Rosedale Union School District

What Rosedale Union School District does

Rosedale Union School District is a California public K-8 school district headquartered at 2553 Old Farm Road in Bakersfield, California, operating since 1890 under the authority of the California Department of Education. The district runs nine school sites — seven elementary schools (Almondale, American, Centennial, Del Rio, Independence, Patriot, Rosedale North) and two middle schools (Freedom, Rosedale) — serving students from Transitional Kindergarten through 8th grade in the Rosedale area of Bakersfield/Kern County. Core products and services include K-8 instructional programs, a nutrition services program (breakfast/lunch with initiatives such as 'Eat The Rainbow'), student transportation with bus routing and fog-delay protocols, and an Extended Day Class (EDC) before/after-school care program running 7:00 AM–5:30 PM plus summer camp, all operated across the nine school sites.

The district's underlying technology stack is conventional K-12 ed-tech infrastructure rather than proprietary platform development. The district and all nine school sites run on the Apptegy CMS, which powers the website, event calendars, news feeds, and online enrollment. Student information, grades, and the parent portal are served by Edupoint's ParentVUE/StudentVUE with Clever single sign-on. Communications, calendar, and registration layers are handled via Thrillshare; childcare registration via Brightwheel; anonymous safety reporting via STOPit; and visitor management via Raptor Safe with QR-code parent check-in. Mobile access is provided through iOS and Android apps, and Google Workspace supports internal collaboration. The district has no disclosed proprietary software, API, or data products, and no AI/ML capabilities are evidenced.

Commercially, Rosedale Union is a government state entity rather than a revenue-generating business. Core K-8 instruction is tax-funded and free to resident families; funding flows from California state education apportionment, local property taxes, and federal grants, and the district is governed by an elected Board of Trustees. The only direct-to-family pricing is tuition for the Extended Day Class and ancillary summer camp, both of which are small add-on revenue lines. GTM motion is enrollment-based within district boundaries, with awareness driven by the website, mobile apps, Facebook, and email newsletters, and bottom-of-funnel conversion occurring through the online registration portal and ParentVUE.

Name

Rosedale Union School District

Legal name

Rosedale Union School District

Website

https://ruesd.net

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

101–250 employees

Short description

Rosedale Union School District is a California public K-8 school district operating nine school sites (seven elementary, two middle) in Bakersfield, serving students from Transitional Kindergarten through 8th grade with tax-funded instruction, transportation, nutrition, and before/after-school care.

Ownership category

akta.pro rank

Product category

K-8 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• K-8 public education
• Elementary and middle school
• Before and after school care
• Student transportation services
• School nutrition programs

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Rosedale Union School District is a public K-8 school district operating seven elementary schools and two middle schools in Bakersfield, California, providing comprehensive public education services from Transitional Kindergarten through 8th grade. The district supplements its core instructional program with student transportation services, nutrition services (breakfast and lunch), and an Extended Day Class (before/after school child care and summer camp) program.

Product overview

Rosedale Union School District operates as a unified K-8 educational system serving students across seven elementary schools and two middle schools in Bakersfield, California. The district's product portfolio centers on core educational services supplemented by support programs including nutrition services, student transportation, and extended day child care. All district and school communications, registrations, and parent engagement are managed through the Apptegy-powered website platform, which provides integrated tools for event management, news distribution, and online student registration.

Differentiator

Problem solved

Functional benefit

Products and services

• K-8 Education Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panama-Buena Vista Union School District: A K-8 public school district headquartered in Bakersfield, CA, operating multiple elementary and middle schools in Kern County. Most directly comparable to Rosedale in terms of geography, grade span, and student demographic profile.
• Lakeside Union School District: Adjacent K-8 public school district in Bakersfield, CA. Comparable in grade configuration, community profile, and funding source mix under the California K-12 system.
• Beardsley School District: K-8 public school district serving a portion of the Bakersfield metropolitan area in Kern County. Operates with similar grade span, funding structure, and competitive dynamics as Rosedale.
• Standard School District: K-8 public school district operating in the greater Bakersfield area. Comparable in grade configuration and operating model, sharing the same LCFF funding environment.
• Rio Bravo-Greeley Union School District: K-8 district located in the Bakersfield vicinity. Operates under California K-12 funding regulations and serves a similar grade configuration, making it a useful comparison on per-pupil economics.

Broad incumbents

• Kern High School District: The receiving high school district for Rosedale's 8th-grade graduates and the dominant secondary education provider in Kern County. Larger and broader in scope (grades 9-12) but directly linked as the district's articulation partner.
• Tehachapi Unified School District: K-12 unified school district serving the Tehachapi area in eastern Kern County. Broader grade span (K-12) but operates under the same California funding system, useful for K-12 versus K-8 economic comparisons.

Regional players

• Edison Elementary School District: K-8 elementary district serving the Edison community east of Bakersfield in Kern County. Operates under the same California regulatory and funding framework as Rosedale but in a more rural setting.
• Arvin Union School District: K-8 public school district serving the city of Arvin in southern Kern County. Comparable in size and operational scope, though in a more demographically distinct community southeast of Bakersfield.

Others

• California Department of Education: The state agency that funds, regulates, and evaluates Rosedale Union School District and all California K-12 districts. Not a competitor but a critical counterparty that sets funding levels, accountability frameworks, and operating rules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rusdbakersfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosedale Union School District