MacNeill Group
MacNeill Group is a privately held insurance holding company founded in 1946, operating through Risk Placement Services to distribute specialty commercial and personal insurance across 18+ industry verticals to independent agents and brokers via branch offices and digital self-service tools.
- Company typePrivate
- Founded1946
- HeadquartersSunrise, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What MacNeill Group does
MacNeill Group is a privately held insurance holding company founded in 1946, headquartered in Sunrise, Florida, with 251-500 employees. The group operates primarily through its specialty insurance distribution brand, Risk Placement Services (RPS), which provides insurance agents and brokers access to a broad portfolio of specialty commercial and personal lines. RPS is positioned as a partner that helps appointed agents and brokers win new business, expand product offerings, and enter niche markets, with the agent/broker channel serving as the primary go-to-market motion.
The company's core product set spans 18+ specialty verticals, including Transportation, Construction & Environmental, Manufacturing, Education, Healthcare, Hospitality, Real Estate, Public Entity, Garage, Mobile/Manufactured Home, Property, Casualty, Cyber Insurance, Management Liability, Homeowners, Dwelling, ATV/Motorcycle/Watercraft, and Personal Umbrella, supplemented by proprietary RPS Signature Programs. Underlying technology consists of a self-service agent portal (myRPS) and online tools for USLI quoting, excess flood quoting, premium payment, and claims filing, alongside regional branch operations (e.g., a Fort Lauderdale, FL office with 19 named underwriting, production, and processing staff) that handle in-person specialty placement.
MacNeill Group's business model is commission- and fee-based insurance distribution, with revenue generated through placing specialty insurance with carrier partners on behalf of appointed agents and brokers. Pricing is not publicly disclosed and is handled through direct contact and online quoting tools. Distribution occurs through three channels: an appointed independent agent/broker network, regional branch offices providing direct sales and underwriting, and digital self-service tools targeting mid-market agents. The customer base is horizontal, serving insurance agents and brokers across the United States, with current source data explicitly identifying Florida as a served market.
MacNeill Group firmographics
Firmographics- Name
- MacNeill Group
- Legal name
- Risk Placement Services, Inc.
- Website
- https://macneillgroup.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MacNeill Group is a privately held insurance holding company founded in 1946, operating through Risk Placement Services to distribute specialty commercial and personal insurance across 18+ industry verticals to independent agents and brokers via branch offices and digital self-service tools.
- Ownership category
- akta.pro rank
Where MacNeill Group is headquartered
LocationHeadquarters
- HQ city
- Sunrise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MacNeill Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels3 records
MacNeill Group product offering
Product offeringCore offering
MacNeill Group is an insurance company that underwrites and distributes commercial, personal, transportation, and flood coverage insurance products. Through its Risk Placement Services (RPS) division, it operates as a specialty insurance broker and risk placement partner, providing agents and brokers with access to multi-vertical specialty insurance lines, proprietary RPS Signature Programs, and self-service digital tools for quoting, payment, and claims.
Product overview
Risk Placement Services (RPS) operates as a specialty insurance broker/distributor offering a comprehensive portfolio of insurance products across multiple industry verticals. The company provides access to diverse insurance lines including Transportation, Construction, Environmental, Manufacturing, Property, Casualty, Real Estate, Hospitality, Mobile/Manufactured Home, Education, Public Entity, Garage, Homeowners, Dwelling, ATV/Motorcycle/Watercraft, and Personal Umbrella. RPS also offers specialized products including Cyber Insurance, Management Liability, and proprietary RPS Signature Programs. The company supports its distribution through digital self-service tools including online payment processing, claims filing, and insurance quoting platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Insurance Coverage
- Personal Lines Insurance Personal lines insurance products (including homeowners, dwelling, ATV/motorcycle/watercraft, and personal umbrella coverage) for individual consumers, distributed through agents and brokers.
- Transportation Insurance Specialty insurance coverage designed for transportation businesses and operators, part of the RPS industry-specific solutions portfolio.
- Construction & Environmental Insurance Insurance programs covering construction industry and environmental risk management exposures.
- Manufacturing Insurance Coverage solutions for manufacturing sector risks, distributed through RPS's specialty broker network.
- Property Insurance Property insurance coverage programs offered through RPS, including property-specific industry solutions.
- Casualty Insurance Casualty insurance products and programs distributed to agents and brokers.
- Real Estate Insurance Insurance coverage for real estate industry risks, including commercial property owners and operators.
- Hospitality Insurance Specialty insurance coverage for the hospitality sector, including hotels and restaurants.
- Mobile/Manufactured Home Insurance Insurance products for mobile and manufactured housing risks.
- Education Insurance Coverage solutions for educational institutions and related risks.
- Public Entity Insurance Insurance programs for government and public sector entities.
- Garage Insurance Specialty coverage for automotive dealers and garage operations.
- Homeowners & Dwelling Insurance Personal lines coverage for homeowners and dwelling properties, distributed through agents and brokers.
- ATV / Motorcycle / Watercraft Insurance Recreational vehicle, motorcycle, and watercraft insurance coverage for personal lines clients.
- Personal Umbrella Insurance Excess liability coverage for personal lines clients, providing additional liability protection above standard policy limits.
- Cyber Insurance Insurance coverage for cyber risks and data breach-related losses, targeted at commercial clients.
- Management Liability Insurance Directors and officers (D&O) and management liability coverage for commercial clients.
- Flood Insurance Flood insurance coverage products for personal and commercial clients, including excess flood placement through RPS's digital quoting tool.
- RPS Signature Programs Proprietary specialty insurance programs developed and offered exclusively by RPS, providing differentiated coverage that competitors cannot match.
Companies that use MacNeill Group
Customer profileSegments1 record
Ideal customer profiles1 record
MacNeill Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MacNeill Group partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
MacNeill Group competitors and assessment
Company assessmentBroad incumbents
- Marsh: Global insurance brokerage and risk-management firm with a specialty placement practice; competes with RPS for larger specialty accounts and excess & surplus placements.
- Alliant Insurance Services: Large national specialty insurance broker with broad product, industry, and program offerings — a scaled incumbent competing with RPS for retail-agent relationships and specialty placements.
Direct peers
- CRC Insurance Services: One of the largest U.S. wholesale specialty insurance brokers and distributors, operating a multi-vertical model analogous to RPS with proprietary programs and an appointed-agent distribution network.
- Brown & Riding Insurance Services: Specialty wholesale brokerage focused on niche and excess & surplus lines distributed through retail agents, overlapping RPS's specialty distribution model and vertical expertise.
- Amwins: Leading specialty insurance distributor with proprietary programs and specialty practice groups — a direct competitor in the wholesale brokerage space where RPS operates.
- Burns & Wilcox: Specialty wholesale insurance distributor serving retail agents and brokers across personal and commercial lines, closely matching RPS's niche-vertical and agent-channel positioning.
- Wright Flood: Specialty flood insurance administrator referenced through RPS's Excess Flood Quoting tool; competes in the flood-risk niche that is one of RPS's listed specialty products.
- RPS Signature Programs: RPS's own proprietary program business (referenced within MacNeill Group data) that itself competes with standalone program administrators and managing general agents in specialty verticals.
- USLI (US Liability Insurance): Specialty insurer and program underwriter referenced as a partner on RPS's USLI Online Quoting tool; operates in adjacent small-commercial and personal specialty niches with similar agent-broker distribution.
Regional players
- Higginbotham: Texas-headquartered independent insurance brokerage with strong regional presence and specialty capabilities; comparable mid-size broker model competing for agent talent and carrier appointments in the South.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MacNeill Group social profiles
Digital presenceMacNeill Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacNeill Group leadership team
Management profileNumber of profiles
Profiles5 records
MacNeill Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacNeill Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacNeill Group
What does MacNeill Group do?
MacNeill Group is an insurance company that underwrites and distributes commercial, personal, transportation, and flood coverage insurance products. Through its Risk Placement Services (RPS) division, it operates as a specialty insurance broker and risk placement partner, providing agents and brokers with access to multi-vertical specialty insurance lines, proprietary RPS Signature Programs, and self-service digital tools for quoting, payment, and claims.
Is MacNeill Group a public or private company?
MacNeill Group is a private company. It is classified as unknown and is currently operating.
When was MacNeill Group founded?
MacNeill Group was founded in 1946. It employs 251 to 500 people.
Where is MacNeill Group based?
MacNeill Group is headquartered in Sunrise, United States, in the North America region.
Who are MacNeill Group's main competitors?
Broad incumbents on record are Marsh and Alliant Insurance Services. Direct peers are CRC Insurance Services, Brown & Riding Insurance Services, Amwins, Burns & Wilcox, Wright Flood, RPS Signature Programs and USLI (US Liability Insurance). Higginbotham is listed as a regional player.
Does MacNeill Group have an API?
No public API is recorded for MacNeill Group.