Haworth Marketing Media
- Company typePrivate
- Founded2014
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Haworth Marketing Media firmographics
Firmographics- Name
- Haworth Marketing Media
- Legal name
- Haworth Marketing Media
- Website
- https://haworthmedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Haworth Marketing Media industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
Keywords
Where Haworth Marketing Media is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haworth Marketing Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Media Planning & Activation Services: Strategic media planning, omni-channel media activation, and optimization services across TV, video, social, programmatic, commerce media, search, audio, OOH and experiential channels.
- Strategic Consulting Services: Custom solutions and expert guidance including budget planning, channel allocation, data architecture, measurement plan design, web analytics, and MarTech infrastructure.
- Creative Services: AI-enhanced creative production services including audience personas, dynamic personalization, and efficient ad unit creation.
- Measurement & Analytics: Analytics services including measurement strategy, media mix modeling, forecasting, test design, and automated reporting.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Haworth Marketing Media product offering
Product offeringCore offering
Haworth Marketing Media is an independent full-service media agency that provides strategic media planning, omni-channel media activation (TV, video, social, programmatic, commerce media, search, audio, OOH, experiential), AI-enhanced creative production, customer data strategy, and measurement/analytics services to enterprise and mid-market brands. Through its Haworth Edge sub-brand, it delivers scaled versions of these services to emerging brands with leaner media budgets. Revenue is generated through customized, quote-based professional services engagements backed by senior-level client partnership.
Product overview
Haworth Marketing Media is an independent full-service media agency offering a unified portfolio of strategic services organized around the media planning and activation lifecycle. The core offering comprises six interconnected service lines: Strategic Growth Planning, Media Planning & Activation, Customer Data Strategies, Measurement/Analytics & Reporting, Creative Services, and Strategic Services—all designed to work together across the full customer funnel. Haworth Edge operates as a sub-brand offering scaled-down versions of these services for emerging brands on leaner budgets. The company leverages data-driven strategy, AI-enhanced creative production, and retail media expertise to deliver measurable impact across omni-channel media.
Differentiator
Problem solved
Functional benefit
Brands
- Haworth Edge: A dedicated offering within Haworth designed to give emerging brands access to strategic power and media efficiencies typically reserved for larger marketers. Combines data-powered models with operational efficiency for brands ready to scale with leaner media budgets.
Products and services
- Strategic Growth Planning Strategic service where data, analytics, and market insights converge to identify growth opportunities, define high-value audiences, and build insight-driven plans for scalable brand growth, including audience analysis, marketplace insights, communication frameworks, and consumer journey mapping. Targeted at brand marketers seeking strategic growth direction.
- Media Planning & Activation Omni-channel media service combining strategic planning with expert execution and relentless optimization across TV & Video, Social Media, Influencer Marketing, Programmatic, Commerce Media, Search, Strategic Partnerships, Audio & Podcasts, and OOH & Experiential channels, with in-house buying at WPP media rates and internal trading teams. Targeted at brand marketers seeking full-funnel omni-channel campaign execution.
- Customer Data Strategies Data transformation service that converts customer data into acquisition and loyalty engines, enhancing segmentation, targeting, and prospecting through first-party data and identity solutions, customer segmentation and models, and lifecycle marketing. Targeted at brand marketers needing data-driven targeting and lifecycle marketing capabilities.
- Measurement, Analytics & Reporting
Quantifiable outcome
- 12% YOY ratings increase for Oscars campaign
- +7 more outcomes
Companies that use Haworth Marketing Media
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Haworth Marketing Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Haworth Marketing Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HearstcoreContent partnership with Hearst to feature 4th & Heart in seasonal recipes across social and editorial platforms, showcasing product versatility in holiday cooking and driving brand awareness.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Haworth Marketing Media competitors and assessment
Company assessmentBroad incumbents
- Stagwell: Public holding company actively rolling up digital-first and independent media/creative agencies. Comparable in targeting the same independent-agency competitive set and offering media planning at scale.
- Omnicom Media Group: Holding-company media network (OMD, PHD, Hearts & Science) competing for the same enterprise media planning RFPs that Haworth wins, with significantly larger scale and global footprint.
- Hearts & Science: Omnicom media agency built around data, MMM, and retail media activation. Direct overlap with Haworth's MMM, retail media, and CPG competencies, with holding-company scale advantages.
- Publicis Media: Holding-company media arm (Starcom, Spark Foundry, Zenith) competing for the same CPG, retail, and entertainment advertiser RFPs, with integrated data, commerce, and MMM capabilities.
- GroupM: Largest media investment group (WPP) and the entity that originally seeded Haworth via its 2014 round. Directly comparable as a media planning and buying operation with global scale and WPP media rate access that Haworth also leverages.
- IPG Mediabrands: Holding-company media network (UM, Initiative, Mediabrands Precision) competing head-to-head for omnichannel media planning engagements with similar CPG/retail client mix.
Direct peers
- Canvas Worldwide: Independent media agency inside the Stagwell network offering planning and activation with strong retail and CPG heritage. Comparable in independent operating model and enterprise brand roster.
- Horizon Media: Largest US-based independent media agency, comparable in independent-ownership positioning, full-service media planning, and enterprise CPG/retail client mix. Closest direct comparable in business model and scale tier.
- Goodway Group: Independent media agency focused on omnichannel planning, retail media, and MMM. Comparable in independent positioning, measurement-led value proposition, and CPG/retail client base.
- Mediahub: Stagwell-owned media agency focused on data-driven planning and activation for consumer brands. Comparable in independent-tinged positioning, full-funnel media capabilities, and CPG/retail focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haworth Marketing Media social profiles
Digital presenceHaworth Marketing Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haworth Marketing Media leadership team
Management profileNumber of profiles
Profiles5 records
Haworth Marketing Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haworth Marketing Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haworth Marketing Media
What does Haworth Marketing Media do?
Haworth Marketing Media is an independent full-service media agency that provides strategic media planning, omni-channel media activation (TV, video, social, programmatic, commerce media, search, audio, OOH, experiential), AI-enhanced creative production, customer data strategy, and measurement/analytics services to enterprise and mid-market brands. Through its Haworth Edge sub-brand, it delivers scaled versions of these services to emerging brands with leaner media budgets. Revenue is generated through customized, quote-based professional services engagements backed by senior-level client partnership.
Is Haworth Marketing Media a public or private company?
Haworth Marketing Media is a private company. It is classified as management employee owned and is currently operating.
When was Haworth Marketing Media founded?
Haworth Marketing Media was founded in 2014. It employs 101 to 250 people.
Where is Haworth Marketing Media based?
Haworth Marketing Media is headquartered in Minneapolis, United States, in the North America region.
How does Haworth Marketing Media make money?
Four revenue lines are on record. Media Planning & Activation Services are the primary driver. The others are strategic Consulting Services, creative Services and measurement & Analytics.
Who are Haworth Marketing Media's main competitors?
Broad incumbents on record are Stagwell, Omnicom Media Group, Hearts & Science, Publicis Media, GroupM and IPG Mediabrands. Direct peers are Canvas Worldwide, Horizon Media, Goodway Group and Mediahub.
Does Haworth Marketing Media have an API?
No public API is recorded for Haworth Marketing Media.
What industry is Haworth Marketing Media in?
Haworth Marketing Media's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services. Its NAICS code is 5418 and its SIC code is 7311.