Analog Way
Analog Way is a privately held, France-founded designer and manufacturer of professional audiovisual processing hardware — modular 4K/8K/16K presentation systems, media servers, and switchers — serving enterprise customers in live events, corporate, broadcast, and large-scale fixed installations worldwide.
- Company typePrivate
- Founded1989
- HeadquartersBuford, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Analog Way does
Analog Way is a France-headquartered designer and manufacturer of professional audiovisual processing equipment, founded in 1989 and privately held by founders and management. The company builds modular, scalable hardware for real-time video processing, multi-screen presentation, and media playback, with flagship product families including the Aquilon modular 4K/8K/16K multi-screen presentation systems and videowall processors (RS6 through RS alpha, C+, C, Cmini), Picturall Mark II heavy-duty media servers, Midra 4K presentation switchers, CorePlay media servers, and the Alta 4K-based Zenith series. Underlying technology includes proprietary real-time image processing with cut/fill and alpha transparency, the AWX graphics-card-accelerated codec family (Apple ProRes, HAP support), a Linux-based embedded media server operating system, and a deep field-swappable I/O card ecosystem supporting DisplayPort 1.4, HDMI 2.0, 12G-SDI, SDVoE, SMPTE ST 2110, and NDI-enabled ports; 3D LUT color calibration, REST API for third-party control, and 500m fiber-based long-distance linking were recently added via Aquilon Firmware 6.1.
Analog Way firmographics
Firmographics- Name
- Analog Way
- Legal name
- Analog Way SAS
- Website
- https://analogway.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Analog Way is a privately held, France-founded designer and manufacturer of professional audiovisual processing hardware — modular 4K/8K/16K presentation systems, media servers, and switchers — serving enterprise customers in live events, corporate, broadcast, and large-scale fixed installations worldwide.
- Ownership category
- akta.pro rank
Analog Way industry classification
Industry- Product category
- Professional Video Processing Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where Analog Way is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Analog Way business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardware Equipment Sales: Analog Way generates revenue primarily through the sale of professional video processing hardware including presentation systems (Aquilon series), media servers (Picturall Mark II, CorePlay), presentation switchers (Alta 4K, Midra 4K), controllers, fiber optic extenders, SFP modules, and accessories. Products are sold as one-time capital purchases rather than subscription. Professional services including training, technical support, and certification are also provided.
- Professional Services (Training & Certification): Analog Way Academy provides online and in-person training programs, product simulators, certification programs, and on-demand training. Certified formations are accredited by AVIXA. Training programs are offered globally and are part of the customer success and go-to-market approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom configuration — no public pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Analog Way product offering
Product offeringCore offering
Analog Way designs and manufactures professional video processing hardware for live events and fixed AV installations. Its product portfolio includes modular 4K/8K/16K multi-screen presentation systems and videowall processors (Aquilon series), heavy-duty media servers (Picturall Mark II, CorePlay Solo/Tetra), and 4K60 multi-layer video mixers and presentation switchers (Alta 4K, Midra 4K lines). Supporting controllers, fiber optic extenders, SFP modules, I/O cards, and proprietary software complete the ecosystem for live event production, corporate, broadcast, sports, and spectacular installation markets.
Product overview
Analog Way offers a comprehensive portfolio of professional video processing equipment organized into distinct product lines. The core offerings include the Aquilon family of modular and scalable 4K/8K/16K multi-screen presentation systems and videowall processors (available in RS, C, and Cmini variants ranging from compact to mission-critical configurations), Picturall Mark II heavy-duty media servers (Pro, Quad, Twin Compact variants), Alta 4K Presentation Switchers (Zenith 200/100), Midra 4K Presentation Switchers (Eikos 4K, Pulse 4K, QuickMatrix 4K, QuickVu 4K), and CorePlay media servers (Solo single-channel player and Tetra quad-output server). Supporting accessories include RC400T and Control Box³ event controllers, DPH104 4K processors, protective cases, and a comprehensive range of SFP modules, fiber optic extenders, and I/O cards. The software ecosystem includes AW Browser, AW EDID Editor, AW Gateway, AW Screen Frame Cutter, AW VideoCompositor series for Crestron integration, and AWX Plugin for Adobe Creative Cloud. The platform supports extensive third-party integration including SDVoE, NDI, Dante audio, SMPTE ST 2110, and Stream Deck control.
Differentiator
Problem solved
Functional benefit
Products and services
- Aquilon RS6
Quantifiable outcome
- Aquilon RS6 supports up to 32x 4K inputs and 20x 4K outputs, enabling one system to replace multiple competitive systems at higher resolution
- +3 more outcomes
Companies that use Analog Way
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Analog Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Analog Way partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, strategic and minor.
- 3Dot Technologies, Inc.coreAnalog Way named 3Dot Technologies, Inc. as a distributor partner for the Canadian market, expanding its reach across all provinces. The partnership strengthens Analog Way's distribution network in North America.
- Creative Technology Group (CT)coreCreative Technology Group (CT), the NEP Live Events group, invested in multiple Analog Way Aquilon RS6 systems for its live event production inventory. CT has a history of using Analog Way equipment dating back to earliest systems, including Aquilon RS4 in Sweetwater Film & Entertainment studio and Aquilon C+ units. CT collaborated in the development of Aquilon, providing input on GUI and EDID management.
- Ford AVcoreFord AV designed and integrated the AV infrastructure for the Oculus at Houston's Intercontinental Airport Terminal E, including equipment racks and content management ecosystem supporting the 220-foot curved LED video wall experience powered by Analog Way Aquilon.
- 4Wall Entertainmentcore4Wall Entertainment was the equipment and services provider for Salesforce Dreamforce 2025, deploying two linked Aquilon RS6 systems for the world's largest AI event. The company has used RS6 duet for Target employee shows and convinced Salesforce of the RS6's capabilities.
- ShowprocoreShowpro is a live event production partner in Atwater Village, California delivering audio, video, and staging solutions for corporate, entertainment, and broadcast environments. Installed Aquilon RS6 and four CorePlay Solo media players at Westfield Century City shopping mall, taking master control of six custom digiLED screens. Showpro has a history with Analog Way including early adoption of Aquilon C+.
- PlanarstrategicPlanar supplied the LED video wall for Walmart's new headquarters auditorium. The Planar LED installation integrates with Analog Way Picturall media server and Aquilon presentation system, delivering nearly 6x 4K resolution for the 1,500-seat auditorium.
- Apeiro DesignminorApeiro Design designed the LED video wall installation at Walmart's new headquarters in Bentonville, Arkansas.
- CSA AdvisorsminorCSA Advisors supports Bryan Maroney, Analog Way's Northeast Regional Sales Manager, in the New England/Boston suburb area to ensure total customer support for integration partners and live event professionals.
- NEP GroupminorNEP Group is the global parent company of Creative Technology Group (CT), operating 32 offices in 17 countries. CT invested in Analog Way Aquilon RS6 systems for its live event production inventory.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Analog Way competitors and assessment
Company assessmentDirect peers
- Brompton Technology: Brompton's Tessera LED video processors are widely deployed alongside Analog Way's Aquilon systems in large-scale LED events and spectaculars; while their scope is narrower (LED processing), they target the same production companies and integrators.
- Lightware Visual Engineering: Lightware's Taurus UCX, MMX, and MX2 matrix switchers compete with Analog Way's Midra 4K and Zenith lines in professional AV installations, particularly in corporate and higher-ed environments requiring flexible USB-C and AV-over-IP switching.
- Barco: Barco's Event Master series (E2, S3, EX) is the closest direct competitor to Analog Way's Aquilon RS/C product lines, offering multi-screen 4K/8K presentation systems and video wall processors for live events, broadcast, and corporate venues with overlapping end-customers.
- tvONE: tvONE's CORIOmaster and CORIOview multi-window video wall processors compete with Analog Way's Zenith, Eikos, and Aquilon lines in mid-range pro-AV installations, with comparable scaling and presentation switching capabilities.
- Christie Digital: Christie's Spyder video processors and Pandoras Box media servers directly compete with Analog Way's Aquilon presentation systems and Picturall Mark II media servers across live events, broadcast, and spectacular installations.
- disguise: disguise produces media servers and show control systems for live events, XR stages, and spectaculars, competing directly with Analog Way's Picturall Mark II and CorePlay product families in high-end live production.
- Green Hippo (Vizrt Group): Green Hippo's Hippotizer media servers compete with Analog Way's Picturall and CorePlay lines in live events and fixed installations, serving many of the same production companies and integrators.
Broad incumbents
- Extron Electronics: Extron is a large, established pro-AV signal processing manufacturer whose DTP, scaling switchers, and Quantum video wall processors overlap with Analog Way's Midra 4K and Zenith lines in commercial and education installations.
- Crestron Electronics: Crestron's DM NVX AV-over-IP, DigitalMedia presentation switchers, and VC-4 room platforms overlap with Analog Way's Alta 4K, Midra 4K, and Aquilon lines in corporate, control room, and higher-ed environments, though Crestron addresses a broader AV/IT portfolio.
- Harman Professional Solutions (AMX): Harman/AMX's SVSI AV-over-IP encoders/decoders and Enova presentation switchers overlap with Analog Way's Alta 4K, Midra 4K, and SDVoE-based Aquilon offerings, serving corporate, higher-ed, and government markets as part of a much broader Harman audio/lighting/control portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Analog Way social profiles
Digital presenceAnalog Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Analog Way leadership team
Management profileNumber of profiles
Profiles7 records
Analog Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Analog Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Analog Way
What does Analog Way do?
Analog Way designs and manufactures professional video processing hardware for live events and fixed AV installations. Its product portfolio includes modular 4K/8K/16K multi-screen presentation systems and videowall processors (Aquilon series), heavy-duty media servers (Picturall Mark II, CorePlay Solo/Tetra), and 4K60 multi-layer video mixers and presentation switchers (Alta 4K, Midra 4K lines). Supporting controllers, fiber optic extenders, SFP modules, I/O cards, and proprietary software complete the ecosystem for live event production, corporate, broadcast, sports, and spectacular installation markets.
Is Analog Way a public or private company?
Analog Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Analog Way founded?
Analog Way was founded in 1989. It employs 51 to 100 people.
Where is Analog Way based?
Analog Way is headquartered in Buford, United States, in the North America region.
How does Analog Way make money?
Two revenue lines are on record. Hardware Equipment Sales are the primary driver. The others are professional Services (Training & Certification).
Who are Analog Way's main competitors?
Direct peers on record are Brompton Technology, Lightware Visual Engineering, Barco, tvONE, Christie Digital, disguise and Green Hippo (Vizrt Group). Broad incumbents are Extron Electronics, Crestron Electronics and Harman Professional Solutions (AMX).
Does Analog Way have an API?
Yes. CorePlay products offer a REST API over Ethernet for easy integration with third-party control systems.
What industry is Analog Way in?
Analog Way's product category is Professional Video Processing Equipment. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers). Its NAICS code is 33431 and its SIC code is 3669.