Fieldcraft Survival

What Fieldcraft Survival does

Fieldcraft Survival is a privately-held, Utah-based preparedness company founded in 2015 that generates revenue through three streams: fee-based in-person training courses priced at $285 (Carbine Level 1, Carbine Level 2, and Private Training), DTC e-commerce sales of survival and medical equipment (tourniquets, hemostatic gauze, trauma bandages, chest seals, hypothermia blankets, mobility Duffel bags, vehicle first aid kits) through a Shopify storefront, and a self-paced digital course called Program 62. The training delivery is concentrated at The Farm Training Center in Fairfield, Utah, with course enrollment managed through the MyStudio third-party platform and the company mailing address at American Fork, UT. There is no proprietary technology platform; the business runs on standard Shopify and MyStudio infrastructure.

The company's customer base is horizontal and consumer-direct, spanning three personas: individual preparedness enthusiasts seeking firearms and tactical training, law enforcement and military personnel seeking advanced instruction, and outdoor/overlanding consumers buying vehicle-specific preparedness kits. Its instructor bench — a former South Korean Navy SEAL (CMO Jon Park), a Denver-Metro law enforcement veteran with SWAT/Entry Team Leader credentials (Matt Vandy), and a Colorado P.O.S.T. Master Firearms Instructor and SWAT team leader (Matt Shay) — is the primary competitive differentiator. Leadership is completed by CEO Mike Hernandez, who joined in 2018 from a behavioral health background.

The go-to-market motion is event-driven around scheduled in-person courses, supplemented by community-led content distribution through a blog, instructor personal Instagram accounts, and YouTube channels (the 300K+ subscriber figure reflects the CMO's prior media-industry track record rather than current Fieldcraft-owned channels). There is no disclosed institutional funding, no acquisitions, no patents, and no enterprise customer concentration; the company operates exclusively on direct-to-consumer revenue within the United States, primarily Utah.

Name

Fieldcraft Survival

Legal name

fieldcraftsurvivalstore

Website

https://fieldcraftsurvival.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fieldcraft Survival is a privately-held Utah preparedness company that sells survival and medical equipment via Shopify and delivers fee-based in-person firearms and tactical training courses at The Farm Training Center in Fairfield, UT, serving individual preparedness enthusiasts, law enforcement personnel, and outdoor consumers.

Ownership category

akta.pro rank

Product category

Survival and Tactical Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Active Shooter Preparedness & Safety Training/Drills (EDAEACAI), Armed Security & Firearms Training & Qualification (BPAKAOAB), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)

Keywords

• Firearms training
• Tactical instruction
• Survival equipment
• Medical trauma gear
• Preparedness education

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. In-Person Training Courses: The company generates revenue through fee-based in-person training courses including firearms training (Carbine Level 1, Carbine Level 2), defensive tactics, and other preparedness courses. Courses are priced at $285 each and held at their training facility in Utah. They also offer private training and preparedness consulting services.
2. E-commerce Product Sales: Revenue is generated through the sale of survival equipment, medical gear, mobility bags, trauma supplies, and preparedness products through their Shopify e-commerce storefront. Products include tourniquets, hemostatic gauze, trauma bandages, chest seals, hypothermia blankets, burn dressings, and mobility Duffel bags.
3. Online Education (Program 62): The company offers Program 62, a flagship self-paced digital online course covering preparedness and self-reliance topics. This represents an additional digital education revenue stream alongside their in-person training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fieldcraft Survival provides instructor-led firearms and tactical training courses, life-saving medical/trauma equipment, vehicle-based mobility solutions, and digital preparedness education. The core offering combines paid in-person training (Carbine Level 1, Carbine Level 2, private training), preparedness consulting, and a complementary e-commerce product line of medical gear, mobility bags, and vehicle first aid kits. The flagship digital offering, Program 62, extends the preparedness curriculum online.

Product overview

Fieldcraft Survival operates as a comprehensive preparedness platform offering instructor-led firearms and tactical training courses, life-saving medical/trauma equipment, vehicle-based mobility solutions, and digital education programs. The product portfolio centers on the core training offerings (Carbine Level 1, Carbine Level 2, and Private Training services) supported by a complementary line of medical gear products (tourniquets, hemostatic agents, pressure bandages, chest seals, hypothermia blankets), mobility bags and modular visor panels for vehicle organization, and pre-configured vehicle first aid kits. The flagship online course, Program 62, extends the training reach digitally. Together, these products and services fulfill the company mission to educate, train, and equip individuals to survive in worst-case scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Training Courses

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VertxminorStrategic or Co-development PartnerVertx is mentioned in the About Us page image path, suggesting a product photography partnership or brand collaboration. The image 'FCS_-_Partner_Photos_Vertx_-_Nick_Roush0025' indicates Fieldcraft Survival works with Vertx for tactical apparel/products and uses professional photography featuring their products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Max Velocity Tactical: Max Velocity Tactical offers in-person and online firearms and tactical training courses with structured curricula, directly comparable to Fieldcraft Survival's Carbine Level 1/2 and defensive tactics offerings. Targets similar preparedness-minded civilian and LE/military segments.
• Sheepdog Response: Sheepdog Response provides firearms, defensive tactics, and emergency-response training led by former special operations personnel (founded by former Delta Force operator), directly comparable to Fieldcraft's instructor-credentialed firearms and tactical curriculum.
• Sage Dynamics: Weaponized Words / Sage Dynamics produces firearms training content, reviews, and instruction for civilian and professional shooters, closely overlapping with Fieldcraft's firearms training and content-driven GTM motion.
• ITS Tactical: ITS Tactical (Imminent Threat Solutions) sells EDC, medical, and survival gear while also producing extensive preparedness content and training resources, mirroring Fieldcraft's combined gear-plus-education offering.
• Dark Angel Medical: Dark Angel Medical sells trauma kits (DARK Angel Medical Kits) and runs tactical medical training courses, directly comparable to Fieldcraft's medical/trauma gear line and preparedness training.
• Warrior Poet Society: Warrior Poet Society is a tactical lifestyle brand combining firearms training content, apparel, and gear sales, closely paralleling Fieldcraft's content-driven acquisition and product bundling strategy.
• Mountain Man Medical: Mountain Man Medical focuses on trauma and IFAK gear for civilians and armed professionals, directly comparable to Fieldcraft's medical/trauma product category and the vehicle first aid kit offering.
• Lucky Gunner: Lucky Gunner operates a leading firearms/ammunition e-commerce storefront and produces a popular firearms training YouTube channel, directly overlapping with Fieldcraft's firearms training and e-commerce business lines.

Emerging players

• Patriot Nurse: Patriot Nurse provides medical preparedness education and training for civilians, partially overlapping with Fieldcraft's medical preparedness content and gear positioning. Smaller scale and content-led, but operates in the same preparedness niche.

Broad incumbents

• North American Rescue: North American Rescue is a leading manufacturer and supplier of tactical medical equipment to military, law enforcement, and civilians, overlapping with Fieldcraft's trauma gear SKUs (tourniquets, hemostatic gauze, chest seals) at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mike.a.hernandez
• Xx.com/fieldcrafttweet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldcraft Survival