenue stream is the spread between interest earned on loans (auto, mortgage, home equity, personal, recreational, student via Sallie Mae referral) and interest paid on deposits (checking, savings, money market, certificates). This is the dominant revenue source.
2. Deposit Account Fees and Service Charges: Fees including overdraft/insufficient funds fees, wire transfer fees ($20 outgoing domestic), stop payment fees, and other account service charges. Basic Checking carries a $5.95 monthly maintenance fee (waivable).
3. Credit and Debit Card Interchange: Interchange income from Visa debit card transactions and credit card usage. AllSouth issues Visa debit cards and partners with Elan Financial Services for credit card issuance.
4. Insurance Referral Commissions (TruStage): Commissions earned from referring members to TruStage insurance products including auto, home, life, and accidental death & dismemberment insurance. AllSouth receives referral compensation from TruStage for insurance product placements.
5. CashPlease Small-Dollar Loan Fees: Revenue from the CashPlease small-dollar short-term loan product, offered in partnership with Velocity Solutions, LLC, including a $20 application fee and loan interest.
6. Student Loan Referral Fees (Sallie Mae): AllSouth refers members to Sallie Mae for student loans and receives compensation for each referred loan customer. Sallie Mae is the creditor; AllSouth earns referral fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels13 records

Marketing channels14 records

Core offering

AllSouth Federal Credit Union is a not-for-profit, member-owned financial cooperative providing retail banking, consumer and mortgage lending, credit cards, and insurance referral services. It serves individuals, families, and small businesses across the South Carolina Midlands through over 20 branches, online and mobile banking, and partnerships with Sallie Mae, TruStage, Elan Financial Services, and Velocity Solutions.

Product overview

AllSouth Federal Credit Union operates as a not-for-profit financial cooperative offering a comprehensive digital-first banking platform with multiple product lines. The core platform includes checking and savings accounts (Premium Checking, Freedom Checking, Basic Checking, Teen Checking, Membership Savings, Money Market, Share Certificates, IRA products, and specialty savings accounts), consumer and mortgage lending products (Auto Loans, Personal Loans, Lines of Credit, Fixed and Adjustable Rate Mortgages, Home Equity Loans, HELOCs, Boat/RV/Motorcycle Loans), credit cards (Personal and Business options through Elan Financial Services), and insurance products (TruStage auto, home, life, and AD&D). The platform is accessible via Online Banking (web), Mobile Banking App (iOS/Android), and includes integrated services such as Zelle® for P2P payments, mobile deposit, bill pay, and financial planning tools. Business members receive additional services including checking, savings, and credit cards with customized payment solutions through a Deluxe partnership. Student loans are offered through a Sallie Mae partnership. The institution has over 20 branches across South Carolina's Midlands region.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Checking High-yield checking account earning up to 4.59% APY on balances up to $10,000 with no minimum balance or maintenance fees; requires qualifying direct deposit, debit transactions, and eStatements.
• Freedom Checking Fee-free checking account with no minimum balance, overdraft options, Early Payday direct deposit, and access to 30,000+ surcharge-free ATMs.
• Basic Checking Entry-level checking account designed for those rebuilding banking history, with a $5.95 waiveable monthly maintenance fee.
• Teen Checking Checking account for teenagers aged 13-17 to help them start their financial journey.
• Membership Savings Primary savings account establishing credit union membership with $10 minimum balance and APY of 0.20% on balances of $100+.
• Money Market Account Tiered savings account with rates from 1.00% APY ($1,000+) to 1.51% APY ($100,000+), combining checking flexibility with savings earning power.
• Share Certificates Fixed-term deposit accounts with terms from 3 to 60 months, $1,000 minimum, with rates up to 3.91% APY on 12-month at $100k. IRA Certificates also available.
• IRA Savings and Certificates Tax-advantaged retirement savings including IRA Savings and IRA Certificates in 12, 18, and 30-month fixed rate terms with a 12-month Add-On option.
• Auto Loans

Quantifiable outcome

• 4.59% APY on Premium Checking balances up to $10,000 — 30 times the national average rate of 0.15% (NCUA Q4 2025 data)
• +9 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Financial Fitness AssociationcoreOthersPartnership allows individuals who do not qualify for AllSouth membership through residency, employment, or family relationships to join via Financial Fitness Association membership. AllSouth covers the cost of the first year of membership. This partnership expands AllSouth's addressable membership field and drives member acquisition.
• Carolinas Credit Union FoundationcoreOthersPartnership allows individuals to join AllSouth through the Foundation's friend membership program. AllSouth covers the first year membership fee. Expands the field of membership and provides community access to credit union services.
• American Consumer CouncilcoreOthersPartnership enables membership through American Consumer Council for individuals who do not qualify through residency, employment, or family. AllSouth covers first-year membership. Provides an accessible path to credit union membership.
• Newsweek and Plant-A Insights GroupminorOthersThird-party research organizations that conducted a large-scale study of over 8,800 financial institutions, analyzing data from over 140,000 respondents and millions of social media and app store reviews to determine top regional banks and credit unions. AllSouth was recognized as one of America's Best Regional Banks and Credit Unions 2026.
• Sallie MaecoreTechnology or IntegrationAllSouth partners with Sallie Mae to provide student loan products to members. Sallie Mae is the creditor and issuer of the loans. Products include Smart Option Student Loans (undergraduate/career training), Graduate School Loans (MBA), Medical School Loans, Dental School Loans, Graduate School Loans for Health Professions, and Law School Loans. AllSouth earns referral compensation for each loan originated.
• TruStage Insurance Agency, LLCcoreChannel Partner/ Reseller/ DistributorTruStage provides insurance products (auto, home, life, and accidental death & dismemberment) to AllSouth members. TruStage is backed by over 80 years of credit union partnership experience through CMFG Life Insurance Company. AllSouth earns commissions for each insurance product referred. TruStage-rated 'A' (Excellent) by A.M. Best (December 2022). Products marketed through allsouth.org/insure.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationAllSouth integrates Zelle for peer-to-peer payments, allowing members to send and receive money directly from their AllSouth accounts. Zelle is owned by Early Warning Services, LLC. AllSouth does not charge fees for Zelle transactions (except $30 stop payment fee for pending cancellations). As of March 2025, Zelle is available through over 2,300 banks and credit unions.
• Elan Financial ServicescoreTechnology or IntegrationElan Financial Services issues AllSouth's Visa personal and business credit cards. Elan manages card servicing, online account management, mobile app, and customer service. Cards are marketed through allsouth.org/cards and mycardapply.com. AllSouth earns interchange income and referral compensation. Cards are issued pursuant to a Visa U.S.A. Inc. license.
• Visa U.S.A. Inc.coreTechnology or IntegrationVisa provides the payment network and branding for AllSouth's debit cards and credit cards (issued through Elan Financial Services). Visa's Zero Liability Policy protects cardholders against unauthorized purchases. Contactless (tap-to-pay) technology enabled through Visa's contactless payment specification.
• CO-OP Financial Services (CO-OP ATM Network)coreTechnology or IntegrationAllSouth participates in the CO-OP ATM Network, providing members access to over 30,000 surcharge-free ATMs nationwide. This partnership extends AllSouth's physical infrastructure footprint far beyond its own ATM and branch network, eliminating ATM fees for members traveling outside the South Carolina Midlands.
• Trust & WillminorGTM or Marketing PartnerAllSouth partnered with Trust & Will to offer members an easy and affordable way to create an estate plan online. Members receive an exclusive 20% discount on any estate plan through this partnership. Trust & Will is a digital estate planning platform.
• Biltmore EstateminorGTM or Marketing PartnerAllSouth members receive a discount on admission tickets to Biltmore Estate in Asheville, North Carolina. Members enter coupon code 'allsouth' at checkout on biltmore.com to receive the discount. This is a member benefit offered through a corporate perk partnership.
• Intuit (TurboTax)minorGTM or Marketing PartnerAllSouth members receive savings of up to 10% on TurboTax products. Discount accessed through Online and Mobile Banking. This is a member benefit partnership providing tax preparation software discounts.
• AARP (Bank*Safe* Initiative)minorGTM or Marketing PartnerAllSouth earned the AARP Bank*Safe* Trained Seal by educating frontline staff through AARP's fraud prevention training. This partnership provides AllSouth with fraud prevention curriculum and the right to display the Bank*Safe* Trained Seal as a trust signal to members.
• Federal Home Loan Bank of AtlantaminorOthersAllSouth participates in the Affordable Housing Program through a partnership with the Federal Home Loan Bank of Atlanta. This program provides grants to eligible members for homeownership assistance. Grants are available on primary residences in South Carolina with additional requirements.
• NCUA (National Credit Union Administration)coreOthersNCUA is the independent federal agency that charters and supervises federal credit unions and insures deposits through the National Credit Union Share Insurance Fund (NCUSIF). AllSouth is federally chartered and NCUA-insured, protecting member deposits up to $250,000.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• S.C. State Credit Union: South Carolina state-chartered credit union headquartered in Columbia. Direct competitor in the Midlands market with overlapping consumer and small business banking offerings for public-sector and community members.
• Founders Federal Credit Union: Lancaster, South Carolina-based community federal credit union serving the greater Charlotte and SC Midlands region with comparable deposit, lending, and digital banking products. Most direct geographic and charter parallel to AllSouth.
• Truliant Federal Credit Union: Mid-size Southeast federal credit union headquartered in Winston-Salem, NC with a similar full-service consumer and business banking model, comparable digital platform, and asset size on the order of several billion dollars. Closest comparable on scale and product mix outside SC.
• Local Government Federal Credit Union (LGFCU): Raleigh, NC-based federal credit union serving a defined membership group with consumer and commercial banking products. Comparable charter, asset size, and product breadth to AllSouth within the Carolinas region.
• Coastal Federal Credit Union: Raleigh, NC-based community credit union with a similar full-service consumer and business banking offering, digital-first platform, and member-owned cooperative model. Comparable in scale, product mix, and technology orientation.
• Langley Federal Credit Union: Hampton Roads, VA-based federal credit union with a similar community-focused, member-owned model and full consumer product suite (checking, savings, mortgage, cards). Comparable in asset size and product positioning within the Southeast.
• Carolina Trust Federal Credit Union: South Carolina community federal credit union headquartered in Sumter, directly overlapping AllSouth's Midlands footprint. Comparable member-owned cooperative with consumer deposit and lending focus for local employer and community groups.
• Palmetto State Credit Union: South Carolina community credit union based in Columbia, directly overlapping AllSouth's Midlands service area. Offers a comparable suite of consumer checking, lending, and digital banking services to overlapping employer and community groups.

Regional players

• Georgia United Credit Union: Georgia-based community credit union serving employer groups and community members across metro Atlanta with a comparable member-owned, full-service consumer banking model. Useful regional parallel for Southeast cooperative banking strategy.

Broad incumbents

• State Employees' Credit Union (SECU): North Carolina state-chartered credit union, by far the largest in the Carolinas, offering the full range of consumer and commercial banking services. Operates as a broader incumbent competitor to community credit unions like AllSouth in adjacent Southeast markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllSouthFCU
• YouTubeyoutube.com/channel/UCI4Ssfs_8IWeGX4RTTZzoeQ
• Facebookfacebook.com/allsouth
• LinkedInlinkedin.com/company/allsouth
• Instagraminstagram.com/allsouthfcu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllSouth Federal Credit Union