THIS IS IDEAL

What THIS IS IDEAL does

This Is Ideal is a privately held Italian communication agency group headquartered in Turin, with an additional office in Milan. Founded in 1997, the group operates an integrated ecosystem of six specialized subsidiary brands: Ideal Comunicazione (creative strategy and integrated campaign concepts), Outnow (media, digital, and MCN omnichannel campaigns), Live Zone (live communication and events), In Sala Giochi (digital production, post-production, photo and video), Brand Stories (branded entertainment and storyworlds), and Studio Woow (social media, influencer marketing, and talent management). Each brand retains an individual identity but operates under the shared umbrella to deliver coordinated omnichannel communication services to enterprise clients.

The company's offering combines creative strategy, media planning and buying, event production, content production, branded entertainment, and influencer/talent management into a single-vendor engagement model. Its go-to-market is direct B2B engagement with enterprise brands, demonstrated by a publicly visible client roster spanning public broadcasting (RAI), insurance (Reale Mutua), food products (Citterio, Fileni), beverages (Corona, Nespresso), beauty (Kerastase), automotive/electric vehicles (BYD), and telecom (Intred). Pricing is not publicly disclosed and is consistent with project-based agency engagement.

The group employs 51-100 staff across its two Italian offices and operates as an independent, founder/management-controlled entity (no disclosed parent company, private equity involvement, or external investment). The business model relies on human creative, strategic, and production talent—designers, data analysts, project managers, media specialists, and producers—rather than proprietary technology platforms. No external funding rounds, acquisitions, mergers, or leadership changes have been disclosed.

Name

THIS IS IDEAL

Legal name

This Is Ideal

Website

https://thisisideal.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

This Is Ideal is a privately held Italian integrated communication agency group (Turin HQ, Milan office) operating six specialized subsidiary brands that deliver creative strategy, media, live events, production, branded entertainment, and influencer marketing to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Advertising and Integrated Marketing Communications Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Integrated marketing communications
• Advertising agency services
• Brand campaign strategy
• Digital media planning
• Influencer marketing services

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Core offering

This Is Ideal is an integrated communication hub that delivers end-to-end marketing and advertising services for enterprise brands through six specialized agency brands. Its offerings span creative strategy and campaign concept development, omnichannel media planning and digital execution, live event production, digital photo and video production and post-production, branded entertainment and storyworld creation, and social media management, influencer marketing, and talent representation.

Product overview

THIS IS IDEAL is an innovative communication hub composed of six brands forming an integrated ecosystem. The group functions as a multi-disciplinary creative and media agency offering comprehensive services: Ideal Comunicazione serves as the strategic control room for integrated campaigns; Outnow provides omnichannel media planning and digital services; Live Zone handles live communication and events; La Sala Giochi delivers production and post-production for photo and video content; Brand Stories creates branded entertainment and storyworlds; and Studio Woow manages social media, influencer marketing, and talent representation. Each brand maintains an individual identity while sharing the common goal of delivering successful, integrated, and relevant projects.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Ideal ComunicazionecoreStrategic or Co-development PartnerThe group's control room where the creative and strategic process begins. Develops concepts for integrated campaigns.
• OutnowcoreStrategic or Co-development PartnerMedia, digital, and MCN agency. Designers, Data Analysts, Project Managers, and Media Specialists serving as a one-stop shop for omnichannel media campaigns.
• Live ZonecoreStrategic or Co-development PartnerLive communication agency where events take shape and become unforgettable experiences.
• InsalagiochicoreStrategic or Co-development PartnerProduction house for digital production and post-production, photo and video with active role in content production and development.
• Brand StoriescoreStrategic or Co-development PartnerEntertainment-first studio that builds storyworlds and creates branded content and entertainment across multiple forms of media for brands and publishers.
• Studio WoowcoreStrategic or Co-development PartnerSocial media, influencer marketing, and talent management agency that connects brands with creators, cultivates and represents talent, and transforms brand messages into authentic content.

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• WPP: World's largest advertising holding company operating agencies in Italy (including GroupM, Ogilvy, VMLY&R) offering integrated advertising, media, and production services to enterprise clients.
• Dentsu: Global advertising and communications holding group with Dentsu Creative and media brands active in Italy, providing full-service integrated communications competing with This Is Ideal for enterprise mandates.
• Havas: Global integrated communications group with Havas Creative and Havas Media networks in Italy, comparable in offering creative strategy, media planning, and content production.
• Publicis Groupe: Global advertising holding company with a significant Italian network (Publicis Italy/Le Pub) competing for the same enterprise client roster across creative, media, digital, and data services.
• Omnicom Group: Global advertising holding group (BBDO, DDB, TBWA, McCann) with significant Italian agency networks, serving enterprise clients with integrated creative, media, and production services.

Direct peers

• McCann Worldgroup Italy: Italy-based integrated creative and media agency within the McCann global network, directly comparable in delivering full-service communications for major enterprise and consumer brands.
• DLV BBDO: Italy-based integrated creative agency within the BBDO/Omnicom network, comparable as a Turin-rooted full-service creative and media shop competing for similar Italian enterprise clients.
• Armando Testa: Largest Italian independent integrated creative and media agency group, headquartered in Turin. Directly comparable as an Italy-based multi-brand ad ecosystem serving major enterprise clients with creative, media, and content offerings.
• TBWA\Italy: Italian arm of TBWA Worldwide, a creative-led integrated agency serving enterprise clients with creative, media, and brand-disruption capabilities in the same market as This Is Ideal.

Regional players

• Serviceplan Group: Largest independent European integrated agency group headquartered in Germany, operating a multi-brand house model (creative, media, digital, content) comparable to This Is Ideal's six-brand ecosystem but at pan-European scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THIS IS IDEAL