Geneva Watch Group

What Geneva Watch Group does

Geneva Watch Group is a privately held watch design, manufacturing, and distribution company founded in 1974 and headquartered in New York. It operates as a B2B licensing business, creating and distributing timepieces under license for fashion and lifestyle brands, with a portfolio that includes Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Police, Cerruti 1881, Ducati Corse, BCBGMAXAZRIA, BCBGeneration, Ben Sherman, Superdry, and Saint Honoré. The company is a subsidiary of International Luxury Group.

The company's product range spans classic fashion watches, brand-aligned lifestyle designs, and the Kenneth Cole Wellness Watch — a connected wearable with biosensors for heart rate, blood pressure, body temperature, and blood oxygen, paired with a downloadable mobile app offering customizable interfaces and multiple sport modes. Production is anchored by a dominant Far East manufacturing and sourcing presence combined with a U.S.-based supply chain team, enabling cost-efficient production with full timeline and quality control. A self-described world-class design team, drawn from fashion capitals globally, executes brand-specific design language across the portfolio.

Geneva Watch Group generates revenue primarily through watch licensing and manufacturing royalties, working proactively with buyers and retailers across traditional brick and mortar, non-traditional retail outlets, and direct-to-consumer ecommerce channels worldwide. The GTM motion is enterprise field sales, with co-promotional support, point-of-sale materials, and inventory management services provided to retail partners. The company employs between 101 and 250 people and operates a global footprint with international warranties and service centers.

Name

Geneva Watch Group

Legal name

Geneva Watch Group

Website

https://genevawatchgroup.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Geneva Watch Group is a New York-based, privately held watch design, manufacturing, and distribution company founded in 1974. It creates and distributes timepieces under license for fashion and lifestyle brands including Kenneth Cole, Timberland, Police, Cerruti 1881, and Ducati Corse, and is a subsidiary of International Luxury Group.

Ownership category

akta.pro rank

Product category

Licensed Fashion Watches

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industry

Watch & Timepiece Retail (CRAKAGAD)

Keywords

• Licensed watch manufacturing
• Fashion watch brands
• Watch distribution
• Brand licensing
• Timepiece design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Watch Licensing and Manufacturing: Geneva Watch Group creates watches under license for fashion and lifestyle brands and generates revenue through design, manufacturing, and distribution of branded timepieces.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Geneva Watch Group designs, manufactures, and distributes branded timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Police, Cerruti 1881, and Ducati Corse. The company operates as a B2B licensing partner, selling through traditional brick and mortar retailers, non-traditional outlets, and direct-to-consumer e-commerce retailers worldwide.

Product overview

Geneva Watch Group operates as a licensed watch manufacturer and distributor, creating timepieces under license for multiple fashion and lifestyle brands. The portfolio includes Kenneth Cole New York, Kenneth Cole Reaction, Timberland, Police, Cerruti 1881, Ducati Corse, BCBGMAXAZRIA, BCBGeneration, Ben Sherman, Superdry, and Saint Honoré. The company's offerings range from classic fashion watches to the more technologically advanced Kenneth Cole Wellness Watch, which features health monitoring sensors. All watches are designed with brand-specific aesthetics while maintaining consistent quality standards across the product line.

Differentiator

Problem solved

Functional benefit

Brands

• Kenneth Cole New York: Fashion watch brand under license
• Kenneth Cole Reaction
• Timberland
• Police
• Cerruti 1881
• Ducati Corse
• Saint Honoré
• BCBGMAXAZRIA
• BCBGeneration
• Ben Sherman
• Superdry

Products and services

• Kenneth Cole New York Watches Fashion-forward licensed timepieces under the Kenneth Cole New York brand label, designed and manufactured by Geneva Watch Group for style-conscious consumers.
• Kenneth Cole Reaction Watches Youth-oriented licensed watch collection under the Kenneth Cole Reaction brand, offering contemporary designs with modern aesthetics at accessible price points.
• Timberland Watches Outdoor-inspired licensed watch collection under the Timberland brand label, featuring rugged designs with durability-focused construction reflecting Timberland's brand identity.
• Police Watches Bold, edgier licensed watch collection under the Police brand label, featuring oversized designs and distinctive styling reflecting the Police brand aesthetic.
• Cerruti 1881 Watches Elegant, sophisticated licensed watch collection under the Cerruti 1881 brand label, inspired by Italian fashion heritage and featuring refined designs with classic detailing.
• Ducati Corse Watches Motorsport-inspired licensed watch collection under the Ducati Corse brand label, featuring sporty designs with technical elements reflecting Ducati's racing heritage.
• BCBGMAXAZRIA Watches Fashion-forward licensed watch collection under the BCBGMAXAZRIA brand label, featuring contemporary women's designs with elegant styling.
• BCBGeneration Watches Contemporary licensed watch collection under the BCBGeneration brand label, targeting younger female consumers with modern, trend-conscious designs.
• Ben Sherman Watches British-mod-inspired licensed watch collection under the Ben Sherman brand label, featuring retro-styled designs with vintage aesthetic elements.
• Superdry Watches Globally-styled licensed watch collection under the Superdry brand label, blending vintage American-casual aesthetics with Japanese influences.
• Saint Honoré Watches Classic French-inspired licensed watch collection under the Saint Honoré brand label, featuring elegant traditional designs reflecting Parisian fashion heritage.
• Kenneth Cole Wellness Watch Health-focused smartwatch under the Kenneth Cole brand with advanced biosensors tracking heart rate, blood pressure, body temperature, and blood oxygen levels, paired with a downloadable app that lets users choose multiple interfaces and dials and supports multiple sport modes.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• International Luxury GroupcoreOthersGeneva Watch Group is proud to be a subsidiary of International Luxury Group, the parent company that owns the watch design, manufacturing and distribution business.
• Kenneth Cole New YorkflagshipOthersLicense partnership to design, manufacture and distribute watches under the Kenneth Cole New York brand label.
• Kenneth Cole ReactionflagshipOthersLicense partnership to design, manufacture and distribute watches under the Kenneth Cole Reaction brand label.
• TimberlandcoreOthersLicense partnership to design, manufacture and distribute watches under the Timberland brand label.
• PolicecoreOthersLicense partnership to design, manufacture and distribute watches under the Police brand label.
• Cerruti 1881coreOthersLicense partnership to design, manufacture and distribute watches under the Cerruti 1881 brand label.
• Ducati CorsecoreOthersLicense partnership to design, manufacture and distribute watches under the Ducati Corse brand label.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fossil Group: Fossil Group is a publicly-traded, multi-brand watch company that designs, markets, and distributes fashion and lifestyle watches under owned and licensed brands (e.g., Michael Kors, Armani, Diesel). It is the closest direct analog to Geneva Watch Group's licensing-and-distribution model across fashion/lifestyle brand portfolios.
• Movado Group: Movado Group designs, sources, and distributes watches under owned brands (Movado, Concord, Ebel, Olivia Burton) and licensed brands (Coach, Tommy Hilfiger, Hugo Boss, Lacoste). It mirrors GWG's combination of owned-brand heritage and a multi-name licensing portfolio in fashion watches.
• E. Gluck Corporation: E. Gluck (operating Armitron, Anne Klein, and a portfolio of licensed fashion watches including Lorus and Caravelle) is a privately held U.S.-based watch manufacturer/distributor whose business model — multiple fashion-brand licenses plus owned labels — most closely matches Geneva Watch Group in scale and structure.
• Timex Group: Timex Group designs, manufactures, and distributes watches across a portfolio that includes Timex, Guess, Versace, and Salvatore Ferragamo timepieces. It is a direct comparable to GWG for licensed fashion watch portfolio management and global mass-to-premium distribution.
• Guess? Inc. Guess licenses the production and distribution of its branded watches through third-party licensees — a buyer/counterparty comparable to GWG's brand-licensor relationships. It is a useful reference for the economics of fashion watch licensing.

Emerging players

• Titan Company: Titan is India's largest watch manufacturer and licensee of fashion brands (e.g., Hugo Boss, Tommy Hilfiger, Armani Exchange in India). It is an emerging international comparable with overlapping licensing structures and large-scale fashion watch production.
• Shinola (Bedrock Manufacturing Group): Shinola is a U.S.-based watch and accessories manufacturer (Bedrock Manufacturing Group) that designs and assembles branded timepieces domestically. It serves as a relevant emerging-player reference for boutique scale, brand-building, and U.S.-based multi-category timepiece manufacturing.

Broad incumbents

• Swatch Group: The Swatch Group owns and distributes Omega, Longines, Tissot, Swatch, and other watch maisons globally. It is a broad incumbent that defines the pricing and distribution landscape in which fashion-license watch players like GWG compete.
• Casio (specifically Casio America): Casio produces G-Shock, Pro Trek, and Edifice watches and competes directly with GWG's mid-market fashion watches and with hybrid digital-analog models. It is a relevant incumbent competitor in the affordable-to-mid fashion watch segment.
• Citizen Watch: Citizen operates a vertically integrated global watch business spanning Eco-Drive, Bulova, and Frederique Constant. It is a broader incumbent competitor that sets the technology, supply, and pricing baseline for the fashion/affordable watch categories where GWG operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geneva-watch-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Watch Group