Investment Planners

Name

Investment Planners

Legal name

Investment Planners, Inc.

Website

https://investment-planners.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Broker-dealer services
• Wealth management support
• Independent advisor platform
• Registered investment advisor
• RIA compliance services

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Securities and Investment Advisory Services: Investment Planners, Inc. offers securities and investment advice through a Registered Investment Advisor (RIA) model. Securities are offered through Investment Planners, Inc. (Member FINRA/SIPC) and IPI Wealth Management, Inc. The firm provides holistic support services including compliance, technology, operational support, investment solutions, and marketing to independent financial professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Investment Planners, Inc. operates as a broker-dealer (Member FINRA/SIPC) and, through its DBA IPI Wealth Management, Inc., as a Registered Investment Advisor providing holistic support services to independent financial professionals across the United States. The offering bundles compliance, technology, operational support, investment solutions, and marketing services into a single platform that enables independent advisors to establish, grow, and transition their practices while the firm handles backend infrastructure. Securities are offered through Investment Planners, Inc. and advisory services through IPI Wealth Management, Inc.

Product overview

IPI Wealth Management operates as a unified platform-plus-modules architecture offering holistic support services to independent financial professionals. The core IPI Wealth Management Platform provides the foundational infrastructure for connecting advisors with comprehensive business solutions, supplemented by five distinct service modules: Compliance Services, Technology Solutions, Operational Support, Investment Solutions, and Marketing Services. Additionally, the firm has introduced Wealthbox AI Notetaker as an AI-powered add-on tool for automated meeting documentation. The platform is designed to support advisors across the entire business lifecycle—from initial establishment through growth optimization and multi-generational succession planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Compliance Services Comprehensive compliance support for independent financial professionals, helping them navigate regulatory requirements and maintain adherence to industry standards including FINRA and SEC obligations. Targeted at independent advisors who need institutional-grade compliance infrastructure without building it in-house.
• Technology Solutions Technology support services that help advisors adopt and use efficient technology solutions, including CRM platforms such as Wealthbox, for streamlined operations and client engagement. Targeted at independent financial advisors seeking modern practice technology without managing vendor relationships themselves.
• Operational Support Back-office and operational support including optimization of client reports, development of succession plans, and day-to-day business management assistance for independent advisory practices.
• Investment Solutions Investment management and research services providing advisors with access to market research and portfolio management tools to support client investment decisions.
• Marketing Services Marketing support services that help independent advisors refine their marketing strategies and promotional efforts to grow their practices and acquire clients.
• Wealthbox AI Notetaker AI-powered note-taking add-on tool that automatically captures and organizes meeting notes for financial advisors, generating structured summaries from client conversations. Targeted at independent financial professionals using the Wealthbox CRM.
• IPI Wealth Management Platform The unified holistic support platform connecting independent financial professionals with comprehensive business services spanning compliance, technology, operations, investment, and marketing solutions, supporting advisors from establishment through growth and succession.
• Securities Broker-Dealer Services Securities brokerage services offered through Investment Planners, Inc. (Member FINRA/SIPC), enabling execution of securities transactions for clients of independent financial professionals affiliated with the firm.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• WealthboxsupportingTechnology or IntegrationIntegration partnership providing Wealthbox AI Notetaker to independent advisors as part of their technology solutions offering. This enables enhanced client meeting documentation and efficiency for financial professionals.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cambridge Investment Research: Cambridge Investment Research is one of the largest independent broker-dealers in the US, providing compliance, technology, investment, and operational support to independent financial advisors. It is a direct competitor to Investment Planners in the IBD/RIA support space with a similar holistic service model.
• Commonwealth Financial Network: Commonwealth is a privately held independent broker-dealer and RIA that supports independent financial advisors with compliance, practice management, and investment solutions. Like Investment Planners, it operates as a privately held, advisor-focused platform with a relationship-driven GTM.
• Cetera Financial Group: Cetera is a major independent broker-dealer platform serving thousands of independent advisors with practice management, technology, and investment solutions. It is a direct competitor to IPI in the IBD space, though at a significantly larger scale.
• Kestra Financial: Kestra Financial (formerly Kestra Advisor Services) is an independent broker-dealer platform supporting independent financial advisors with compliance, technology, and investment solutions. It directly competes with IPI for independent advisor affiliations in the IBD channel.
• Advisor Group: Advisor Group is a large independent broker-dealer network supporting thousands of independent financial advisors across multiple IBD brands. It directly competes with IPI for advisor affiliations through its multiple subsidiary IBDs.

Broad incumbents

• LPL Financial: LPL Financial is the largest independent broker-dealer in the US, providing comprehensive brokerage, advisory, technology, and practice management services to independent financial advisors. It is a broad incumbent against which IPI competes for advisor affiliations.
• Raymond James Financial Services: Raymond James operates a large independent contractor channel supporting independent financial advisors with practice management and investment solutions. As a broad incumbent, it competes with IPI for advisor relationships while offering a much wider product set.
• Charles Schwab (Independent Advisor Services): Schwab's Independent Advisor Services unit provides custody, trading, technology, and practice management to thousands of independent RIAs and IBDs. As a major custodian and platform provider, it indirectly competes with IPI for advisor relationships and shapes technology expectations.
• Northwestern Mutual (Independent Advisor Channel): Northwestern Mutual operates a large captive advisor network with planning-led wealth management offerings. While not a direct IBD, it competes for the same end-client wallet and represents an alternative channel for advisors evaluating independence versus a large firm affiliation.

Others

• Wealthbox: Wealthbox is a CRM platform designed specifically for financial advisors, and is a strategic technology partner to IPI for the AI Notetaker offering. It is an enabling technology vendor rather than a direct competitor, but represents a key dependency in IPI's product stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/investment-planners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investment Planners