Adcraft

What Adcraft does

Adcraft is a privately held custom apparel decoration and branding company founded in 1974 and headquartered in Clinton, Iowa. The company operates a 37,200 sq. ft. production facility delivering screen printing and embroidery services on apparel sourced from a broad vendor catalog that includes Adidas, Under Armour, Nike, Champion, Gildan, Bella+Canvas, Port & Company, Next Level, District, Comfort Colors, Badger, Evoshield, New Era, and Richardson. It serves three primary customer segments: enterprise corporate accounts (including ADM, Nestlé, LyondellBasell, GV, and Iowa Hawkeyes), athletic teams and schools served through a managed web store program, and SMB buyers placing custom bulk orders through a self-service online design tool.

The company's core technology stack centers on an Inksoft-based web store platform and the Adcraft Designer browser-based customization tool, which enables customers to upload logos, add text, preview mockups, and submit quote requests without design expertise. The web store program operates on 7-9 day campaign cycles with full-service design, production, and direct-to-consumer fulfillment included, supporting fundraising for athletic programs and corporate merchandise stores. Production capacity spans from 24-piece minimum orders up to 24,000-piece bulk runs, enabled by the Clinton facility's scale. The company also operates Temple's Sporting Goods, a brick-and-mortar retail store at the TBK Bank Sports Complex in Bettendorf, IA.

Adcraft generates revenue through per-unit pricing on decorated apparel with quantity-based price breaks (25+ pieces for screen printing, 24+ for new embroidery designs, 12+ for team uniforms), setup and digitizing fees, and full-service web store campaign management. Distribution is multi-channel: direct-to-consumer e-commerce via designer.adcraftusa.com and adcraftwebstores.com, retail at Temple's Sporting Goods, inside sales for mid-market orders, and dedicated account managers for enterprise accounts. The company maintains a portfolio of sub-brands under the Adcraft Brands umbrella, including Adcraft Webstores, Rah Rah Team Shop, QB Tee, Project T-Shirt, and Hawkadelic, suggesting an M&A-driven multi-brand strategy alongside organic growth.

Name

Adcraft

Legal name

Adcraft

Website

https://adcraftusa.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Adcraft is a privately held custom apparel decorator founded in 1974 in Clinton, Iowa, providing screen printing, embroidery, web stores, and promotional products to enterprise corporate accounts, athletic teams, and SMB customers nationwide from a 37,200 sq. ft. production facility.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Custom apparel printing
• Screen printing services
• Custom embroidery services
• Team uniform stores
• Promotional merchandise

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Screen Printing: Custom screen printing on apparel (t-shirts, hoodies, crews) with quantity-based pricing starting at 25 piece minimums. Revenue is transaction-based per order with price breaks at 75, 150, 300, and 750+ units.
2. Custom Embroidery: Embroidery decoration on caps, bags, jackets and other apparel with 24 piece minimum for new designs. Offers re-order capability with 8 piece minimum for established customers.
3. Web Store Fulfillment: Full-service web store management for teams, fan gear, and corporate merchandise. Stores typically run 7-9 day campaigns with direct-to-consumer fulfillment included. Standard estimated ship date of 16 business days after store closure.
4. Promotional Products: Custom promotional merchandise including koozies, tumblers, lanyards and related branded items.
5. Retail Sporting Goods: Physical retail sales through Temple's Sporting Goods stores located at TBK Bank Sports complex in Bettendorf, IA.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Adcraft provides custom screen printing and embroidery decoration services on apparel (t-shirts, hoodies, caps, bags, jackets) for bulk orders starting at 25 pieces, supported by a 37,200 sq. ft. production facility in Clinton, IA. The company also operates a full-service web store platform enabling teams and organizations to run fan gear, company merchandise, and fundraising stores with direct-to-consumer fulfillment.

Product overview

Adcraft is a custom apparel and branding company founded in 1974, operating as a single unified business offering screen printing, embroidery, and web store services. The core offering consists of Custom Screen Printing and Custom Embroidery services for apparel including t-shirts, hoodies, caps, and bags. Supporting services include Promotional Products (koozies, tumblers, lanyards), Web Stores platform for fan gear/company stores with direct shipping, Team Uniforms & Gear for athletic organizations, Bulk Ordering service (25+ pieces minimum), Company Solutions for corporate branding, and a Design Library of pre-made sports-themed templates. The company also operates Temple's Sporting Goods retail stores and maintains sub-brands including Adcraft Webstores and Rah-Rah Team Shop. Products are sourced from major vendors including Adidas, Under Armour, Port & Company, Gildan, Next Level Apparel, District, Bella + Canvas, Champion, Comfort Colors, Badger, Evoshield, New Era, and Richardson, with customization handled through the Adcraft Designer online tool and fulfillment from their 37,200 sq.ft. Clinton, IA facility.

Differentiator

Problem solved

Functional benefit

Brands

• Adcraft USA: Primary custom apparel and screen printing brand serving bulk orders, team sports, and company solutions.
• Temple's Sporting Goods
• Adcraft Webstores
• Rah Rah Team Shop
• QB Tee
• Project T-Shirt
• Hawkadelic

Products and services

• Custom Screen Printing Custom screen printing services for t-shirts, hoodies, crews, and various apparel items with multi-color design capabilities and quantity-based pricing breaks at 75, 150, 300, and 750+ units. 25 piece minimum per setup.
• Custom Embroidery Custom embroidery decoration for caps, bags, jackets, and other apparel items with thread-based designs. 24 piece minimum for new designs, 8 piece minimum for re-orders.
• Web Stores Online storefront platform for fan gear, company merchandise stores, and fundraising campaigns with 7-9 day campaign periods, direct-to-consumer shipping, and full customer service included.
• Team Uniforms & Gear Custom sports team uniforms, player gear, and athletic apparel for various sports including football, basketball, volleyball, baseball, softball, soccer, and wrestling with 12 piece minimum.
• Promotional Products Promotional merchandise including koozies, tumblers, lanyards, and other branded items for organizations and businesses.
• Bulk Ordering Bulk custom apparel ordering service for businesses, organizations, and events with minimum order quantities starting at 25 pieces.
• Company Solutions Corporate branding solutions including staff uniforms, event apparel, and corporate gifting programs for larger companies.
• Temple's Sporting Goods Retail sporting goods store located at TBK Bank Sports complex in Bettendorf, IA offering sports equipment, workout gear, and apparel.

Quantifiable outcome

• Standard 16 business day ship date after store closure
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk is a leading online custom apparel decoration company offering screen printing, embroidery, and web stores for teams, schools, and businesses. Directly comparable to Adcraft across product offering, customer segments, and B2B2C model, though at significantly larger scale and national brand recognition.
• Underground Printing: Underground Printing is a custom apparel and screen printing company founded in a college town, serving collegiate and team markets with apparel decoration, web stores, and spirit wear. Highly comparable to Adcraft's collegiate athletic and team store business, with similar custom decoration capabilities and customer profile.
• RushOrderTees: RushOrderTees is a custom screen printing and embroidery provider focused on fast-turn custom apparel for businesses, teams, and events. Closely comparable to Adcraft on core decoration services, customer segments, and online design tools, with similar bulk order business model.

Broad incumbents

• 4imprint: 4imprint is one of North America's largest promotional products distributors offering decorated apparel, drinkware, and branded merchandise to businesses and organizations. Comparable to Adcraft's promotional products and corporate branding offerings, but operates at significantly broader scale across many product categories.
• Cimpress (Vistaprint): Cimpress, parent of Vistaprint and several custom product brands, is a global leader in mass customization of apparel, signage, and printed products. Overlaps with Adcraft in custom apparel decoration and small-business B2B customers, though serves a far broader product portfolio at massive scale.

Emerging players

• Printful: Printful is a print-on-demand and drop-shipping platform producing custom apparel, accessories, and home goods for e-commerce sellers. Comparable to Adcraft in custom apparel production capability but competes with a no-minimum, fully digital, on-demand model targeting ecommerce entrepreneurs.
• Halo Branded Solutions: Halo Branded Solutions is a large independent promotional products distributor offering branded apparel, drinkware, and merchandise to enterprise customers. Comparable to Adcraft's promotional products and corporate solutions offerings, with similar enterprise customer focus.
• Real Thread Apparel: Real Thread is a custom apparel company specializing in screen printing, embroidery, and sustainable apparel decoration for brands and organizations. Comparable to Adcraft's custom decoration services for SMB and brand customers, with overlapping online ordering and design tools.

Others

• SanMar: SanMar is one of the largest wholesale apparel distributors in North America, supplying blanks and decorated apparel to the imprintable apparel industry. Acts as both a supplier to decorators like Adcraft and a competitor through its PCNA/SanMar-owned decoration services.
• Alphabroder (prime line): Alphabroder is a leading wholesale distributor of imprintable apparel and accessories in North America. Acts primarily as a supplier of blank apparel to decorators like Adcraft, while also offering decoration services that overlap with Adcraft's core screen printing business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adcraftprint
• YouTubeyoutube.com/user/ADCRAFTUSA
• Facebookfacebook.com/AdcraftUSA
• Instagraminstagram.com/adcraftprintwear/?hl=en
• LinkedInlinkedin.com/company/adcraft-printwear-co

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adcraft