Winn Design
Winn Design + Build is a privately held, founder-led residential design-build firm in McLean, Virginia, serving Northern Virginia and DC Metro homeowners with integrated in-house architecture, interior design, and construction for custom homes, whole-house renovations, additions, kitchens, baths, and outdoor living projects.
- Company typePrivate
- Founded1996
- HeadquartersFalls Church, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Winn Design does
Winn Design + Build is a privately held, founder-led residential design-build firm headquartered in McLean, Virginia, operating in the Northern Virginia and Washington, DC Metro market. Founded around 1996, the company delivers an integrated design-build service combining in-house architecture, interior design, and construction on a single point-of-contact basis, eliminating the traditional split between architect, designer, and general contractor. Its core offerings span Custom Home Building, Architecture, Interiors, Construction, Whole House Renovation, Major Renovations, Additions, Outdoor Living Spaces, Pool Houses, Kitchen Remodeling, and Bathroom Remodeling. Customer testimonials and repeated awards across kitchens, additions, exterior scopes, and entire-house categories (frequently in the $250K-$1M+ project range) confirm a positioning toward mid-to-high-end residential remodel projects in established neighborhoods such as McLean, Arlington, Alexandria, Great Falls, Vienna, Bethesda, and Potomac.
The firm's revenue model is project-based professional services: clients are quoted per project rather than on subscription or recurring contracts. Pricing is not publicly disclosed; project inquiries are captured via a direct "Project Inquiry" form on the company website segmented by Custom Home, Major Renovation, and Light Renovation. Differentiation is concentrated in a 5-year limited warranty (vs. industry-standard 1-2 years), a one-year check-in, emergency support, priority scheduling for return clients, and a small-projects service for past clients. The go-to-market is direct sales to homeowners in the DC Metro region, supported by a multi-channel digital presence (Facebook, Instagram, X/Twitter, Houzz, Pinterest), a Guild Quality customer-feedback integration, and earned-media coverage in Architectural Digest, Dwell, Southern Living, Better Homes & Gardens, Washington Post, and Wall Street Journal.
Winn Design has accumulated an unusually dense award portfolio spanning two decades, including HGTV Designer of the Year (2021), multiple NARI Metro DC Contractor of the Year titles across categories, Best of Houzz Design/Service recognitions from 2012 through 2024, multiple Chrysalis and PRO Metro DC awards, and a historical Inc. 500 placement (2007). The company is legally operated as "Winn Design + Build," is independently owned with no disclosed parent or institutional investor, and has no recorded funding events, M&A activity, or leadership changes in the source material. Headcount is stated in the 11-50 employee range, consistent with a mid-sized, founder-led regional design-build operation.
Winn Design firmographics
Firmographics- Name
- Winn Design
- Legal name
- Winn Design + Build
- Website
- https://winndesign.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Winn Design + Build is a privately held, founder-led residential design-build firm in McLean, Virginia, serving Northern Virginia and DC Metro homeowners with integrated in-house architecture, interior design, and construction for custom homes, whole-house renovations, additions, kitchens, baths, and outdoor living projects.
- Ownership category
- akta.pro rank
Winn Design industry classification
Industry- Product category
- Residential Design-Build Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115), Architectural Services (54131), Interior Design Services (541410)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Full Bathroom Remodel (Design-Build) (HSAPABAA), Interior Design Services (BPAHAKAB)
Keywords
Where Winn Design is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winn Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Design-Build Services: Project-based fees for integrated architecture, interior design, and construction services. Services include custom homes, major whole-house renovations, additions, and outdoor living spaces.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Winn Design product offering
Product offeringCore offering
Winn Design + Build is an integrated residential design-build firm that delivers custom homes, whole-house renovations, additions, kitchen and bathroom remodeling, and outdoor living spaces for homeowners in Northern Virginia and the DC Metro region. The firm provides architecture, interior design, and construction services through a single in-house team, supported by a 5-year limited warranty, a one-year check-in, emergency support, and priority scheduling for returning clients.
Product overview
Winn Design + Build is a design-build firm offering an integrated approach to residential construction combining architecture, interior design, and construction services. The company operates as a single unified service rather than a platform architecture, delivering custom homes, major renovations, additions, and outdoor living spaces through its in-house team. Core offerings include Custom Home Building, Architecture, Interiors, Construction, Whole House Renovation, Major Renovations, Additions, Outdoor Living Spaces, Pool Houses, Kitchen Remodeling, and Bathroom Remodeling. The company differentiates through its 5-Year Limited Warranty covering in-house work, One-Year Check-In service, Emergency Support, Priority Scheduling for return clients, and Small Projects assistance for existing clients. The firm serves communities throughout Northern Virginia including McLean, Arlington, Alexandria, Great Falls, Vienna, Fairfax, Reston, Oakton, Annandale, Falls Church, Bethesda, and Potomac.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building Design and construction of fully customized residential homes for Northern Virginia homeowners, integrating client preferences, site-specific architectural design, and the firm's in-house construction team.
- Whole-House Renovation Comprehensive renovation of existing homes, including structural modifications, kitchen and bathroom remodels, layout reconfiguration, and historic preservation work, delivered as a single integrated design-build engagement.
- Home Additions Home expansions including second-story additions and larger-scale structural additions, designed to modernize residences while honoring existing architectural character.
- Kitchen Remodeling Kitchen renovation services including layout redesign, custom cabinetry, modern finishes, and integrated appliances, delivered as part of the firm's integrated design-build approach.
- Bathroom Remodeling Bathroom renovation services covering full remodels, fixture updates, custom vanities, and luxury additions such as freestanding tubs.
- Outdoor Living Spaces and Pool Houses Design and construction of outdoor living areas including patios, decks, screened porches, outdoor fireplaces, outdoor kitchens, and custom pool houses with integrated landscaping.
- Client Care Program (5-Year Warranty, One-Year Check-In, Emergency Support, Priority Scheduling, Small Projects) Ongoing post-completion services for Winn Design clients, including a 5-year limited warranty on in-house work (versus the 1–2 year industry standard), a one-year check-in visit, after-hours emergency support, priority scheduling for return clients, and small-project assistance for past clients.
Quantifiable outcome
- 5-year warranty coverage vs industry standard of 1-2 years
Companies that use Winn Design
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Winn Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Winn Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guild QualitycoreGuild Quality is a customer feedback platform for homebuilders and remodelers. Winn Design has won the Guildmaster Award multiple times (2018, 2019, 2020), demonstrating service excellence through this partnership. Customer testimonials are sourced through Guild Quality on their website.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Winn Design competitors and assessment
Company assessmentDirect peers
- Sun Design Remodeling Specialists: Sun Design is a Northern Virginia design-build remodeler focused on kitchens, baths, additions, and whole-house renovations for affluent homeowners. Direct competitor to Winn in the same DC Metro territory with a similar integrated service model.
- Foster Remodeling Solutions: Foster Remodeling Solutions is a Northern Virginia design-build firm providing whole-house renovations, additions, kitchens, and baths. Directly competes with Winn for high-end residential projects in the DC Metro market.
- BOWA: BOWA is a McLean, Virginia-based luxury design-build firm serving the same DC Metro high-end residential market with integrated architecture, interiors, and construction services. Directly comparable to Winn in geography, customer profile, and integrated delivery model.
- Mosby Building Arts: Mosby Building Arts is a design-build remodeling firm specializing in whole-house renovations, additions, kitchens, and baths with an integrated architecture-design-construction model. Comparable to Winn in business model and luxury-residential focus.
- Landis Design Build: Landis Design Build is a Washington DC area residential design-build firm offering integrated architecture, interior design, and construction services. Comparable to Winn in integrated service model and regional scope.
- Case Design/Remodeling: Case Design/Remodeling is a mid-Atlantic design-build firm offering integrated architecture, design, and remodeling across the DC region. Comparable to Winn in service model and target customer, with broader geographic footprint.
- Sroka Home Design-Build: Sroka is a Northern Virginia design-build firm offering integrated architecture, interior design, and construction for whole-house renovations and additions. Comparable in size, geography, and integrated service offering to Winn Design + Build.
Regional players
- Trademark Construction: Trademark Construction is a mid-Atlantic custom home builder and remodeler offering integrated design-build services to high-end residential clients. Comparable in customer profile and project tier though more builder-led than Winn's design-led orientation.
- Harry Rosenfeld & Associates: Harry Rosenfeld is a DC-area architecture and design-build firm serving high-end residential clients in the same DC Metro region. Comparable in target market and design orientation, though with a stronger architectural-led brand identity.
Emerging players
- Crystal Kitchen + Bath: Crystal Kitchen + Bath is a Wisconsin-based luxury kitchen and bath design-build firm with a national reputation for premium remodeling work. Comparable to Winn in high-end residential focus and integrated design-build delivery, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Winn Design social profiles
Digital presenceWinn Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winn Design leadership team
Management profileNumber of profiles
Profiles1 record
Winn Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winn Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winn Design
What does Winn Design do?
Winn Design + Build is an integrated residential design-build firm that delivers custom homes, whole-house renovations, additions, kitchen and bathroom remodeling, and outdoor living spaces for homeowners in Northern Virginia and the DC Metro region. The firm provides architecture, interior design, and construction services through a single in-house team, supported by a 5-year limited warranty, a one-year check-in, emergency support, and priority scheduling for returning clients.
Is Winn Design a public or private company?
Winn Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winn Design founded?
Winn Design was founded in 1996. It employs 11 to 50 people.
Where is Winn Design based?
Winn Design is headquartered in Falls Church, United States, in the North America region.
How does Winn Design make money?
One revenue line is on record: design-Build Services.
Who are Winn Design's main competitors?
Direct peers on record are Sun Design Remodeling Specialists, Foster Remodeling Solutions, BOWA, Mosby Building Arts, Landis Design Build, Case Design/Remodeling and Sroka Home Design-Build. Regional players are Trademark Construction and Harry Rosenfeld & Associates. Crystal Kitchen + Bath is listed as an emerging player.
Does Winn Design have an API?
No public API is recorded for Winn Design.
What industry is Winn Design in?
Winn Design's product category is Residential Design-Build Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236118 and its SIC code is 1520.