Level Credit
LevelCredit is a subscription-based credit-building platform that reports consumers' rent and utility payments to the three major U.S. credit bureaus, serving thin-file and credit-invisible consumers. The company was acquired by Self and operates within Self's broader credit-builder ecosystem.
- Company typePrivate
- Founded2014
- HeadquartersSanta Barbara, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Level Credit does
LevelCredit is a Santa Barbara-based financial technology company founded in 2014 that operates a subscription-based credit-building platform. The service targets the millions of U.S. consumers with low or no credit history by tracking their existing rent and utility bill payments and reporting those payments to the three major U.S. credit bureaus (Equifax, Experian, and TransUnion). By converting recurring housing and utility obligations into tradeline data visible to credit scoring models, LevelCredit enables thin-file and credit-invisible consumers to build credit history without taking on additional debt.
The product is delivered as a self-serve digital platform accessible via a web portal (my.levelcredit.com), consistent with a product-led growth motion where individual consumers sign up, manage their subscription, and monitor reporting activity without sales-assist intervention. Revenue is generated through a recurring subscription model in which active subscribers pay a periodic fee to maintain their credit reporting; the service remains operational only as long as the subscription is active. The company's target market is described as a horizontal consumer persona of credit-builders, reached primarily through digital channels.
LevelCredit has been acquired by Self (Self.inc), a financial services platform offering Credit Builder Accounts and the Self Visa Secured Credit Card. Under Self's ownership, LevelCredit subscribers retain their existing accounts and reporting service while gaining pathway access to Self's broader credit-building product suite. The integration is positioned as a combined effort to serve the credit-invisible and underbanked segment, with Self providing cross-sell reach and LevelCredit contributing alternative payment data infrastructure. As a subsidiary of Self, LevelCredit no longer operates as an independent growth entity; its trajectory is now a function of Self's broader product and distribution strategy.
Level Credit firmographics
Firmographics- Name
- Level Credit
- Website
- https://levelcredit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- LevelCredit is a subscription-based credit-building platform that reports consumers' rent and utility payments to the three major U.S. credit bureaus, serving thin-file and credit-invisible consumers. The company was acquired by Self and operates within Self's broader credit-builder ecosystem.
- Ownership category
- akta.pro rank
Level Credit industry classification
Industry- Product category
- Credit Building Services
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)
- akta.pro secondary industry
- Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)
Keywords
Where Level Credit is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Markets served
Level Credit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Subscription Service: LevelCredit operates on a subscription model where users pay for a subscription to have their rent and bill payments reported to credit bureaus. The subscription remains active and continues reporting payments as long as users maintain their subscription.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Level Credit product offering
Product offeringCore offering
LevelCredit is a subscription-based credit building service that tracks and reports users' recurring rent and utility bill payments to the three major U.S. credit bureaus (Equifax, Experian, and TransUnion). It is designed for consumers with low or no credit history who want to establish or improve their credit profile using their existing on-time payment behavior, without taking on additional debt.
Product overview
LevelCredit is a standalone credit building subscription service that enables users to build credit by reporting their existing rent and bill payments to credit bureaus. The company has joined Self (a financial services platform), and LevelCredit subscribers can continue using their existing accounts while gaining access to Self's additional credit building products, including the Self Credit Builder Account and Self Visa Secured Credit Card. The product operates on a subscription model where active subscribers maintain their credit reporting without immediate changes to the service.
Differentiator
Problem solved
Functional benefit
Products and services
- LevelCredit
Companies that use Level Credit
Customer profileSegments1 record
Ideal customer profiles1 record
Level Credit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Credit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Self (Self.inc)coreLevelCredit has joined Self, combining two companies dedicated to building new ways to create financial freedom. The integration allows LevelCredit users to access Self's Credit Builder Account and Visa Credit Card products while continuing their existing LevelCredit subscription. The partnership aims to help millions of people with low or no credit build the credit they deserve.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
Level Credit competitors and assessment
Company assessmentDirect peers
- Self: Self acquired LevelCredit and now operates the LevelCredit subscription as part of its credit-building platform. Self's Credit Builder Account and Visa Secured Credit Card target the same credit-invisible consumer segment and are now directly cross-sold to LevelCredit users.
- RentTrack: RentTrack enables renters and property managers to report rent payments to all three major credit bureaus, overlapping almost entirely with LevelCredit's core product functionality.
- Esusu: Esusu is a leading rent-reporting platform that reports on-time rent payments to credit bureaus on behalf of renters and landlords. It directly competes with LevelCredit's core service of building credit history through rent payment reporting.
- Rental Kharma: Rental Kharma is a direct competitor offering rent payment reporting to credit bureaus for credit-building purposes, targeting the same thin-file / no-file consumer segment as LevelCredit.
Broad incumbents
- Experian Boost: Experian Boost is a free bureau-side feature that incorporates utility, telecom, and streaming payments into Experian FICO scores. It competes directly with LevelCredit's utility-payment reporting value proposition but is bundled free with Experian.
- Credit Karma: Credit Karma offers free credit monitoring, education, and product recommendations to consumers focused on building credit. It overlaps with LevelCredit's audience (credit-builders) but monetizes through referrals rather than subscriptions for tradeline reporting.
- TransUnion CreditVision Link: TransUnion is one of the three major credit bureaus to which LevelCredit reports alternative payment data. As a bureau incumbent, it increasingly incorporates alternative data (rent, utilities) into scoring and competes indirectly by embedding rent reporting in its own consumer products.
- UltraFICO Score: UltraFICO is a FICO-backed alternative-data score that incorporates checking/savings account cash flow into underwriting. It addresses the same credit-building consumer segment as LevelCredit but through cash-flow data rather than rent/utility tradelines.
Emerging players
- Pinwheel: Pinwheel provides payroll data connectivity used by lenders and fintechs to underwrite consumers with thin files. It is comparable to LevelCredit as an alternative-data infrastructure play serving the credit-building and thin-file consumer segment.
- Nova Credit: Nova Credit translates international and alternative credit data into U.S. credit bureau scores for credit-invisible consumers. It is comparable to LevelCredit in targeting thin-file borrowers through alternative data, though its primary use case is immigrant credit portability.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Level Credit social profiles
Digital presenceLevel Credit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Credit leadership team
Management profileNumber of profiles
Profiles3 records
Level Credit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Credit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Credit
What does Level Credit do?
LevelCredit is a subscription-based credit building service that tracks and reports users' recurring rent and utility bill payments to the three major U.S. credit bureaus (Equifax, Experian, and TransUnion). It is designed for consumers with low or no credit history who want to establish or improve their credit profile using their existing on-time payment behavior, without taking on additional debt.
When was Level Credit founded?
Level Credit was founded in 2014. It employs 101 to 250 people.
Where is Level Credit based?
Level Credit is headquartered in Santa Barbara, United States, in the North America region.
How does Level Credit make money?
One revenue line is on record: subscription Service.
Who are Level Credit's main competitors?
Direct peers on record are Self, RentTrack, Esusu and Rental Kharma. Broad incumbents are Experian Boost, Credit Karma, TransUnion CreditVision Link and UltraFICO Score. Emerging players are Pinwheel and Nova Credit.
Does Level Credit have an API?
No public API is recorded for Level Credit.
What industry is Level Credit in?
Level Credit's product category is Credit Building Services. Its primary akta.pro industry code is FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools, with a secondary code of FSAKAKAA, Credit Bureaus & Consumer Credit Reporting Agencies. Its NAICS code is 5223 and its SIC code is 7320.