What Prosura does

Prosura is a UK-based independent insurance intermediary founded in 2023 and headquartered in Ossett, Wakefield, West Yorkshire. Operating under FCA regulation (Firm Reference Number 975878), the company provides commercial insurance across a wide range of verticals — including construction, manufacturing and distribution, hospitality, leisure, specialist trades, and business motor — alongside personal/lifestyle lines such as home, car, and high-value asset insurance. The core technology underpinning operations is the third-party Acturis insurance trading platform, which is used for 'etraded' policy placement across multiple insurers; Prosura itself does not operate proprietary technology infrastructure beyond this. The firm is FCA-authorised and trades through Prosura Ltd, with two acquired broker brands retained under the Prosura Group umbrella: First Stop Insurance Brokers (Sheffield, acquired October 2023) and Donald Schofield (Pontefract) Limited (acquired October 2024, tracing its heritage to 1962).

Prosura generates revenue primarily through insurance commissions paid by insurers upon placement of cover, supplemented by transactional fees (starting from £50 for new commercial business, scaling to £400 for manually handled non-motor policies over £10,001 in premium) and fees for mid-term adjustments, temporary changes, and complex claims handling. The firm also earns commission from arranging premium finance through a limited panel of finance providers. Customer acquisition is conducted through direct channels — phone (01924 562777), website contact forms, and in-person consultations — with community-based marketing via local sports and event sponsorships in Yorkshire. Value-added services include Prosura Digital Lawyer (a free 'lawyer in a box' legal service for commercial customers) and Business Energy broking.

Strategically, Prosura has positioned itself as an alternative home for independent brokers in Northern England, executing a roll-up strategy through acquisition rather than external equity funding. The group targeted approximately £6 million in Gross Written Premium by December 2024 across its three constituent brokers. Leadership comprises CEO Jon Newall and Operations Director Alison Dawson (promoted November 2025), with continued investment in experienced broking talent. The firm has received industry recognition through shortlists at the Insurance Times Awards 2024, British Insurance Awards 2024, and Yorkshire Financial Awards 2024, and has indicated it is actively pursuing a third acquisition to continue its expansion trajectory.

Name

Prosura

Legal name

Prosura Ltd

Website

https://prosura.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Prosura is a UK-based independent insurance broker, founded in 2023 and headquartered in Wakefield, providing commercial and personal insurance across multiple industries to SMBs, mid-market businesses, and individuals throughout the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Commission: In most cases, Prosura is paid by commission from insurers. The company takes commission upon receipt of cleared funds prior to payment of premium to the insurer. They may also occasionally receive additional remuneration from insurers, claims management providers and others.
2. Fee-based Services: In some circumstances, Prosura may charge fees instead of or in combination with commission. Fees are confirmed clearly in writing before purchase commitment. Additional fees may apply for significant further advice and placement of additional coverage or substantial involvement in large, difficult or complex claims.
3. Premium Finance Arrangement: Where customers choose to pay premiums by instalments, Prosura may arrange finance through insurers' schemes or a limited panel of finance providers, earning commission for this arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prosura is an FCA-authorised independent insurance intermediary that arranges commercial insurance (small business, manufacturing & distribution, property, specialist, leisure & hospitality, business motor) and personal/lifestyle insurance (car, home) for UK customers. It accesses multiple leading insurers through the Acturis platform, advises on coverage, places policies, and handles claims, complementing the core brokerage with free value-add services such as Prosura Digital Lawyer and a Business Energy switching service.

Product overview

Prosura is a business and lifestyle insurance broker offering a comprehensive portfolio of insurance products and services. The core offering consists of Business Insurance (including Small Business, Manufacturing & Distribution, Property, Specialist Business, Leisure & Hospitality, and Business Motor) and Lifestyle Insurance (Car and Home insurance). These are complemented by value-added services: Prosura Digital Lawyer (a free 'lawyer in a box' digital legal service) and Business Energy. The company operates as part of Prosura Group, which includes acquired brands Donald Schofield (Pontefract) Limited and First Stop Insurance Brokers.

Differentiator

Problem solved

Functional benefit

Brands

• Prosura Digital Lawyer: A digital legal service ('lawyer in a box') designed for commercial customers as a free additional service offering.

Products and services

• Business Insurance Broader commercial insurance offering extending across multiple industries and specialities including construction and tradespeople, manufacturing insurance, professional indemnity, and insurance for vape shops, placed via Prosura's multi-insurer market access through the Acturis platform.
• Small Business Insurance Insurance tailored for small UK businesses covering B&Bs, coffee shops, fish & chip shops, hotels, landlords, motor trade, pubs, restaurants, shops, takeaways, tradesmen, and van insurance.
• Manufacturing & Distribution Insurance Insurance for UK manufacturing and distribution businesses including breweries, cargo, clothing manufacturers, distilleries, food manufacturers, precision engineers, product liability and wholesalers.
• Property Insurance Commercial property insurance including business landlord insurance, business premises insurance, and parametric flash flood insurance, alongside residential property variants such as HMO, empty, student landlord, and commercial property cover.
• Specialist Business Insurance Specialist insurance cover for accountants, breweries, construction, distilleries, distressed businesses, hydroponic retailers, motorsport teams, piers, surveyors, vineyards and wineries, and other niche trades requiring specialist market access.
• Leisure & Hospitality Insurance Insurance for pubs, coffee shops, restaurants, bars and leisure venues, plus niche operators including amusement arcades, piers, breweries, caravan and lodge parks, gyms, hotels, museums, social clubs, soft play centres, theme parks and wedding venues.
• Business Motor Insurance Commercial motor cover including courier, haulage, delivery driver, motorcycle trade, motor fleet, motor trade, self-drive hire fleet, taxi, truck and van insurance.
• Car Insurance Personal car insurance including car collection, classic car, electric car, and high value car insurance for UK individuals and high-net-worth customers.
• Home Insurance Personal home insurance including high value home, holiday home, home and contents, specialist home, and unoccupied house insurance for UK individuals.
• Prosura Digital Lawyer Free 'lawyer in a box' digital legal service for Prosura's commercial customers, providing legal support and document/advice services as a value-add to the brokerage relationship.
• Business Energy Business energy service providing deals on energy for UK businesses, positioned as a non-insurance add-on to complement the brokerage offering.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Berry's Tennis EventcoreGTM or Marketing Partner · 24 June 2026Prosura sponsoring Berry's Tennis Event for the second consecutive year at Hazeldean Castle. A prestigious tennis event supporting the community.
• Wetherby Beer FestivalcoreGTM or Marketing Partner · 24 February 2026Prosura serving as VIP Glass Sponsor for the third consecutive year. The festival takes place at Grange Park and brings together local businesses, families and community. Prosura's sponsorship supports grassroots sport, local charities, community spirit and live music.
• Schofield SweeneyminorGTM or Marketing Partner · 24 February 2026Professional services firm sponsoring the Friday afternoon networking event at Wetherby Beer Festival 2026.
• Grange Park Sports ClubminorOthers · 24 February 2026Local sports club receiving proceeds from Wetherby Beer Festival to help keep grassroots sport thriving in Wetherby.
• Martin House Children's HospiceminorOthers · 24 February 2026Children's hospice receiving proceeds from Wetherby Beer Festival, providing vital care and support for children and families across the region.
• Ossett United Football ClubcoreGTM or Marketing Partner · 23 September 2024Prosura sponsoring Ossett United Football Club with perimeter branding and food bank partnership. Support includes helping the club maintain its food bank initiative operating year-round.
• Wakefield Trinity Rugby League Football ClubcoreGTM or Marketing Partner · 16 May 2024Prosura providing business insurance to the club, securing perimeter branding, and sponsoring two players as part of this sponsorship arrangement.
• Raceway MotorsportcoreGTM or Marketing Partner · 9 April 2024Partnership with championship-winning racing car team competing in British GT, Porsche Cayman Sprint Challenge and Ginetta Championships. Prosura providing sponsorship support for second season in 2025.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ardonagh Group: Large UK insurance broker group (parent of Towergate, Bishopsgate, etc.) that has aggressively consolidated independent UK brokers. Competes with Prosura for acquisition targets and serves overlapping commercial client segments, but at materially greater scale and with PE backing.
• Marsh: Global insurance broker and risk advisor with significant UK presence across commercial, specialty, and personal lines. Overlaps with Prosura in commercial and lifestyle segments but operates at far greater scale, with deeper capital for acquisition competition.
• Arthur J. Gallagher: Global insurance broker and risk management firm with substantial UK commercial lines operations. Competes with Prosura in the mid-market and commercial space, and has actively acquired UK independent brokers, putting it in direct competition for Prosura's M&A pipeline.

Direct peers

• Jelf: UK insurance broker (now part of Marsh) providing commercial and personal lines to SMEs, mid-market, and high-net-worth individuals. Direct overlap with Prosura's commercial and lifestyle offering, though at much larger scale following the Marsh acquisition.
• Higos Insurance Services: UK independent insurance broker with a similar mix of commercial and personal lines, regional UK presence, and emphasis on specialist personal lines (high-value home, classic car) - directly overlapping with Prosura's lifestyle insurance offering.
• Lycetts: UK independent insurance broker focused on commercial, rural, and high-net-worth personal lines. Comparable to Prosura in offering specialist cover for niche commercial segments and lifestyle clients, with a similar regional/national broker profile.
• Howden Group: Major UK and international independent insurance broker with a similar commercial and personal lines focus. Howden operates a roll-up strategy of independent brokers, directly comparable to Prosura's acquisition-led growth model, but at vastly greater scale.
• Brownhill Insurance Group: UK independent insurance broker providing commercial, personal, and specialist insurance through a network of acquired broker brands. Closely comparable business model to Prosura - independent broker roll-up with brand retention and regional offices.
• Adrian Flux: UK specialist insurance broker known for niche personal and commercial cover (high-value car, classic car, unusual homes, motorsport). Highly comparable to Prosura's specialist lifestyle and motorsport offering, serving overlapping customer personas.
• Alan & Thomas Insurance Brokers: UK independent commercial insurance broker providing a similar portfolio of business insurance products to UK SMEs and mid-market clients. Comparable independent broker model with similar product breadth across commercial property, motor, and liability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProsuraUK
• LinkedInlinkedin.com/company/prosura
• Instagraminstagram.com/prosurauk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosura