Airstar

What Airstar does

Airstar America, Inc. is a privately held U.S. manufacturer founded around 1994 and headquartered in Orlando, Florida. The company self-describes as the inventor and leading manufacturer of balloon light solutions, producing LED-based lighting housed in inflatable envelopes that deliver 360-degree diffused, glare-free illumination. Its product portfolio spans the Sirocco safety lighting line (Sirocco 300 ProPack, 300, 500, 700, 1000, and 1300 with outputs from roughly 20,500 to 132,000 lumens), the Sirocco Redtech smart-control line with Bluetooth and PowerSwitch features, the NEO Film line for film and television production, and event balloon lights with themed covers and accessories. Supporting accessories include multiple envelope variants (Standard, Reversed Reflector, Lenticular, Flex/Rigid, Branded), portable stands, a 1.7 kWh external battery pack, and mounting hardware. All products are sold under a 2-year warranty on envelopes and electronic/structural components, with reported efficiency of 138–150 lm/W on the Sirocco range.

The company serves three principal verticals through dedicated go-to-market motions: Events (weddings, corporate events, themed gatherings), Film & Television (production lighting with soft, even illumination), and Safety (construction, road work, agriculture, oil and gas, mining, emergency response, fire/rescue, law enforcement, military, and border security). Customers include general contractors, event companies, film/TV productions, and government/public safety agencies. Distribution is direct, through four company-owned U.S. locations — Orlando (HQ), Las Vegas/Henderson, Los Angeles/Sylmar, and Atlanta/Marietta — supported by dedicated National Sales Managers for the Safety and Film & TV divisions, a toll-free sales line (+1 800 217-9001), and on-site technician staffing for Film/TV and Events deployments.

Revenue is generated through hardware sales and, as indicated by editorial presence in Rental Management Magazine, equipment rental for temporary applications. Pricing is quote-based and not publicly disclosed, with 'Request a Quote' and 'Request a Demo' calls-to-action across the site. Marketing reaches industry professionals via trade publications (American Cinematographer, ICG Magazine, Lighting & Sound America, Rental Management), an active presence on Facebook, X, and Instagram (#WeAreAirstar / @airstaramerica), trade shows (CONEXPO-CON/AGG 2020), and the company website. Notable placements include lighting the Lincoln Memorial during the January 2021 Presidential Inauguration. The company has no disclosed revenue, headcount, funding, or institutional ownership in the available data.

Name

Airstar

Legal name

Airstar America, Inc.

Website

https://airstar-light.us

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Airstar America, Inc. is a privately held Orlando-based manufacturer of inflatable balloon lighting products, serving Events, Film & Television, and Industrial Safety markets across the United States through direct sales and four regional offices.

Ownership category

akta.pro rank

Product category

Portable Industrial & Professional Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Balloon lighting solutions
• Portable LED light towers
• Film production lighting
• Construction safety lighting
• Inflatable event lighting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Balloon Light Product Sales: Direct sales of proprietary balloon lighting products including Sirocco safety lights, event lighting, and film lighting solutions. Revenue generated through equipment sales to event companies, film productions, construction firms, and government/public safety agencies.
2. Rental Equipment: Products featured in Rental Management Magazine suggesting equipment rental model for temporary applications. Event and film productions often rent lighting equipment for specific projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Airstar designs, manufactures, and distributes proprietary balloon lighting systems—inflatable LED-illuminated envelopes that produce 360-degree diffused, glare-free light. Its portfolio spans the Sirocco safety line (Sirocco 300, 500, 700, 1000, 1300, and 300 ProPack), NEO Film production lighting, and Event balloon lights, sold and rented directly to event companies, film/TV productions, construction firms, emergency services, and government agencies.

Product overview

Airstar is the inventor and leading manufacturer of balloon light solutions, offering a comprehensive portfolio of portable lighting products. The core offering centers on the Sirocco product line (Sirocco 300 ProPack, Sirocco 300, Sirocco 500, Sirocco 700, Sirocco 1000, Sirocco 1300) serving three primary market segments: Events (portable decorative and functional lighting for weddings, corporate events, and celebrations), Film (professional production lighting with soft, even illumination), and Safety (work lighting for construction, roads, emergency response, and security applications). The ecosystem includes supporting accessories such as multiple envelope types (Standard, Reversed Reflector, Lenticular, Flex, Branded), portable stands (P400-S, P480-S, P630-S, P500AH, P500A), 1.7 kWh external power packs, transport bags, sandbags, and hitch mounts. Over 31 years of innovation has established Airstar as the pioneer in balloon lighting technology with 360-degree diffused, glare-free illumination.

Differentiator

Problem solved

Functional benefit

Brands

• Sirocco: Safety lighting balloon light product line featuring various models including Sirocco 300, 500, 700, 1000, and 1300 with different lumen outputs and features like Bluetooth connectivity and PowerSwitch options.
• Sirocco Redtech
• NEO Film

Products and services

• Sirocco 300 ProPack
• Sirocco 300
• Sirocco 500
• Sirocco 700
• Sirocco 1000
• Sirocco 1300
• Event Balloon Lights
• Film Balloon Lights (NEO Film)
• 1.7 kWh External Power Pack
• Themed Covers

Quantifiable outcome

• Sirocco 500 achieves 150 lm/W efficiency
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ARRI: ARRI is a leading global manufacturer of professional film and broadcast lighting, including LED soft lights and HMI fixtures used on productions worldwide. It is the dominant broad incumbent in film lighting — the same vertical as Airstar's NEO Film line — competing on premium production rentals.
• Generac Mobile Products: Generac Mobile (formerly Magnum) is a broad incumbent in mobile light towers and portable power for construction, events, and emergency response. While not specialized in balloon lighting, it competes head-to-head with Airstar in portable job-site illumination via its LED light tower portfolio.
• Mole-Richardson: Mole-Richardson is a heritage U.S. manufacturer of professional film and television lighting fixtures, including Fresnels, soft lights, and LED units. It is a broad incumbent in film lighting with deep rental-house penetration — directly competitive with Airstar's NEO Film offering in production rentals.
• Atlas Copco (HiLight): Atlas Copco's HiLight division manufactures portable LED light towers and mobile power solutions for construction and infrastructure projects globally. It is a broad incumbent in the same end-market (job-site safety/work lighting) as Airstar's Sirocco safety line, competing on fleet procurement contracts.

Emerging players

• LiteGear: LiteGear is an emerging manufacturer of professional LED lighting for film, TV, and event production, specializing in thin, flexible, and high-CRI fixtures. It overlaps with Airstar's Film/TV and Events divisions as a smaller, innovation-driven peer chasing premium production lighting customers.

Direct peers

• Pelican Products: Pelican Products manufactures rugged portable lighting (alongside its broader cases business), including scene lights and tactical flashlights used by first responders, law enforcement, and industrial customers. Pelican overlaps with Airstar in portable, durable, high-output emergency/safety lighting for similar buyer personas.
• Larson Electronics: Larson Electronics is a U.S. manufacturer of industrial-grade portable lighting including explosion-proof, work-area, and tower-mounted LED lights. It directly competes with Airstar's safety/construction lighting line on portable, high-output work lighting for industrial buyers.
• Airstar SAS: Airstar SAS is the French parent company that invented the balloon light category in 1994 and continues to manufacture and sell balloon lighting solutions globally. It is the direct upstream peer (and corporate parent) of Airstar America, sharing the same core technology, product DNA, and customer segments (events, film, safety) across international markets.
• FoxFury Lighting Solutions: FoxFury designs and manufactures portable, specialty LED lighting for first responders, industrial safety, film/photo, and events — directly overlapping Airstar's three core verticals. Both companies compete in scene-lighting, portable work lights, and glare-free illumination niches with similar B2B/agency sales motions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/airstaramerica
• Facebookfacebook.com/airstaramerica
• Instagraminstagram.com/airstaramerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airstar