What Schöner Wohnen does

Schöner Wohnen is a privately held, founder-controlled real estate development group headquartered in Ludwigsburg, Baden-Württemberg, operating since 2000 across the greater Ludwigsburg and Stuttgart metropolitan region. The group plans, develops, constructs, and sells residential properties (apartments, semi-detached houses, multi-family buildings) and operates brokerage and rental services for existing properties, plus land acquisition and value-add investment/revitalization activities. Revenue is generated primarily through one-time sales of newly constructed units (Eigentumswohnungen, Doppelhaushälften, Mehrfamilienhäuser) at price points ranging from approximately €189,900 to over €1,049,000, supplemented by brokerage commissions on resale and rental transactions.

The group's core technical competency lies in energy-efficient construction, including KfW-Effizienzhaus 55 and 70 standards, Blockheizkraftwerk (BHKW) combined heat and power systems, and air-source heat pumps, paired with high-end finishes (parquet, stone slabs, underfloor heating, triple glazing, electric shutters, lifts). A specialized Betreutes Wohnen (assisted living) product line targets the 60+ demographic through a joint venture with Paulus Wohnbau (HP Wohnresidenzen GmbH), embedding on-site care partnerships with providers such as Diakoniestation Schozach-Bottwartal and Kleeblatt Pflegeheim.

The go-to-market is fully direct: customers are private owner-occupiers, capital investors, and seniors reached via the Immobiliencenter office, on-site construction consultations (Baustellenberatung), the company website, and earned media coverage in local newspapers. The group operates through three subsidiaries—SCHÖNER WOHNEN Bauträger GmbH (development), HOLZWARTH Projektgesellschaft mbH (project planning), and the HP Wohnresidenzen GmbH joint venture—and maintains named sub-brands including Pura Vida, Stadt Carré, and Betreutes Wohnen. No external funding, public listing, or disclosed revenue figures are evidenced in the available material.

Name

Schöner Wohnen

Legal name

Schöner Wohnen Immobiliencenter GmbH & Co. KG

Website

https://schoener-wohnen-lb.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Schöner Wohnen is a privately held, founder-controlled German real estate developer based in Ludwigsburg that plans, builds, and sells energy-efficient residential properties (apartments, houses, senior living) across the Ludwigsburg and Stuttgart region, also offering brokerage, rental, and land acquisition services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Asset Management (BPAJAMAA)

Keywords

• Residential real estate development
• New construction apartments
• Real estate brokerage
• Assisted living housing
• Property investment services

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Neubauimmobilien – Planung, Erstellung & Verkauf: Schöner Wohnen plans, develops, constructs, and sells new residential properties (Eigentumswohnungen, Mehrfamilienhäuser, Doppelhaushälften) in the Ludwigsburg and Stuttgart region. Revenue is generated through one-time sales of newly constructed residential units to end buyers and investors.
2. Bestandsimmobilien – Maklerservice (Kauf/Verkauf): Brokerage services for existing/resale properties, including evaluation, purchase, and sale of used residential real estate. Revenue likely generated through broker commissions on successful transactions.
3. Vermietung / Maklerservice: Rental brokerage service finding tenants for residential properties. Revenue generated through rental commissions.
4. Grundstücksankauf: Direct purchase of land (sites, nurseries, industrial brownfields, demolition properties, multi-family houses) for development, generating value through rezoning and construction.
5. Investment / Revitalisierung: Investment in existing or distressed properties for revitalization and resale or rental, generating returns through value-add asset management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Schöner Wohnen plans, develops, constructs, and sells new residential properties (apartments, multi-family houses, semi-detached homes, and senior living residences) in the Ludwigsburg and Stuttgart region, alongside brokerage services for existing properties, rental brokerage, land acquisition, and real estate investment/revitalization consulting. The company delivers an integrated service from site acquisition through planning, construction, and key handover, with a focus on energy-efficient construction (KfW 55/70 standards) and premium materials.

Product overview

Schöner Wohnen is a real estate company group based in Ludwigsburg offering a comprehensive portfolio of residential property services. The core offering consists of new construction properties (Neubauimmobilien), existing property sales (Bestandsimmobilien), and assisted living (Betreutes Wohnen). The group operates through three main subsidiaries: Schöner Wohnen Bauträger GmbH handles new construction development, Holzwarth Projektgesellschaft mbH manages project planning and development, and HP Wohnresidenzen GmbH (joint venture with Paulus Wohnbau) specializes in senior and student housing. Additional services include land acquisition, investment consulting, revitalization projects, and rental/broker services. The company primarily serves the Ludwigsburg and Stuttgart metropolitan region.

Differentiator

Problem solved

Functional benefit

Brands

• Pura Vida: Premium residential development brand featuring energy-efficient housing with block heating power systems, multi-building complexes
• Betreutes Wohnen
• Stadt Carré

Products and services

• Neubauimmobilien (New Construction Properties) Development and sale of newly constructed residential properties including apartments (Eigentumswohnungen), multi-family houses, semi-detached homes (Doppelhaushälften), and senior living residences in the Ludwigsburg and Stuttgart region, delivered from planning through key handover.
• Bestandsimmobilien (Existing Property Brokerage) Brokerage service for existing/resale residential properties including evaluation, purchase, and sale of used single-family homes, apartments, and multi-family buildings for private buyers and sellers.
• Betreutes Wohnen (Assisted Living Residences) Barrier-free senior living residences with integrated care services, delivered through cooperation contracts with Diakoniestation Schozach-Bottwartal (Abstatt) and proximity-based partnerships with Kleeblatt Pflegeheim (Möglingen) for residents aged 60+.
• Grundstücksankauf (Land Acquisition Service) Direct purchase of developable land and properties (sites, nurseries, industrial brownfields, demolition properties, multi-family houses) from owners for residential development and value capture through rezoning and construction.
• Vermietung / Maklerservice (Rental Brokerage) Full-service rental management and brokerage including tenant search, property marketing, and rental transaction support for residential landlords and tenants.
• Investment & Revitalisierung (Investment and Revitalization Services) Real estate investment consulting and revitalization of existing or distressed properties for capital investors, generating returns through value-add asset management and resale or rental.

Quantifiable outcome

• KfW-Effizienzhaus 55 standard reduces primary energy consumption by 45% compared to standard new buildings (Sachsenheim project)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HP Wohnresidenzen GmbHcoreStrategic or Co-development PartnerHP Wohnresidenzen GmbH is a joint venture between Holzwarth Projektgesellschaft mbH (part of the Schöner Wohnen Group) and Paulus Wohnbau GmbH. It specializes in senior and student housing nationwide with smart concepts and service offerings. Examples: senior residences in Abstatt (Neue Ortsmitte), Stuttgart-Zuffenhausen (Z99), and Sachsenheim-Bissinger Straße. The JV is a core entity within the Schöner Wohnen Group structure.
• Paulus Wohnbau GmbHcoreStrategic or Co-development PartnerPaulus Wohnbau GmbH is the co-investor and partner in the HP Wohnresidenzen GmbH joint venture. Together with Holzwarth Projektgesellschaft mbH, they develop senior and student housing projects across Germany under the Schöner Wohnen umbrella.
• Diakoniestation Schozach-Bottwartal e. V.minorStrategic or Co-development PartnerDiakoniestation Schozach-Bottwartal e. V. provides care and support services for the Betreutes Wohnen (senior living) project in Abstatt. A cooperation contract (Kooperationsvertrag) was signed for the senior apartments at Neue Ortsmitte Abstatt, providing on-site care services for residents.
• Kleeblatt Pflegeheim (Möglingen)minorStrategic or Co-development PartnerKleeblatt Pflegeheim is a nursing home located directly opposite the Betreutes Wohnen project in Möglingen (PremiumService am Leudelsbach). The proximity enables residents to access professional care services while maintaining independence. This cooperation provides the service component for the senior living concept.
• NotariateminorOthersNotaries are used for the preparation of purchase contracts and related legal documentation in real estate transactions. Listed as data recipients in the privacy policy.
• Architekturbüros / AusbauhandwerkerminorOthersArchitecture firms and construction craftsmen coordinate interior finishing and customization of properties (Bemusterung). Listed as data recipients in the privacy policy.
• Steuerberater/WirtschaftsprüferminorOthersTax advisors and auditors ensure compliance with legal requirements (tax law, accounting standards) in real estate transactions. Listed as data recipients in the privacy policy.
• Hausverwaltungen / HausmeisterserviceminorOthersProperty management companies and caretakers are engaged for properties developed or managed by Schöner Wohnen. Listed as data recipients in the privacy policy.
• BankenminorOthersBanks are involved in financing real estate transactions for customers. Listed as data recipients in the privacy policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bonava Deutschland GmbH: German arm of Bonava AB (formerly NCC Housing), one of the largest residential developers in Germany; competes for similar owner-occupier and investor buyers in the same Stuttgart regional market at greater scale.
• Instone Real Estate Group SE: Listed German residential developer with nationwide project pipeline including Stuttgart-region projects; overlaps with Schöner Wohnen in new-construction multi-family housing and investor sales.
• TAG Immobilien AG: Listed German residential real estate company with strong focus on northern and eastern German metros; relevant comparable for the buy-and-hold/rental side of Schöner Wohnen's investment and Vermietung activities.
• Vonovia SE: Europe's largest residential property company and major German landlord/developer; competes broadly in the same regional buyer and tenant markets and provides a benchmark for senior/student housing exposure.

Direct peers

• Ten Brinke Group: German family-owned residential and commercial developer active across multiple Bundesländer; comparable vertically integrated developer model with similar mid-sized footprint and local/regional project orientation.
• Pandion AG: Cologne-based mid-market German residential developer focused on high-quality apartments in selected German cities; comparable premium product positioning and integrated developer model.
• ISARIA Wohnbau AG: Munich-based mid-sized German residential developer focused on new construction apartments and townhouses in high-demand Bavarian metros — directly comparable business model (Bauträger), regional focus, and premium buyer segment to Schöner Wohnen's Stuttgart/Ludwigsburg operations.
• Engel & Völkers AG: Hamburg-headquartered international real estate brokerage and property services firm with strong German residential brokerage franchise; comparable brokerage and existing-property service line.
• Bauwerk Capital GmbH: Munich-based mid-sized developer of high-quality residential and mixed-use projects; comparable boutique developer profile targeting owner-occupiers and investors in southern German metros.

Regional players

• Gegenbauer Holding GmbH: Stuttgart-area real estate group with residential development, brokerage and property management activities; directly comparable geographic footprint to Schöner Wohnen's core Ludwigsburg/Stuttgart market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schöner Wohnen