Asbury Park Nursing & Rehabilitation Center

What Asbury Park Nursing & Rehabilitation Center does

Asbury Park Nursing & Rehabilitation Center is a 139-bed, for-profit skilled nursing facility (SNF) located at 2257 Fair Oaks Blvd in Sacramento, California, operating under Surmel, LLC as part of the Cypress Healthcare Group. Founded in 1997, the facility is Medicare and Medi-Cal certified and licensed, providing both post-acute rehabilitation services and long-term residential care. Its core clinical offering centers on 24-hour skilled nursing care supported by an in-house rehabilitation program covering physical, occupational, and speech therapy, plus a Restorative Nursing Program for long-term residents. Ancillary services include dedicated transport van rides to specialty medical appointments (dialysis, cardiology, oncology, wound care), TeleHealth Visits, scheduled Video Visits for family connection, and a Send a Greeting e-card platform.

The business is a service-fee healthcare operator, not a technology company. Its technology stack is standard SNF infrastructure — facility WiFi, cable television in all rooms, and basic telehealth/video-visit tooling — with no proprietary software products or AI capabilities evidenced. Revenue is generated primarily through per-diem reimbursement from Medicare Part A (covering skilled nursing for the first 20 days at 100% and days 21–100 with daily co-insurance), California Medi-Cal for eligible low-income residents, private-pay daily room rates (not publicly disclosed), and ancillary service fees for transport. Customer segments are split between post-acute patients recovering from surgery, injury, or serious illness and long-term care residents requiring ongoing skilled nursing, with admissions sourced through hospital referral relationships with UCD Medical Center, Sutter Health, and Kaiser Permanente, plus 24-hour direct admissions and case-manager coordination.

Go-to-market is relationship-driven and localized to the Sacramento region. The facility leverages a CMS 5-Star Quality Measures rating, active community engagement (charity tournaments, pet therapy programs, music performances), and multi-channel presence (website, Facebook, Instagram, LinkedIn, YouTube, Google reviews) to attract referrals from hospital discharge planners, insurance case managers, and direct family inquiries. The facility is led by Administrator Alicia Portela (since July 2024), with Medical Director Dr. Munish Kumar and Associate Medical Director Dr. Ashkan Javaheri (since 2009) anchoring clinical governance within the broader Cypress Healthcare Group multi-facility management structure.

Name

Asbury Park Nursing & Rehabilitation Center

Legal name

Surmel, LLC dba Asbury Park Nursing & Rehabilitation Center

Website

https://asburyparkcare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Asbury Park Nursing & Rehabilitation Center is a 139-bed Medicare and Medi-Cal certified skilled nursing facility in Sacramento, California, providing post-acute rehabilitation and long-term care to patients referred from local hospital systems and the surrounding community.

Ownership category

akta.pro rank

Product category

Skilled Nursing Facility Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing facility
• Post-acute rehabilitation
• Long-term care
• Physical therapy services
• Medicare certified nursing

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Medicare Part A Skilled Nursing: Medicare Part A covers skilled nursing care for patients with qualifying 3-day hospital stays, requiring daily skilled services. Coverage includes first 20 days at 100%, days 21-100 with daily co-insurance, and does not cover fees beyond 100 days.
2. Medi-Cal Reimbursement: California Medicaid program covering eligible low-income residents for skilled nursing services.
3. Private Pay Daily Room Rates: Daily rates for skilled nursing care include room and board, three meals, medication administration, 24-hour nursing supervision, housekeeping, activities, and social services. Private pay rates not publicly disclosed.
4. Transportation Services: Dedicated transport van services for residents to medical appointments including dialysis, cardiology, oncology, wound care, and specialty visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Asbury Park Nursing & Rehabilitation Center is a 139-bed Medicare and Medi-Cal certified skilled nursing facility in Sacramento providing 24-hour skilled nursing care, in-house Physical Therapy, Occupational Therapy, Speech Therapy, and a Restorative Nursing Program for post-acute and long-term care residents. The facility supports patient transitions through hospital referrals, dedicated transport services to specialty medical appointments, and family engagement tools including telehealth video visits and e-card greetings.

Product overview

Asbury Park Nursing & Rehabilitation Center is a 139-bed Medicare and Medi-Cal certified skilled nursing facility in Sacramento providing post-acute and long-term care services. The facility offers a comprehensive suite of therapeutic and nursing services organized around its skilled nursing care core, supported by three rehabilitation therapy programs (Physical Therapy, Occupational Therapy, and Speech Therapy), a Restorative Nursing Program for long-term residents, and patient engagement services including TeleHealth Visits, Video Visits, and Send a Greeting e-cards. Additional services include dedicated Transport Van services for medical appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Care Medicare and Medi-Cal certified 139-bed skilled nursing facility providing 24-hour nursing care, medication administration, and daily assistance with activities of daily living for post-acute and long-term care residents.
• Physical Therapy Therapy services focused on improving mobility, safety, and strength to regain independence, including strategies for walking, transferring, balance, and negotiating stairs. Delivered to post-acute and long-term care residents.
• Occupational Therapy Therapy services focused on improving management of activities of daily living such as grooming, hygiene, self-feeding, dressing, toileting, and bathing.
• Speech Therapy Therapy services to improve oral motor musculature and cognition for functional communication and ability to swallow that may have been impaired by accident or illness.
• Restorative Nursing Program In-house comprehensive program focused on maintaining the highest level of function for long-term care residents through mobility and range of motion, splints and contracture management, and restorative dining programs.
• Transport Van Services Dedicated transportation services supporting residents with timely and reliable transportation to medical appointments including dialysis, cardiology, oncology, wound care, and specialty visits.
• TeleHealth Visits Virtual healthcare consultation services allowing patients to connect with healthcare providers remotely for appointments and follow-ups.
• Video Visits Virtual visit platform allowing family members to schedule video calls with residents, enabling remote connection with loved ones.
• Send a Greeting (E-Cards) Digital greeting card service allowing family and friends to send personalized messages including Get Well Soon, Happy Birthday, Thinking of You, and Happy Holidays cards that are printed and hand-delivered to residents' rooms.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Dr. Ashkan JavahericoreStrategic or Co-development PartnerBoard-certified geriatrician with Mercy Medical Group/Dignity Health Medical Foundation serving as Associate Medical Director since 2009. Associate clinical professor at UC Davis teaching geriatric medicine. Works with state and national agencies to raise awareness of older adult care challenges.
• Dr. Pouria KashkoulicoreStrategic or Co-development PartnerAssociate medical director working collaboratively with Dr. Javaheri and team. Graduate of UC San Diego, medical degree from Drexel University.
• Dr. Munish KumarcoreStrategic or Co-development PartnerMedical Director providing oversight of clinical care and medical policies at the facility.
• Good Sense DogsminorStrategic or Co-development PartnerPet therapy volunteer organization providing animal-assisted therapy visits (Furry Friday program) for residents.
• 2 Chicks and a Goat FarmminorStrategic or Co-development PartnerFarm providing pet therapy visits with animals including tortoises for residents' enrichment and engagement.
• Care First FoundationminorGTM or Marketing PartnerCharitable foundation hosting Play It Forward golf tournament benefiting Meals on Wheels. Facility participates in annual charity events.
• Francis House CenterminorOthersProgram of Next Move providing community resources for patients and families including bus passes, clothing donations, and housing resources referral.
• Broadcast Music International (BMI) Inc.minorOthersMusic therapy performances by BMI members Oleksiy Kodash and Ludmilla for residents' entertainment and therapeutic engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Ensign Group: Public operator of skilled nursing and post-acute care facilities across the Western U.S., directly comparable in business model (Medicare/Medi-Cal reimbursed SNFs with in-house therapy) and geographic footprint, including California.
• PACS Group: Post-IPO operator of skilled nursing facilities concentrated in the Western U.S., directly comparable as a Medicare/Medi-Cal certified SNF operator with similar resident mix and referral-driven census model.
• National HealthCare Corporation: Public operator of skilled nursing and assisted living facilities, directly comparable in providing post-acute rehabilitation and long-term care under Medicare/Medicaid reimbursement.
• Genesis HealthCare: One of the largest U.S. skilled nursing operators, directly comparable as a multi-state SNF provider delivering short-stay rehabilitation and long-term care under Medicare and Medicaid.
• Life Care Centers of America: Privately held operator of skilled nursing and rehabilitation facilities nationwide, comparable in offering post-acute therapy, long-term care, and Medicare/Medicaid-funded services.

Broad incumbents

• ProMedica: Large not-for-profit health system that operates skilled nursing and post-acute services as part of a broader care continuum, comparable on the SNF/post-acute offering though larger and more diversified.
• Brookdale Senior Living: Large senior living operator offering assisted living, memory care, and skilled nursing services, comparable on elder-care services but with broader portfolio and less SNF-focused than Asbury Park.
• Encompass Health: Public operator of inpatient rehabilitation hospitals, comparable as a post-acute rehabilitation provider serving recovering patients under Medicare, though at higher acuity and hospital level.

Regional players

• AHMC Healthcare: California-based regional hospital and post-acute operator, comparable as a California-centric healthcare provider discharging patients into the post-acute continuum in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=rZEEOpQ8GXU
• Facebookfacebook.com/asburyparkpostacute
• LinkedInlinkedin.com/company/asbury-park-nursing-rehabilitation-center
• Instagraminstagram.com/asbury.park.nsg.rehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Park Nursing & Rehabilitation Center