Directors Investment Group

What Directors Investment Group does

Directors Investment Group is a privately held holding company headquartered in Abilene, Texas, founded in 1981, that serves as the parent organization for a diversified group of companies focused on life insurance and financial services. The group employs between 251 and 500 people and operates under a family-oriented brand identity (dig.family). Based on available source material, the firm's visible activity centers on the funeral and end-of-life consumer market, including a 2021 co-sponsored national study with strategic partner McKee Wallwork that segmented thousands of U.S. consumers aged 35-69 into seven distinct lifestyle and attitudinal archetypes, examining trends such as rising cremation rates, declining religious elements, and technology adoption.

No specific products, platforms, pricing models, technology stack, distribution channels, marketing channels, or named subsidiaries are disclosed in the available sources. The firm's core_technology is reported as "No specific technology details disclosed," and the product overview confirms that no named products, modules, or platform details are available. Likewise, revenue, funding rounds, M&A activity, leadership team composition, regulatory actions, and certifications are not documented in the input data, which limits any assessment of business model mechanics to the high-level holding-company structure over life insurance and financial services subsidiaries.

The available evidence supports a characterization of Directors Investment Group as a long-standing, privately held diversified financial services and insurance parent with research-driven engagement in the funeral consumer market, but with limited public disclosure of operational, technological, or financial detail.

Name

Directors Investment Group

Legal name

Directors Investment Group

Website

https://dig.family

Company type

Private

Founded year

1981

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

Keywords

• Life insurance
• Financial services
• Insurance holding
• Funeral industry research
• Consumer research

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

Directors Investment Group is the parent company for a diverse group of companies with a primary focus on life insurance and financial services. The company has also engaged in industry-level consumer research, jointly conducting one of the largest funeral consumer studies in the nation in 2021 with McKee Wallwork to identify seven distinct consumer segments based on lifestyles, attitudes, and perceptions about funerals.

Product overview

Directors Investment Group is a company that provides funeral industry solutions. Based on available sources, the company conducted consumer research studies in partnership with McKee Wallwork to identify consumer segments and provide technology recommendations for funeral professionals. No specific named products, modules, or platform details are available in the provided source data.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McKee WallworkcoreStrategic or Co-development Partner · 1 January 2021Directors Investment Group and McKee Wallwork jointly conducted one of the largest funeral consumer studies in the nation in 2021. The study interviewed thousands of people aged 35-69 to identify seven distinct consumer segments with different lifestyles, attitudes, and perceptions about funerals.

Expansion highlights1 record

Direct peers

• Service Corporation International: The largest publicly traded funeral services and pre-need insurance provider in North America, operating cemeteries, funeral homes, and insurance subsidiaries. Most directly comparable to Directors Investment Group's combination of life insurance funding and funeral-industry consumer focus.
• StoneMor Partners: Operates funeral homes, cemeteries, and pre-need funeral funding products, combining asset-heavy service operations with insurance-like financing. Directly comparable on the pre-need insurance plus funeral-services axis that defines Directors Investment Group's market.
• Homesteaders Life Insurance Company: Mutual life insurer focused specifically on pre-need funeral funding for funeral home operators. Highly comparable niche player offering insurance products anchored in funeral-industry consumer demand, mirroring the closest intersection of life insurance and funeral services.

Broad incumbents

• National Western Life Insurance Group: Mid-sized U.S. life insurance and annuity carrier with a multi-line product portfolio and a holding-company structure. Comparable as an incumbent life insurance platform serving legacy and retirement-oriented consumers.
• Security Benefit: Insurance and retirement products company with a diversified financial services holding structure. Comparable parent-company model that bundles insurance, annuities, and wealth solutions, similar in architecture to Directors Investment Group.
• Kansas City Life Insurance Company: Established mutual life insurance carrier with a multi-line product set including individual life, group, and annuities. Comparable as a smaller, regionally anchored life insurance incumbent with a multi-decade track record.
• Forestar Group: Diversified holding company with roots in financial services and real estate operations. Comparable as an alternative-asset and insurance-adjacent holding structure operating through multiple subsidiaries.
• Great-West Lifeco: International financial services holding company whose subsidiaries underwrite life, health, and retirement products. Comparable as a multi-subsidiary insurance platform executing a holding-company growth strategy.

Others

• McKee Wallwork: Strategic research and marketing partner that co-produced the 2021 funeral consumer study with Directors Investment Group. Comparable as the adjacent research and strategy consultancy that enabled the company's consumer-segmentation capability.

Regional players

• Trustco Bank Corp NY: Regional bank and financial services holding company operating primarily in the U.S. Northeast. Comparable as a regionally anchored financial services holding company with multi-decade operating history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DIG.Family
• LinkedInlinkedin.com/company/digfamily

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Directors Investment Group