SOL Palvelut

What SOL Palvelut does

SOL Palvelut Oy is a Finnish family-owned multi-service facility services company headquartered in Helsinki, tracing its origins to a textile dye house founded in 1848 and formally rebranded as SOL in 1992. The company operates six core service lines — cleaning, facility/property maintenance, personnel/staffing, laundry, security, and logistics outsourcing — through dedicated subsidiaries (SOL Palvelut Oy, SOL Pesulapalvelut Oy, SOL Henkilöstöpalvelut Oy, SOL Kiinteistöpalvelut Oy, SOL Logistiikkapalvelut Oy) consolidated under family holding company SOLEMO Oy. Cleaning is the largest segment, with over 6,600 specialists, and the company maintains a network of 36 retail laundry locations across Finland plus regional offices for property and personnel services.

The business model is B2B-led managed services delivered via long-tail contract work, supplemented by consumer-facing laundry services through physical retail and the 2025-launched Wolt delivery partnership. Services are sold through direct field sales supported by a 24/7 centralized customer service and alarm center (Aurinkovoimala), with quote-based pricing for commercial work and published price lists for consumer laundry. Differentiated technical assets include the SOL Operating System (built on ISO 9000:2008, ISO 14001, and OHSAS standards), SOL Aisti camera surveillance monitoring, and a service-specific carbon footprint calculation tool launched in 2025 for customer-level emissions reporting. The Nordic Swan Ecolabel for hotel cleaning — the first awarded in Finland — and an Avainlippu (Key Flag) for Finnish work reinforce a sustainability-led positioning.

In FY2025, SOL reported group revenue of €389.7M (4% growth) with over 12,400 employees across six countries (Finland, Sweden, Denmark, Estonia, Latvia, Lithuania), ranked 195th largest company in Finland (TE500 research rating: 9.7/10) and 17th largest employer in Finland in 2024. The customer base spans healthcare, hospitality, food industry, construction, logistics, manufacturing, municipal government, and residential sectors with roughly 10,000 registered customers, leadership under Jussi Holopainen (MD, SOL Palvelut Oy since 2021), and fourth-generation family ownership through siblings Peppi Kaira (MD, SOLEMO Oy since 2011) and Juhapekka Joronen (Chairman).

Name

SOL Palvelut

Legal name

SOL Palvelut Oy

Website

https://sol.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

SOL Palvelut is a Finnish family-owned multi-service provider offering integrated cleaning, property maintenance, personnel staffing, laundry, security, and logistics services to enterprises, municipalities, and consumers across Finland and five other Nordic and Baltic countries.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Linen and Uniform Supply (81233), Drycleaning and Laundry Services (except Coin-Operated) (81232), Drycleaning and Laundry Services (8123)

SIC

Sanitary Services (4950), Services-Services, Nec (8900)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

akta.pro secondary industry

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD)

Keywords

• Facility management services
• Commercial cleaning services
• Property maintenance services
• Temporary staffing services
• Industrial laundry services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cleaning Services: Professional cleaning services including healthcare cleaning, industrial cleaning, hotel cleaning, construction cleaning, and enhanced cleaning. Revenue generated through service contracts with businesses and organizations.
2. Property and Facility Services: Facility management, property maintenance, technical building services, and property management across Finland
3. Personnel Services: Temporary staffing, recruitment, head-hunting and customized personnel services. Turnover of 39.9 million euros reported for personnel services division. SOL is an authorized private employment agency.
4. Laundry Services: Dry cleaning, wet cleaning, emulsion cleaning, protective treatment, leather cleaning, carpet cleaning, and repair services for private customers and businesses across 36 locations
5. Security Services: Guarding, alarm center services, security technology, and camera surveillance (SOL Aisti)
6. Logistics Outsourcing: Internal and external logistics outsourcing services

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

SOL Palvelut is a Finnish multi-service company providing integrated cleaning, property maintenance, facility management, personnel/staffing, security, laundry, and logistics outsourcing services to business and consumer customers. The company operates nationwide in Finland through regional service districts and 36 retail laundry locations, with international operations in Sweden, Estonia, Latvia, Lithuania, and Denmark. Its core cleaning division alone employs over 6,600 specialists serving healthcare, hospitality, food production, construction, and commercial property customers.

Product overview

SOL Palvelut is a Finnish multi-service company offering integrated cleaning, facility, property, security, laundry, personnel, and logistics services. The company operates as a unified service platform rather than a software product. The core offering is organized into major service lines: Siivouspalvelut (Cleaning Services) covering healthcare, industrial, hotel and general cleaning with over 6,600 specialists; Henkilöstöpalvelut (Personnel Services) providing staffing and recruitment across logistics, construction, and industry sectors; Kiinteistöhuollon palvelut (Property Maintenance) and Talotekniikkapalvelut (Building Technology) for facility management; Turvallisuuspalvelut (Security Services) including guarding, alarm monitoring, and SOL Aisti camera surveillance; Pesulapalvelut (Laundry Services) with 36 laundries nationwide; and Logistiikan ulkoistuspalvelut (Logistics Outsourcing). Services are delivered through local service districts with centralized customer service (Aurinkovoimala) supporting all divisions 24/7. The company also provides a Whistleblowing Channel for ethical reporting. International operations span Sweden, Denmark, Estonia, Latvia, and Lithuania.

Differentiator

Problem solved

Functional benefit

Products and services

• Siivouspalvelut (Cleaning Services) Comprehensive professional cleaning services including healthcare cleaning, food industry production facility cleaning, construction and final cleaning, hotel cleaning, intensive cleaning, disinfection cleaning, and Lean-based cleaning methodology. The largest service segment with over 6,600 specialists serving business customers across healthcare, hospitality, food production, and commercial properties.
• Toimitilapalvelut (Facility Services) Facility management services including lobby services, meeting services, mailing and courier services, and specialized services for municipalities, cities, and service homes.
• Henkilöstöpalvelut (Personnel Services) Staffing and recruitment services including temporary staffing, recruitment services, head-hunting, and customized services covering logistics, construction, industry, and other sectors. Operates as an authorized private employment agency with 1,237 service experts and turnover of 39.9 million euros.
• Logistiikan ulkoistuspalvelut (Logistics Outsourcing Services)

Quantifiable outcome

• Revenue grew 4% in 2025 to 389.7 million EUR
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Vailla Vakinaista Asuntoa ry (VVA)minorStrategic or Co-development Partner · 9 June 2026SOL Laundry Services partnered with Vailla Vakinaasta Asuntoa ry to collect warm coats and clothing for homeless people in the Helsinki metropolitan area from June 9 to September 30, 2026. The initiative represents SOL's annual corporate responsibility action, with laundered clothes to be distributed to those in need through the NGO.
• WoltminorGTM or Marketing Partner · 15 September 2025SOL partnered with Wolt for home delivery of cleaned laundry in the Helsinki metropolitan area. The partnership enables customers to receive their cleaned clothes at home or work within an hour of notification. Delivery available from 7 SOL laundry locations in the Helsinki area.
• SOLEMO OycoreOthersSOLEMO Oy is the parent company of SOL Palvelut Oy and the SOL Group. It functions as the group parent company managing Finnish subsidiaries including SOL Services Oy, SOL Laundry Services Oy, SOL Personnel Services Oy, and international affiliates.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Lindström: Finnish family-owned textile rental and workwear services company. Direct peer in commercial laundry and workwear/textile services, with overlapping customer base in industrial and enterprise clients (Lindström also acquired SOL Tekstiilipalvelut Oy in 1999).
• Coor Service Management: Swedish integrated facility management (IFM) provider offering cleaning, property services, and workplace solutions primarily in the Nordics. Direct peer with comparable multi-service IFM model targeting enterprise and public-sector customers in overlapping geographies.
• Barona: Finnish staffing and recruitment company offering temporary employment, permanent placement, and HR services. Direct peer in SOL's personnel services division, competing for the same Finnish industrial, logistics, and construction clients.
• ISS A/S: Global Danish facility services provider offering integrated cleaning, property, security, and workplace services to enterprise customers. Direct peer because it operates the same multi-service model across the Nordics and globally, competing head-to-head for the same large contracts.
• Lassila & Tikanoja: Finnish environmental and facility services company providing cleaning, property maintenance, and waste management services. A direct Nordic competitor with overlapping customer base in commercial properties and municipalities.
• Eezy: Finnish listed staffing and workforce solutions company providing temporary staffing, recruitment, and HR services across multiple industries. Direct peer competing with SOL Henkilöstöpalvelut in the Finnish personnel services market.

Regional players

• Avarn Security: Nordic security services provider (Finland, Sweden, Norway) offering guarding, alarm response, and security technology. Regional peer competing with SOL's security division in the Finnish market for the same commercial and municipal security contracts.

Broad incumbents

• Compass Group: UK-listed global food and support services provider with facility management divisions across Europe. Broad incumbent competing for the same enterprise outsourcing contracts SOL targets, though anchored on food services rather than cleaning/laundry.
• Sodexo: French global food and integrated facility services giant with significant Nordic presence. Broad incumbent offering cleaning, property, and workplace services as part of a wider portfolio that includes food services — overlaps with SOL's multi-service model but at much greater global scale.
• Securitas: Swedish global security services giant offering guarding, alarm monitoring, and surveillance across Europe. Broad incumbent competing with SOL's security services division in the Nordics, with much greater scale and technology investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SolPalvelut
• Facebookfacebook.com/solservicejobs
• LinkedInlinkedin.com/company/sol-group
• Instagraminstagram.com/solpalvelut
• Xx.com/SOLPalvelut

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOL Palvelut