ABC President Indonesia

What ABC President Indonesia does

PT ABC President Indonesia (ABCPI) is an Indonesian food and beverage manufacturer founded in 1991 as a joint venture between PT ABC Central Food Indonesia and Uni-President Enterprises Corporation Taiwan; Uni-President fully exited in 2018, leaving the company under local Indonesian ownership. ABCPI began operations in 1992 at a 7-hectare factory in Karawang, West Java, initially producing instant noodles, and diversified into ready-to-drink beverages in September 2005 when it launched Nu Green Tea in a PET bottle using PET Aseptic Cold Filling Technology — a process the company was the first to deploy in Indonesia and that allows preservative-free production while preserving taste and aroma.

The product portfolio spans two main categories: RTD beverages under the Nu brand (Nu Green Tea, Nu Yogurt Tea, Nu Milk Tea, Nu Teh Tarik, and NU Choco Hazeltea) and instant noodles under the Mi ABC brand, including the differentiated Selera Pedas and Selera Pedas Nampol spicy variants. Nu Green Tea holds the No. 1 position in the Indonesian RTD Green Tea category per AC Nielsen, and the company claims leadership in Indonesian and international instant noodle spicy-flavor segments. Distribution is multi-channel — general trade, modern trade, B2B institutional (schools, offices, horeca, community hubs), four e-commerce marketplaces (Tokopedia, Shopee, Blibli, JD.id), and exports to ~25+ countries across 5 continents — and is supported by a workforce of 501-1,000 employees operating from a head office in Jakarta, the Karawang manufacturing site, and a Kelapa Gading R&D office.

Revenue is generated by selling branded consumer packaged goods through this omnichannel network; pricing is not publicly disclosed and varies by channel. The company is privately held, has no institutional investors or external funding rounds on record, and was recognized in 2025 by SWA Media Group / NBO for its Leadership Development Tripod framework, signaling investment in internal talent pipelines rather than external M&A or capital-raising activity.

Name

ABC President Indonesia

Legal name

PT ABC President Indonesia

Website

https://abcpresident.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT ABC President Indonesia is a privately held Indonesian food and beverage manufacturer, founded 1991, that produces RTD tea under the Nu brand and instant noodles under the Mi ABC brand, distributed across 32 Indonesian provinces and exported to over 25 countries on 5 continents.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Tea (CRADAHAD)

akta.pro secondary industries

Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI), RTD Iced Tea Production (AFAFABAD)

Keywords

• Ready to drink beverages
• Instant noodle products
• Food and beverage manufacturing
• Consumer packaged goods
• FMCG distribution

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. FMCG Food and Beverage Products: ABC President Indonesia generates revenue through manufacturing and selling food and beverage products including RTD beverages (Nu Green Tea, Nu Yogurt Tea, Nu Milk Tea, Nu Teh Tarik, Nu Choco Hazeltea) and instant noodles (Mi ABC, Selera Pedas). Products are sold through national distribution networks, modern trade, general trade, e-commerce, and export markets across 5 continents.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ABC President Indonesia manufactures and distributes ready-to-drink (RTD) tea beverages under the Nu brand (Nu Green Tea, Nu Yogurt Tea, Nu Milk Tea, Nu Teh Tarik, Nu Choco Hazeltea) and instant noodles under the Mi ABC brand (Mi ABC, Selera Pedas, Selera Pedas Nampol). All RTD beverages are produced using proprietary PET Aseptic Cold Filling Technology, which the company pioneered in Indonesia. The company manufactures at a 7.0-hectare factory in Karawang, West Java.

Product overview

ABC President Indonesia is a food and beverage (F&B) manufacturing company established in September 1991. The company operates as a single-product-portfolio manufacturer with two main product categories: Beverages (Ready-to-Drink tea products under the NU brand) and Food (instant noodles under the Mi ABC brand). The beverage portfolio includes Nu Green Tea (the first RTD green tea in Indonesia), Nu Yogurt Tea (first RTD yogurt tea), Nu Milk Tea, Nu Teh Tarik, and Nu Choco Hazeltea. The food portfolio includes Mi ABC instant noodles and the spicy Selera Pedas variants. All RTD beverages use proprietary PET Aseptic Cold Filling Technology, which the company pioneered in Indonesia. The company is also a key player in the Indonesian and International Instant Noodle Market with spicy flavor variants.

Differentiator

Problem solved

Functional benefit

Brands

• Nu Green Tea: First packaged green tea drink in Indonesia, market leader in RTD green tea category. Available in 450ml and 330ml sizes.
• Nu Yogurt Tea
• Nu Milk Tea
• Nu Teh Tarik
• Nu Choco Hazeltea
• Mi ABC
• Selera Pedas
• Selera Pedas Nampol

Products and services

• Nu Green Tea The first packaged green tea drink in Indonesia, made from selected fresh green tea leaf extract and packed with advanced PET Aseptic Cold Filling technology. Available in 450ml and 330ml sizes, including variants with honey and rock sugar. Market leader in the RTD Green Tea category per AC Nielsen.
• Nu Yogurt Tea THE FIRST RTD Yogurt Tea in Indonesia - a perfect blend of tea and yogurt providing unique, delicious and refreshing sensation. Contains antioxidants, made without preservatives, colorings and artificial sweeteners.
• Nu Milk Tea The first packaged milk tea drink in Indonesia. Made with the right combination of premium tea leaf extract with delicious thick milk consistency. Available in 330ml packs.
• Nu Teh Tarik The first bottled Teh Tarik drink in Indonesia. Made from a perfect blend of premium tea leaf extract with best quality whole milk. Available in 330ml packs.
• Nu Choco Hazeltea THE FIRST RTD hazelnut chocolate milk tea in Indonesia. Perfect blend of tea with the creaminess from milk, tempting chocolate, and hint of nutty notes. Available as hassle-free indulgence in a bottle at affordable price.
• Mi ABC Instant noodles with taste suitable to be enjoyed together with the family. Made from quality flour producing chewy texture in the noodles. ABCPI's foundational product line.
• Mi ABC Selera Pedas Spicy instant noodle variant with spice blend of choice and delightful spiciness with 2 level options. Uses highest quality Capsicum containing Vitamins A, C, and E. ABCPI's specialty in Indonesian and International Instant Noodle Market for spicy flavor variants.
• Mi ABC Selera Pedas Nampol Tasty noodle that offers fiery hot and spicy sensations. Stir in Nampol Seasoning Oil 2.0 for hot and spicy experience. Available in beef and chicken variants.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Boengkoes NetworkminorGTM or Marketing PartnerLocal influencer network collaboration for Mi ABC Selera Pedas marketing campaign to discover and promote hidden gem food combinations with Indonesian traditional cuisine.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sinar Sosro: Indonesian RTD tea pioneer behind Teh Botol Sosro and other tea-based drinks. Closest direct competitor to ABCPI's Nu Green Tea in the Indonesian RTD tea category with similar national distribution and price positioning.
• Mayora Indah: Listed Indonesian FMCG group with beverages (including RTD tea and coffee), snacks and confectionery. Comparable multi-category FMCG manufacturer with nationwide Indonesian distribution and export presence.
• Indofood Sukses Makmur: Indonesia's largest instant noodle producer (Indomie) and major beverage manufacturer. Directly comparable in instant noodles (vs Mi ABC/Selera Pedas) and overlapping in RTD beverages, with much larger scale.
• Wings Group: Indonesian private FMCG group producing household products, personal care and beverages. Comparable Indonesian private FMCG peer competing in similar mass-market beverage and food categories.
• Ultra Jaya Milk: Indonesian beverage and dairy company producing RTD teas, milk-based drinks and packaged beverages. Comparable RTD beverage manufacturer targeting the Indonesian mass market.

Broad incumbents

• Unilever Indonesia: Listed Indonesian subsidiary of Unilever operating across beverages, personal care and foods. Overlaps with ABCPI in RTD tea (Lipton) and broader FMCG distribution at much larger scale.
• Nestlé Indonesia: Indonesian operations of Nestlé covering beverages (Milo, RTD drinks), dairy and instant noodles. Overlaps with ABCPI in beverages and instant noodles, with broader portfolio and multinational backing.
• Coca-Cola Europacific Partners / Coca-Cola Indonesia: Global soft drinks giant with established Indonesian bottling and distribution. Competes for RTD beverage shelf space and modern trade mindshare against ABCPI's Nu range, with vastly larger marketing budget.
• PepsiCo (via Indofood Fritolay Makmur / Suntory partnership): Global snacks and beverages incumbent with Indonesian distribution through partnerships. Competes in adjacent beverage and snack categories and serves as a benchmark for multinational FMCG scale in Indonesia.

Regional players

• Thai Beverage (ThaiBev): Leading Southeast Asian beverage conglomerate with RTD tea (Oishi), packaged drinks and alcohol. Comparable regional RTD tea manufacturer with pan-Asian distribution ambitions similar to ABCPI's 5-continent export drive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ABC-President-218009474942981
• LinkedInlinkedin.com/company/pt.-abc-president-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC President Indonesia