Andy’s Produce Market

What Andy’s Produce Market does

Andy's Produce Market is a family-owned, single-location grocery and produce market operating from Sebastopol, California, founded by Andy and Katie Skikos in 1963–1964 and now majority-owned by third-generation cousins Jina Homan and Josh Skikos. The flagship store on Gravenstein Highway North combines an open-air produce stand with a full-service grocery, including a deli, BBQ station, cheese department, health/beauty section, picnic provisions, and a curated assortment of hyperlocal artisan brands. Approximately 80% of perishables are sourced directly from California growers, and the retail assortment is explicitly tuned to two customer clusters: local West County residents and visitors staying in Airbnb/vacation rentals along the Russian River.

The business operates two revenue streams. The retail side runs a brick-and-mortar storefront open daily 8AM–7PM, supplemented by an email newsletter with a 10% first-purchase coupon and a Senior Tuesdays discount program. The wholesale side, launched in 1997, delivers fresh produce to more than 200 restaurants, retailers, caterers, and schools in and beyond Sonoma County, with wholesale desk hours 4AM–12PM Monday through Saturday. Co-located partner operators — Sunshine Organic Roasters (espresso bar) and Panizzera Meat Company (meat counter) — extend the curated proposition without incremental capital expenditure. The company is currently planning a renovation of the flagship store slated to begin August 2026 to update the front of the store while preserving its open-air format. The firm is privately held, family-controlled, uses no proprietary technology platform, and discloses no financial metrics.

Name

Andy’s Produce Market

Legal name

Andy's Produce

Website

https://andysproduce.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Andy's Produce Market is a family-owned, single-location produce and grocery market in Sebastopol, California, founded in 1964, serving local West County residents, Russian River tourists, and a wholesale division supplying 200+ restaurants, retailers, and schools across Sonoma County.

Ownership category

akta.pro rank

Product category

Fresh Produce & Grocery Retail

NAICS

Fruit and Vegetable Retailers (445230), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industries

Fresh Produce Distribution (CRAOABAB), Fresh Produce Wholesale Distribution (CRAOAAAC)

Keywords

• Fresh produce retail
• Grocery store
• Prepared foods deli
• Wholesale produce distribution
• Local artisan foods

Headquarters

HQ city

Sebastopol

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Direct consumer sales through physical retail storefront offering fresh produce, prepared foods, grocery items, deli, cheese, health/beauty products, and specialty local items. In-store discounts such as Senior Tuesdays 10% off.
2. Wholesale Distribution: Supplying fresh produce and food products to over 200 stores, restaurants, and schools. Started in 1997, grown from a few boxes weekly to serving hundreds of businesses. Direct sourcing from California growers provides buying power advantage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Andy's Produce Market is a family-owned produce and grocery market in Sebastopol, California that sells fresh seasonal produce, scratch-made prepared foods, a full grocery assortment, a deli, cheese, health and beauty products, and curated local and hyperlocal artisan brands. In addition to its retail storefront, it operates a wholesale division supplying fresh produce and food products to over 200 restaurants, retailers, caterers, schools, and institutions across Sonoma County and beyond.

Product overview

Andy's Produce Market is a single-location family-owned grocery and produce market with an integrated retail model offering multiple product categories. The core offering centers on fresh produce sourced daily from local Sonoma County farms, supplemented by scratch-made ready-to-go meals, a full deli, BBQ services, grocery aisles, a cheese department, and health/beauty products. The market also features local and hyperlocal artisan brands, specialty offerings for vacation rentals and Airbnb guests, and a wholesale division supplying over 200 local businesses. The portfolio includes Fresh Produce, Ready-to-Go Meals & BBQ, Grocery Department, Health Beauty & Body Care, Cheese Department, Local & Hyperlocal Brands, Airbnb & Vacation Essentials, Picnic Area, and Wholesale Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Daily-picked seasonal fruits and vegetables sourced from local farms and trusted growers across Sonoma County, including local organic partnerships and specialty and hard-to-find items, for retail customers and wholesale buyers.
• Ready-to-Go Meals & BBQ Scratch-made prepared foods prepared in-house daily, including deli case hot entrées and cold salads, summer BBQ (tri-tip, chicken, pork ribs, baked potatoes), snack packs, grab-and-go items, breakfast sandwiches, and sides/soups, for retail customers and visitors.
• Grocery Department Full grocery aisles offering everyday essentials, natural and organic brands, local favorites and artisan makers, bulk bins, and sustainable options for weekly household shopping.
• Health, Beauty & Body Care (HABA) Curated selection of natural wellness products, clean beauty items, supplements and vitamins, and local handcrafted soaps and skincare goods for retail customers.
• Cheese Department Curated cheese selection blending local Sonoma favorites with exceptional imports, including charcuterie pairings, picnic boards to-go, and staff picks for retail customers.
• Local & Hyperlocal Brands Spotlight assortment of small-batch, handcrafted products from makers across the Russian River area, including honey, jams, nuts, fresh baked goods, hot sauces, spices, and specialty grocery items.
• Airbnb & Vacation Essentials Specialty retail offering for vacation rental guests and hosts, including quick meals for check-in, stock-up staples, and stay essentials such as BBQ supplies, wine, beer, and picnic kits.
• Picnic Area Ready-to-enjoy in-store picnic offerings including charcuterie and cheese boards, grilled-ready proteins and marinades, house-made sides, cold drinks, local beers, and grab-and-go desserts for visitors heading to the river or trails.
• Wholesale Produce Distribution Wholesale produce and grocery supply for local businesses including restaurants, retailers, catering, and institutions, with daily delivery and consistent supply from local grower sourcing.

Quantifiable outcome

• 200+ wholesale customers served including restaurants, retailers, and schools
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Redwood Empire Food BankcoreStrategic or Co-development PartnerAndy Skikos was a founding member of the Redwood Empire Food Bank. The company continues to support food security initiatives in the community through this partnership.
• Sonoma County Farm BureaucoreStrategic or Co-development PartnerAndy’s Produce has been a member since 1981. The partnership provides networking opportunities, resource sharing (e.g., borrowing tractors from other farms), and mutual support among local agricultural businesses.
• Redwood Gospel MissionsupportingStrategic or Co-development PartnerAndy’s Produce delivered a truckload of produce to the Redwood Gospel Mission ahead of the Thanksgiving holiday, continuing the family's tradition of supporting food security for those in need.
• St. Vincent de Paul SocietysupportingStrategic or Co-development PartnerAndy Skikos was a longtime leader of the St. Vincent de Paul Society, supporting their charitable mission in the community.
• Sunshine Organic RoasterssupportingChannel Partner/ Reseller/ DistributorIndependent espresso bar located outside Andy’s Produce market, operated by Sunshine Organic Roasters, providing coffee and espresso beverages to market customers.
• Panizzera Meat CompanysupportingChannel Partner/ Reseller/ DistributorLocal meat company whose products are featured at Andy’s meat counter, providing customers with quality local meat options alongside produce and grocery items.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Mollie Stone's Markets: Bay Area family-owned independent grocer offering fresh produce, prepared foods, specialty grocery, and local artisan brands; comparable assortment and premium positioning.
• Nugget Markets: Family-owned Northern California independent grocery chain emphasizing fresh produce, prepared foods, and local sourcing; closely comparable in assortment, customer profile, and community-anchored positioning to Andy's.
• Berkeley Bowl: Independent Northern California grocery famous for an expansive produce section, prepared foods, and direct grower relationships — highly comparable in product mix and customer ethos.
• Piazza's Fine Foods: Independent Northern California grocer with deep produce, deli, and prepared-foods focus; similar community-grocer positioning and emphasis on local sourcing.
• Earl's Organic Produce: Northern California wholesale distributor of organic produce and grocery to restaurants, retailers, and institutions — directly comparable to Andy's wholesale division in product mix and customer base.
• Veritable Vegetable: Bay Area-based wholesale distributor specializing in fresh organic produce to restaurants, schools, and institutions — closely mirrors Andy's wholesale business model and direct-grower sourcing approach.

Broad incumbents

• Sprouts Farmers Market: Specialty grocery chain with a produce-led assortment, natural/organic focus, and prepared foods — competes for the same fresh-and-local customer as Andy's but at much greater scale.
• Whole Foods Market: National premium grocer anchored by fresh produce, local/artisan sourcing, and prepared foods — direct overlap in category priorities and target shopper, though at vastly larger scale.
• Trader Joe's: Specialty private-label grocer with strong fresh and prepared-foods offering; competes for the same value-conscious but quality-seeking local shopper in Sonoma County trade areas.

Regional players

• New Seasons Market: Community-anchored Pacific Northwest independent grocer emphasizing local sourcing, prepared foods, and specialty grocery — comparable operating model in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Andys_Produce
• Facebookfacebook.com/AndysProduceMarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andy’s Produce Market