Softline

What Softline does

Softline GmbH is a Germany-based IT services company (headquartered in Leipzig, 251–500 employees, founded 2010) operating as a subsidiary of Noventiq Holdings PLC. It delivers a holistic portfolio organized around three pillars: IT Asset Management (ITAM), Cloud & Infrastructure, and Security. ITAM services cover the full software asset management lifecycle including FinOps assessments across AWS, Azure, and Google Cloud, ISO/IEC 19770-1 maturity analysis and certification, SAM tool implementation (Flexera, Snow, ServiceNow), audit defense, and SAM Managed Services. The Cloud & Infrastructure pillar spans datacenter virtualization (VMware vSphere, Microsoft Hyper-V, Citrix Virtual Apps & Desktops, Omnissa, Nutanix, Proxmox), Microsoft 365 and Microsoft Fabric enablement, NIS2 Readiness Assessments, and Modern Workplace services. The Security pillar offers ISO/IEC 27001 ISMS implementation, Hardware Security Modules (Utimaco, Entrust), Physical and Identity Access Management (including Keycloak), Vulnerability Management, Privileged Access Management, eIDAS digital signatures, PKI/Key Management, and a Managed Trust Center Service — all under the SoftlineCare support brand.

The company is sales-led, engaging enterprise and mid-market customers in DACH and broader EMEA through direct outreach, website inbound, and co-marketing with a broad technology partner ecosystem (Microsoft, Flexera, USU, VMware, Citrix, Omnissa, Veeam, Darktrace, Fortinet, Sophos, and others). Revenue is generated through two streams: professional services and consulting (project- and retainer-based advisory engagements such as assessments, certifications, and migration projects) and managed services (recurring SAM Managed Services and Managed Trust Center contracts). Pricing is not publicly disclosed and all engagements are quote-based. Customer logos span German federal government (ITZBund), aviation and port infrastructure (Köln Bonn Airport, Hamburg Port Authority), manufacturing and process industry (ProLeiT, Sivantos, DILAX, WG Carl Zeiss eG), and energy (Hitachi Energy), supported by ISO/IEC 27001, ISO 9001, and TISAX certifications.

Name

Softline

Legal name

Softline GmbH

Website

https://softline-group.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Softline GmbH is a German IT services company and subsidiary of Noventiq Holdings PLC that delivers IT Asset Management, Cloud & Infrastructure, and Security consulting plus managed services to enterprise, public-sector, and regulated-industry clients across DACH and EMEA.

Ownership category

akta.pro rank

Product category

IT Services and Consulting

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industries

FinOps for Platform & DevOps (cost governance/optimization) (BPAEAKAJ), Incident Response, On-Call & Operational Readiness (BPAEAKAL), Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

Keywords

• IT asset management
• Software asset management
• Cloud infrastructure services
• IT security consulting
• Managed IT services

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: Softline generates revenue through advisory and consulting engagements, including ITAM assessments, FinOps assessments, cloud migration planning, security assessments, ISO/IEC 19770-1 certification consulting, and ISO/IEC 27001 implementation projects. These are typically project-based or retainer engagements.
2. Managed Services: Ongoing managed services including SAM Managed Services, Managed Trust Center Service, and managed security services such as monitoring, patch management, and vulnerability management. These generate recurring revenue through service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Softline is a German IT services company that delivers consulting, implementation, and managed services across three pillars: IT Asset Management (ITAM/SAM), Cloud & Infrastructure, and Security. Services cover FinOps cloud cost optimization, software license compliance (ISO/IEC 19770-1), datacenter virtualization, Microsoft 365/Azure enablement, and cybersecurity solutions including IAM, HSM, PKI, and vulnerability management. Engagements span strategic advisory, technology implementation (Flexera, Snow, ServiceNow, VMware, Microsoft, Citrix, Keycloak), and ongoing managed services such as SAM Managed Services and Managed Trust Center Service.

Product overview

Softline is a holistic IT service provider offering a multi-service portfolio organized around three core pillars: IT Asset Management (ITAM), Cloud & Infrastructure, and Security. The ITAM portfolio includes FinOps Assessment, maturity analysis, ISO 19770-1 certification services, SAM Managed Services, and audit preparation. The Cloud & Infrastructure portfolio covers datacenter virtualization (VMware, Hyper-V, Citrix), Microsoft 365, Microsoft Fabric, NIS2 readiness, and Modern Workplace solutions. The Security portfolio includes Hardware Security Modules (HSM), Physical and Identity Access Management (PIAM/IAM with Keycloak), Vulnerability Management, Privileged Access Management (PAM), Digital Signatures & eIDAS, PKI & Key Management, and Managed Trust Center Services. All three portfolios are supported by SoftlineCare support services, enabling comprehensive IT consulting from strategic advisory through implementation to ongoing managed services.

Differentiator

Problem solved

Functional benefit

Brands

• SoftlineCare: Support services and managed services offering for Softline customers

Products and services

• IT Asset Management (ITAM) Services Comprehensive IT Asset Management services covering the full SAM lifecycle including FinOps Assessment, organizational and process consulting, technology implementation and integration, SAM Managed Services, and audit defense, based on ISO/IEC 19770-1 norms and best practices from hundreds of customer projects.
• Cloud & Infrastructure Services Cloud management and infrastructure services covering datacenter virtualization (VMware vSphere, Microsoft Hyper-V, Citrix Virtual Apps & Desktops), Microsoft 365 enablement, Microsoft Fabric data and analytics, NIS2 readiness assessments, and Modern Workplace solutions including migration, hybrid architecture support, and secure cloud operations for enterprise customers.
• Security Portfolio Comprehensive IT security services including security and risk analysis, Identity & Access Management (IAM with Keycloak), Cloud Security, Endpoint Security, Vulnerability Management, Privileged Access Management (PAM), Hardware Security Modules (HSM), Physical Identity & Access Management (PIAM), Digital Signatures & eIDAS, PKI & Key Management, and ISO/IEC 27001 ISMS implementation support.
• SAM Managed Services Recurring managed service providing continuous software license management, ongoing SAM support, compliance monitoring, and license optimization on behalf of enterprise customers.
• Managed Trust Center Service Ongoing managed security services for continuous trust center operations, security monitoring, and trust management for enterprise customers.
• SoftlineCare Support Services Comprehensive support service for Softline customers covering ongoing maintenance and operations of implemented solutions, available with a downloadable support guide.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Six partnerships are on record, tiered core.

• FlexeracoreTechnology or IntegrationFlexera is a technology partner for ITAM/SAM tools. Softline provides implementation, consulting, and managed services around Flexera's software asset management solutions, integrating them into customer ITAM frameworks.
• MicrosoftcoreTechnology or IntegrationMicrosoft is a key technology partner for cloud (Azure, M365), identity management, and collaboration solutions. Softline provides consulting, migration, and managed services across the Microsoft ecosystem including Microsoft 365, Azure, and Microsoft Fabric.
• USUcoreTechnology or IntegrationUSU is a technology partner for IT service management and asset management solutions. Softline integrates USU tools into customer environments as part of its ITAM and service management offerings.
• OmnissacoreTechnology or IntegrationOmnissa is a technology partner for virtualization and digital workspace solutions. Softline provides consulting and implementation services for Omnissa products as part of its datacenter and virtualization portfolio.
• CitrixcoreTechnology or IntegrationCitrix is a technology partner for virtual apps and desktop solutions. Softline supports Citrix Virtual Apps & Desktops including licensing, architecture, migration, and operations consulting.
• VMware (by Broadcom)coreTechnology or IntegrationVMware is a key technology partner for virtualization. Softline covers VMware vSphere solutions including licensing, architecture, migration, and operational support as part of its datacenter and virtualization services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• SoftwareONE: Swiss-headquartered global software and cloud services provider with a foundational Software Asset Management and FinOps practice; the closest direct competitor to Softline's ITAM/SAM, FinOps, and Microsoft/Azure advisory stack across DACH and EMEA.
• Crayon: Norwegian-listed software asset management and cloud economics specialist with strong Microsoft, AWS, and Google Cloud practices — directly comparable to Softline's SAM Managed Services, FinOps Assessment, and cloud cost optimization offerings.
• Bechtle AG: Germany's largest IT systems house with broad managed services, cloud, and security coverage; a primary direct competitor for Softline's enterprise and public-sector accounts in DACH.
• Computacenter: UK-listed European IT infrastructure and managed services provider with deep enterprise and public-sector coverage; competes head-to-head with Softline on datacenter virtualization, M365, security, and managed services for large German accounts.
• CANCOM: Munich-based managed services and cloud provider with a strong German Mittelstand and public-sector footprint, directly comparable to Softline on cloud migration, M365, and managed services.
• SVA System Vertrieb Alexander: German IT consulting and system integrator with deep data center, virtualization, and security practices; competes with Softline on enterprise virtualization, storage, and managed services in DACH.
• Avanade: Accenture/Microsoft joint venture focused on Microsoft ecosystem consulting (Azure, M365, Dynamics, Security) — highly comparable to Softline's Microsoft-led cloud and security delivery model.
• msg: German IT services group with strong regulated-industry exposure (financial services, public sector, healthcare) and a focus on compliance, security, and managed services — directly comparable to Softline's regulated-vertical go-to-market.

Broad incumbents

• Capgemini: Global IT services leader with broad cloud, security, and managed services portfolios; a broader incumbent that competes with Softline on large enterprise and public-sector transformation deals in Germany.
• T-Systems: Deutsche Telekom's enterprise IT subsidiary and one of the largest IT services providers in Germany, with extensive cloud, security, and public-sector offerings; a broad incumbent competitor to Softline's German enterprise and public-sector book.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softline