STRITE design + remodel

What STRITE design + remodel does

STRITE design + remodel is a privately-held, full-service residential design-build remodeling firm founded in 1975 by Jim Strite and headquartered at 2650 Grover Ct, Boise, Idaho. The company operates an integrated design-and-construction model under one roof, allowing homeowners to work directly with in-house designers and craftspeople from concept through completion. Its service portfolio spans kitchen remodels, bathroom remodels, living room remodels, whole house renovations, room and second-story additions, and exterior remodels such as decks and patios. Current leadership includes President Bob Mundy, with a long-tenured core team that includes 20+ year veterans in design and project management roles such as Designer Michael Snow and Project Manager Ed Lee.

The firm's core technology is its proprietary design-build workflow, which embeds collaboration between designers and trade professionals throughout the project lifecycle to maintain consistent service and budget discipline. There are no disclosed software products, APIs, patents, or AI/ML capabilities; the technical edge is process-based rather than code-based. The company supports its work through a network of local specialty partners, including Jaymark Cabinets, Seed Interiors, Jim's Appliances (carrying Thermador), and Amy Snow Interior Design, allowing STRITE to deliver a bundled offering without internalizing every specialty.

STRITE's business model is professional-services and project-based: each engagement is custom-quoted based on scope, materials, and labor, with no publicly disclosed pricing tiers. Revenue is generated through direct sales to residential homeowners in the Treasure Valley (Boise, Eagle, and Meridian, Idaho), with customer acquisition driven by website galleries, Facebook and Instagram presence, Google Reviews, GuildQuality third-party surveys, and referrals from past clients. The firm reports a 97% customer recommendation rate from GuildQuality-surveyed customers since 2006, against a 60% national average, and has achieved consecutive recognitions on the Qualified Remodeler Top 500 and Remodeling Top 500 national rankings.

Name

STRITE design + remodel

Legal name

Strite design + remodel

Website

https://stritedr.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

STRITE design + remodel is a privately-held, full-service residential design-build remodeling firm founded in 1975 in Boise, Idaho. The company serves homeowners in the Treasure Valley with kitchen, bathroom, living room, whole-house remodels, and home additions.

Ownership category

akta.pro rank

Product category

Residential Remodeling Services

NAICS

Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

akta.pro secondary industries

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA), Kitchen Permitting, Design & Project Management (HSAPAAAK), Aging-in-Place Structural & Layout Reconfiguration (First-Floor Living, Open Plans) (HSAPANAK)

Keywords

• Residential remodeling services
• Kitchen and bath remodeling
• Home additions construction
• Design-build remodeling
• Whole house renovations

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Residential Remodeling Services: Full-service residential remodeling including kitchen remodels, bathroom remodels, living room remodels, whole house renovations, and home additions. Revenue is generated through project-based professional services with custom pricing based on scope, materials, and labor requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

STRITE design + remodel is a full-service residential remodeling firm that designs and builds kitchen remodels, bathroom remodels, living room remodels, whole house renovations, and home additions for homeowners. The company integrates creative design and construction services under one roof, allowing homeowners, designers, and craftspeople to collaborate throughout the entire project.

Product overview

STRITE design + remodel is a full-service residential remodeling firm that operates as a service-based business offering specialized remodeling services rather than a software product. The company provides a unified suite of home renovation services including kitchen remodeling, bathroom remodeling, living room remodeling, whole house remodels and additions, home additions, and exterior remodels. Their integrated 'design + remodel' approach combines creative and functional design with construction services under one roof, allowing homeowners to work directly with designers and craftspeople throughout the entire project. Founded in 1975, the company serves the Boise, Eagle, and Meridian areas of Idaho with over 2,000 completed remodels and 50+ years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling

Quantifiable outcome

• 97% of surveyed customers would recommend STRITE to friends or family (compared to 60% national average)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Jaymark CabinetsminorStrategic or Co-development PartnerLocal cabinetry partner providing custom cabinetry for kitchen and bathroom remodels. Collaboration featured on specific project case studies.
• Seed InteriorsminorStrategic or Co-development PartnerInterior design partner collaborating on bathroom and whole house remodels. Featured in multiple project case studies as design collaborator.
• Amy Snow Interior DesignminorStrategic or Co-development PartnerLocal interior designer recommended and collaborated with on whole house rejuvenation project for retirement home remodel.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• CRD Design Build: Pacific Northwest-based design-build remodeling firm offering integrated design and construction services for kitchens, bathrooms, and whole-home renovations. Highly comparable to STRITE's integrated design-build model, regional operating posture, and homeowner-focused offering.
• Jackson Design and Remodel: San Diego-based design-build residential remodeler delivering kitchens, baths, room additions, and whole-home renovations. Comparable in integrated design-build delivery, multi-decade operating history, and homeowner customer base.
• Hammer & Hand: Pacific Northwest design-build firm specializing in residential remodels and additions with strong craftsmanship positioning. Comparable to STRITE in integrated design-build model, regional geography, and emphasis on quality-driven custom residential work.

Broad incumbents

• Case Design/Remodeling: National design-build remodeling franchise operating across multiple U.S. markets. Comparable offering portfolio (kitchens, baths, additions) but operates at significantly broader scale than STRITE's single-region footprint.
• Re-Bath: National bathroom remodeling franchise with standardized installation processes and broad geographic coverage. Comparable in bathroom remodel focus but competes as a scaled franchise rather than a local design-build firm.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and full remodels across the U.S. Overlaps with STRITE's kitchen remodel offering but operates via franchise model with national marketing scale.
• Bath Fitter: National bathroom renovation franchise specializing in tub and shower liner installations. Indirect competitor to STRITE's bathroom remodels, particularly for homeowners seeking faster, lower-cost alternatives.
• Power Home Remodeling: Large multi-region exterior and interior home remodeler (windows, roofing, siding, kitchens). Comparable in residential remodel scope but operates at national scale with multi-product offering versus STRITE's localized design-build focus.

Emerging players

• Block Renovations: Tech-enabled residential renovation firm using digital project management and standardized pricing to serve urban homeowners. Represents an emerging digital-first model that could pressure traditional local remodelers like STRITE as homeowners shift online.
• Sweeten: Online marketplace that matches homeowners with vetted general contractors for residential renovations. Adjacent/competes with STRITE for homeowner demand by aggregating lead flow and partnering with remodelers outside STRITE's footprint today.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stritedr
• Instagraminstagram.com/stritedesignremodel
• LinkedInlinkedin.com/company/strite-design-remodel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRITE design + remodel