Adcraft
Adcraft is a privately held custom apparel decorator founded in 1974 in Clinton, Iowa, providing screen printing, embroidery, web stores, and promotional products to enterprise corporate accounts, athletic teams, and SMB customers nationwide from a 37,200 sq. ft. production facility.
- Company typePrivate
- Founded1974
- HeadquartersClinton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adcraft does
Adcraft is a privately held custom apparel decoration and branding company founded in 1974 and headquartered in Clinton, Iowa. The company operates a 37,200 sq. ft. production facility delivering screen printing and embroidery services on apparel sourced from a broad vendor catalog that includes Adidas, Under Armour, Nike, Champion, Gildan, Bella+Canvas, Port & Company, Next Level, District, Comfort Colors, Badger, Evoshield, New Era, and Richardson. It serves three primary customer segments: enterprise corporate accounts (including ADM, Nestlé, LyondellBasell, GV, and Iowa Hawkeyes), athletic teams and schools served through a managed web store program, and SMB buyers placing custom bulk orders through a self-service online design tool.
The company's core technology stack centers on an Inksoft-based web store platform and the Adcraft Designer browser-based customization tool, which enables customers to upload logos, add text, preview mockups, and submit quote requests without design expertise. The web store program operates on 7-9 day campaign cycles with full-service design, production, and direct-to-consumer fulfillment included, supporting fundraising for athletic programs and corporate merchandise stores. Production capacity spans from 24-piece minimum orders up to 24,000-piece bulk runs, enabled by the Clinton facility's scale. The company also operates Temple's Sporting Goods, a brick-and-mortar retail store at the TBK Bank Sports Complex in Bettendorf, IA.
Adcraft generates revenue through per-unit pricing on decorated apparel with quantity-based price breaks (25+ pieces for screen printing, 24+ for new embroidery designs, 12+ for team uniforms), setup and digitizing fees, and full-service web store campaign management. Distribution is multi-channel: direct-to-consumer e-commerce via designer.adcraftusa.com and adcraftwebstores.com, retail at Temple's Sporting Goods, inside sales for mid-market orders, and dedicated account managers for enterprise accounts. The company maintains a portfolio of sub-brands under the Adcraft Brands umbrella, including Adcraft Webstores, Rah Rah Team Shop, QB Tee, Project T-Shirt, and Hawkadelic, suggesting an M&A-driven multi-brand strategy alongside organic growth.
Adcraft firmographics
Firmographics- Name
- Adcraft
- Legal name
- Adcraft
- Website
- https://adcraftusa.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adcraft is a privately held custom apparel decorator founded in 1974 in Clinton, Iowa, providing screen printing, embroidery, web stores, and promotional products to enterprise corporate accounts, athletic teams, and SMB customers nationwide from a 37,200 sq. ft. production facility.
- Ownership category
- akta.pro rank
Adcraft industry classification
Industry- Product category
- Custom Apparel Decoration Services
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
- akta.pro secondary industries
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
Keywords
Where Adcraft is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Adcraft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Screen Printing: Custom screen printing on apparel (t-shirts, hoodies, crews) with quantity-based pricing starting at 25 piece minimums. Revenue is transaction-based per order with price breaks at 75, 150, 300, and 750+ units.
- Custom Embroidery: Embroidery decoration on caps, bags, jackets and other apparel with 24 piece minimum for new designs. Offers re-order capability with 8 piece minimum for established customers.
- Web Store Fulfillment: Full-service web store management for teams, fan gear, and corporate merchandise. Stores typically run 7-9 day campaigns with direct-to-consumer fulfillment included. Standard estimated ship date of 16 business days after store closure.
- Promotional Products: Custom promotional merchandise including koozies, tumblers, lanyards and related branded items.
- Retail Sporting Goods: Physical retail sales through Temple's Sporting Goods stores located at TBK Bank Sports complex in Bettendorf, IA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen Printing - 25+ pieces with price breaks at 75, 150, 300, 750+ units |
| Unit Pricing | Pay-as-you-go | Embroidery - 24 piece minimum for new designs, 8 for re-orders |
| Unit Pricing | Pay-as-you-go | Team Uniforms - 12 piece minimum with fill-in options |
| Unit Pricing | Pay-as-you-go | Sample product pricing from catalog (various brands) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Adcraft product offering
Product offeringCore offering
Adcraft provides custom screen printing and embroidery decoration services on apparel (t-shirts, hoodies, caps, bags, jackets) for bulk orders starting at 25 pieces, supported by a 37,200 sq. ft. production facility in Clinton, IA. The company also operates a full-service web store platform enabling teams and organizations to run fan gear, company merchandise, and fundraising stores with direct-to-consumer fulfillment.
Product overview
Adcraft is a custom apparel and branding company founded in 1974, operating as a single unified business offering screen printing, embroidery, and web store services. The core offering consists of Custom Screen Printing and Custom Embroidery services for apparel including t-shirts, hoodies, caps, and bags. Supporting services include Promotional Products (koozies, tumblers, lanyards), Web Stores platform for fan gear/company stores with direct shipping, Team Uniforms & Gear for athletic organizations, Bulk Ordering service (25+ pieces minimum), Company Solutions for corporate branding, and a Design Library of pre-made sports-themed templates. The company also operates Temple's Sporting Goods retail stores and maintains sub-brands including Adcraft Webstores and Rah-Rah Team Shop. Products are sourced from major vendors including Adidas, Under Armour, Port & Company, Gildan, Next Level Apparel, District, Bella + Canvas, Champion, Comfort Colors, Badger, Evoshield, New Era, and Richardson, with customization handled through the Adcraft Designer online tool and fulfillment from their 37,200 sq.ft. Clinton, IA facility.
Differentiator
Problem solved
Functional benefit
Brands
- Adcraft USA: Primary custom apparel and screen printing brand serving bulk orders, team sports, and company solutions.
- Temple's Sporting Goods
- Adcraft Webstores
- Rah Rah Team Shop
- QB Tee
- Project T-Shirt
- Hawkadelic
Products and services
- Custom Screen Printing Custom screen printing services for t-shirts, hoodies, crews, and various apparel items with multi-color design capabilities and quantity-based pricing breaks at 75, 150, 300, and 750+ units. 25 piece minimum per setup.
- Custom Embroidery Custom embroidery decoration for caps, bags, jackets, and other apparel items with thread-based designs. 24 piece minimum for new designs, 8 piece minimum for re-orders.
- Web Stores Online storefront platform for fan gear, company merchandise stores, and fundraising campaigns with 7-9 day campaign periods, direct-to-consumer shipping, and full customer service included.
- Team Uniforms & Gear Custom sports team uniforms, player gear, and athletic apparel for various sports including football, basketball, volleyball, baseball, softball, soccer, and wrestling with 12 piece minimum.
- Promotional Products Promotional merchandise including koozies, tumblers, lanyards, and other branded items for organizations and businesses.
- Bulk Ordering Bulk custom apparel ordering service for businesses, organizations, and events with minimum order quantities starting at 25 pieces.
- Company Solutions Corporate branding solutions including staff uniforms, event apparel, and corporate gifting programs for larger companies.
- Temple's Sporting Goods Retail sporting goods store located at TBK Bank Sports complex in Bettendorf, IA offering sports equipment, workout gear, and apparel.
Quantifiable outcome
- Standard 16 business day ship date after store closure
- +3 more outcomes
Companies that use Adcraft
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Adcraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adcraft partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Adcraft competitors and assessment
Company assessmentDirect peers
- CustomInk: CustomInk is a leading online custom apparel decoration company offering screen printing, embroidery, and web stores for teams, schools, and businesses. Directly comparable to Adcraft across product offering, customer segments, and B2B2C model, though at significantly larger scale and national brand recognition.
- Underground Printing: Underground Printing is a custom apparel and screen printing company founded in a college town, serving collegiate and team markets with apparel decoration, web stores, and spirit wear. Highly comparable to Adcraft's collegiate athletic and team store business, with similar custom decoration capabilities and customer profile.
- RushOrderTees: RushOrderTees is a custom screen printing and embroidery provider focused on fast-turn custom apparel for businesses, teams, and events. Closely comparable to Adcraft on core decoration services, customer segments, and online design tools, with similar bulk order business model.
Broad incumbents
- 4imprint: 4imprint is one of North America's largest promotional products distributors offering decorated apparel, drinkware, and branded merchandise to businesses and organizations. Comparable to Adcraft's promotional products and corporate branding offerings, but operates at significantly broader scale across many product categories.
- Cimpress (Vistaprint): Cimpress, parent of Vistaprint and several custom product brands, is a global leader in mass customization of apparel, signage, and printed products. Overlaps with Adcraft in custom apparel decoration and small-business B2B customers, though serves a far broader product portfolio at massive scale.
Emerging players
- Printful: Printful is a print-on-demand and drop-shipping platform producing custom apparel, accessories, and home goods for e-commerce sellers. Comparable to Adcraft in custom apparel production capability but competes with a no-minimum, fully digital, on-demand model targeting ecommerce entrepreneurs.
- Halo Branded Solutions: Halo Branded Solutions is a large independent promotional products distributor offering branded apparel, drinkware, and merchandise to enterprise customers. Comparable to Adcraft's promotional products and corporate solutions offerings, with similar enterprise customer focus.
- Real Thread Apparel: Real Thread is a custom apparel company specializing in screen printing, embroidery, and sustainable apparel decoration for brands and organizations. Comparable to Adcraft's custom decoration services for SMB and brand customers, with overlapping online ordering and design tools.
Others
- SanMar: SanMar is one of the largest wholesale apparel distributors in North America, supplying blanks and decorated apparel to the imprintable apparel industry. Acts as both a supplier to decorators like Adcraft and a competitor through its PCNA/SanMar-owned decoration services.
- Alphabroder (prime line): Alphabroder is a leading wholesale distributor of imprintable apparel and accessories in North America. Acts primarily as a supplier of blank apparel to decorators like Adcraft, while also offering decoration services that overlap with Adcraft's core screen printing business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Adcraft social profiles
Digital presenceAdcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adcraft leadership team
Management profileNumber of profiles
Adcraft subsidiaries and ownership
Company hierarchySubsidiaries7 records
Adcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adcraft
What does Adcraft do?
Adcraft provides custom screen printing and embroidery decoration services on apparel (t-shirts, hoodies, caps, bags, jackets) for bulk orders starting at 25 pieces, supported by a 37,200 sq. ft. production facility in Clinton, IA. The company also operates a full-service web store platform enabling teams and organizations to run fan gear, company merchandise, and fundraising stores with direct-to-consumer fulfillment.
Is Adcraft a public or private company?
Adcraft is a private company. It is classified as family owned and is currently operating.
When was Adcraft founded?
Adcraft was founded in 1974. It employs 11 to 50 people.
Where is Adcraft based?
Adcraft is headquartered in Clinton, United States, in the North America region.
How does Adcraft make money?
Five revenue lines are on record. Custom Screen Printing is the primary driver. The others are custom Embroidery, web Store Fulfillment, promotional Products and retail Sporting Goods.
Who are Adcraft's main competitors?
Direct peers on record are CustomInk, Underground Printing and RushOrderTees. Broad incumbents are 4imprint and Cimpress (Vistaprint). Emerging players are Printful, Halo Branded Solutions and Real Thread Apparel. Others are SanMar and Alphabroder (prime line).
Does Adcraft have an API?
No public API is recorded for Adcraft.
What industry is Adcraft in?
Adcraft's product category is Custom Apparel Decoration Services. Its primary akta.pro industry code is IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses), with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 315 and its SIC code is 2300.