Yann Couvreur Pâtisserie

What Yann Couvreur Pâtisserie does

Yann Couvreur Pâtisserie is a Paris-based artisan pastry and chocolate retailer founded by chef Yann Couvreur in 2015–2016. The company sells French pastries (Pâtisseries), viennoiseries, artisan chocolates (Chocolats), specialty grocery items (Épicerie including spreads, pralinés, confitures, and branded tea), and published cookbooks through 11 proprietary retail boutiques across Paris plus a separate Café YC location. All boutiques operate 24/7, and the company complements the physical estate with a direct-to-consumer e-commerce site offering click-and-collect and a courier delivery service within a 3km radius of the nearest boutique. The founder-chef's identity, signature creations (Fraisier, Merveille, Renard Lové, Terrier chocolate series), and published cookbooks form the core of the brand's intangible assets.

The business operates a direct-to-consumer model with unit-pricing across SKUs ranging from €1.90 (croissant) to €28.00 (premium chocolate gift boxes), plus cookbooks at €15.90–€39.00. Custom event catering (Créations sur mesure) — including pièce montée, large entremets, meter-long tarts, cocktail pieces, and number cakes — extends the model into a B2B/B2C occasion-driven segment for weddings, corporate events, and celebrations. Marketing is anchored on the e-commerce storefront, a newsletter offering a 10% first-order discount, and visual organic social content showcasing products. The company has no disclosed external funding, no parent company, and remains founder-owned and operated; a CEO (Benjamin GUEDJ) appears in leadership data alongside the founder.

Revenue is generated entirely through one-time retail and event transactions, with no subscription or recurring revenue disclosed. Geographic reach is France (Paris metro) plus a recently launched US e-commerce site (us.yanncouvreur.com) — the first international footprint. There is no evidence of AI/ML systems, data products, APIs, or proprietary technology beyond standard e-commerce tooling; the technical moat rests on artisanal craft, brand recognition, and a dense prime-location retail network. No M&A, partnerships, or third-party capital events are disclosed.

Name

Yann Couvreur Pâtisserie

Legal name

Yann Couvreur

Website

https://yanncouvreur.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Yann Couvreur Pâtisserie is a Paris-based artisan pastry and chocolate retailer founded by chef Yann Couvreur, operating 11 24/7 boutiques plus Café YC, an e-commerce site with click-and-collect and 3km courier delivery, and a US storefront, serving individual consumers and event customers with French pastries, chocolates, specialty grocery items, and cookbooks.

Ownership category

akta.pro rank

Product category

Artisan Pastry

NAICS

Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811), Chocolate and Confectionery Manufacturing from Cacao Beans (311351), Other Specialty Food Retailers (44529)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Retail-Eating Places (5812)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Dessert Boutiques (CRAHAGAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), DTC Bakery & Desserts Delivery (AFAIANAF), Cake Shops & Custom Celebration Cakes (THAFAFAC)

Keywords

• Artisan French pastries
• Patisserie desserts
• Chocolate confectionery
• Custom event catering
• Specialty bakery

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pastry Sales: In-store purchases at 11 Paris boutiques, open 24/7, selling individual pastries, cakes, chocolates, and viennoiseries
2. E-commerce Sales: Online ordering with click & collect and courier delivery (J+1) for pastries, chocolates, and specialty food items
3. Custom Event Catering: Bespoke creations for events including wedding cakes (pièce montée), large entremets, meter-long tarts, cocktail sweets/savories, and number cakes
4. Specialty Food Products: Sale of packaged items including jams, spreads (pâte à tartiner), pralinés, chestnut cream, candied nuts, teas, and cookbooks

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Yann Couvreur Pâtisserie is a Parisian artisan pastry company that produces and sells French pastries, cakes, chocolates, viennoiseries, and specialty food items across 11 retail boutiques in Paris, a dedicated café (Café YC), an e-commerce platform, and a custom event catering service. The company also sells cookbooks authored by founder Yann Couvreur and has expanded into the US market through a dedicated US e-commerce site.

Product overview

Yann Couvreur Pâtisserie is a French artisan pastry company operating as a single unified brand with multiple product lines. The core offerings include Pâtisseries (pastries and cakes), Chocolats (artisan chocolates), Épicerie (specialty spreads and preserves), Viennoiseries (French baked goods), and Livres (cookbooks). The company offers custom event creations (Créations sur mesure) including wedding cakes and large entremets, alongside retail products available through e-commerce with click-and-collect and courier delivery options. A café (Café YC) operates separately from the retail boutiques. Products range from everyday items like croissants (€1.90) and pain au chocolat (€2.20) to premium offerings such as custom wedding cakes, gift-boxed chocolate collections (up to €28), and published cookbooks (€15.90-€39.00).

Differentiator

Problem solved

Functional benefit

Products and services

• Pâtisseries French pastries including seasonal cakes, tarts, and specialty desserts such as Fraisier, Tarte Isatis, Merveille, and Cheesecake Citron Shiso, sold to individual consumers in boutiques and online.
• Chocolats Artisan chocolates including chocolate bars (Tablette), shaped chocolates (Terrier series, Renard Lové series), and chocolate gift sets such as Coffret Chocolat Trio Lovés, sold to individual consumers and for gifting.
• Viennoiseries French Viennoiseries including Croissant, Pain au chocolat, Chausson aux pommes, Brioche Bostock, Kouglof, and Kouign Amann, sold to walk-in and online customers.
• Épicerie Specialty grocery items including spreads (Pâte à tartiner, Beurre de cacahuètes crunchy), pralinés, confitures, and caramelized nuts, sold as pantry items to consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yanncouvreur
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yann Couvreur Pâtisserie