Advanced Insurance Consultants

What Advanced Insurance Consultants does

Advanced Insurance Consultants Limited (AIC) is a privately held, FCA-authorised (Licence No. 301043) independent insurance broker headquartered in Hemel Hempstead, England, operating nine product verticals including personal, vehicle, professional, commercial, agriculture, construction, marine, retail/wholesale, and leisure insurance. The firm functions as an intermediary, placing coverage with multiple panel insurers on behalf of individual and commercial customers across the UK, with particular depth in specialist and niche lines such as classic vehicles (Diamond Classics sub-brand, managed since 1986), thatched property, motor trade, taxi, marine trade, and construction renewables.

The company operates multiple trading styles — AIC, Diamond Classics, Diamond Insurance Consultants, Quote Portal Advanced (QPA) — and maintains a team of approximately ten staff including an Operations Director, Technical Director, Personal Lines Manager, Sales Executive, Insurance Consultants, and Account Handlers. Revenue is generated predominantly through commissions paid by insurers and product providers from insurance premiums, with supplementary fee income from mid-term amendments (£30), cancellations (£30 plus up to 25% of premium refund), duplicate documentation (£15), and late payment penalties. Distribution is primarily phone-led (01442 2424 00), supplemented by website quote forms and a 'Become an agent' channel; marketing relies on educational blog content and display of regulatory and industry accreditations including Marsh Pro Broker Status (2014) and Direct Fleet Broker Status.

The customer base is distributed across individual consumers, SMEs (e.g., Tring Corinthians FC), and specialist commercial clients, with no publicly disclosed anchor accounts. Operational regulation by the FCA and Financial Services Compensation Scheme coverage underpins its licensed status. No funding rounds, M&A activity, or proprietary technology platforms with AI/ML capability are disclosed in the available data.

Name

Advanced Insurance Consultants

Legal name

Advanced Insurance Consultants Ltd

Website

https://aicinsure.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Insurance Consultants Limited (AIC) is an FCA-authorised independent UK insurance broker in Hemel Hempstead placing general insurance across nine verticals (personal, vehicle, commercial, marine, agriculture, construction, retail, leisure, professional) for individuals and SMEs, with specialist classic-car coverage via its Diamond Classics sub-brand.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Insurance broking services
• Commercial insurance
• Personal insurance
• Vehicle insurance
• Specialty insurance coverage

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission: AIC receives commission from insurers, product providers, and finance providers. Commission is paid by the insurer or product provider from the insurance premium. They also receive commission from premium finance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Advanced Insurance Consultants Ltd (AIC) is an independent UK insurance broker headquartered in Hemel Hempstead, providing intermediary insurance services across personal, commercial, vehicle, agriculture, construction, marine, retail/wholesale, and leisure lines. The firm sources and arranges coverage from a panel of insurers, delivers advisory and claims handling support, and operates specialist sub-brands such as Diamond Classics for classic car coverage.

Product overview

Advanced Insurance Consultants Ltd is a UK insurance broker offering a comprehensive portfolio of insurance products across nine main categories: Personal, Vehicle, Professional, Commercial, Agriculture, Construction, Marine, Retail Wholesale, and Leisure Insurance. The company operates under multiple trading styles including AIC, Diamond Classics, Diamond Insurance Consultants, Quote Portal Advanced, and QPA. Diamond Classics specializes in classic car insurance with agreed value coverage and specialist repairer networks. The product portfolio ranges from individual personal coverage to complex commercial and marine insurance, organized by industry sector with numerous sub-products tailored to specific business and personal needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals including household, travel, events, healthcare, and thatched property insurance.
• Vehicle Insurance Coverage for cars, classic cars, commercial vehicles, fleet, coach fleet, and heritage railway vehicles.
• Professional Insurance Business and professional liability coverage including professional indemnity, directors and officers, credit insurance, product recall, and pharmaceutical insurance.
• Commercial Insurance Business coverage for various commercial operations including auction houses, business centres, commercial combined, manufacturers, motor trade, office and clerical, property owners, and taxi drivers.
• Agriculture Insurance Coverage for farming operations including farming, horse, horse riding school, livestock, smallholding, and specialist farming vehicles insurance.
• Construction Insurance Coverage for construction industry including bonds, contractor all risks, heavy plant, liability, self-build, stone workers, wood workers, and construction renewables insurance.
• Marine Insurance Coverage for maritime operations including boats and vessels, cargo, freight, marine surveyors, marine trade, and specialist equipment insurance.
• Retail Wholesale Insurance Coverage for retail and wholesale businesses including builders merchants, dry cleaners, electrical merchants, food distribution, plumbers merchants, restaurants, cafes, takeaways, and shop retail insurance.
• Leisure Insurance Coverage for leisure and hospitality businesses including gymnasiums, leisure centres, health spa, hotels, pubs, nightclubs, casinos, theatres, cinemas, beauticians, and pedal cycle insurance.
• Diamond Classics Specialist classic car insurance sub-brand managed since 1986, offering agreed value policies, limited mileage coverage, and specialist repairer access for classic and vintage vehicles.

Quantifiable outcome

• Continuous high customer ratings and awards from within the industry

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CCCR (Classic Car Club Racing)minorStrategic or Co-development PartnerAIC is restoring a Jaguar XK120 with partners CCCR, demonstrating their specialization in classic car insurance and restoration projects.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Adrian Flux: UK-based independent specialist insurance broker offering niche personal and commercial cover including classic cars, high-value homes, and unusual risks. Closely comparable to AIC and its Diamond Classics sub-brand in the classic-car specialist segment and in the broader model of an independent UK broker serving non-standard risks.
• Howden Insurance Brokers: Large independent UK insurance broker providing personal, commercial, and specialty lines through regional offices. Comparable to AIC in business model (independent intermediation, commission-based, panel of insurers) but at far greater scale and geographic reach.
• Swinton Insurance: Established UK high-street insurance broker offering personal and commercial lines through a branch network. Comparable to AIC in intermediation model, target customer base (SMB and consumer), and reliance on commission income from insurer panels.
• Hagerty: Specialist classic and collector-vehicle insurance provider with a UK operation. Directly comparable to AIC's Diamond Classics sub-brand in the classic-car insurance segment, including agreed-value policies and enthusiast-focused services.
• Hiscox: UK-headquartered specialty insurer and broker covering professional indemnity, fine art, classic cars, and high-value homes. Comparable to AIC in targeting non-standard and high-value personal and professional risks, and in offering classic-car and specialism-led underwriting.

Emerging players

• Many Pets (Bought By Many): UK insurtech challenger providing specialist insurance (initially pet, now broader) directly to consumers via a digital-first model. Represents the disruptive D2C model that threatens traditional UK brokers like AIC in commodity lines while highlighting the value of niche specialism.

Broad incumbents

• Marsh: Global insurance broker and risk advisor that has awarded AIC its Pro Broker Status (2014). Marsh represents the incumbent tier of the intermediation value chain that AIC feeds into on placement, and illustrates the scale gap between regional independents and global broker platforms.
• Aon: Global professional services firm with a major UK insurance brokerage business serving commercial and specialty clients. Comparable to AIC in intermediation model but at vastly larger scale and with multinational capabilities that small UK independents cannot replicate.
• Willis Towers Watson (WTW): Global insurance broker and advisory firm with substantial UK commercial and specialty brokerage operations. Comparable to AIC in core intermediation activity but operating at enterprise scale, serving larger commercial accounts that small regional brokers cannot accommodate.
• Arthur J. Gallagher (AJG): Global insurance brokerage and risk management firm with significant UK retail and commercial brokerage operations. Comparable to AIC in intermediation model and panel-of-insurer approach, but at far greater scale through organic growth and acquisition of regional independents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-insurance-consultants-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Insurance Consultants