What Short does

Short (숏뜨 / SHORTT) is a Seoul-based short-form video marketing agency founded in 2021 that specializes in creator-driven campaigns for global enterprise brands across TikTok, YouTube Shorts, and Meta Reels. The company operates an integrated service stack spanning AR filter production, creator-branded content, full production branded video, creator commerce and live commerce, global TikTok Shop operations, and brand account management. Its core technology centers on short-form video production expertise combined with computer-vision-enabled AR filter creation that the company reports generates approximately 4x the user-generated content efficiency of non-AR campaigns.

Short monetizes through project-based and retainer professional services fees for creative production and campaign management, supplemented by creator commerce revenue share, live commerce transaction participation, and recurring brand account management retainers. It maintains a managed creator network of 100+ affiliated creators and operates the 'Short Live Crew' TikTok live streaming program with monthly revenue sharing of 3-500만원 KRW to qualifying creators. Short holds official partner status with TikTok, YouTube, and Meta, and has been selected as a TikTok Best Practice winner in 2022, 2023, and 2024 — the most selections among agencies — alongside the Meta Agency First Award 'Creative Hero'. In August 2024, the company was acquired by Review Corporation (Revu Corporation) with a performance-based price increase clause and a call option for further share acquisitions.

Short's customer base spans enterprise brands across beauty (TIRTIR, Missha, COSRX, Etude), food and beverage (Nongshim), electronics (LG Electronics), and large multi-sector advertisers in Korea, with active campaign execution confirmed across Southeast Asia, Europe, the Middle East, North America, Japan, and South America. The company disclosed 2024 global revenue of 80억 KRW (approximately $5-6M USD) and claims 255% annual growth and a 70%+ client retention rate among brands running creator campaigns.

Name

Short

Legal name

SHORTT

Website

https://shortt.kr

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Short (숏뜨) is a Seoul-based short-form video marketing agency serving global enterprise brands with creator-driven campaigns, AR filters, live commerce, and TikTok Shop operations across TikTok, YouTube, and Meta — holding official partner status on all three platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

akta.pro secondary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Short-form video marketing
• Influencer marketing services
• Creator marketing campaigns
• AR filter branded content
• TikTok Shop operations

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creator/MCN Services: Short manages over 100 creators, providing services including monetization support, channel growth, content consulting, networking, and IP diversification. The company operates a TikTok Live Crew program with monthly revenue sharing of 3-500万 KRW for creators meeting broadcast hour requirements.
2. Creative Production Services: Full-service short-form content production including AR filter creation, branded content production, full production branded videos, and commerce content. Services span planning, filming, and editing.
3. Creator Campaign Management: End-to-end creator campaign consulting and execution, matching brands with suitable creators, managing campaign logistics, and providing performance analytics.
4. Creator Commerce & Live Commerce: Limited-time, limited-price, limited-content campaigns leveraging creator authenticity to drive sales. Includes live commerce streaming capabilities.
5. Global TikTok Shop Operations: Hero SKU planning, product assortment, affiliate management, and market analysis for brands looking to expand globally through TikTok Shop.
6. Brand Account Management: Ongoing management of brand short-form social media accounts, including content strategy, community building, and fandom development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Short (SHORTT, 숏뜨) is a Seoul-based short-form video marketing agency offering end-to-end services from awareness through conversion across TikTok, YouTube Shorts, and Meta Reels. Its offerings include AR filter campaigns, creator-branded content, full-production branded videos, creator commerce and live commerce, global TikTok Shop operations, and brand account management, supported by a managed network of 100+ creators.

Product overview

Short is a short-form marketing specialist offering an integrated platform of services across the creator economy value chain. The core offerings include: (1) Creative Production Services - AR filters, creator-branded content, and full production branded content for viral campaigns; (2) Commerce Solutions - creator commerce and live commerce for conversion-focused marketing; (3) Brand Account Management for community and fandom building; (4) Creator Network/MCN Services connecting brands with vetted creators for multi-channel campaigns. The company operates globally across Southeast Asia, Europe, Middle East, and North America, serving as official partner to TikTok, YouTube, and Meta.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-form Marketing Services Comprehensive end-to-end short-form marketing solutions covering awareness, consideration, engagement, and conversion stages for enterprise brands across TikTok, YouTube Shorts, and Meta Reels. Includes influencer marketing campaigns, creative content production, commerce, live commerce, and brand account management.
• AR Filters Interactive branded AR effects that enable users to experience brand products virtually, driving user-generated content at reportedly 4x efficiency versus non-AR campaigns.
• Creator Branded Content Brand content featuring top creators' voices to maximize fandom-based viral reach, including planning, filming, and production services.
• Full Production Branded Content Full-service in-house production team covering planning, filming, and editing, producing short-form video content designed to capture attention in 3 seconds and brand impressions in 15 seconds.
• Creator Commerce & Live Commerce Conversion-focused content combining creator credibility and engagement with selling flow, including live commerce streaming capabilities and limited-time/limited-price campaigns designed to drive sell-out results.
• Brand Account Management Ongoing management of brand short-form social media accounts, including content strategy, community building, and fandom development to integrate brands into short-form communities and increase awareness.
• Creator Network / MCN Services Multi-channel network connecting brands with vetted creators, providing monetization support, channel growth, content consulting, networking, and IP diversification across Short's network of 100+ creators.
• Short Live Crew TikTok live streaming program providing full training from live start to activation for creators, with monthly revenue sharing of 3-500만 KRW for creators meeting broadcast hour requirements and average 10,000 views per broadcast.
• Global TikTok Shop Management End-to-end TikTok Shop services including Hero SKU planning, product assortment, affiliate operations, target market and competitor analysis to scale brands globally through TikTok Shop.
• Creator Campaign Management End-to-end creator campaign consulting and execution, matching brands with suitable creators, managing campaign logistics, and providing performance analytics.

Quantifiable outcome

• 2024 annual global sales of 80 billion KRW
• +7 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Review CorporationminorOthers · 23 August 2024Review Corporation announced the acquisition of Shortt (Short), with an additional performance-based price increase clause. Revu Corporation also secured a call option for further share acquisitions.
• TikTokcoreGTM or Marketing PartnerShort is an official TikTok partner and holds the most TikTok Best Practice awards (2022, 2023, 2024), enabling preferential campaign execution, creator access, and platform verification for brand clients running TikTok campaigns.
• YouTubecoreGTM or Marketing PartnerShort is an official YouTube Commerce partner, providing verified access to YouTube creator networks and commerce campaign execution capabilities.
• MetacoreGTM or Marketing PartnerShort is an official Meta agency partner, having received the Meta Agency First Award 'Creative Hero'. This partnership enables Reels campaigns and Meta platform advertising execution.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Influence (인플루언스) / Playground Asia: Korean influencer marketing and short-form content agency serving major brands across platforms. Directly comparable as a Korea-based creator/influencer marketing specialist competing for the same brand budgets and creator talent.
• WhaMoo (와무): Korean MCN and short-form content agency. Directly comparable in terms of MCN services, creator network operation, and brand-creator matching for platforms like TikTok and YouTube Shorts.
• WITHIN (위딘): TikTok-first short-form creative agency operating globally with similar platform-partner credentials. Directly comparable as a TikTok/short-form specialist agency competing for global enterprise brand budgets.
• Flairoad / Flair (플레이로드): Korean digital marketing group running creator economy, influencer, and platform commerce services. Comparable business model combining MCN representation, brand campaigns, and commerce enablement.
• Heaven Cosmos / HC (히븐코스모스): Korean digital content and MCN group operating creator networks across TikTok and YouTube. Comparable on MCN/creator representation, brand partnership brokering, and short-form content production.
• Loco (로코) / Loco Korea: Korean creator-economy platform and MCN. Comparable in creator acquisition, brand-creator matching, and short-form monetization services across regional platforms.
• Goat Agency: Global influencer marketing agency with TikTok and short-form specialism. Comparable in serving enterprise brands on creator campaigns, performance tracking, and global campaign execution.
• Captiv8: Global influencer marketing platform powering brand-creator campaigns with measurement and commerce integrations. Comparable as a technology-and-services hybrid serving similar enterprise brand clients.

Broad incumbents

• Dentsu (Japan/Korea operations): Large global advertising holding company with significant Korea/Japan operations and growing short-form practices. Overlaps as a broad incumbent offering similar services within a much wider portfolio.
• Cheil Worldwide (Cheil Korea): Samsung-affiliated Korean advertising agency with expanding short-form and digital commerce practices. Comparable as a Korea-rooted incumbent competing for the same enterprise brand spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Short