Pain Consultants of East Tennessee

What Pain Consultants of East Tennessee does

Pain Consultants of East Tennessee (PCET) is a privately held, multi-disciplinary pain management practice founded in 1998 and headquartered in Knoxville, Tennessee, with a secondary location in Oak Ridge. The practice treats chronic pain patients through an integrated model that combines behavioral health services, physical and occupational therapy, interventional procedures, and medication management, and operates the PCET Surgery Center, which is described as Knoxville's first ambulatory surgical center dedicated to pain management. Its clinical portfolio spans minimally invasive spine procedures (Minuteman G5 spinal stabilization and fusion, SI Joint Fusion), neuromodulation therapies (ReActiv8 restorative neurostimulation, spinal cord stimulation including closed-loop systems, dorsal root ganglion stimulation, wireless peripheral nerve stimulation), and conventional interventional pain treatments (radiofrequency neurotomy, facet and epidural steroid injections, selective nerve root blocks, genicular nerve ablation, trigger point injections). Care is delivered by a team that includes physicians, nurse practitioners, a physician assistant, physical and occupational therapists, and psychologists, supported by dedicated new-patient intake coordinators and a Fast Track program that targets same-day or near-term procedural management.

The business model is fee-for-service clinical care reimbursed primarily by third-party payers (commercial insurance and Medicare), supplemented by patient copays and deductibles; pricing for individual procedures is not publicly disclosed and is determined by payer policies and medical necessity. The practice generates patient demand predominantly through a regional physician referral network, with additional self-referral intake and ongoing community-facing marketing (a "Pain Talks" podcast, regular appearances on regional TV stations, YouTube content, and community education events including the East Tennessee Opioid Conference). A October 2025 partnership with Adhere+ designates PCET as the flagship deployment site for a Remote Therapeutic Monitoring platform intended to collect real-world data on chronic pain management outcomes. The owner and principal physician is James Choo, MD, who has been recognized as a Top Doc in Pain Medicine by CityView Magazine for 12 or more consecutive years through 2026.

Name

Pain Consultants of East Tennessee

Legal name

Pain Consultants of East Tennessee

Website

https://painconsultants.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Pain Consultants of East Tennessee is a privately held, multi-disciplinary pain management practice in East Tennessee offering interventional procedures, behavioral health, physical and occupational therapy, and ambulatory surgical services from its Knoxville flagship and Oak Ridge location.

Ownership category

akta.pro rank

Product category

Pain Management Services

NAICS

Offices of Physicians (62111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

Keywords

• Pain management services
• Interventional pain procedures
• Chronic pain treatment
• Neuromodulation therapy
• Ambulatory surgery center

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Clinical Services Revenue: Pain Consultants of East Tennessee generates revenue through fee-for-service healthcare payments from insurance providers, Medicare, and patients. Services include interventional procedures, physical and occupational therapy, behavioral health services, medication management, and surgical procedures performed in their ambulatory surgery center. Revenue is primarily derived from third-party payer reimbursements and patient copays/deductibles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pain Consultants of East Tennessee is a multi-specialty pain management practice that diagnoses and treats chronic pain through a combination of behavioral medicine, functional rehabilitation (physical and occupational therapy), interventional procedures performed in an on-site ambulatory surgery center, and medication management. The practice offers advanced neuromodulation therapies, minimally invasive spine interventions, and image-guided injections delivered by physicians, nurse practitioners, and physician assistants across two Tennessee locations.

Product overview

Pain Consultants of East Tennessee is a multi-disciplinary pain management practice offering a comprehensive portfolio of interventional procedures, rehabilitation therapies, and care management services. The practice operates through its Surgery Center (Knoxville's first ambulatory surgical center for pain management), Functional Rehabilitation department, and Behavioral Medicine Institute. Core interventional offerings include neurostimulation therapies (Spinal Cord Stimulation, DRG Stimulation, ReActiv8), minimally invasive procedures (Minuteman G5, Radiofrequency Neurotomy, Facet Joint Injections, Epidural Steroid Injections), and peripheral nerve treatments (PNS, Genicular Nerve Ablation). These are complemented by Principal Care Management for ongoing clinical oversight and Remote Therapeutic Monitoring. The practice also provides patient education through its Pain Talks podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Medicine Institute
• Functional Rehabilitation
• PCET Surgery Center
• ReActiv8 Restorative Neurostimulation
• Spinal Cord Stimulation Implant
• Dorsal Root Ganglion (DRG) Stimulation Therapy
• Minuteman G5 Procedure
• Wireless Peripheral Nerve Stimulation (PNS)
• Epidural Steroid Injections (Cervical)
• Facet Joint Injections
• Radiofrequency Neurotomy of the Lumbar Facets
• Selective Nerve Root Block (SNRB) – Cervical
• Cervical Transforaminal Epidural Steroid Injection
• Genicular Nerve Ablation (RF Neurotomy)
• Trigger Point Injections
• Principal Care Management

Quantifiable outcome

• 95% pain reduction reported
• +2 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Adhere+flagshipStrategic or Co-development Partner · 21 October 2025Pain Consultants of East Tennessee was selected as the initial 'Flagship Office' to demonstrate the power of the Adhere+ Remote Therapeutic Monitoring (RTM) platform. This partnership aims to show how RTM can improve chronic pain management and patient outcomes, generate real-world data to support scaling RTM across other practices and regions, particularly in high-need, reimbursement-challenged environments. The initiative focuses on demonstrating the platform's effectiveness in the East Tennessee region before broader deployment.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Medtronic: Diversified medical device manufacturer with a major neuromodulation and pain intervention portfolio (including SCS platforms). Supplier-side peer whose products enable much of PCET's interventional procedural stack.
• Mainstay Medical: Medical device company that developed the ReActiv8 restorative neurostimulation system — a technology PCET offers. Adjacent ecosystem participant and supplier-partner relationship rather than a direct competitor.
• Boston Scientific: Manufacturer of spinal cord stimulator and neuromodulation devices used in PCET's advanced procedures. Represents the device-supply ecosystem underpinning PCET's SCS and DRG offerings rather than direct practice competition.

Emerging players

• Spero Health: Outpatient addiction and chronic pain treatment provider combining medication-assisted treatment with behavioral health. Comparable to PCET through its integrated medical-behavioral approach to chronic pain and opioid-sparing care.

Direct peers

• Pain Treatment Centers of America: Multi-state interventional pain practice with multiple locations across the South and Midwest. Offers a similar interventional-plus-therapy stack and is the most direct geographic and model peer to PCET in the mid-sized regional practice segment.
• National Spine & Pain Centers: One of the largest US interventional pain management practice networks, offering a multi-modality portfolio (injections, SCS, radiofrequency) across multiple states. Directly comparable to PCET on procedural mix, payer mix, and referral-driven GTM, but at materially larger geographic scale.
• Advanced Pain Management: Multi-location interventional pain practice offering injections, neuromodulation, and physical therapy services. Closely aligned to PCET on a physician-referral-led GTM and multi-modality chronic-pain treatment approach.
• Clearway Pain Solutions: Interventional pain management group operating multiple clinics with an emphasis on minimally invasive procedures and integrated care. Directly comparable to PCET in service mix and physician-led operating model.

Broad incumbents

• HCA Healthcare: Large hospital system with extensive pain management programs and employed pain physicians across its markets, including Tennessee. Represents the hospital-employed competitive alternative to PCET's independent model in the Knoxville referral market.
• Covenant Health: Knoxville-based regional health system operating pain management services as part of a broader hospital network. The most direct regional incumbent competitor for referrals in PCET's home market.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PainConsultsET
• Facebookfacebook.com/PainConsultantsOfEastTennessee
• LinkedInlinkedin.com/company/painconsultantset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pain Consultants of East Tennessee