What Tulos Helsinki does

Tulos Helsinki Oy is a Helsinki-based digital marketing agency providing end-to-end marketing services from strategic planning through execution, organized around three pillars the firm labels "Ajattele" (Think), "Luo" (Create), and "Toteuta" (Execute). The service portfolio spans paid media (social advertising, influencer marketing, programmatic buying, graphic design), data and analytics (web analytics, conversion rate optimization), search visibility (paid search, SEO), and strategy (marketing strategy development plus training and workshops). The firm is a Google Premier Partner and holds an Adform integration relationship, using these platforms as core delivery infrastructure rather than proprietary technology.

The agency serves B2B companies, B2C brands, and e-commerce clients, primarily in Finland with adjacent delivery into Sweden through cross-border engagements such as the Finnlines account. Named enterprise clients include Fazer, Menevä, Finnlines, Moi Mobiili, Hartwall (via the Jouluspritz campaign), and Peten Koiratarvike. GTM is sales-led, leveraging direct outreach by named sales and client managers and a free paid advertising audit as a structured lead-generation entry point. Pricing is not publicly disclosed and appears quote-based, consistent with bespoke professional services engagements.

The firm operates as a privately held Finnish limited company with 11–50 employees, a single Helsinki office (Siltasaarenkatu 18–20), and no disclosed parent, investor, or M&A activity. Senior leadership comprises Anna Masalin (Managing Director), Nora Peltonen (COO), and Stella Mertsola (CFO). Revenue figures, headcount trend, and ownership structure are not disclosed in source materials, representing material data gaps for prospective investors.

Name

Tulos Helsinki

Legal name

Tulos Helsinki Oy

Website

https://tulos.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulos Helsinki is a Helsinki-based digital marketing agency offering strategy, paid media, SEO, analytics, and conversion optimization services to B2B, B2C, and e-commerce clients across Finland and select Nordic markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Professional services revenue generated through providing digital marketing strategy, paid media, SEO, analytics, and content marketing services to business clients on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Tulos Helsinki is a Finnish digital marketing agency delivering services from strategic planning through practical execution. Their portfolio is organized around four pillars: Search Visibility (paid search and SEO), Paid Media (social media advertising, influencer marketing, programmatic buying, graphic design), Data & Analytics (analytics and conversion optimization), and Strategy (marketing strategy development and training workshops). They serve B2B, B2C, and e-commerce clients in Finland and Sweden, and hold Google Premier Partner status.

Product overview

Tulos Helsinki is a digital marketing agency offering a comprehensive suite of services organized around three pillars: strategic thinking (Ajattele), creative development (Luo), and execution (Toteuta). Their portfolio includes Paid Media services (social media, influencer marketing, programmatic advertising, graphic design), Data & Analytics (analytics, conversion optimization), Search Visibility (paid search, SEO), and Strategy services (marketing strategy, training). They serve B2C, B2B, and e-commerce clients, with notable case studies including Finnlines, Fazer, Menevä, Moi Mobiili, and Peten Koiratarvike. The agency is a Google Premier Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Hakunäkyvyys (Search Visibility) Search visibility services combining paid search advertising (PPC on Google, Bing) and search engine optimization (SEO) to improve organic and paid search performance. Offered to B2B, B2C, and e-commerce clients.
• Maksettu media (Paid Media)
• Data & analytiikka (Data & Analytics)
• Strategia (Strategy)
• Veloitukseton maksetun mainonnan auditointi (Free Paid Advertising Audit)

Quantifiable outcome

• Fazer Store: Every investment in digital marketing returned multiplied
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationTulos holds Google Premier Partner status, providing them with certified expertise and early access to new Google advertising features and tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avidly: Nordic digital marketing agency (part of Avidly Group, listed in Stockholm) providing HubSpot-centric inbound, content, paid media, and marketing technology services — directly comparable full-funnel digital agency with broader Nordic reach.
• Kurio: Finnish digital marketing agency offering strategy, content, performance marketing, and analytics to enterprise clients — directly comparable to Tulos in market, service mix, and client profile within Finland.
• Zeeland Family: Helsinki-based digital agency group offering strategy, creative, performance marketing, and technology services — comparable in geography and full-service digital offering to Tulos.
• Valve: Finnish creative and digital marketing agency serving major enterprise brands across paid, social, content, and strategy — comparable size and Finland-based enterprise focus to Tulos.
• Dagmar: Established Finnish marketing and communications agency with data-driven, strategic services across paid, owned, and earned media — competes for the same Finnish enterprise marketing budgets as Tulos.
• Conversion: Finnish digital marketing agency focused on performance, SEO, paid media, and conversion optimization — comparable mid-sized domestic competitor targeting similar B2B and B2C enterprise clients.
• Toinen Media: Finnish digital marketing agency offering paid media, SEO, content, and analytics services — a similarly sized domestic competitor serving overlapping Finnish enterprise and e-commerce clients.
• Liike: Finnish marketing agency providing brand strategy, digital marketing, and content services to enterprise clients — comparable scale and Finnish enterprise focus.
• Marketing Clinic: Finnish marketing agency providing strategic planning, performance marketing, and content services to mid-market and enterprise clients — a comparable services-led agency operating in the same domestic market.

Broad incumbents

• WPP: Global advertising holding company with Finnish operations (e.g., GroupM) competing for the same large enterprise marketing budgets — represents the global, full-portfolio incumbent against which Tulos competes for marquee accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tulos_helsinki
• Facebookfacebook.com/tulos.helsinki
• LinkedInlinkedin.com/company/tulos-helsinki
• Instagraminstagram.com/tulos_helsinki

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulos Helsinki